Your website should have the same goal. So before you go ahead and redesign your website, or build a website, think about what is the goal you want this website to help you with.
Identify the main goal for your website, and see how does it currently stand towards achieving that goal.
Since you have defined your website’s goal, now you need to identify what call-to-actions will help move your visitors to the next step.
If you are not familiar with the term Call-to-Action (CTA) it is simply a button that once clicked, it will move your website visitors into the next step of their buying journey.
Every website needs two CTAs. One is a direct CTA towards the next buying step, and it needs to be consistent in color and look throughout the website. Where most website makes a mistake with their CTA, is by not including it on the websites enough times.
The second CTA is more of a passive CTA. It can be something like viewing our menu, explore the surroundings, amenities, rooms, etc.
So you have figured out what the goal of your website is and the Call-to-Action you want your customers to take. Now, it is time to design clear short pieces of content and straight to the point headlines.
When we visit a website, we are simply scanning for information to see if this business or brand can help us to achieve something. It can be as simple, as choose a place to eat for a vacation dinner.
Your website content needs to be clear and understood by anyone who visits your website. And, it needs to serve as a guide to move your visitors towards clicking on the CTA.
We always recommend our clients to invest in one photoshoot for their brand.
If your website is for a restaurant, you need the images of food to be something that makes a person want to grab a bite. If your website is for a resort, you want them to feel the need of being there.
Most importantly, you want your images to relate to your products.
A better website means you will see more direct bookings, reservations, sales, and better brand perception. It will also help to be more at ease, and give you a wonderful feeling when you start to see those direct bookings, messages and reservations start to happen.
This blog you read is only one part of the puzzle. There is a lot to dig into for creating a fully optimized website.
Now it is your turn to head over to your website and see how these elements are currently performing on it.
If you need help with your website let us know. Let’s help you to turn casual website visitors into loyal customers. Schedule an audit of your website. Yeah, just have every person in the nation connect their bank account and a credit card to a mostly unregulated 3rd party and provide them with two forms of identification, wait 4-5 business days to receive your butts, then wait another 4-5 days to cash them out, pay the service a 2% commission (or whatever it is) and then hopefully the price doesn't drop *too much* and if you're lucky you might come out the other side with $14! Yay!The most negative-valued molecular electrostatic potential (MESP) minimum (Vmin) observed over the benzene ring is proposed as a sensitive quantity for the analysis of the electronic perturbations due to the substituents attached to it. MESP topography of 45 doubly substituted benzenes is mapped at HF/6-31G∗∗ level for an appraisal of this proposition. The Vmin values are seen to clearly reflect the changes due to the different orientations (para, meta, and ortho) and conformations of the substituents and different mechanisms of electron donation or withdrawal. Good linear correlations are obtained with Vmin and the experimentally determined s values of the ortho- and meta-disubstituted benzenes. New quantities, Dp, Dm, and Do, introduced in this work as the substituent pair-constants respectively for the para, meta, and ortho arrangements, provide a quantitative measure of the simultaneous effect of two substituents over the aromatic nucleus. The predictive power of these quantities is checked in the case of some triply substituted benzenes using an equation Vmin = Vben + ∑ΔVmin(mono) - ∑Dp - ∑Dm - ∑Do where Vben is the MESP minimum of benzene and ΔVmin(mono) is the difference between the monosubstituted benzene Vmin and Vben. These predicted values are in fairly good agreement with the MESP values obtained at HF/6-31G∗∗ level.Factors affecting complications after treatment of epidermal cyst

Background Epidermal cysts are the most common benign epithelial tumors in humans. The curative treatment of epidermal cyst is surgical excision. However, only few studies have investigated the cause and mechanism of postoperative complications of epidermal cysts. Therefore, this study aimed to evaluate the factors affecting complications of epidermal cyst after surgical treatment. Methods Patients with histologically diagnosed epidermal cysts were selected from among 98 consecutive patients with excised benign cystic tumors from March 2014 to August 2017. Sex, age, size, mobility, site of occurrence, history of infection, history of incision and drainage, complications, history of reoperation, and method of overcoming complications was obtained by analyzing medical records retrospectively. Results Five of the 98 patients had wound dehiscence due to surgical infection. Three of them underwent wound healing with conservative treatment without a second operation. The other two patients underwent a second operation and showed signs of preoperative infection. None of the factors showed statistical significance in relation to the occurrence of complications. Conclusion Postoperative complications occurred when the excision of the epidermal cyst was performed at preoperative infection sites or at sites with high tension, so attention should be paid to postoperative care.


