<s>
Zune	B-Device
is	O
a	O
discontinued	O
line	O
of	O
digital	O
media	O
products	O
and	O
services	O
marketed	O
by	O
Microsoft	O
from	O
November	O
2006	O
until	O
its	O
discontinuation	O
in	O
June	O
2012	O
.	O
</s>
<s>
Zune	B-Device
consisted	O
of	O
a	O
line	O
of	O
portable	O
media	O
players	O
,	O
digital	O
media	O
player	O
software	O
for	O
Windows	B-Application
PCs	I-Application
,	O
a	O
music	O
subscription	O
service	O
known	O
as	O
a	O
"	O
Zune	B-Application
Music	I-Application
Pass	O
"	O
,	O
music	O
and	O
video	O
streaming	O
services	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
game	O
console	O
via	O
the	O
Zune	B-Protocol
Software	I-Protocol
,	O
music	O
,	O
TV	O
and	O
movie	O
sales	O
,	O
and	O
desktop	O
sync	O
software	O
for	O
Windows	B-Protocol
Phone	I-Protocol
.	O
</s>
<s>
Zune	B-Device
was	O
also	O
the	O
provider	O
of	O
music	O
streaming	O
for	O
United	O
Airlines	O
in-flight	O
,	O
after	O
a	O
partnership	O
in	O
2010	O
.	O
</s>
<s>
The	O
Zune	B-Device
started	O
as	O
a	O
line	O
of	O
portable	O
media	O
players	O
(	O
PMP	O
)	O
created	O
in	O
cooperation	O
with	O
Toshiba	O
.	O
</s>
<s>
Microsoft	O
aimed	O
to	O
challenge	O
and	O
beat	O
Apple	O
,	O
whose	O
iPod	B-Device
line	O
held	O
an	O
enormous	O
market	O
share	O
.	O
</s>
<s>
Three	O
hard	B-Device
disk	I-Device
players	O
ranging	O
from	O
30	O
GB	O
to	O
120	O
GB	O
were	O
released	O
,	O
alongside	O
six	O
flash	B-Device
players	O
.	O
</s>
<s>
Microsoft	O
discontinued	O
all	O
Zune	B-Device
hardware	O
in	O
October	O
2011	O
,	O
with	O
digital	O
content	O
distribution	O
from	O
Microsoft	O
starting	O
under	O
the	O
Xbox	B-Application
Music	I-Application
and	O
Xbox	B-Application
Video	I-Application
brands	O
.	O
</s>
<s>
Zune	B-Application
music	I-Application
and	O
devices	O
were	O
follow-on	O
to	O
Microsoft	O
's	O
MSN	B-Protocol
Music	O
service	O
.	O
</s>
<s>
MSN	B-Protocol
Music	O
was	O
created	O
in	O
2004	O
to	O
compete	O
with	O
Apple	B-Operating_System
's	I-Operating_System
iTunes	I-Operating_System
services	O
and	O
used	O
the	O
Microsoft	O
PlaysForSure	O
DRM	O
protocol	O
.	O
</s>
<s>
After	O
only	O
two	O
years	O
,	O
Microsoft	O
announced	O
the	O
closing	O
of	O
MSN	B-Protocol
Music	O
in	O
2006	O
immediately	O
before	O
announcing	O
the	O
Zune	B-Device
service	O
without	O
PlaysForSure	O
support	O
.	O
</s>
<s>
In	O
2008	O
,	O
Microsoft	O
shut	O
down	O
the	O
MSN	B-Protocol
Music	O
licensing	O
servers	O
for	O
PlaysForSure	O
only	O
two	O
years	O
after	O
promising	O
users	O
the	O
servers	O
would	O
be	O
available	O
for	O
five	O
years	O
.	O
</s>
<s>
The	O
first-generation	O
Zune	B-Device
device	O
was	O
created	O
by	O
Microsoft	O
in	O
close	O
cooperation	O
with	O
Toshiba	O
,	O
which	O
took	O
the	O
design	O
of	O
the	O
Gigabeat	O
S	O
and	O
redeveloped	O
it	O
under	O
the	O
name	O
Toshiba	B-Device
1089	I-Device
as	O
registered	O
with	O
the	O
Federal	O
Communications	O
Commission	O
(	O
FCC	O
)	O
starting	O
in	O
2006	O
.	O
</s>
<s>
Xbox	B-Operating_System
360	I-Operating_System
overseer	O
J	O
Allard	O
ran	O
the	O
project	O
,	O
codenamed	O
"	O
Argo	B-Device
"	O
,	O
staffed	O
with	O
Xbox	B-Device
and	O
