Welcome back to The Engaging Brand podcast covering social marketing, business ideas and
brand marketing tips but before we start…The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Martina McGowan.
- How video online is not the same as other broadcast media such as television
- Is television changing because of social media? Does television need to learn how to create a viral video?
- The change in user experience by viral videos and You Tube
- The concept of the circus sideshow and how that can help you undertand what is a viral video.
- The characteristics of viral video…and why it is not about storytelling when marketing in video
- Why you need to educate at the beginning of the video
- How to create an emotional human emotion to trigger brand engagement
- How viral video clips can work when you are hampered by the legal department and branding rules?
- Don't tie your video to tightly to your product
- Think about the demographic of your audience for viral marketing
- Don't recapture reality…capture reality…make video in marketing authentic
- How the best viral videos are not be scripted.
- How video editing is only to remove clips that are not about setup and payoff.
- How there will always be a difference between TV and online video
How you can listen to The Engaging Brand
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