Here you go,from a famous early book (Amazon link here:) on strategy, by Marshall Kirk and Hunter Madsen, gay activists:
Homosexual activists and authors Marshall Kirk and Hunter Madsen set forth the strategy of the homosexual movement over 20 years ago. In “The Overhauling of Straight America” they wrote: “Almost all behavior begins to look normal if you are exposed to enough of it at close quarters and among your acquaintances. In the early stages of the campaign to reach straight America, the masses should not be shocked and repelled by premature exposure to homosexual behavior itself. Instead, the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. The average American watches seven hours of television daily. Those hours open up a gateway into the private world of straights, through which a Trojan Horse might be passed. While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of the true believers. First, we can use talk to muddy the moral waters. This means publicizing support for gays among the moderate churches, raising theological objections of our own about conservative interpretations of Biblical teachings, and exposing hatred and inconsistencies. We can undermine the moral authority of homophobic churches by portraying them as antiquated backwaters, badly out of step with the times, and with the latest findings of psychology. Against the mighty pull of institutional religion, one must set the mightier pull of science and public opinion. Such an unholy alliance has worked well against churches before, on topics such as divorce and abortion. We intend to make the antigays look so nasty that average Americans will want to distance themselves from such types. We are talking about propaganda.”
“Hate”is the key word of the homosexual movement. It is used to describe any action, speech, or written word that does not affirm homosexual behavior. The use by activists of the “latest findings of psychology” reflects the fact that psychology (and psychiatry) categorized homosexual behavior as a mental illness until 1973, when it was changed under tremendous pressure from homosexual activists. This was the first great victory of the homosexual movement, getting the APA to stop calling their preferred sexual acts as something done by the mentally ill. One could say that all of their subsequent victories stem from this one.