The newspaper group of a certain city encountered difficulties in operation and went to a consulting company for assistance. The consulting company sent Dr. Zhang to investigate the period of the publishing of the target newspaper. There is a morning paper in the morning, a daily newspaper in the morning and an evening paper in the afternoon, all of which are not prepared for night. Dr. Zhang suggested that they should set up a Metropolitan Night News to occupy this market.
In the evening, people are used to watching TV programs and seldom read newspapers can properly point out the problems in Dr. Zhang's analysis.