S-Squared have a construction technology that allows them to
build very large, column-free buildings. Sports stadiums, aircraft
hangars and large commercial spaces can all be built using
S-Squared's revolutionary technology.
But how do you make a large shed sexy and desirable? That was
Through a Brand Flower process, we identified the competitive
strength of s-squared which was the clean, unobstructed space they
Pure was established as a One Word Equity and we developed the
essence of "Pure Space". Aligned to this, were sensory aspirations
to evoke feelings of clean, uninterrupted space, weightlessness,
and a magic transformation from wasteland into a structure that's
truly awe inspiring.
The feeling of "Pure Space" was taken through into the website
design which also features several flash animations to bring this
concept to life. Ask an S-Squared employee what they do?
Rather than say "we build big sheds" you'll now hear them proudly
remark, "we're creators of pure space".