12 12 22 13 Lynnette Stevens
6 12 10 13 From:
12 14 20 16 Kelli Scruggs
7 14 8 16 To:
6 17 9 19 CC:
12 17 21 20 Vincent Losito George Baroody
29 17 36 19 Don Kisling
28 18 45 20 S. Tesh C. Hill
14 22 16 24 
18 22 29 24 Brand(s) Applicable
42 22 61 24 Newport Parent, Lights. & 120's
14 25 16 27 
18 25 25 27 Media Type
43 25 49 27 Direct Mail
14 28 16 29 
18 28 25 29 Media Name
42 28 57 30 Competitive 21- 34 years
14 31 16 32 
18 31 32 32 Issue Frequency/ Year
14 34 16 35 
18 34 27 35 *Space/ Color
14 36 16 38 
18 36 28 38 Coupon Issue Date
61 37 66 38 4/ 14/ 00
14 39 16 41 
18 39 31 41 Coupon Expiration Date
61 39 66 41 9 /30 00
42 42 53 43 APPROX. 600,000
14 42 16 43 
18 42 26 43 Circulation(#)
42 44 75 45 AR,AZ,AK,CA,CO,FL,ID,IA,CT,ME,MASS,MN,MT,NE,
14 45 16 46 
18 45 42 46 Geographical Area(s) Tiers II & IV
43 45 71 46 NV,NM,NY,ND,DK,OR,RI,SD,UT,WA,D.C.,WY
14 48 16 49 
18 48 26 49 Coupon Value
62 48 69 49 $1.50 OFF
15 50 16 52 
17 50 30 52 Pack and/ or Carton?
61 50 64 52 PACK
14 53 16 54 
18 53 34 55 Advertising Creative Title.
41 54 80 62 
14 57 16 59 
18 57 30 59 Signature of Initiator
15 60 16 62 
18 60 26 62 Date Initiated
54 60 61 62 21-Jan-00
6 63 21 65 Analytical Requirements
34 70 49 72 FOR CONTROL USE ONLY
49 72 57 74 05787
29 73 37 75 Code Assigned
29 75 35 77 Job Number
29 77 38 79 Est. Redemption
50 78 54 80 13%
85 80 89 92 86075409
6 83 18 85 * Where Applicable
