Why it’s claimed to be Britain’s favourite biscuit
Biscuits, as we know after Gordon Brown wavered over revealing his favourite, are important to people. A poll concluded last year that the nation liked dunking chocolate digestives best. This week, a survey by M&S revealed that, taking into account wet and dry eating habits, 40 per cent of Brits opted for shortbread, making it the country’s most popular biscuit.
Remember the old Cadbury’s Creme Egg advert: “Hi, I’m Leo, I eat the lion’s share . . . Sagittarius, and I could eat two or three on the trot”? Presumably someone in M&S’ marketing office did and asked its bean counters to calculate