24 9 33 10 K. A. Sparrow
66 9 80 10 SUBMISSION DATE
4 9 7 10 TO:
24 12 31 13 R. E. Lane
4 12 9 13 FROM:
56 12 62 13 JUNE 30
66 12 67 13 X
73 12 78 13 SEP 22
57 15 62 16 AUG 11
73 15 78 16 NOV 10
24 18 53 19 STYLE LOW PRICE PROGRESS REPORT
5 18 11 19 SUBJECT:
31 20 57 22 EFFECTIVENESS OF: Transition Plan
4 22 21 23 (Report on June 30 only)
8 23 12 24 SELL
24 23 74 25 Overall pre- sell efforts were successful Retail accounts that previously stocked
5 23 8 24 PRE-
5 25 41 26 Style Full Price accepted the introduction of the low price
4 29 16 30 BIGIF 2 FOR 1:
24 29 78 30 Proved to be an excellent tool for pulling the balance of Style Full Price packs through
4 30 43 32 the system. This aided the field greatly during the transition
5 35 30 36 $ 7.00 CARTON COUPON/ BUYDOWN:
33 35 77 36 Effective in those retail calls that we could not exchange product out of.
5 36 24 38 Those situations were limited.
19 41 29 42 DISTRIBUTION
4 42 55 45 DIRECT ACCOUNTS AND CHAINS HEADQUARTERED WITHIN THE REGION (15+ STORES) STOCKING NO LOW PRICE STYLE
63 46 70 49 IND/ LOR VOLUME
25 46 31 49 IND/ LOR VOLUME
34 46 40 49 NO. OF STORES
72 46 78 49 NO. OF STORES
46 47 60 49 NAME OF ACCOUNT
7 48 21 49 NAME OF ACCOUNT
4 49 17 50 M. Maskos & Sons
5 51 22 52 Pollock Candy and Cigar
5 52 21 54 McKeesport Candy Co.
26 54 31 55 104/ 22
37 54 39 55 18
4 54 12 55 Sicc Serva
25 56 30 57 521/ 42
37 56 40 57 150
4 56 9 57 Sheetz
5 57 14 59 Thrift/ Eckerd
26 57 30 59 137/ 20
37 57 40 59 183
4 65 56 68 DIRECT ACCOUNTS AND CHAINS HEADQUARTERED OUTSIDE THE REGION (15+ STORES) STOCKING NO LOW PRICE STYLE
25 69 31 72 IND/ LOR VOLUME
34 69 40 72 NO OF STORES
63 69 70 72 IND/ LOR VOLUME
72 69 78 72 NO OF STORES
7 70 21 72 NAME OF ACCOUNT
46 71 60 72 NAME OF ACCOUNT
37 72 39 73 21
4 72 9 73 Kroger
4 74 10 75 Rich Oil
37 74 39 75 82
37 75 39 76 106
4 75 15 77 Super America
5 77 7 78 cvs
37 77 39 78 87
91 78 94 88 82253245
4 79 12 80 W H Smith
37 79 39 80 5
5 80 14 81 7- 11 318 Zon
37 80 39 81 23
37 82 39 83 35
4 82 13 83 Dairy Marts
5 83 15 85 Widman Drugs
37 83 39 85 43
74 94 88 95 Page 1 of 3 Pages
10 94 16 95 STYLE XLS
