At present, the concept of TV programs focusing on media convergence and multi-terminal communication is not new. As long as the programs delivering content on different terminals claim to be media convergence. Technology expands media types and channels. Real media convergence should draw lessons from Internet users' thinking, customize content based on multi-level real needs of users from different channels, and form mutual information sharing relationship with users, forming key points of media convergence.
The key to media convergence is to form a relationship of sharing information between content producers and users based on users' needs is emphasized by the text.