Posts Tagged ‘video’
The use of educational games, e-learning and videogames in school education became one of the main objectives of many research centres around the world.
In United States Microsoft, Columbia University and New York University had started a partnership with the Games for learning institute, to conduct different researches on educational games, e-learning and videogames.
In Europe the need for an implementation of new educational tools in school education is the new scientific research’s challenge.
The aim of all these organizations is to conduct differnet researches on the use of games, e-learning and videogames as learning tools, trying to find the perfect implementation of these new digital tools in school education.
The Mesoamerican ball game was a sport practiced by ancient Pre-Columbian cultures of Central America.
More than 3000 years ago The Mesoamerican ball game was very popular, the Maya called it pitsl, the Aztec name was ullamaliztl, but the game is the same.
This game was played with heavy rubber balls in open ended ball courts of different size with two vertical stone rings, one for each side of the court.
The aim of the game was to pass the ball in the stone goal and score the point.
We don’t know exactly the rules of this anciet game, but we know that Mesoamerican ball game could be really violent. In fact some games were played just for fun and recreation, some others were part of a ritual involving human sacrifice; for this occasions the game was played in Huge ball courts by two team of captives and the losers were sacrificed in a mystic/religious ritual.
The importance of the Mesoamerican ball game in ancient Pre-Columbian society is proved by all the diufferent use this game by the Maya: the ball game was used as a recreational sport, as part of a spiritual ritual and as well to solve the disputes among tribes and prevent the warfare.
Sometimes head of tribes play (but was more like a fight) the ball game to re-establish tribes hierarchy, and impose supremacy; this game was so important because it was like a social conflicts relief valve, it was a place where the disputes could be solved with a ball game match instead of a battle.
Probably the spiritual symbolism behind the ball game is the reason of the human sacrifices: the bal represents the sun and the scoring rings the sunrise; the solar movement is tied on fertility and the sacrifice of the player is the ritual of the death and the reborn of the sun. The game was a battle between day and night, born and death, life and the underworld.
This video is a modern reproduction of the ancient Mesoamerican ball game and of the Maya ball game rituals
The word advergame derives from the fusion of the words advertising and game.
Advertgames are interactive games created to broadcast commercial messages, develop the brand awareness and bring traffic to consumer oriented websites.
The advergame marketing strategy begun in USA in 1998 when the firsts advertising expert start to test an different ways to promote their partners’ products.
The goal was to find a way to reach the audience and avoid the risk of annoying them with boring messages.
And the advert game was the perfect tool for this job because of its addicting and viral nature.
Was soon clear thar Advertgames can capture the target attention and create a more involved and complex relationship. In this way people remember the games and the products and advertisers push their brands.
Brand awareness, retention, brand loyalty and all the others marketing concepts shaped advergames through these Years.
Nowadays there are different advergames categories for different types of products and markets.
the most interestings are:
- Health advergames, created to reach the cosumer and built the brand equity of a pharmaceuticals industry;
- Exergames , developed to teach the children like Disney’s Hig School Musical Dance Math;
- Healthy behaviour games, like the one sponsored by Anderson Cancer Centre in Huston, who ordered a 32 million dollars anti-smoking videogame.
This last category shows how advergames can be used by media educators to inform, entertain and teach.
Brand engagement leads, are you ready to get in the advert-game?