Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain's other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain's sales. The sandwich's sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.
When even one member of a group of diners is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options most seriously weakens the argument.