In Malsenia sales of classical records are soaring. The buyers responsible for this boom are quite new to classical music and were drawn to it either by classical scores from television commercials or by theme tunes introducing major sports events on television. Audiences at classical concerts, however, are continually shrinking in Malsenia. It can be concluded from this that the new Malsenian converts to classical music, having initially experienced this music as recorded music, are most comfortable with classical music as recorded music and really have no desire to hear live performances.
The argument assumes that the number of classical concerts performed in Malsenia has not decreased in response to smaller audiences.