|BUSN 1010 - Introduction to Business. |
provides students with an overview of business in the Canadian environment, with a focus on the economic and business systems, as well as major social, technological, and global trends. The course introduces students to fundamental concepts related to many functional areas of business, such as human resource management, marketing, production, operations management, accounting, and financial management. Emphasis is placed on relating the course material to current events in the business world, as well as helping students acquire critical and analytical thinking skills.
|BUSN 2020 - Business and Professional Communication. |
focuses on the development of written, oral, and visual communication skills for modern professional environments. Students will learn the fundamentals of business research, analytical thinking, presentation design and delivery, professional document creation, and effective writing. This course will introduce theoretical background and provide the opportunity for students to develop their expertise in teamwork, critical thinking, writing and presentation skills.
- Prerequisite: 6 credit hours in first-year ENGL
- Note: CR - BUSI 2000, BUSI 2010
|BUSN 2100 - Financial Accounting. |
introduces the concepts of financial accounting using the Canadian framework. Topics include the nature of accounting, the accounting cycle, and preparation of financial statements: balance sheet, income statement, statement of owner’s equity and statement of cash flow. Specific topics include accounting for assets as well as current and long-term liabilities in both service and merchandising operations.
|BUSN 2200 - Marketing I. |
introduces students to marketing strategy development, including a consideration of a firm’s marketing-specific goals, strengths, weaknesses, and opportunities, environmental and competitive analysis, marketing research, consumer behaviour, and market segmentation, targeting and positioning. Students will assess and develop marketing strategies and action plans that address strategic marketing challenges in these areas.
- Prerequisite: BUSN 1010 or BUSI 1000 or BUSI 1020
- Note: CR - BUSI 1210, the former BUSI 1201, the former BUSI 2201
|BUSN 2300 - Organizational Behaviour. |
highlights the contribution of the applied behavioural sciences to the study of work in today’s organizations with a particular focus on individual and group processes. Students will examine topics in personality, perception, motivation, communication, group dynamics, leadership, workforce diversity, conflict management and organizational culture.
- Note: CR - BUSI 3310, the former BUSI 2301
|BUSN 2310 - Business Leadership. |
further develops concepts from Organizational Behaviour and provides students with an opportunity to explore various theories of leadership in the context of today’s business environment. Students will consider topics related to effective leadership and management that may include an examination of leader behaviour, attitudes and style, the role of self-awareness and emotional intelligence, communication style, followership, employee motivation and engagement, power and influence tactics, and ethics and social responsibility in decision making.
- Prerequisite: BUSN 2300 or BUSI 3310 or the former BUSI 2301
- Note: CR - the former BUSI 3350
|BUSN 3100 - Intermediate Accounting I. |
continues the study of financial accounting by focusing on specific topics such as current assets, long-term investments, capital assets, intangibles, financial assets and revenue recognition.
- Prerequisite: BUSN 2100 or BUSI 1101
- Note: CR - BUSI 6100
|BUSN 3300 - Human Resource Management. |
provides background in the theory and practice of human resource management (HRM) in modern organizations. Students will learn the fundamentals of traditional human resource functions that focus on forecasting, attracting, retaining, developing, evaluating, and compensating employees. Contemporary issues in HRM will also be considered.
- Prerequisite: BUSN 2300 or BUSI 3310 or the former BUSI 2301
- Note: CR - BUSI 4320
|BUSN 3500 - Financial Management I. |
introduces the concepts of financial management in Canadian capital markets. Focus will be on financial analysis and forecasting; working capital management; time value of money; and financing options.
- Prerequisite: ECON 2010 and STAT 2500
- Note: CR - BUSI 4500
|BUSN 3600 - Enterprise Development. |
explores and examines the venture creation process. Emphasis is on the critical role of the entrepreneur and the underlying attributes and norms guiding the steps in creating a new business venture. Students will have the opportunity to experience closely the entrepreneurial process, as well as gain the skills and competencies required in developing a viable business plan and negotiating for start-up financing.
- Prerequisite: BUSN 1020 or BUSI 1600, BUSN 2100 or BUSI 1101, and BUSN 2250 or BUSI 2210
- Note: CR - BUSI 5600
|BUSN 4010 - Strategic Management. |
teaches students how to analyze and evaluate an organization’s corporate strategies from the perspective of the CEO. This capstone course integrates and synthesizes knowledge acquired in the program and applies skills developed in all functional areas of business. Students work to identify, diagnose and recommend appropriate action for challenges faced in various types of business organizations. Conceptual frameworks, analytical tools and critical thinking are emphasized.
- Prerequisite: BUSN 2110 or BUSI 2101, BUSN 2250 or BUSI 2210, BUSN 2300 or BUSI 3310, BUSN 3010 or BUSI 5301, BUSN 3030 or BUSI 4000, BUSN 3300 or BUSI 4320, and BUSN 4040 or BUSI 5302
- Corequisite: BUSN 4040
- Note: CR - BUSI 4050, BUSI 7000
|BUSN 4020 - Business Ethics and Corporate Social Responsibility. |
acknowledges the complexities of ethical and socially responsible workplace decision making given the pressures and inter-relationships among business, government, society and the environment. Students will explore topics such as the social-economic business system, business ideologies, business ethics, social responsibilities of business, stakeholder and issues management, and sustainability.
- Prerequisite: BUSN 3010 or BUSI 5301
- Note: CR - BUSI 7010
|BUSN 5030 - Experiential Learning: Small Business Consulting. |
allows students to gain hands-on experience by working with small businesses. Student groups will be involved in such projects a business plan writing, market research, market strategies, strategic analysis or other business-related functions.
- Prerequisite: enrolment is restricted to Grenfell Campus BBA students who have completed at least 90 credit hours