Endorsement brand refers to the supporting brand behind a product brand and service brand. The endorsement brand is also called the parent brand, which is the endorsement brand. It can be divided into two categories: one is the hard endorsement brand, which takes the form of enterprise total brand + sub-brand. The general brand of an enterprise is generally a big brand with a long history, high visibility and intangible asset value, and the sub-brand needs to attract consumers with the general brand. Second, soft endorsement brand, that is, the endorsement brand is not directly in front of the sub-brand, the sub-brand is the protagonist of the circulation, the general brand of the enterprise is only to provide credit guarantee for the sub-brand.
According to the above definition, Liuyang River, Jingjiu, Jinliofu and other products packaging are not marked endorsement brand Wuliangye is a hard endorsement brand.