Daily Papers

Creating visually appealing advertising images is often a labor-intensive and time-consuming process. Is it possible to automatically generate such images using only basic product information--specifically, a product foreground image, taglines, and a target size? Existing methods mainly focus on parts of the problem and fail to provide a comprehensive solution. To address this gap, we propose a novel multistage framework called Product-Centric Advertising Image Design (PAID). It consists of four sequential stages to highlight product foregrounds and taglines while achieving overall image aesthetics: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are designed and trained for the first three stages: First, we use a visual language model (VLM) to generate background prompts that match the products. Next, a VLM-based layout generation model arranges the placement of product foregrounds, graphic elements (taglines and decorative underlays), and various nongraphic elements (objects from the background prompt). Following this, we train an SDXL-based image generation model that can simultaneously accept prompts, layouts, and foreground controls. To support the PAID framework, we create corresponding datasets with over 50,000 labeled images. Extensive experimental results and online A/B tests demonstrate that PAID can produce more visually appealing advertising images.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Customized generative text-to-image models have the ability to produce images that closely resemble a given subject. However, in the context of generating advertising images for e-commerce scenarios, it is crucial that the generated subject's identity aligns perfectly with the product being advertised. In order to address the need for strictly-ID preserved advertising image generation, we have developed a Control-Net based customized image generation pipeline and have taken earring model advertising as an example. Our approach facilitates a seamless interaction between the earrings and the model's face, while ensuring that the identity of the earrings remains intact. Furthermore, to achieve a diverse and controllable display, we have proposed a multi-branch cross-attention architecture, which allows for control over the scale, pose, and appearance of the model, going beyond the limitations of text prompts. Our method manages to achieve fine-grained control of the generated model's face, resulting in controllable and captivating advertising effects.

With the development of the large-scale diffusion model, Artificial Intelligence Generated Content (AIGC) techniques are popular recently. However, how to truly make it serve our daily lives remains an open question. To this end, in this paper, we focus on employing AIGC techniques in one filed of E-commerce marketing, i.e., generating hyper-realistic advertising images for displaying user-specified shoes by human. Specifically, we propose a shoe-wearing system, called Shoe-Model, to generate plausible images of human legs interacting with the given shoes. It consists of three modules: (1) shoe wearable-area detection module (WD), (2) leg-pose synthesis module (LpS) and the final (3) shoe-wearing image generation module (SW). Them three are performed in ordered stages. Compared to baselines, our ShoeModel is shown to generalize better to different type of shoes and has ability of keeping the ID-consistency of the given shoes, as well as automatically producing reasonable interactions with human. Extensive experiments show the effectiveness of our proposed shoe-wearing system. Figure 1 shows the input and output examples of our ShoeModel.

Advertising posters, a form of information presentation, combine visual and linguistic modalities. Creating a poster involves multiple steps and necessitates design experience and creativity. This paper introduces AutoPoster, a highly automatic and content-aware system for generating advertising posters. With only product images and titles as inputs, AutoPoster can automatically produce posters of varying sizes through four key stages: image cleaning and retargeting, layout generation, tagline generation, and style attribute prediction. To ensure visual harmony of posters, two content-aware models are incorporated for layout and tagline generation. Moreover, we propose a novel multi-task Style Attribute Predictor (SAP) to jointly predict visual style attributes. Meanwhile, to our knowledge, we propose the first poster generation dataset that includes visual attribute annotations for over 76k posters. Qualitative and quantitative outcomes from user studies and experiments substantiate the efficacy of our system and the aesthetic superiority of the generated posters compared to other poster generation methods.

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

Reconstructing photorealistic and dynamic portrait avatars from images is essential to many applications including advertising, visual effects, and virtual reality. Depending on the application, avatar reconstruction involves different capture setups and constraints - for example, visual effects studios use camera arrays to capture hundreds of reference images, while content creators may seek to animate a single portrait image downloaded from the internet. As such, there is a large and heterogeneous ecosystem of methods for avatar reconstruction. Techniques based on multi-view stereo or neural rendering achieve the highest quality results, but require hundreds of reference images. Recent generative models produce convincing avatars from a single reference image, but visual fidelity yet lags behind multi-view techniques. Here, we present CAP4D: an approach that uses a morphable multi-view diffusion model to reconstruct photoreal 4D (dynamic 3D) portrait avatars from any number of reference images (i.e., one to 100) and animate and render them in real time. Our approach demonstrates state-of-the-art performance for single-, few-, and multi-image 4D portrait avatar reconstruction, and takes steps to bridge the gap in visual fidelity between single-image and multi-view reconstruction techniques.

