The own person effect means that in the information acceptance activity, the listener feels that the information communicator has similarities or similarities with himself in many aspects, and psychologically regards him as his own person, thus increasing the influence of the communicator.
By definition, the option 'My son, like your daughter, learned English with this CD when he was three years old, and he especially liked the cartoon characters inside, and he can now communicate in English, a sales told customers while promoting the children's English early education CD' produces a own effect.