Michael I. Norton
|Also Available In:||English Hardcopy Black & White|
|List Price: $6.93|
|Publication Date: Jul 20, 2011||Product #: 512019-PDF-ENG|
|Discipline: Marketing||Length: 4 p, English PDF|
|Revision Date: Aug 26, 2013|
This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different "lens"-this note briefly outlines how to adopt this mindset. It includes a review of the major sections of an empirical research paper (Introduction, Method, Results, and Discussion), as well as guidelines on how to evaluate each section.
To provide students with a basic understanding of how to evaluate empirical research papers.
Attitudes; Decision making; Free samples; Market research; Marketing; Polls & surveys; Research methodology