A successful coffee stand that serves the workers in a large office building plans to increase its profits by adding oatmeal-a hot cereal popular among the workers-to its menu. The manager says that oatmeal is the ultimate convenience food because it can be served by the cup, as coffee is; further, offering oatmeal will enable the stand to get into the breakfast business without making a large investment, because it does not require elaborate cooking equipment.
 Oatmeal manufacturers have recently reduced their oatmeal offerings, which had included oatmeal in microwaveable cups and convenient cereal bars made with rolled oats would, if true, most strengthen the likelihood that the manager's plan will achieve its goal.