A major theme of the book is that scientists are out of touch with the general public and spend too much time mocking the public or denouncing journalists rather than trying to engage the public and journalists to understand science. This argument may have some merit. However, the authors offer little evidence for their claim. Simply put, Mooney and Kirshenbaum are wrong: bad science journalism is far more the fault of bad science journalists than it is the fault of disengaged scientists.
Mooney and Kirshenbaum’s primary example of scientists being out of touch with the general public is the 2006 decision to recharacterize Pluto. After the discovery of Eris in 2005 and discovery of other similar objects, it became apparent to astronomers that consistent classification standards required that either Pluto be classified as a non-planet or that many more objects would need to be labeled as planets. Thus, in 2006, the International Astronomical Union constructed a new definition of planets which reclassified Pluto to the status of “dwarf planet.” Readers will likely recall the media outcry that erupted in response to this “downgrading” which included internet petitions and resolutions by various state governments supporting Pluto’s right to continue to be a planet. Mooney and Kirshenbaum point to the popular reaction and astronomers’ failure to anticipate or understand the reaction as an example of how scientists are out of touch with the general public. (There has been some discussion over the validity of Mooney and Kirshenbaum’s point and see for example these two remarks).
However, while reading Unscientific America, serendipity struck and I had occasion to read an article in the December 26, Puerto Rico Daily Sun, from Scripps Howard News Service. This article discussed extrasolar planets and how astronomers have recently discovered smaller extrasolar planets which are closer to what life-sustaining planets would look like. From the article:
"The first extrasolar planets were discovered 15 years ago, and now more than 400 have been found and at an accelerating pace. The early discoveries were gas giants on the order of Jupiter and Pluto and they have orbited far too close to their stars. But as techniques have improved, astronomers are able to identify smaller, occasionally rocky, planets, orbiting far enough from their stars to be close to what is considered a habitable zone."
The author is apparently trying to talk about astronomy while discussing "gas giants on the order of Jupiter and Pluto." Of course, Pluto is not a gas giant. Pluto is a tiny ball of rock, so small it isn't able to keep orbital debris out of its path. That's the entire reason it got downgraded from being a planet. It is small and rocky, not a gas giant. Anyone paying any attention to the faux controversy over Pluto should remember this. Indeed, anyone who remembers anything from grade school would know that Pluto is small and rocky.
This foolish statement about Pluto shows what is really wrong. While scientists may not be the best communicators, putting a majority of the blame for the status quo on scientists is wrong. The problem isn't the scientists. The problem is not that the scientists mistreat journalists and the media. The problem is that the media is full of people so ignorant that we get an article from a major news service claiming that Pluto is a gas giant. Not all journalists are this clueless. But cloning Carl Zimmer simply isn't a viable option. If we're going to deal with this problem, we need to focus on the actual causes. And poor journalism is far more the fault of ignorant journalists than it is of unengaged scientists.