’re beginning a fresh business blog, there is already a lot of competition to overcome for you. And the finest way to ensure your efforts sustain is, to begin with, a nicely-executed plan.
Content marketing strategy proves helpful here.
Why Build A Content Marketing Strategy?
A content marketing strategy is just a plan that you build to ensure your design, publish and promote content that eventually aids you with lead generation, website traffic generation, and to boost sales.
This process is known as the inbound methodology. A successful marketing strategy that converts strangers into leads and then into clients. Content marketing is an essential component of the inbound methodology. Content fetches the visitors to your blog and turns them into leads. Surely, without a proper strategy, all the endeavors undertaken by you for creating videos and blog posts will go in vain.
The following tips for creating a content marketing strategy delivers solid outcomes.
The initial step in configuring your content marketing strategy must be designing a buyer persona. The buyer persona involves a profile that describes your perfect customer. Its primary goal is to determine what kind of customers you wish to target with your content.
If you don’t possess a buyer persona still, go and design one. After getting a buyer persona, you can begin planning your content according to that profile to entice your ideal customers.
For instance, if your ideal customer includes a 20-year-old female entrepreneur who’s intending to begin a business, you can design blog posts with beginner-friendly tips for inaugurating a business and also discuss the issues faced by female entrepreneurs in this sector.
Planning forward constitutes the key here. You should minimum plan for 3 months worth of content to maintain consistency and impart a flow to your schedule of blog publishing.
The primary purpose of employing a content marketing strategy is to attain a goal. Otherwise, you can publish haphazard posts only hoping people would take a subscription to your email list or purchase your product.
It’s vital that you set a specific goal regarding your content marketing strategy. But, it must also be realistic.
As an instance, if you’ve built 1,000 subscribers in the past 3 months from your content attempts, you can decide on a goal for your following 3 months to create 20% more leads. It concerns always working for a better goal and heightening the outcomes of your marketing campaign.
Getting to estimate the success of your content is probably the most major part of your content marketing strategy. Nevertheless, it’s also among the aspects most marketers and bloggers forget to implement.
In contrast to offline marketing, the nice thing about digital marketing is that it permits you to easily estimate the return on investment (ROI) of your marketing campaigns. And obviously, you can estimate your content marketing ROI also.
Ensure you employ the proper metrics to analyze your content marketing strategy. For instance, the amount of shares bagged by your blog posts on social media is not an effective means to measure your content. Rather, measure how successful a blog post is at turning traffic into leads.
There are different kinds of content you can add to a content marketing strategy, you can design blog posts, videos, SnapChat videos, eBooks, podcasts, and more.
Various kinds of businesses discover success in separate content types. For instance, a startup that highlights teenagers will get success with Snapchat content instead of blog posts.
So, rather than attempting to win them all, experiment with content types to estimate what fetches you the best results and invest in designing more of that kind of content.
If blog posts build more leads for your business, then attempting creating various kinds of blog posts like checklists, how-to-guides, and case studies. See which kind of blog posts function best and design more of them.
Ask any professional marketer or blogger and they’ll always suggest you design “evergreen” content to attain the finest results from your blog.
This is correct. Few topics can fetch you more results in the future than the rest. Nevertheless, even these evergreen posts require to be updated from time to time.
Perform an analysis of your blog content every 2-3 months and view which blog posts produce lower results. Next, revamp these blog posts by bettering the quality and optimizing them for better keywords.
Ahrefs succeeded in boosting their pageviews by 468% by just updating one of their ancient blog posts. This strategy may fetch you wonderful results if done correctly.
Further, don’t halt after clicking publish on your blog posts. You can reuse your blog posts to design more content from them.
For instance, you can design a Slideshare utilizing the bullet points within your blog post. Transfer your blog post into a Medium post or a LinkedIn post by copying and pasting. Create a brief video. Or convert your blog post into a PDF ebook.
You can derive the maximum from your content in so many ways.
Whereas these tips can help you in building a content marketing strategy, keep in mind that the success of your attempts will rest on the consistency and quality of the content you design.
Even if the results are pouring in gradually, keep building great content and adhere to your content plan. Finally. It will furnish the finest ROI you can get from any marketing strategy.
Police: Unwise Wise Man Had Frankincense, Myrrh And Marijuana
December 26, 2013 by UPI - United Press International, Inc.
MYRTLE BEACH, S.C. (UPI) — Police in South Carolina said a man with the frankincense and myrrh of a wise man was also unwisely carrying marijuana in his car.
Myrtle Beach police said Alain Cassagnol, 19, was clocked driving his Mercedes-Benz 103 mph in a 45 mph zone around 12:30 a.m. Monday in Myrtle Beach, the Smoking Gun website reported Thursday.
Cassagnol was ordered out of his car and officers detected a “strong odor of marijuana emitting from his person.”
Officers said Cassagnol acknowledged he was carrying marijuana in his pants, and they discovered a baggie containing about.2 ounces of cannabis near his groin.
Police said they also found a frankincense and myrrh incense spray in the car known by the brand name, “Blunt Block.” It is marketed as a means to mask the odor of marijuana smoke.
Cassagnol was booked into the Horry County jail with bond set at $649.Red: Says he'll call right back in 15 mins.  No call or response for 3 weeks while screening your calls.  Then shows up wanting to use your vehicle 

Red:  Drops by to distract you while his junky buddy creeps into your house and steals your phone, laptop, tablet, etc.

Red:  Distracts you while his roommate rummages through your belongings so that they can both later humiliate you at a little dinner party with what he found.





Red:  Endangers your health and costs you a fortune by stealing your expensive prescription medication because it has black market value. 

Green: Has your back.  Respects your privacy and your confidence and your property.   Doesn't talk behind your back.<filename>bundles/return-labels-rest-api-company-unit-address-connector/src/FondOfOryx/Shared/ReturnLabelsRestApiCompanyUnitAddressConnector/ReturnLabelsRestApiCompanyUnitAddressConnectorConstants.php<gh_stars>0
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RIVERDALE PARK, Md. (WUSA) -- As many as 800 people are currently displaced from their homes in Riverdale Park, Md. according to the town's Mayor, Vernon Archer, after roofs were blown off two large apartment buildings during Friday night's storm.
Many people are camping in cars and parking lots. Others are trickling away to find alternate places to find shelter with friends, hotels, and the Red Cross Shelter at Northwest High School on Adelphi Road.
SEE MORE PHOTOS OF STORM DAMAGE
Many vehicles in the parking lots were damaged by flying debris.
Roofers are currently on site to begin repairs, but it may take a week or more.
Join the Conversation
To find out more about Facebook commenting please read the Conversation Guidelines and FAQsCulture Resource offes grants every year for Arab artists as part of their program "Wijhat"; a program designed to serve artists and cultural actors in the Arab region by offering grants of up to 8,000 US Dollars to support travel both within and outside the Arab region, thereby enabling the grantees to present their works to new audiences and to engage in new and diverse inter- and intra-Arab cultural exchange experiences.
A recommendation letter from Culture Resource to the relevant embassy in order to support the visa application, if necessary.
Wijhat aims to contribute to raising awareness of arts and culture from the Arab region, both regionally and internationally, by supporting the regional or international travels of artists and cultural actors from the region. The program offers artists the opportunity to take part in cultural events and activities and present their work to diverse audiences in wider regional and/or international contexts, to exchange knowledge and expertise with peers, and/or to build their professional capacities.
Culture Resource aspires to make this support available to artists and cultural actors from all parts of the Arab region, while ensuring geographic and gender diversity as much as possible