Have seen this billboard in several locations in Bangalore; this one near Silk Board Jn (Thanks for the pic, Raju). Pray, what would the logic be? That the person who CANNOT see the image of the eye CAN READ the smaller font below it, and CAN ALSO READ the mobile number which is in smaller font? By the way, if someone can't see the eye nor the words, what the hell are they doing at the traffic signal at Silk Board Junction?!