75 2 89 4 October 17, 1979
69 2 73 3 Date
39 3 69 5 MARKETING RESEARCH RPROJECT APPROVAL
12 4 18 9 file
32 5 76 7 (To be filled out by Marketing Research Department)
40 9 47 12 PROJECT TITLE
83 10 91 12 5546/ 1979
49 11 74 12 Triumph Disaster Check Study
12 11 19 13 PRODUCT
24 11 31 12 Triumph
12 15 88 17 Research Design (N, Cells, Elegibility, Design, Key Danner Breaks, Methodololy, Cities)
13 20 89 32 Contact respondents from Buffalo and Kansas City who had previously participated in a steak knife offer This will consist of one cell of approximately 175 respondents who are Triumph most often smokers /triers This study is intended to provide us with any negatives associated with Triumph Banner points will include Triumph most often smokers (we anticipate approximately 25 most of ten people Switchers away from Triumph (N approximately 45). It should be noted that an action standard of at least 50% be obtained in acting upon any product negatives associated with these groups see research limitations below for additional action standard.
45 34 61 36 (See attached memo
12 44 35 45 Key Criteria for Analysis
18 45 67 47 -Triumph switchers asked why no longer smoking Triumph
19 47 77 49 -Present smokers of Triumph asked reasons for switching to Triumph
19 48 41 50 -Mentions of "harshness"
12 51 30 53 Research Limitations
12 53 90 57 Due to sample size and experience we feel 25 respondents will presently be Triumph smokers. An action standard of 75% should be utilized for judgments on product negatives only among this group
12 57 87 61 If 75% of Triumph smokers mention harshness we could consider it a 50- 75% problem If of Triumph smokers mention "harshness" we could it a look consider possible problem at other areas).
17 61 92 62 If below 50% of Triumph smokers mention "harshness" we could consider it at a problem
58 63 69 65 Research Firm
73 63 89 65 The Data Group. Inc
30 64 36 65 $ 2.250
12 64 24 65 Cost Estimate
32 65 34 66 yes
12 65 29 66 + - 10% Contingency
39 65 41 66 no
58 66 66 67 Incidence
39 67 41 68 no
80 67 81 67 -
13 67 27 68 Final Report Inc.
32 67 35 68 yes
29 68 48 71 Scott R. Benson 
75 69 84 70 10 minutes
13 69 23 71 Prepared by:
58 69 67 70 Lenght Int
19 71 40 79 
58 72 68 73 # Open 
13 72 23 74 Approved by:
76 72 77 73 4
23 75 32 82 
58 75 66 76 # Reports
76 75 78 76 1
13 76 36 78 Marketing
73 77 94 79 2 wks from start of fid.
58 78 64 79 Topline
30 80 47 85 
13 81 26 82 Product Manager
73 82 94 83 4 wks from start of fld
58 82 62 83 Final
13 85 31 87 Group Product Manager
75 86 86 88 89856243
