The undercurrents of dissatisfaction concerning the absence of substance in the lyrical content of secular Hip-Hop today is fueling the advancement of Christian-influenced Hip-Hop. In addition to the growing number of talented, hard-hitting Christian-influenced rappers who are making no apologies for their Savior or their skills.
Some time in the 2000's the decline of authenticity in secular Hip-Hop began and the ascension of substance in Christian-influenced Hip-Hop started. Now the reasons for the decline of one and the rise of the other are still unclear. Perhaps it was when secular rappers began their venture into reality television, clothing lines, energy drinks, headphones, and the overall obsession with branding and mogul-dom, that the passion for rhyming took a backseat.