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At its core, The Hundreds is a 2-part project that houses both a clothing line and online-magazine. Both ends of The Hundreds incorporate our trademark lifestyle, attitude, and personal perspective on street subculture. The Hundreds clothing is inspired by Los Angeles Lifestyle / California Culture and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of ‘streetwear’ at the end of the millennium.