Designing a good questionnaire – Professor Philip Gendall
In this presentation, Professor Phillip Gendall discusses the principles of questionnaire design and explain how to design a questionnaire that elicits reliable information from respondents.
A good questionnaire is an essential component of any research involving a survey. Professor Gendall discusses different types of survey questions and aspects of question wording, questionnaire formatting and questionnaire pre-testing.
Link to video presentation: Designing a good questionnaire (46:41)
Download accompanying notes from Professor Gendall's presentation (937 KB PDF)