11 5 25 7 12/ 10/ 36 09: 51
28 6 40 7 317 8450977
50 6 59 7 LORILLARD
85 6 93 8 001/ 002
29 13 71 15 COMPETITIVE PRODUCT INTRODUCTION
39 15 61 17 PROGRESS REPORT
12 20 15 21 TO:
18 20 35 21 MRS. K. A. SPARROW
43 20 57 21 MANUFACTURER
58 20 69 21 R. J. Reynolds
12 22 17 23 FROM:
18 22 25 23 R. G. Ryan
50 22 62 23 Camel Menthol
43 22 50 23 BRAND:
18 24 25 25 12/ 10/ 96
43 24 59 25 TYPE OF PACKINGS:
60 24 83 25 Full Flavor Box and Light Box
12 24 17 25 DATE:
12 27 30 29 REPORTING PERIODS:
38 27 42 29 AUG
50 27 55 29 SEPT
63 27 67 29 OCT
84 27 86 29 X
77 28 80 29 NOV
31 29 66 31 (Forward by the 10th of the following month.)
12 33 35 35 TEST MARKET GEOGRAPHY
37 33 47 35 All of Region 7.
12 37 23 38 PRICE POINT:
25 37 78 39 FULL $ 11.89 P/ V $ (Indicate Distributor's Cost Per Carton)
12 41 36 42 SALES FORCE INVOLVEMENT:
37 41 85 42 Merchandising the top tray of permanent counter displays and labeling
12 43 76 44 carton fixtures in the Camel section. Also placing metal signs and temporary counter displays.
12 48 60 50 DISTRIBUTORS - ACCEPTANCE/ INTRO TERMS/ INTRO DEALS:
12 50 79 52 Product is being introduced to all Direct: Accounts in the Region. Acceptance is spotty at this time.
12 58 35 59 DISTRIBUTOR INVOLVEMENT:
12 60 84 63 Assembly of promotional products and shipment to retail Indianapolis Direct Accounts are reported to be receiving B1G1F product.
12 67 56 69 CHAINS - ACCEPTANCE/ MERCHANDISING ALLOWANCE
12 69 39 71 Chain acceptance has been very good.
12 77 62 78 INDEPENDENTS - ACCEPTANCE/ MERCHANDISING ALLOWANCE
12 79 65 80 Acceptance is better at high volume locations than at lower volume retail calls.
75 90 89 92 82253058
46 92 55 94 PAGE 1 OF 2
8 92 20 94 CAMEL WK1/ FMT
