Compared with government public relations, non-governmental diplomacy is more flexible, the communication content and carrier are easier to be accepted, and can achieve the effect of moistening things silently. At present, more and more foreign people visit China, more and more Chinese citizens go abroad, and the development of online media also makes it easier for the general public to influence public opinion. Therefore, we should make good use of the situation, through news media and community organizations, non-governmental organizations and other channels, guide the domestic public to actively cooperate with public diplomacy, actively disseminate China's cultural traditions and values, and maintain the national image.
The passage is intended to emphasize the difference between non-governmental diplomacy and government public relations.