Exploring Chapter One Further
As you will have seen from reading Chapter One, tourism is a complex area which is based on two fundamental elements: the tourist and the tourism industry and this has been accompanied by a growth of education and training to support the subject’s development. By reading chapter 2 from Airey and Tribe (2005) An International Handbook of Tourism Education, ‘Growth and Development’ you will be able to read about how tourism has emerged as a subject of academic study in a concise and direct manner. This will help you to understand how this book relates to the wider development of Tourism Studies. It also introduces some of the arguments on how tourism education is maturing in the new millennium and its significance to modern day society. This is an important theme to think about when reading Tourism Management: Managing for Change.
After reading chapter 1, you should be able to attempt to the following questions:
Exploring Chapter Two Further (Hall and Page (eds) (2000) Tourism in South and South East Asia – Chp 2 Historical Dimensions)
As you will have seen from reading Chapter Two, tourism and history is a fascinating area of study which helps us to understand how present day patterns and development have evolved through time. The emphasis in any historical analysis is on both the continuity which one can discern in tourism as an activity evolving in time and space, but also on how it has changed to meet new tastes, innovation and market demand. There has been very limited research on the historical dimensions of tourism development pre-1945, since much of the research efforts have been focused on how mass tourism has evolved with the advent of air travel. However, across the world, many examples of the evolution of tourism from very humble beginnings can be uncovered using original source materials, diaries, records of transport companies and government documents where they exist. By reading the chapter by N. Douglas and N. Douglas on the evolution of tourism in South and South East, many of these issues can be identified, particularly how the historian reconstructs past patterns and developments in tourism and the type of materials they examine
After reading this chapter, you should be able to attempt to the following questions:
Exploring Chapter Three Further
As you will have seen from reading Chapter Three, the issue of demand highlights many areas of research for tourism students, not least of which is consumer behaviour. Chapter 4 from Swarbrooke and Horner (2007) Consumer Behaviour in Tourism links this area to the marketing process in tourism, expanding upon the discussion above in Chapter One and Two. After reading the downloadable materials, you should be able to attempt to the following questions:
Exploring Chapter Four Further
As you will have noted from reading Chapter Four, transport has an influential on tourism development. It can act as both a constraint and a catalyst for tourism development. A good overview can be found in the following:
L.Lumsdon and S.J.Page (eds) (2004) Tourism and Transport: Issues and Agenda in the New Millennium, Elsevier: Oxford (pages 1-27)
which outlines how to conceptualise the transport-tourism interface and the transport-tourism continuum. It also addresses the rise of the low-cost airline sector and service quality issues.
One area of transport which also forms the context for the tourist experience is cruising. In chapter 1 from Gibson’s (2006) Cruise Operations Management, readers are directed to the role of cruising as a form of tourism and the factors which promote this form of activity. The discussion also has a general introduction on the history of tourism which is a useful starting point and reiterates some of the issues which are discussed in Chapters 1, 2 and 3 of Tourism Management: Managing for Change.
After reading this chapter why not attempt the following questions:
Exploring Chapter Five Further
(C M Hall and S J Page (eds) Tourism in South and South East Asia – Chp 4 Transport in South and South East Asia)
As you will have seen from reading Chapter 5, the air transport sector is an important element in the international tourism industry. It also highlights the importance of capacity provision to meet demand. In chapter 4 by Page (2000) on Transport in South and South East Asia, the role of air transport development and supply issues are reviewed.
After reading this chapter why not attempt the following questions:
Exploring Chapter Eight Further
From Chapter 8 it was evident that visitor attractions are a key element of the tourism industry in many locations. One specific market segment which has been increasingly drawing analysts attention is the heritage attraction market. One of the key themes identified is the issue of quality in the attraction market, particularly in an international context. Chapter 3 from Drummond and Yeoman’s Quality in Heritage Visitor Attractions (Methods of Quality Improvement) highlights many of these issues.
After reading this chapter, why not attempt the following questions:
Exploring Chapter Nine Further
In Chapter 9, the role of marketing as a management function was discussed, developing many of the themes related to why marketing is important for tourism as a consumer-led business activity. One of the key components of communicating with potential customers is advertising. In chapter 1 by Morgan and Pritchard on Advertising in Tourism (Understanding Tourism and Leisure advertising), the role of this method of communicating with tourists is explored.
After reading the chapter, why not attempt the following questions:
Exploring Chapter Ten Further
After reading Chapter 10, you will be aware of the role the public sector plays in helping to shape the future development and direction of tourism in a locality or country. One of the growing areas of interest which the public sector is pursuing as a vehicle to diversify the tourism product in many localities is events and festivals. This is deliberately being undertaken to spread the tourist season, as in the case of destinations with pronounced patterns of seasonality and to create new markets. In some cases this has focused on linking the synergies between tourism and sport, a feature emphasised by the government’s of the UK, Scotland and New Zealand that have created Ministerial portfolios with this wide remit to enable joined up thinking on these cognate areas. As a recommended reading on this subject the following book by Bowdin et al Events Management (www.worldofevents.net) is probably one of the most user-friendly and comprehensive in terms of web resources and support for students. It has a very useful ‘History of Events’ site and comprehensive listing of events with links to the sites.
Go the Bowdin et al web site and look at the Events Listing.
Click on the America’s Cup site which will take you to the current celebrations of the 150 Years of the Event and the regatta at Cowes. After reading the information on the event, see if you can answer the following questions:
Exploring Chapter Eleven Further
After reading Chapter 11, you will aware of the impact which tourism creates and one of the principal challenges for tourism managers and planners is in creating a sustainable tourism industry. Chapter 1 from Harris et al Sustainable Tourism (Aspects of the sustainable tourism debate from a natural resource perspective) examines many of the conceptual, theoretical and applied debates on what exactly constitutes sustainable tourism. It has a number of useful insights, and after reading the chapter why not attempt the following questions:
Exploring Chapter Twelve Further
After reading Chapter 12 you will be aware of the numerous problems and challenges which tourism poses. One area of debate which was not really developed in the chapter is the role of ecotourism as more appropriate form of tourism development, given the problems which the tourism development process may induce. As a result, chapter 1 from Wearing and Neil’s Ecotourism (Departure: Surveying the ground) is a very good starting point for the debate on different forms of tourism, especially the conventional mass tourism versus alternative tourism debate. Readers will appreciate this debate after reading Chapter 13 of Tourism Management: Managing for Change and it can usefully be read with another influential book – Krippendorf’s The Holiday Makers.
After reading the chapter, try and attempt the following questions: