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The Cause of the Recall? Kellogg's Isn't Saying
When a company like Kellogg's recalls 28 million boxes of some its staple products, people notice. When a company like Kellogg's refuses to identify the source of the problem, I notice.
Last week, of course, Kellogg's issued a recall after reports from customers about uncharacteristic waxy-like off taste and smells which seemed to emanate from the plastic liners that actually hold the cereal in the boxes. Several people were left feeling ill by the weird odors but there have been no reports of serious sickness or injuries.
The cereal giant has recalled boxes of Corn Pops, Honey Smacks, Froot Loops, and Apple Jacks cereals (If you have any boxes that are part of the recall, you can call Kellogg Consumer Response Center at 888-801-4163 for replacement coupons).
So, what was the source of the problem? Kellogg isnt giving too many details.
We completed a thorough health-risk assessment with external experts in medicine, toxicology, public health, chemistry, and food safety, Kellogg spokeswoman Adaire Putnam said in an email.The experts agree the off-taste and smell is caused by resins commonly used to coat foods such as cheese, and raw fruits and vegetables such as cucumbers. These waxy resins are used to make packaging materials that are approved by the FDA.
Lots of information but not many specifics.
Kellogg has never had this problem before, she added, but when I requested the name of the resins and of the manufacturers of the plastic bags, three times, Putnam did not respond. Its probably not a big deal.