Knowledge marketing refers to injecting certain knowledge content and cultural connotation into the advertising, publicity and public relations of enterprises in the marketing process of enterprises, helping consumers increase commodity related and practical information and knowledge, and improve their consumption and quality of life, so as to achieve the purpose of promoting products, establishing image and improving brand competitiveness.
A sports commodity production enterprise donating 200000 yuan worth of sporting goods to hope primary school, which was reported by many media belongs to knowledge marketing according to the above definition.