27 8 73 14 LORILLARD MEDIA SERVICES ONE PARK AVENUE, NEW YORK, NY 10016- 5896 MAGAZINE INSERTION ORDER
65 19 69 20 DATE:
71 19 81 20 MARCH 17, 1995
13 19 15 20 TO:
20 19 34 23 ESSENCE 1500 BROADWAY NEW YORK, NY 10036
61 22 69 23 ADVERTISER:
71 22 78 23 LORILLARD
20 24 24 25 ATTN:
25 24 36 25 JOYCE WINSTON
62 25 69 26 PRODUCT:
71 25 77 26 NEWPORT
12 30 87 35 THIS ADVERTISEMENT COMPLIES WITH THE FTC REQUIREMENT FOR A WARNING STATEMENT AND TAR AND NICOTINE LINE WHICH MUST APPEAR IN ALL CIGARETTE ADVERTISING CHECK MATERIAL YOU RECEIVE AGAINST THE PROOF TO BE SURE IT IS CORRECT, UNDER NO CIRCUMSTANCES ARE TO YOU RUN SUBSTITUTE MATERIALS, ALTERIOR OR OMIT ANY COPY WITHOUT PRIOR APPROVAL FROM LORILLARD MEDIA SERVICES.
50 37 54 38 SPACE:
69 37 73 38 DATE:
30 37 36 38 CAPTION:
12 37 15 38 AD#:
30 40 42 41 FOUNTAIN COUPLE
50 40 53 41 P5CE
69 40 76 41 JUNE 1995
12 40 20 41 NPT- 533- 7
12 45 14 46 PO
15 45 19 46 #77219
12 47 85 50 IF UNABLE TO INSERT ON THE DATE ORDERED KINDLY NOTIFY US AT ONCE AND WAIT FOR NEW INSERTION DATE. NO CREDIT CAN BE ALLOWED SHOULD THIS ADVERTISEMENT APPEAR INCORRECTLY OR ON A DATE OTHER THAN THAT AUTHORIZED.
12 51 33 52 POSITION URGENTLY REQUESTED:
12 54 40 56 FAR FORWARD, OPPOSITE FULL EDITORIAL
33 57 66 59 - Maintain at least six page separation from bompetitive ads.
12 58 31 59 - No coupon ad on backing page.
12 59 57 60 - No aditional/ advertising matter to cigarette within 6 pages of our ad.
12 61 25 62 COPY INSTRUCTIONS:
77 61 81 63 Cigarette
61 61 76 63 SURGEON GENERALS WARNING
60 63 79 64 Smoke contains carbon Monoxide
12 64 57 65 5 COLOR PROOF ATTACHED, FILM FROM COLLIER WITH "D" WARNING
59 67 78 68 SPACE BILLING INSTRUCTIONS:
12 67 29 68 IMPORTANT INSTRUCTIONS:
59 70 76 71 This space is being ordered by:
12 70 35 73 A. Check material carefully against proof to make sure it corresponds in every respect
59 72 76 73 LOAILLARD MEDIA SERVICES
12 74 38 77 B. Please inspect repro material immediately. They should produce good printing results. Advise us promptly if Hor satisfactory
59 75 82 77 Direct all invoices and full checking copies of all regional and national additions to:
59 78 80 82 LORILLARD MEDIA SERVICES ONE PARK AVENUE 17TH FLOOR NEW YORK NEW YORK 10016- 5896
12 78 33 79 C. Poor printing will not be paid for.
89 79 92 86 93106788
12 80 36 83 D. Advise us at once if instructions are not clear.
59 82 62 83 ATTN:
63 82 72 83 STEVE MOLLOY
12 83 38 87 E. Under no circumstances are you to space out our advertisement without specific instructions from us.
