The gold standard rule means that in terms of brand positioning and advertising performance, set up a statement for the brand that can make it better than similar brands, thus reflecting that the brand is superior and superior. The contents of the gold standard rule can be as follows: emphasize leadership and professionalism; highlight the superior quality of products; establish scientific rules of use; highlight the advanced nature of the brand in technology, technology, etc.; spread the egotistical brand value and image and so on.
The slogan of a meat brand is The world's leading supplier of meat! does not apply the gold standard rule according to the above definition.