Consumer advocate: Businesses are typically motivated primarily by the desire to make as great a profit as possible, and advertising helps businesses to achieve this goal. But it is clear that the motive of maximizing profits does not impel businesses to present accurate information in their advertisements. It follows that consumers should be skeptical of the claims made in advertisements.
The statement 'Those who create advertisements are less concerned with the accuracy than with the creativity of advertisements' does not strengthen the consumer advocate's argument.