When the products of several competing suppliers are perceived by consumers to be essentially the same, classical economics predicts that price competition will reduce prices to the same minimal levels and all suppliers' profits to the same minimal levels. Ttherefore, if classical economics is true, and given suppliers' desire to make as much profit as possible, it should be expected that__.
Suppliers in crowded markets will have more incentive to reduce prices and increase sales than to introduce innovations that would distinguish their product from their competitors' products.