In an effort to boost sales during the summer months, which are typically the best for soft-drink sales, Foamy Soda lowered its prices. In spite of this, however, the sales of Foamy Soda dropped during the summer months.
Each of the following, if true, contributes to reconciling the apparent discrepancy indicated above EXCEPT: Foamy Soda's competitors lowered their prices even more drastically during the summer months.