Hailed as one of the foremost designers of the 20th Century, Tel Aviv native Ron Arad attended the Bezalel Academy of Art and Design in Jerusalem from 1971-73 before moving to London to study under Peter Cook, founder of Archigram, at the Architectural Association. In 1981, he scoured a scrapyard and combined a car seat with a structural tubing frame to create the postmodern Rover Chair, whose popularity significantly launched his career. Ron Aradís unique design style would continue to use unorthodox combinations of materials and concepts. In 1994, he created the Bookworm bookshelf, a sturdy but flexible shelf that can coil or take on limitless shape. Employing bimorphic shapes from steel remained a trademark of Aradís works.