A few days ago, young people known as Internet aborigines are becoming the main consumers of cultural products such as movies and TV dramas, and their preferences shape the direction of the market and the direction of creation. On the positive side, this is conducive to the formation of an effective docking between the supply and demand of creative products, so as to stimulate production and activate the market potential, but on the other hand, over-reliance on market demand may also lead to the creator's medium-and long-term loss. The new generation of young people have diverse interests and do not have a high degree of attention. in many cases, the resulting market demand does not have medium-and long-term vitality. If creators and producers blindly follow the ever-changing interests of young people, they will inevitably lose sight of one or the other and fall into a passive position. Therefore, creators and producers should carefully study the social basis and real and effective needs behind these interests.
Lack of innovation in content and form highlights the problems in the cultural and creative industry.