A Framework for Actionable Insights from Social
The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The infographic features basic and advanced measurement formulas for sales, marketing and customer service, including:
1. Brand Awareness
2. Marketing Program Effectiveness
3. Lead Generation Effectiveness
4. Increased Sales/Shorter Sales Cycle
5. Customer Satisfaction/Reduced Churn
The infographic is a summary of some of the information contained in Awareness’ report: Actionable Social Analytics: From Social Media Metrics to Business Insights.