Thanks to my cosmopolitan friend & online marketing guru Justine Toms I had the pleasure and Honour to meet Elif Şafak in person during Mtel Media Masters 2012. Why writers write? Why readers read? Because fiction among all other benefits ‘breaks down boundaries’. You can watch Elif’s compelling speech here. After ‘Aşk‘ and ‘The Bastard of Istanbul‘, ‘Honour’ is Şafak’s third book translated in Bulgarian.