An electricity transmission company can be hip. A minefield of columns can be embraced. A skinny budget can look like a million bucks.
Clean Line Energy develops electrical transmission lines from wind farms to urban areas. Their brand is fresh and hip. They wanted to move into a historic building. They wanted it green. They wanted it cheap.
Their corporate brand was transferred from marketing collateral to architecture via color and imagery. A minefield of columns in the historic building are covered with manipulated photographic images of power lines and transformers, complementing the owners’ collection of black and white rock & roll photography. Backsplashes and walls reinterpret their logo and color scheme.
Finishes, lighting, and corporate branding continue into the common area corridor to capture the visitor’s eye, leveraging what is typically a less than optimal, end-of-the-corridor entry location.
LEED Gold was achieved, but more importantly some unique stuff happened like 100% of the filing, 50% of the demountable partitions, and 28% of the workstations were pre-owned and it doesn’t look like a junk yard.