MSN	B-Protocol
Music	O
Store	O
developers	O
who	O
worked	O
on	O
"	O
Alexandria	O
"	O
,	O
finalized	O
as	O
Zune	B-Device
Marketplace	O
.	O
</s>
<s>
Both	O
products	O
were	O
later	O
united	O
under	O
the	O
Zune	B-Device
brand	O
name	O
in	O
the	O
U.S.	O
market	O
.	O
</s>
<s>
While	O
some	O
features	O
were	O
praised	O
,	O
the	O
initial	O
Zune	B-Device
has	O
been	O
regarded	O
with	O
derision	O
and	O
jokes	O
for	O
its	O
bulky	O
size	O
and	O
brown	O
color	O
,	O
with	O
CNET	O
regarding	O
it	O
at	O
best	O
as	O
a	O
"	O
high-profile	O
underdog	O
alternative	O
to	O
Apple	O
's	O
iPod	B-Device
"	O
where	O
other	O
Windows	B-Application
Media	O
MP3	B-Application
players	O
from	O
Creative	O
,	O
iriver	O
,	O
and	O
Samsung	B-Application
had	O
not	O
succeeded	O
.	O
</s>
<s>
At	O
midnight	O
on	O
December	O
31	O
,	O
2008	O
,	O
many	O
first	O
generation	O
Zune	B-Device
30	O
models	O
froze	O
.	O
</s>
<s>
Microsoft	O
stated	O
that	O
the	O
problem	O
was	O
caused	O
by	O
the	O
internal	O
clock	O
driver	B-Application
written	O
by	O
Freescale	O
and	O
the	O
way	O
the	O
device	O
handles	O
a	O
leap	O
year	O
.	O
</s>
<s>
The	O
first	O
generation	O
and	O
later	O
Zune	B-Device
devices	O
included	O
a	O
number	O
of	O
social	O
features	O
,	O
including	O
the	O
ability	O
to	O
share	O
songs	O
with	O
other	O
Zune	B-Device
users	O
wirelessly	O
.	O
</s>
<s>
The	O
first	O
wave	O
of	O
the	O
second-generation	O
(	O
Zune	B-Device
4	O
,	O
8	O
,	O
and	O
80	O
,	O
manufactured	O
by	O
Flextronics	O
)	O
,	O
introduced	O
the	O
touch-sensitive	O
Zune	B-Device
Pad	I-Device
,	O
which	O
was	O
shaped	O
like	O
a	O
squircle	O
.	O
</s>
<s>
The	O
4	O
and	O
8GB	O
Zune	B-Device
devices	O
use	O
flash	B-Device
memory	I-Device
and	O
are	O
smaller	O
in	O
size	O
than	O
the	O
80GB	O
version	O
,	O
which	O
uses	O
a	O
hard	B-Device
drive	I-Device
.	O
</s>
<s>
The	O
30GB	O
Zune	B-Device
was	O
not	O
redesigned	O
,	O
although	O
it	O
received	O
a	O
software	O
update	O
that	O
brought	O
its	O
interface	O
in	O
line	O
with	O
the	O
second	O
generation	O
models	O
.	O
</s>
<s>
At	O
the	O
same	O
time	O
,	O
the	O
Zune	O
2.0	O
software	O
was	O
released	O
for	O
Windows	B-Application
PCs	I-Application
.	O
</s>
<s>
Zune	B-Device
devices	O
feature	O
games	O
developed	O
using	O
an	O
early	O
version	O
of	O
XNA	B-Device
Game	I-Device
Studio	I-Device
3.0	O
,	O
released	O
in	O
May	O
2008	O
,	O
allowed	O
developers	O
to	O
work	O
on	O
games	O
for	O
Zune	B-Device
devices	O
.	O
</s>
<s>
The	O
second	O
and	O
last	O
wave	O
of	O
the	O
second-generation	O
(	O
Zune	B-Device
16	O
and	O
120	O
)	O
released	O
in	O
September	O
2008	O
,	O
coinciding	O
with	O
the	O
release	O
of	O
the	O
Zune	B-Protocol
Software	I-Protocol
3.0	O
update	O
.	O
</s>
<s>
Included	O
in	O
this	O
firmware	B-Application
update	O
was	O
the	O
ability	O
to	O
tag	O
and	O
later	O
purchase	O
songs	O
heard	O
on	O
FM	O
radio	O
,	O
channels	O
which	O
can	O
be	O
customized	O
to	O
deliver	O
suggested	O
songs	O
for	O
the	O
user	O
,	O
the	O
games	O
Hexic	B-Application
and	O
Texas	B-Device
Hold	I-Device
 '	I-Device
em	I-Device
were	O
added	O
,	O
support	O
for	O
audiobooks	O
from	O
online	O
