Today, websites are gaining traffic thanks to affiliate marketing. This form of marketing method is based on a reward system wherein affiliates for each site visitor or customers are brought by various other individuals. Such individuals are then rewarded because of the clients that they have brought. The method of this marketing method can be traced to several players, namely the network, publisher, customer and the merchant. The merchant is the one who hires the publisher while the publisher is the one to promote the brand or link through several affiliate sites. The affiliate sites are controlled through a network and then people who click the links are known as the customers.
The use of affiliate marketing actually outshines other marketing methods because it utilizes guerrilla marketing tactics. Such tactics include the use of organic SEO systems and search engine marketing through the use of Pay Per Click sites. Other SEO experts use display advertising as well as e-mail marketing in order to entice potential customers. Of course, some companies rely on orthodox techniques such as publishing various reviews about products found in different websites. The use of this marketing method is vast and it is better than referral marketing since it uses third parties in order to drive sales.
The only difference of affiliate marketing with other methods is that is utilizes financial motivations and salary in order to drive sales through various channels. For instance, the merchant will hire writers and publishers in order to create several blogs rigged with certain types of keywords. Today, a lot of companies are using this expert marketing method since it is fairly effective and it does increase the number of traffic received by the merchant’s website. Through keyword analysis done through search engine profiles, we will be able to see the effects of this marketing method in action and how it dramatically increases the traffic in merchant sites.