81 8 88 10 0002/ 003
26 8 38 10 813 384 0683
47 8 73 10 LORILLARD TAMPA GREENSBOR
9 8 22 10 11/05/97 11: 03
78 10 89 14 
28 18 57 20 Retail Excel Progress Report
11 20 22 21 Submission for:
59 20 70 22 Distribution by/ to:
11 21 16 22 July 31
59 22 75 25 DM to RSM 1st of Month RSM to R W. C. 10th
11 23 18 24 August 29
33 23 35 24 :
41 23 54 24 R. W. Caldarella
11 25 21 26 September 30
61 25 66 26 D. O. S.
59 25 61 26 cc:
11 26 19 28 October 31
41 26 51 28 Kent B. Mills
33 26 37 28 From:
22 27 23 28 X
11 28 20 29 November 28
33 30 37 31 Area:
11 30 20 31 December 30
38 30 39 31 5
40 30 46 31 Region:
48 30 50 31 17
11 33 31 34 Acceptance/Response:
32 33 71 35 What is the retailers response to Lorillard's Excel
11 35 28 36 Merchandising plan?
11 36 18 38 Chains:
19 36 75 38 This program has been successful to date with chains where our "Flex
10 38 77 43 Payment". was not place. The chains where were using the "Flex Payment" system we have not been las successful. The P. O. S. requirements of the P- 1 Plan with Oil Companies is difficult to obtain.
11 47 23 48 Independents:
10 48 55 51 Additional P. V. merchandising is being secured quickly,
10 52 77 55 Additional monies have assisted Region 17 in fighting PM Exclusives and PM/ RJR co-existence situations.
11 59 42 60 Hardware Evaluation/Effectiveness:
42 59 76 61 Comment on the assembly of displays and
11 61 28 62 application of shields:
10 62 78 68 The displays are easily assembled and durable. Some questions have been raised conceming the inability to be flush with the counter and/ or against the register. As well as the ability to place this or the Back Bar if the settlement goes through
10 71 76 74 Pemanent Advertising Evaluation/ Effectiveness/ Acceptance: (P- 1/ P- 5 & C 5 Plans Only:
26 75 46 76 Not available at this time
90 83 93 94 82251504
