If this movie was released by Miramax, then how come it made fun of them? Does Kevin Smith hate them for the whole Dogma crisis or something? What's the point?
Biting-the-Hand Humor — kind of like how The Simpsons is always making fun of Fox despite it being the channel that produces and broadcasts the show. Smith's a humorist and the people he works for can be a valid source of humour as well.