As a visual symbol of mass communication, a trademark must have a specific meaning and clearly convey its specific information in a concise image. Therefore, a trademark with only image beauty but no rich connotation can not be called a sign, which is only a pattern or graphic. At the same time, we must also understand that, Every enterprise must have many characteristics. It is impossible to try to cover all information with one image, and it is also undesirable to try to accommodate all characteristics in a trademark. This requires designers to refine the unique attributes of the object through analysis and screening, so as to perfectly integrate it with the visual image, so as to create a brand-new and clearly indicative symbol.
The paragraph is intended to illustrate that trademark should be the perfect unity of image and connotation.