The Story... a never to be underestimated starting point. A captivating tale to get a message across... and one that gets people talking.
I learned this early on, the first day I entered broadcasting... it's always about 'the story'. Telling a tale that flows, that connects, that resonates... *and* that sparks conversation once 'the story' itself, has reached it's end. This is evident today more than ever, with the rise of social media - where it's not just about "The Story" anymore... but almost more importantly, the *conversation* surrounding the story.
It's easy to gauge what gets people talking... RT'ing, "sharing", "liking" while adding their own thoughts to the original tale... These types of conversations can offer a lot of value to those participating, and especially to the original storyteller.
Feedback from our communities = invaluable.
This is happening more now than ever on these evolving platforms we all spend so much time on.
What 'story' are you telling...
... + does it get people talking?