Visual arguments, often used in advertising or social causes, rely on images to persuade viewers to do or believe something. Understanding these arguments requires selective vision: only specific visual stimuli within an image are relevant to the argument, and relevance can only be understood within the context of a broader argumentative structure. While visual arguments are readily appreciated by human audiences, we ask: are today's AI capable of similar understanding? We collect and release VisArgs, an annotated corpus designed to make explicit the (usually implicit) structures underlying visual arguments. VisArgs includes 1,611 images accompanied by three types of textual annotations: 5,112 visual premises (with region annotations), 5,574 commonsense premises, and reasoning trees connecting them to a broader argument. We propose three tasks over VisArgs to probe machine capacity for visual argument understanding: localization of premises, identification of premises, and deduction of conclusions. Experiments demonstrate that 1) machines cannot fully identify the relevant visual cues. The top-performing model, GPT-4-O, achieved an accuracy of only 78.5%, whereas humans reached 98.0%. All models showed a performance drop, with an average decrease in accuracy of 19.5%, when the comparison set was changed from objects outside the image to irrelevant objects within the image. Furthermore, 2) this limitation is the greatest factor impacting their performance in understanding visual arguments. Most models improved the most when given relevant visual premises as additional inputs, compared to other inputs, for deducing the conclusion of the visual argument.

This paper presents a novel deep learning-based approach for simultaneous age and gender classification from facial images, designed to enhance the effectiveness of targeted advertising campaigns. We propose a custom Convolutional Neural Network (CNN) architecture, optimized for both tasks, which leverages the inherent correlation between age and gender information present in facial features. Unlike existing methods that often treat these tasks independently, our model learns shared representations, leading to improved performance. The network is trained on a large, diverse dataset of facial images, carefully pre-processed to ensure robustness against variations in lighting, pose, and image quality. Our experimental results demonstrate a significant improvement in gender classification accuracy, achieving 95%, and a competitive mean absolute error of 5.77 years for age estimation. Critically, we analyze the performance across different age groups, identifying specific challenges in accurately estimating the age of younger individuals. This analysis reveals the need for targeted data augmentation and model refinement to address these biases. Furthermore, we explore the impact of different CNN architectures and hyperparameter settings on the overall performance, providing valuable insights for future research.

Figures of speech such as metaphors, similes, and idioms allow language to be expressive, invoke emotion, and communicate abstract ideas that might otherwise be difficult to visualize. These figurative forms are often conveyed through multiple modes, such as text and images, and frequently appear in advertising, news, social media, etc. Understanding multimodal figurative language is an essential component of human communication, and it plays a significant role in our daily interactions. While humans can intuitively understand multimodal figurative language, this poses a challenging task for machines that requires the cognitive ability to map between domains, abstraction, commonsense, and profound language and cultural knowledge. In this work, we propose the Image Recognition of Figurative Language dataset to examine vision and language models' understanding of figurative language. We leverage human annotation and an automatic pipeline we created to generate a multimodal dataset and introduce two novel tasks as a benchmark for multimodal figurative understanding. We experiment with several baseline models and find that all perform substantially worse than humans. We hope our dataset and benchmark will drive the development of models that will better understand figurative language.

