Visual Identity Guidelines
A well-defined identity system enables the University of Alberta to present a consistent and professional visual message to its internal and external audiences. This consistency is key to reinforcing the U of A’s identity and reputation, allowing us to attract, engage, and retain support from its constituents.
The U of A recognizes the need for creative flexibility within faculties, departments, and units on campus to meet specific stakeholders’ needs. With that in mind, this website outlines many ways to incorporate the university’s visual identity system into all forms of university communications, while still allowing for individual expression.