Corporate website audiences are now of such a scale and sophistication that stale and in-authentic content is caught out and cast aside. As online behaviour and technology use keeps evolving, communicators need to keep up and give their audiences what they're looking for.
Companies that genuinely understand their audiences and reflect this in their communications will find a real competitive advantage over their peers.
Each year we research the visitor behaviour of FTSE100 corporate sites. The results give communicators a solid insight into how these websites are being used by different audiences and what it means for their digital strategies and day-to-day communication.