The modern text-to-image diffusion models boom has opened a new era in digital content production as it has proven the previously unseen ability to produce photorealistic and stylistically diverse imagery based on the semantics of natural-language descriptions. However, the consistent disadvantage of these models is that they cannot generate readable, meaningful, and correctly spelled text in generated images, which significantly limits the use of practical purposes like advertising, learning, and creative design. This paper introduces a new framework, namely Glyph-Conditioned Diffusion with Character-Aware Attention (GCDA), using which a typical diffusion backbone is extended by three well-designed modules. To begin with, the model has a dual-stream text encoder that encodes both semantic contextual information and explicit glyph representations, resulting in a character-aware representation of the input text that is rich in nature. Second, an attention mechanism that is aware of the character is proposed with a new attention segregation loss that aims to limit the attention distribution of each character independently in order to avoid distortion artifacts. Lastly, GCDA has an OCR-in-the-loop fine-tuning phase, where a full text perceptual loss, directly optimises models to be legible and accurately spell. Large scale experiments to benchmark datasets, such as MARIO-10M and T2I-CompBench, reveal that GCDA sets a new state-of-the-art on all metrics, with better character based metrics on text rendering (Character Error Rate: 0.08 vs 0.21 for the previous best; Word Error Rate: 0.15 vs 0.25), human perception, and comparable image synthesis quality on high-fidelity (FID: 14.3).

In this paper, we propose a method for generating layouts for image-based advertisements by leveraging a Vision-Language Model (VLM). Conventional advertisement layout techniques have predominantly relied on saliency mapping to detect salient regions within a background image, but such approaches often fail to fully account for the image's detailed composition and semantic content. To overcome this limitation, our method harnesses a VLM to recognize the products and other elements depicted in the background and to inform the placement of text and logos. The proposed layout-generation pipeline consists of two steps. In the first step, the VLM analyzes the image to identify object types and their spatial relationships, then produces a text-based "placement plan" based on this analysis. In the second step, that plan is rendered into the final layout by generating HTML-format code. We validated the effectiveness of our approach through evaluation experiments, conducting both quantitative and qualitative comparisons against existing methods. The results demonstrate that by explicitly considering the background image's content, our method produces noticeably higher-quality advertisement layouts.

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

Posters play a crucial role in marketing and advertising, contributing significantly to industrial design by enhancing visual communication and brand visibility. With recent advances in controllable text-to-image diffusion models, more concise research is now focusing on rendering text within synthetic images. Despite improvements in text rendering accuracy, the field of end-to-end poster generation remains underexplored. This complex task involves striking a balance between text rendering accuracy and automated layout to produce high-resolution images with variable aspect ratios. To tackle this challenge, we propose an end-to-end text rendering framework employing a triple cross-attention mechanism rooted in align learning, designed to create precise poster text within detailed contextual backgrounds. Additionally, we introduce a high-resolution dataset that exceeds 1024 pixels in image resolution. Our approach leverages the SDXL architecture. Extensive experiments validate the ability of our method to generate poster images featuring intricate and contextually rich backgrounds. Codes will be available at https://github.com/OPPO-Mente-Lab/GlyphDraw2.

Outdoor advertisements remain a critical medium for modern marketing, yet accurately verifying billboard text visibility under real-world conditions is still challenging. Traditional Optical Character Recognition (OCR) pipelines excel at cropped text recognition but often struggle with complex outdoor scenes, varying fonts, and weather-induced visual noise. Recently, multimodal Vision-Language Models (VLMs) have emerged as promising alternatives, offering end-to-end scene understanding with no explicit detection step. This work systematically benchmarks representative VLMs - including Qwen 2.5 VL 3B, InternVL3, and SmolVLM2 - against a compact CNN-based OCR baseline (PaddleOCRv4) across two public datasets (ICDAR 2015 and SVT), augmented with synthetic weather distortions to simulate realistic degradation. Our results reveal that while selected VLMs excel at holistic scene reasoning, lightweight CNN pipelines still achieve competitive accuracy for cropped text at a fraction of the computational cost-an important consideration for edge deployment. To foster future research, we release our weather-augmented benchmark and evaluation code publicly.

