Green public relations refers to a series of public relations activities in which enterprises influence public relations with the concept of ecological and economic sustainable development, select media with green characteristics to carry out communication activities, shape enterprise image with green characteristics, win public trust and support, and bring more convenience and competitive advantages to enterprises
A fast food enterprise launched a publicity campaign of planting a tree, advocated reducing packaging to save resources, and created a good business environment and social atmosphere belongs to green public relations according to the above definition.