Shoppers must be sceptical of sponsored links on the search giant but there are ways to avoid falling victim
Internet shoppers have been told to be on their guard as scam websites are dominating the sponsored search results for many branded goods on the internet search giant Google.
Fraudsters, mostly based in China, are duping Britons into buying fake items such as Ugg boots and Links of London jewellery that appear as Google-sponsored links. In many cases the goods never arrive and customers’ credit card details are put at risk.
Even the most internet-savvy shoppers can find it impossible to tell the difference between a fake and a legitimate site. Victims complain that they thought the websites were genuine