What am I talking about?
Go check out Coffee Common.
Stumptown. Intelligentsia. Square Mile. Counter Culture. George Howell. And on. And on. I mean... just look at that list!
I've long decried the lack of collaboration in the industry. I've pointed out time and time again that a rising sea raises ALL boats. I've tried to explain that a common voice about coffee issues and consumer education would leave the coffee companies that are trying to do the right thing less vulnerable to the misinformation spread by the other (cynical and unethical) coffee companies.
And for the longest time none of the leading companies were willing to even consider the idea. They saw this as a competitive issue.
But now... it's happening.
And I am so incredibly happy about this.
Brent... Tim... Sean... Stephen and Brian. Thank you!
Duane, Doug, James, George, Peter and all the other leaders within the various coffee companies involved. Thank you!
Coffee consumers. Coffee professionals.
Get involved with this. Read it. Explore it.
And celebrate it.
This could be the start of something special.