The Long Tail Effect is a new theory that has emerged in the Internet age and was proposed by the American Chris Anderson. The Long Tail Effect believes that because of cost and efficiency factors, people can only pay attention to important people or things in the past. If we use normal distribution curve to depict these people or things, people can only pay attention to the head of the curve and ignore the people or things at the tail of the curve, which requires more effort and cost to notice
Merchants believe that listeners have unlimited demand for non-popular music, and the market is extremely huge, and should be paid attention to adopts the Long Tail Effect and pays attention to the tail.