In January of last year the Moviemania chain of movie theaters started popping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Moviemania is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Moviemania' s own sales figures, Moviemania sold 5 percent more popcorn last year than in the previous year.
Total attendance at Moviemania's movie theaters was more than 20 percent higher last year than the year before, which most strongly supports the argument against Moviemania's claim that its popcorn sales have declined.