What is bias? According to the Wikipedia:
A bias is a prejudice in a general or specific sense, usually in the sense for having a preference to one particular point of view or ideological perspective. However, one is generally only said to be biased if one’s powers of judgment are influenced by the biases one holds, to the extent that one’s views could not be taken as being neutral or objective, but instead as subjective.
Bias is talked about as though it is a bad thing, but many of the most popular media outlets, websites, and social networks are popular precisely because they are biased. People are more inclined to believe, pay attention to, and syndicate things that reinforce their current worldview. And people are more likely to respond to things they sharply disagree with.
How many popular centralist political blogs are there? Compare that number to the number of popular left wing and right wing political blogs. Which number is bigger?
Don’t be afraid of your bias. It is what makes you who you are, and what will attract like-minded people. Your biases, flaws, identity, emotions, and personal experiences are the only thing you can share that can’t be outsourced to a cheap worker or done by a computer.
Share what you love and the love will come back, usually in the form of comments or somewhere with an a href nearby.
Read more of Aaron’s work at his SEO Book Blog.