Application developers advertise their Apps by creating product pages with App images, and bidding on search terms. It is then crucial for App images to be highly relevant with the search terms. Solutions to this problem require an image-text matching model to predict the quality of the match between the chosen image and the search terms. In this work, we present a novel approach to matching an App image to search terms based on fine-tuning a pre-trained LXMERT model. We show that compared to the CLIP model and a baseline using a Transformer model for search terms, and a ResNet model for images, we significantly improve the matching accuracy. We evaluate our approach using two sets of labels: advertiser associated (image, search term) pairs for a given application, and human ratings for the relevance between (image, search term) pairs. Our approach achieves 0.96 AUC score for advertiser associated ground truth, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 8% and 14%. For human labeled ground truth, our approach achieves 0.95 AUC score, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 16% and 17%.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

Text-to-image diffusion models have achieved remarkable success in generating high-quality contents from text prompts. However, their reliance on publicly available data and the growing trend of data sharing for fine-tuning make these models particularly vulnerable to data poisoning attacks. In this work, we introduce the Silent Branding Attack, a novel data poisoning method that manipulates text-to-image diffusion models to generate images containing specific brand logos or symbols without any text triggers. We find that when certain visual patterns are repeatedly in the training data, the model learns to reproduce them naturally in its outputs, even without prompt mentions. Leveraging this, we develop an automated data poisoning algorithm that unobtrusively injects logos into original images, ensuring they blend naturally and remain undetected. Models trained on this poisoned dataset generate images containing logos without degrading image quality or text alignment. We experimentally validate our silent branding attack across two realistic settings on large-scale high-quality image datasets and style personalization datasets, achieving high success rates even without a specific text trigger. Human evaluation and quantitative metrics including logo detection show that our method can stealthily embed logos.

Advertisement videos serve as a rich and valuable source of purpose-driven information, encompassing high-quality visual, textual, and contextual cues designed to engage viewers. They are often more complex than general videos of similar duration due to their structured narratives and rapid scene transitions, posing significant challenges to multi-modal large language models (MLLMs). In this work, we introduce VideoAds, the first dataset tailored for benchmarking the performance of MLLMs on advertisement videos. VideoAds comprises well-curated advertisement videos with complex temporal structures, accompanied by manually annotated diverse questions across three core tasks: visual finding, video summary, and visual reasoning. We propose a quantitative measure to compare VideoAds against existing benchmarks in terms of video complexity. Through extensive experiments, we find that Qwen2.5-VL-72B, an opensource MLLM, achieves 73.35\% accuracy on VideoAds, outperforming GPT-4o (66.82\%) and Gemini-1.5 Pro (69.66\%); the two proprietary models especially fall behind the opensource model in video summarization and reasoning, but perform the best in visual finding. Notably, human experts easily achieve a remarkable accuracy of 94.27\%. These results underscore the necessity of advancing MLLMs' temporal modeling capabilities and highlight VideoAds as a potentially pivotal benchmark for future research in understanding video that requires high FPS sampling. The dataset and evaluation code will be publicly available at https://videoadsbenchmark.netlify.app.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

The rapid progress of text-to-image diffusion models raises significant concerns regarding the unauthorized reproduction of trademarked content. While prior work targets general concepts (e.g., styles, celebrities), it fails to address specific brand identifiers. Crucially, we note that brand recognition is multi-dimensional, extending beyond explicit logos to encompass distinctive structural features (e.g., a car's front grille). To tackle this, we introduce unbranding, a novel task for the fine-grained removal of both trademarks and subtle structural brand features, while preserving semantic coherence. To facilitate research, we construct a comprehensive benchmark dataset. Recognizing that existing brand detectors are limited to logos and fail to capture abstract trade dress (e.g., the shape of a Coca-Cola bottle), we introduce a novel evaluation metric based on Vision Language Models (VLMs). This VLM-based metric uses a question-answering framework to probe images for both explicit logos and implicit, holistic brand characteristics. Furthermore, we observe that as model fidelity increases, with newer systems (SDXL, FLUX) synthesizing brand identifiers more readily than older models (Stable Diffusion), the urgency of the unbranding challenge is starkly highlighted. Our results, validated by our VLM metric, confirm unbranding is a distinct, practically relevant problem requiring specialized techniques. Project Page: https://gmum.github.io/UNBRANDING/.

