Official Sponsor - The Arctic Arc
Since the 1930s, Rolex has supported outstanding personalities in the fields of sports and exploration. As of 1933, the Himalayan expeditions that set out to conquer Everest were equipped with Oyster Perpetual watches, including the successful ascent led by Sir Edmund Hillary and Sherpa Tenzing Norgay in 1953.
As of the 1960s, Rolex forged privileged relationships with polar explorers such as Sir Ranulph Fiennes and Janusz Kurbiel. This commitment continued with the sponsoring of such pioneers as Erling Kagge and Rune Gjeldnes.
All of them could count on the precision and reliability of the Oyster Perpetual, a vital tool indispensable to their success.
True to its spirit of enterprise, its sense of sharing and social responsibility, Rolex today is once again demonstrating its commitment by becoming an official sponsor of the Arctic Arc Expedition led by Alain Hubert and Dixie Dansercoer. The objective of this expedition is to contribute to a better scientific understanding of the polar regions and to draw attention to the importance of global warming.
With its sponsoring programmes, Rolex encourages visionary women and men who, through their exceptional talent and the quality of their achievements, make significant contributions to the world in which we live.