Percentage (Time Lag to Conversion Reports)
For Time Lag to Conversion reports that pivot on:
None or Breakdown, the percentage of a given Floodlight activity's conversions that occurred within a given time interval between the most recent exposure and the conversion.
Activity, the percentage of all conversions within a given time interval that occurred for a given activity, calculated as:
(Conversions for the Given Activity ÷ All Conversions) × 100%