Recent advancements in image generation technology have enabled widespread access to AI-generated imagery, prominently used in advertising, entertainment, and progressively in every form of visual content. However, these technologies often perpetuate societal biases. This study investigates the representation biases in popular image generation models towards people with disabilities (PWD). Through a comprehensive experiment involving several popular text-to-image models, we analyzed the depiction of disability. The results indicate a significant bias, with most generated images portraying disabled individuals as old, sad, and predominantly using manual wheelchairs. These findings highlight the urgent need for more inclusive AI development, ensuring diverse and accurate representation of PWD in generated images. This research underscores the importance of addressing and mitigating biases in AI models to foster equitable and realistic representations.

The development of Audio Description (AD) has been a pivotal step forward in making video content more accessible and inclusive. Traditionally, AD production has demanded a considerable amount of skilled labor, while existing automated approaches still necessitate extensive training to integrate multimodal inputs and tailor the output from a captioning style to an AD style. In this paper, we introduce an automated AD generation pipeline that harnesses the potent multimodal and instruction-following capacities of GPT-4V(ision). Notably, our methodology employs readily available components, eliminating the need for additional training. It produces ADs that not only comply with established natural language AD production standards but also maintain contextually consistent character information across frames, courtesy of a tracking-based character recognition module. A thorough analysis on the MAD dataset reveals that our approach achieves a performance on par with learning-based methods in automated AD production, as substantiated by a CIDEr score of 20.5.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

In this paper, we study the problem of identifying logos of business brands in natural scenes in an open-set one-shot setting. This problem setup is significantly more challenging than traditionally-studied 'closed-set' and 'large-scale training samples per category' logo recognition settings. We propose a novel multi-view textual-visual encoding framework that encodes text appearing in the logos as well as the graphical design of the logos to learn robust contrastive representations. These representations are jointly learned for multiple views of logos over a batch and thereby they generalize well to unseen logos. We evaluate our proposed framework for cropped logo verification, cropped logo identification, and end-to-end logo identification in natural scene tasks; and compare it against state-of-the-art methods. Further, the literature lacks a 'very-large-scale' collection of reference logo images that can facilitate the study of one-hundred thousand-scale logo identification. To fill this gap in the literature, we introduce Wikidata Reference Logo Dataset (WiRLD), containing logos for 100K business brands harvested from Wikidata. Our proposed framework that achieves an area under the ROC curve of 91.3% on the QMUL-OpenLogo dataset for the verification task, outperforms state-of-the-art methods by 9.1% and 2.6% on the one-shot logo identification task on the Toplogos-10 and the FlickrLogos32 datasets, respectively. Further, we show that our method is more stable compared to other baselines even when the number of candidate logos is on a 100K scale.

With the increase in the more fluent ad texts automatically created by natural language generation technology, it is in the high demand to verify the quality of these creatives in a real-world setting. We propose AdTEC, the first public benchmark to evaluate ad texts in multiple aspects from the perspective of practical advertising operations. Our contributions are: (i) Defining five tasks for evaluating the quality of ad texts and building a dataset based on the actual operational experience of advertising agencies, which is typically kept in-house. (ii) Validating the performance of existing pre-trained language models (PLMs) and human evaluators on the dataset. (iii) Analyzing the characteristics and providing challenges of the benchmark. The results show that while PLMs have already reached the practical usage level in several tasks, human still outperforms in certain domains, implying that there is significant room for improvement in such area.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

A word-as-image is a semantic typography technique where a word illustration presents a visualization of the meaning of the word, while also preserving its readability. We present a method to create word-as-image illustrations automatically. This task is highly challenging as it requires semantic understanding of the word and a creative idea of where and how to depict these semantics in a visually pleasing and legible manner. We rely on the remarkable ability of recent large pretrained language-vision models to distill textual concepts visually. We target simple, concise, black-and-white designs that convey the semantics clearly. We deliberately do not change the color or texture of the letters and do not use embellishments. Our method optimizes the outline of each letter to convey the desired concept, guided by a pretrained Stable Diffusion model. We incorporate additional loss terms to ensure the legibility of the text and the preservation of the style of the font. We show high quality and engaging results on numerous examples and compare to alternative techniques.

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding.

