Studies reveal that most people select the foods they eat primarily on the basis of flavor, and that nutrition is usually a secondary concern at best. This suggests that health experts would have more success in encouraging people to eat wholesome foods if they emphasized how flavorful those foods truly are rather than how nutritious they are.
The studies that revealed that people choose the foods they eat primarily on the basis of flavor also revealed that people rated as most flavorful those foods that were least nutritious most strengthens the argument above.