In January of last year the Moviemania chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Moviemania is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Moviemania' s own sales figures, Moviemania sold 5 percent more popcorn last year than in the previous year.
Total sales of all refreshments at Moviemania's movie theaters increased by less than 5 percent last year most strongly supports the argument against Moviemania's claim.