We propose Image Content Appeal Assessment (ICAA), a novel metric that quantifies the level of positive interest an image's content generates for viewers, such as the appeal of food in a photograph. This is fundamentally different from traditional Image-Aesthetics Assessment (IAA), which judges an image's artistic quality. While previous studies often confuse the concepts of ``aesthetics'' and ``appeal,'' our work addresses this by being the first to study ICAA explicitly. To do this, we propose a novel system that automates dataset creation and implements algorithms to estimate and boost content appeal. We use our pipeline to generate two large-scale datasets (70K+ images each) in diverse domains (food and room interior design) to train our models, which revealed little correlation between content appeal and aesthetics. Our user study, with more than 76% of participants preferring the appeal-enhanced images, confirms that our appeal ratings accurately reflect user preferences, establishing ICAA as a unique evaluative criterion. Our code and datasets are available at https://github.com/SherryXTChen/AID-Appeal.

Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.

Generating Audio Description (AD) for movies is a challenging task that requires fine-grained visual understanding and an awareness of the characters and their names. Currently, visual language models for AD generation are limited by a lack of suitable training data, and also their evaluation is hampered by using performance measures not specialized to the AD domain. In this paper, we make three contributions: (i) We propose two approaches for constructing AD datasets with aligned video data, and build training and evaluation datasets using these. These datasets will be publicly released; (ii) We develop a Q-former-based architecture which ingests raw video and generates AD, using frozen pre-trained visual encoders and large language models; and (iii) We provide new evaluation metrics to benchmark AD quality that are well-matched to human performance. Taken together, we improve the state of the art on AD generation.

In this paper, we study the graphic layout generation problem of producing high-quality visual-textual presentation designs for given images. We note that image compositions, which contain not only global semantics but also spatial information, would largely affect layout results. Hence, we propose a deep generative model, dubbed as composition-aware graphic layout GAN (CGL-GAN), to synthesize layouts based on the global and spatial visual contents of input images. To obtain training images from images that already contain manually designed graphic layout data, previous work suggests masking design elements (e.g., texts and embellishments) as model inputs, which inevitably leaves hint of the ground truth. We study the misalignment between the training inputs (with hint masks) and test inputs (without masks), and design a novel domain alignment module (DAM) to narrow this gap. For training, we built a large-scale layout dataset which consists of 60,548 advertising posters with annotated layout information. To evaluate the generated layouts, we propose three novel metrics according to aesthetic intuitions. Through both quantitative and qualitative evaluations, we demonstrate that the proposed model can synthesize high-quality graphic layouts according to image compositions.

Graphic design plays a vital role in visual communication across advertising, marketing, and multimedia entertainment. Prior work has explored automated graphic design generation using diffusion models, aiming to streamline creative workflows and democratize design capabilities. However, complex graphic design scenarios require accurately adhering to design intent specified by multiple heterogeneous user-provided elements (\eg images, layouts, and texts), which pose multi-condition control challenges for existing methods. Specifically, previous single-condition control models demonstrate effectiveness only within their specialized domains but fail to generalize to other conditions, while existing multi-condition methods often lack fine-grained control over each sub-condition and compromise overall compositional harmony. To address these limitations, we introduce CreatiDesign, a systematic solution for automated graphic design covering both model architecture and dataset construction. First, we design a unified multi-condition driven architecture that enables flexible and precise integration of heterogeneous design elements with minimal architectural modifications to the base diffusion model. Furthermore, to ensure that each condition precisely controls its designated image region and to avoid interference between conditions, we propose a multimodal attention mask mechanism. Additionally, we develop a fully automated pipeline for constructing graphic design datasets, and introduce a new dataset with 400K samples featuring multi-condition annotations, along with a comprehensive benchmark. Experimental results show that CreatiDesign outperforms existing models by a clear margin in faithfully adhering to user intent.

Images produced by text-to-image diffusion models might not always faithfully represent the semantic intent of the provided text prompt, where the model might overlook or entirely fail to produce certain objects. Existing solutions often require customly tailored functions for each of these problems, leading to sub-optimal results, especially for complex prompts. Our work introduces a novel perspective by tackling this challenge in a contrastive context. Our approach intuitively promotes the segregation of objects in attention maps while also maintaining that pairs of related attributes are kept close to each other. We conduct extensive experiments across a wide variety of scenarios, each involving unique combinations of objects, attributes, and scenes. These experiments effectively showcase the versatility, efficiency, and flexibility of our method in working with both latent and pixel-based diffusion models, including Stable Diffusion and Imagen. Moreover, we publicly share our source code to facilitate further research.

