It had long been acknowledged that nursing was a poorly paid profession and collecting boxes such as this one were not uncommon. Voluntary contributions would be re-distributed to nurses at the British College of Nursing who faced financial hardship, as well as to former nurses unable to work because of illness.
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The process of soliciting and gathering money or other gifts in-kind, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather funds for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.
Glossary: collecting box
The noble act of voluntarily giving goods, money or time to those in need.