Humor appeal advertising: refers to the use of humor to dilute the direct utilitarian of advertising, reduce people's rebellious psychology of advertising, so that consumers in the relaxed and happy to accept their business or cultural information.
The statement 'Electronic screen of a shopping mall: are you still worried about the number cards in your hand? The mall solemnly launched a new mobile phone, a mobile phone installed with three number cards at the same time, the mobile phone is also free to send, to avoid the trouble of carrying many mobile phones' is a humorous appeal advertisement.