Just started reading 'The Riddle' by Andrew Razeghi, a renowned Kellogg Professor. Already came across two key insights:
1. There are three kinds of creativity: artistic creativity, scientific creativity and conceptual creativity. They are very different from each other.
2. Conceptual creativity is the creativity we associate with solving problems and with business creativity. Prof. Razeghi's definition of conceptual creativity is what makes a dog paddle; once the barking stops, the swimming begins. When we have to figure things out, we do.
So far, the book is exceedingly interesting and useful at the same time.