Modern media ecology shows a micro characteristic, in which fragmented information is connected and combined through chain systems such as social networks. If the media wants to survive, it is necessary to grasp the communication opportunities in each microchain and create possible hot spots of public opinion. Therefore, modern media should not only compete for the unique interpretation power of information, but also arrange troops in the complicated microchain world and become the organizers and communicators of key nodes. The report organization form is no longer the previous across-the-board, but dredge and guide on countless central nodes. Especially in emergencies, the characteristics of this new way of guiding public opinion are more prominent.
In this passage, the author emphasizes that modern media need to have the ability to pay close attention to the information trends of social networks.