Studies reveal that most people select the foods they eat primarily on the basis of flavor, and that nutrition is usually a secondary concern at best. This suggests that health experts would have more success in encouraging people to eat wholesome foods if they emphasized how flavorful those foods truly are rather than how nutritious they are.
In a study, subjects who were told that a given food was very flavorful were more willing to try the food and more likely to enjoy it than were subjects who were told that the food was nutritious, most strengthens the argument above.