A WWE Superstar's success typically has a lot to do with his abilities as a performer, but his character often plays just as big a role.
It’s a simple philosophy, really: If you have a quality character, you succeed. If you don’t, well, you don’t.
For many WWE Superstars, characters either help them move forward or hold them back. A guy like Daniel Bryan succeeds because his character works, while someone like Brodus Clay stalls because his doesn’t.
In order for some very talented Superstars to get out of the ruts they’re in, they are going to need some character tweaks that could transform them from boring and stale to exciting and fresh.
So, which WWE stars badly need gimmick overhauls? Let’s break it down.
Here are five Superstars in desperate need of character shifts.
Note: John Cena will not be included on this list. That topic has been done to death, so there’s no need to analyze it any further.