Ok, so it was a prank– but a pretty amazing feminist prank!
Last week, the internet was shocked and pleased to learn that Victoria’s Secret had launched a new line of consent-themed underwear. Instead of a thong reading “SURE THING,” these panties said things like “NO MEANS NO” and “ASK FIRST.” Even more exciting, they were modeled by a beaming curvy woman of color. “I’m the first person to go on a tirade about how much I hate VS, but this is awesome,” wrote one blogger — a sentiment that echoed throughout the Tumblr/Facebook/Twitter-sphere. Pretty shortly, though, the campaign was revealed as a sophisticated hoax perpetrated by a group of radical Baltimore feminists.
Also, someone please make this stuff for real. I would buy it.