Monday, October 22, 2007
Burying The Past...
Did you see the obituary in the paper?
No? Well that's because it wasn't in the paper... at least not in the obituary section. It was on the front page. The announcement of the Extreme Expansion/Makeover of DCA(or likely to be called something else) was it. All you had to do was read between the lines.
The McPark died on Wednesday.
The concept of the McPark has been around since Eisner's creative endeavors with Euro-Disney. The resulting crash and burn to the creative souls at WDI meant that everything their Fearless Leader approved from then on would be as cheap and small as the Mouse could get away with so as to not upset the bottom line and therefore, the stockholders. Again, nothing wrong with making a buck... even lots of them, but you can't expect to sell a person a Big Mac and tell them it's Prime Rib.
That's what the Mouse has done for over a decade. Ever since Paris 1992 we've been through a series of McParks. Theme Parks built with a cookie-cutter process of selling dreams instead of creating them from scratch. That process is over... the burial will be held in Anaheim at the Disneyland Resort on 2012... everyone is invited to attend.