Knowledge marketing refers to injecting certain knowledge content and cultural connotation into the advertising, publicity and public relations of enterprises in the marketing process of enterprises, helping consumers increase commodity related and practical information and knowledge, and improve their consumption and quality of life, so as to achieve the purpose of promoting products, establishing image and improving brand competitiveness.
According to the above definition, A health product manufacturer going deep into the community to hold a healthy life lecture for residents, and promoting its health products in the lecture belongs to knowledge marketing.