Niche fragrance house Memo has launched Shams, a unisex fragrance under the tag line "an oud in the house of the sun":
Shams means “sun” in Arabic. Legend has it that the persian god mithras climbed into his gold-covered chariot at dawn and whipped his horses forward to pull the sun across the sky until dusk. But at nightfall, on the verge of disappearing from the horizon, the sun was swallowed by a man, only to return to life at dawn… The sun makes our hearts swell in a hand-to-hand combat of pepper, ginger and saffron. It dazzles with a thousand desires and gives us power over the days and hours. Everyone gets lost in its scintillating, unreal brightness. Intoxicated with warmth, it accelerates our stride and consumes us in its passion. The only guide in the house of the sun is the haunting music of Oud, its main chords of Tonka bean, its dreams of wood and its promises of glorious love.
The notes include pepper, ginger, saffron, vetiver, cypriol, tonka bean, birch, tolu, styrax , oud and labdanum.