Samsung has released a new commercial that showcases the features of the Samsung Galaxy S4 , at Apple’s expense. The video, which is in line with Samsung’s earlier commercials lightly bashes the iPhone 5 by showcasing some of the bells and whistles that are packed into the Samsung Galaxy S4.
The theme of the commercial is a graduation party, where we see the Galaxy S4 take a picture of a belly flop, and a rib-eating user answering his phone by simply waving over it. The most amusing part is when a younger women snaps a photo and then shares it via Samsung’s S Beam with a friend. An older woman with an iPhone 5 asks to do the same, to which the Galaxy S4 owner replies: “Sorry, your phone doesn’t do that.” A conversation ensues, where an iPhone owning man says, “Let me get this straight. Some smartphones are smarter than others? Why do we have these things?”
The commercial is very tongue in cheek, and sticks to Samsung’s marketing strategy of portraying their devices as young, hip and cool. But the commercial does bring up a very good question: why the lack of innovation in Apple’s products, and what will we see in the next iteration of the iPhone?
Check out the commercial below. What features would you like to see in the next iPhone?