Puma makes Usain Bolt wear stupid "Bolt arms"
Puma couldn't be fucking happier now that their contracted shoe-wearer amazingly shaved over 1/10 of a second off his own world record 100 meter time Sunday at the track & field Worlds in Berlin. It means that they'll probably start selling their branded foam arms, instead of just giving them to hired plants at future running events. They should do a tie-in with McDonald's showing how Bolt can now do his pose and eat his favorite pre-race meal of McNuggets at the same time. Faux press conference above, New videos below (via Ypsilon2). Previous running shoe advertising: Reebok shoes help prevent puking? Pearl Izumi runners find more dead bodies.