One of the first things I do when I start a consulting project with a company is work on dashboards – What are the KPI’s and how are they being measured/tracked/presented. Do the decision makers have constant, in-their-face access to the metrics they need to make decisions.
I intend to write a longer post on dasbboards for direct marketing, but for now I’d like to share a great post on data presentation tips:
Avinash Kaushik is a data guru and a data driven marketing thought leader. You should follow his blog!