stores	O
such	O
as	O
Audible.com	B-Application
and	O
others	O
that	O
support	O
OverDrive	O
media	O
files	O
,	O
a	O
clock	O
,	O
and	O
changed	O
quicklist	O
functionality	O
.	O
</s>
<s>
The	O
ability	O
to	O
purchase	O
songs	O
from	O
Zune	B-Device
Marketplace	O
on	O
the	O
device	O
while	O
connected	O
to	O
the	O
Internet	O
via	O
Wi-Fi	O
was	O
also	O
introduced	O
.	O
</s>
<s>
To	O
help	O
push	O
this	O
feature	O
,	O
Microsoft	O
partnered	O
with	O
Wayport	O
to	O
allow	O
Zune	B-Device
devices	O
to	O
access	O
its	O
network	O
of	O
over	O
10,000	O
wireless	O
hotspots	O
,	O
including	O
those	O
at	O
McDonald	O
's	O
restaurants	O
.	O
</s>
<s>
Zune	B-Device
Pass	O
customers	O
in	O
the	O
United	O
States	O
could	O
also	O
now	O
download	O
10	O
tracks	O
to	O
keep	O
per	O
month	O
in	O
addition	O
to	O
the	O
existing	O
subscription-dependent	O
unlimited	O
music	O
downloads	O
.	O
</s>
<s>
The	O
first	O
wave	O
of	O
the	O
third-generation	O
(	O
Zune	B-Device
HD	O
16GB	O
and	O
32GB	O
)	O
released	O
in	O
September	O
2009	O
.	O
</s>
<s>
In	O
addition	O
,	O
it	O
became	O
possible	O
for	O
Zune	B-Device
Pass	O
subscribers	O
to	O
stream	O
tracks	O
through	O
a	O
computer	O
's	O
web	O
browser	O
.	O
</s>
<s>
Zune	B-Device
4.0	O
also	O
supports	O
internet	O
radio	O
streams	O
but	O
this	O
feature	O
is	O
disabled	O
by	O
default	O
and	O
can	O
only	O
be	O
enabled	O
by	O
a	O
third-party	O
patch	O
.	O
</s>
<s>
This	O
device	O
release	O
marked	O
the	O
first	O
time	O
Zune	B-Device
firmware	B-Application
was	O
released	O
for	O
the	O
Zune	B-Device
line	O
that	O
did	O
not	O
provide	O
new	O
features	O
for	O
older	O
models	O
.	O
</s>
<s>
These	O
models	O
were	O
given	O
a	O
firmware	B-Application
update	O
as	O
version	O
3.2	O
.	O
</s>
<s>
The	O
second	O
and	O
last	O
wave	O
of	O
the	O
third-generation	O
(	O
Zune	B-Device
HD	O
64GB	O
)	O
released	O
in	O
April	O
2010	O
.	O
</s>
<s>
The	O
same	O
day	O
,	O
desktop	O
and	O
firmware	B-Application
updates	O
introduced	O
SmartDJ	O
and	O
codec	O
features	O
.	O
</s>
<s>
The	O
firmware	B-Application
update	O
brought	O
picks	O
and	O
improved	O
the	O
TV-out	O
experience	O
on	O
the	O
Zune	B-Device
HD	O
.	O
</s>
<s>
From	O
Summer	O
2010	O
,	O
United	O
Airlines	O
started	O
to	O
offer	O
Zune	B-Device
in-flight	O
audio	O
by	O
means	O
of	O
21	O
playlists	O
that	O
are	O
very	O
similar	O
to	O
the	O
Zune	B-Device
Channels	O
offered	O
on	O
the	O
Zune	B-Device
Marketplace	O
.	O
</s>
<s>
On	O
March	O
15	O
,	O
2011	O
,	O
Microsoft	O
announced	O
that	O
no	O
new	O
Zune	B-Device
hardware	O
players	O
would	O
be	O
developed	O
,	O
although	O
existing	O
models	O
would	O
remain	O
for	O
sale	O
.	O
</s>
<s>
The	O
Zune	B-Device
had	O
failed	O
to	O
capture	O
significant	O
market	O
share	O
after	O
five	O
years	O
against	O
the	O
Apple	B-Device
iPod	I-Device
,	O
and	O
a	O
recent	O
study	O
by	O
NPD	O
Group	O
indicated	O
that	O
the	O
Zune	B-Device
did	O
not	O
make	O
the	O
list	O
of	O
the	O
five	O
best-selling	O
portable	O
music	O
players	O
in	O
the	O
U.S.	O
</s>
<s>
The	B-Device
iPod	I-Device
has	O
been	O
more	O
successful	O
because	O
of	O
simplicity	O
and	O
had	O
better	O
ratings	O
