PLATINUM PENTAWARD 2014
Best of the category Food
Brand: Qian’s Gift
Entrant: Pesign Design
In the Chinese province of Guizhou, people still apply ancient techniques of rice cultivation, banning chemicals and letting nature do its work to produce the best organic rice. No industrialization, and no modern manufacturing methods either for packaging the rice: the plant fiber envelope is made by local paper-makers. Indigo is used in this region to dye clothing, so this was adopted for printing the information on the packaging, all applied by hand without any machine.
This distinctive design is environmentally friendly and a return to the origins of traditional production.