If you truly love skateboarding, it will love you back.
Many people make a lot of money off of skateboarding. Do the companies you support and spend your hard-earned money with respect skateboarding? Are they giving back to skateboarding?
Choose wisely. Stay irreverent. Keep them all on their toes. Make them earn it. Skateboarding didn't come this far because we obey the rules and accept everything that is thrown at us.