Large-scale text-to-image diffusion models can generate high-fidelity images with powerful compositional ability. However, these models are typically trained on an enormous amount of Internet data, often containing copyrighted material, licensed images, and personal photos. Furthermore, they have been found to replicate the style of various living artists or memorize exact training samples. How can we remove such copyrighted concepts or images without retraining the model from scratch? To achieve this goal, we propose an efficient method of ablating concepts in the pretrained model, i.e., preventing the generation of a target concept. Our algorithm learns to match the image distribution for a target style, instance, or text prompt we wish to ablate to the distribution corresponding to an anchor concept. This prevents the model from generating target concepts given its text condition. Extensive experiments show that our method can successfully prevent the generation of the ablated concept while preserving closely related concepts in the model.

The rapid advancement of text-to-image generation systems, exemplified by models like Stable Diffusion, Midjourney, Imagen, and DALL-E, has heightened concerns about their potential misuse. In response, companies like Meta and Google have intensified their efforts to implement watermarking techniques on AI-generated images to curb the circulation of potentially misleading visuals. However, in this paper, we argue that current image watermarking methods are fragile and susceptible to being circumvented through visual paraphrase attacks. The proposed visual paraphraser operates in two steps. First, it generates a caption for the given image using KOSMOS-2, one of the latest state-of-the-art image captioning systems. Second, it passes both the original image and the generated caption to an image-to-image diffusion system. During the denoising step of the diffusion pipeline, the system generates a visually similar image that is guided by the text caption. The resulting image is a visual paraphrase and is free of any watermarks. Our empirical findings demonstrate that visual paraphrase attacks can effectively remove watermarks from images. This paper provides a critical assessment, empirically revealing the vulnerability of existing watermarking techniques to visual paraphrase attacks. While we do not propose solutions to this issue, this paper serves as a call to action for the scientific community to prioritize the development of more robust watermarking techniques. Our first-of-its-kind visual paraphrase dataset and accompanying code are publicly available.

In ad text generation (ATG), desirable ad text is both faithful and informative. That is, it should be faithful to the input document, while at the same time containing important information that appeals to potential customers. The existing evaluation data, CAMERA (arXiv:2309.12030), is suitable for evaluating informativeness, as it consists of reference ad texts created by ad creators. However, these references often include information unfaithful to the input, which is a notable obstacle in promoting ATG research. In this study, we collaborate with in-house ad creators to refine the CAMERA references and develop an alternative ATG evaluation dataset called FaithCAMERA, in which the faithfulness of references is guaranteed. Using FaithCAMERA, we can evaluate how well existing methods for improving faithfulness can generate informative ad text while maintaining faithfulness. Our experiments show that removing training data that contains unfaithful entities improves the faithfulness and informativeness at the entity level, but decreases both at the sentence level. This result suggests that for future ATG research, it is essential not only to scale the training data but also to ensure their faithfulness. Our dataset will be publicly available.

Images tell stories, trigger emotions, and let us recall memories -- they make us think. Thus, they have the ability to attract and hold one's attention, which is the definition of being "interesting". Yet, the appeal of an image is highly subjective. Looking at the image of my son taking his first steps will always bring me back to this emotional moment, while it is just a blurry, quickly taken snapshot to most others. Preferences vary widely: some adore cats, others are dog enthusiasts, and a third group may not be fond of either. We argue that every image can be interesting to a particular observer under certain circumstances. This work particularly emphasizes subjective preferences. However, our analysis of 2.5k image collections from diverse users of the photo-sharing platform Flickr reveals that specific image characteristics make them commonly more interesting. For instance, images, including professionally taken landscapes, appeal broadly due to their aesthetic qualities. In contrast, subjectively interesting images, such as those depicting personal or niche community events, resonate on a more individual level, often evoking personal memories and emotions.