C.K. Prahalad; Gary Hamel
|Also Available In:||English Hardcopy Black & White|
|List Price: $6.93||Source: Harvard Business Review|
|Publication Date: May 1, 1990||Product #: 90311-PDF-ENG|
|Discipline: Strategy||Length: 16 p, English PDF|
A company's competitiveness derives from its core competencies and core products. Core competence is the collective learning in the organization, especially the capacity to coordinate diverse production skills and integrate streams of technologies. First companies must identify core competencies, which provide potential access to a wide variety of markets, make a contribution to the customer benefits of the product, and are difficult for competitors to imitate. Next companies must reorganize to learn from alliances and focus on internal development. McKinsey Award Winner.
To understand how a large company can gain a competitive edge by drawing on its collective knowledge to coordinate its diverse production skills and technologies.
Competition; Competitive advantage; Core competencies; Corporate strategy; Organizational development; Organizational structure; Strategic alliances