Kendrick: Governments that try to prevent cigarettes from being advertised are justified in doing so, since such advertisements encourage people to engage in an unhealthy practice. But cigarette advertisements should remain legal since advertisements for fatty foods are legal, even though those advertisements also encourage people to engage in unhealthy practices.
The statement "Governments should try to prevent the advertisement of cigarettes by means of financial disincentives rather than by legal prohibition" most helps to resolve the apparent conflict between Kendrick's statements.