If they're only doing this for a couple of years, then I don't see why they had to make a big deal about it. That turns it into something... gossip-fodder, up for negative comments, etc.
Instead, they should've just decided to not put any gender stereotypes upon the kid. No pink clothes, dolls and pretty things just because it's a girl, and no blue bedroom, trucks, and sports just because it's a boy. Allow the child to have a taste of everything, that could still be considered "gender-free" without making this something newsworthy that could potentially come back to bite this kid in the ass as it grows older.
It should be about not having gender boundaries. They pushed it too far from that.