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As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income.
Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year.
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in and out of search.