Online social consumption refers to a way of consumption. In the process of online social, it will have the desire to impromptu consumption of certain goods, with the help of the link of the social platform to complete the purchasing behavior.
Xiao Xia saw an article about a brand of treadmill on Weibo and felt very much to his taste. She did not hesitate to click on a like and bought one through the URL behind Weibo belongs to online social consumption.