There's a new picture trend sweeping the Russian social networking sites that's unique to young women. It's called a "Vilena-style" photo after the first woman to take her picture like this. Almost instantly after posting her picture like this the woman in question became very popular. Like many other trends no one's quite sure how or why people do it. Just like no one's quite sure why they thought their hair looked good like that in the eighties.
More examples can be found here: http://englishrussia.com/?p=2449
However, be warned that some of them are very odd. The one with the little kid off to the side is especially bizarre.