Why text your friends “Happy Holidays” from your iPhone when you can greet them with 2.000 iPhones? A viral video from Aatma Studios has created an epic demonstration of 2,000 iPhone 5S devices falling like dominos to reveal a festive message.
Aatma Studio is a company that releases many viral iPhone concepts, generated through various lighting affects through a computer (the company did not purchase 2,000 phones). The company specializes in animation and digital content, in order to produce computer-generated imagery. According to Pramod Modi Shantharam (CEO and animation director at Aatma Studio), Aatma Studio “modeled, animated and rendered computer-generated phones, where the footage was used as a background and the phones were composited over it”.
NFC technology transferred the lighting from one phone to another, similar to another experiment performed showing a domino-effect with 10,000 iPhones.