Of course, the effective management of an enterprise or industry is inseparable from the scientific management guided by the general management rules according to the development law of the industry and the objective economic law, which is based on the standardization system. But this does not mean that every industry or enterprise needs to follow the same, uniform law and become a copy without personality and difference on the social assembly line of cultural industry. On the contrary, as a cross-emerging category of modern cultural industry and service industry, mobile advertising industry has its own particularity in its own development and mode exploration. These particularities require managers to pay attention to the objective reality of mobile advertising industry and develop differentiation on the basis of standardization.
The content that this text is meant to emphasize is that enterprises should carry out standardized scientific management.