There are two lessons to be learned here. First, bad trends die. Hard. Whenever you decide to buy into one, expect to be made fun of in the near future. Second, YOLO is dumb. Everyone does stupid things.
Quality rap music is few and far between these days but a union of this magnitude has endless possibilities. After getting a sample of the greatness on "Mercy" the whole word is patiently waiting for more of the classic material. From the looks of it Its gonna be a G.O.O.D. summer!
Rap is no longer relatable to normal life. If people can't relate to tracks on Watch the Throne beyond their danceability, it only makes sense that their attention will turn towards brash, un-groomed rappers.