A Single-Minded Obsession
"Innovation in pursuit of a better riding experience" might sound like the mantra of every helmet maker. The reality is, it's not.
Because if making you feel safer and more comfortable in a better-fitting helmet for hours and hours at a time, day after day, was the goal of every company, why is Arai alone responsible for such comfort and fit advances as different interior shapes to fit different head shapes, removable/replaceable Cheekpads and Comfort liners to give you a more custom fit, and our latest, the Emergency Cheekpad Release System to aid injured riders?
In Arai's world, innovations don't come from a marketing department.
They come from a decades-long history of caring about one thing: riders.