The 2010 Holiday Marketer: Benchmark and Trend Report
Tags: Marketing Services,
Gain data driven insight on important holiday marketing trends and benchmarks to create engaging multichannel customer experiences.
As economic challenges continue and consumer spending remains tentative, understanding the purchasing drivers and triggers of our customers, as well as their channel preferences is critical to ensuring a successful 2010 holiday season given the sheer volume of data available to help you make the right marketing choices, segmentation systems such as Experian Simmons? Retail Shopper, GreenAware and Mosaic USA can help you pinpoint your best, and next best, customers, identify those most likely to purchase in a category and even find those most likely to be brand-loyal.