Introduction
Epidermal cysts are the most common benign epithelial tumors in humans [1]. Epidermal cysts can occur anywhere in the body, especially on the face (Fig. 1). Epidermal cysts mostly manifest as a mass, but some cysts may appear as granulation tissue with foreign-body granulomatous reaction and chronic inflammation when infection and cyst wall rupture occur [2].
The curative treatment of epidermal cyst is surgical excision [3]. Several treatment methods, including minimal incision surgery, have been reported [4]. However, surgical treatment results in scarring of various lengths. Postoperative complications include infection, bleeding, scarring, and cyst recurrence [2]. In infected epidermal cysts, delayed excision is performed after incision and drainage is performed after infection control (Fig. 2).
However, only few studies have investigated the cause and mechanism of postoperative complications [5]. Therefore, this study aimed to evaluate the factors affecting the post-surgical complications of epidermal cyst treatment.

Materials and methods
The study was performed in accordance with the principles of the Declaration of Helsinki. Written informed consents were obtained. The present study was approved by the Institutional Review Committee of Yeungnam University hospital (YUMC 2018-06-002-001). The patient provided written informed consent for the publication and the use of his images.
Patients with histologically diagnosed epidermal cysts were selected from among 98 consecutive patients with excised benign cystic tumors from March 2014 to August 2017. Sex, age, size, mobility, site of occurrence, history of infection, history of incision and drainage, complications, history of reoperation, and method of overcoming complications were obtained by analyzing medical records retrospectively. Those with erythema or swelling were considered as having a history of infection. Scarring after surgery was not considered a complication.
If signs of infection, such as erythema or swelling, were observed before the operation, incision and drainage were performed, and the excision was performed after the infection was controlled. After incision and drainage, disinfection treatments such as irrigation were performed daily, and infection was considered to be controlled if discharge or erythema was not observed.
Primary closure was performed after excision in all the patients. Twenty-six patients with preoperative signs of infection were treated with daily irrigation, and excision was performed within 2 weeks.

Surgical procedures
The skin overlying the epidermal cyst was cleaned with chlorohexidine and physiological saline. Surgery was performed under local anesthetic infiltration of 2% lidocaine with 1:100,000 epinephrine. The elliptical-shaped incision line was designed to run parallel to the relaxed skin tension line, not crossing over the area of protuberance, and to include the opening of the epidermal cyst. En bloc resection without separating skin and the cyst in the dermal layer was made using a Metzenbaum scissor and electrocauterization. When the cyst wall ruptured during surgery, the suspicious portion of the cyst wall was resected after sufficient irrigation. At the end of the procedure, the wound was inspected to ensure that all of the cyst wall was removed. The face and anterior side of the neck were closed using a nylon 6-0 or 7-0 suture, and the trunk and extremity were closed using a nylon 4-0 or 5-0 suture.

Statistical analysis
The statistical analysis was performed using IBM SPSS version 24.0 (IBM Co., Armonk, NY, USA). An independent sample t test was used to evaluate the correlation between postoperative complications and age. Correction between the postoperative complications and the size of epidermal cyst were analyzed using the MannWhitney test. The chi-square test was used to evaluate the correlation between the postoperative complications and other factors.

Results
Of the 98 patients included in the study (Table 1), 74 were men and 24 were women. The mean age was 42.71 years (range, 3-91 years). The mean size was 12 mm (range, 3-89 mm). Among the 98 cases, 36 had mobility. The distribution of the sites was 48 on the face, 20 on the trunk, 11 on the ear, eight on the neck