Ellis Miller architects’ ethos is rooted in the modernist British architectural tradition. They design sustainable, humane buildings which are sensitive to their context. In our early discussions with the practice, key phrases used to describe their work emerged such as ‘brutal simplicity’ and ‘making the everyday beautiful’. These became drivers in our conceptual approach to the identity.
We created a bold, typographic logotype based on vertical, structural connections between the letter forms.
We applied the logotype to various media in a number of ways. It is screen-printed onto raw cardboard CD covers, stencilled directly onto the weathered yard office doors and animated for digital use such as the website and screensavers.
A bold colour palette and rigorous typography form the visual language which is applied across all office communication material. We also developed the website which forms an integral part of the identity.