.	O
</s>
<s>
It	O
has	O
also	O
been	O
suggested	O
that	O
there	O
is	O
a	O
much	O
larger	O
trend	O
that	O
standalone	O
music	O
players	O
were	O
giving	O
way	O
to	O
smartphones	B-Application
with	O
personalized	O
,	O
app-driven	O
music	O
.	O
</s>
<s>
On	O
October	O
3	O
,	O
2011	O
,	O
Microsoft	O
announced	O
the	O
discontinuation	O
of	O
all	O
Zune	B-Device
hardware	O
,	O
encouraging	O
users	O
to	O
transition	O
to	O
Windows	B-Protocol
Phone	I-Protocol
.	O
</s>
<s>
Later	O
,	O
the	O
announcement	O
was	O
removed	O
and	O
a	O
Zune	B-Device
Support	O
Team	O
member	O
tweeted	O
that	O
the	O
page	O
was	O
added	O
to	O
the	O
website	O
in	O
error	O
.	O
</s>
<s>
Finally	O
,	O
despite	O
previous	O
denials	O
,	O
the	O
original	O
announcement	O
of	O
the	O
Zune	B-Device
hardware	O
's	O
discontinuation	O
was	O
restored	O
to	O
the	O
Zune	B-Device
Support	O
site	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
Microsoft	O
announced	O
plans	O
to	O
discontinue	O
all	O
"	O
Zune	B-Device
"	O
products	O
,	O
and	O
instead	O
,	O
Microsoft	O
would	O
distribute	O
its	O
digital	O
media	O
content	O
and	O
services	O
under	O
the	O
Xbox	B-Application
Music	I-Application
and	O
Xbox	B-Application
Video	I-Application
names	O
,	O
available	O
on	O
their	O
line	O
of	O
products	O
,	O
including	O
Windows	B-Application
8	I-Application
PCs	B-Device
and	O
tablets	B-Device
,	O
Xbox	B-Operating_System
360	I-Operating_System
game	O
console	O
,	O
and	O
Windows	B-Protocol
Phone	I-Protocol
smart	B-Application
phones	I-Application
.	O
</s>
<s>
The	O
www.zune.net	O
domain	O
now	O
redirects	O
to	O
Xbox	B-Device
's	O
website	O
,	O
but	O
the	O
software	O
retained	O
the	O
Zune	B-Device
name	O
.	O
</s>
<s>
The	O
Windows	B-Operating_System
Phone	I-Operating_System
App	I-Operating_System
succeeded	O
Zune	B-Protocol
Software	I-Protocol
as	O
the	O
desktop	O
sync	O
service	O
for	O
Windows	B-Protocol
Phone	I-Protocol
8	O
,	O
as	O
part	O
of	O
Microsoft	O
's	O
discontinuation	O
of	O
the	O
Zune	B-Device
brand	O
.	O
</s>
<s>
However	O
,	O
Zune	B-Protocol
Software	I-Protocol
must	O
still	O
be	O
used	O
for	O
Windows	B-Protocol
Phone	I-Protocol
7	O
desktop	O
sync	O
,	O
and	O
is	O
still	O
available	O
to	O
download	O
from	O
the	O
Windows	B-Protocol
Phone	I-Protocol
website	O
for	O
all	O
Windows	B-Protocol
Phone	I-Protocol
7	O
devices	O
.	O
</s>
<s>
In	O
November	O
2015	O
,	O
Microsoft	O
retired	O
the	O
Zune	B-Application
music	I-Application
download	O
and	O
streaming	O
service	O
.	O
</s>
<s>
Remaining	O
Zune	B-Device
subscribers	O
were	O
switched	O
over	O
to	O
Microsoft	O
's	O
Groove	B-Application
Music	I-Application
platform	O
,	O
whose	O
subscription	O
services	O
closed	O
on	O
December	O
31	O
,	O
2017	O
.	O
</s>
<s>
In	O
Autumn	O
2009	O
,	O
movies	O
and	O
TV	O
shows	O
became	O
available	O
through	O
streaming	O
or	O
download	O
through	O
Zune	B-Application
Video	I-Application
Marketplace	O
on	O
Xbox	B-Operating_System
360	I-Operating_System
.	O
</s>
<s>
On	O
November	O
4	O
,	O
2010	O
,	O
the	O
music	O
portion	O
of	O
the	O
Zune	B-Device
Marketplace	O
was	O
brought	O
to	O
Xbox	B-Device
.	O
</s>
<s>
This	O
coincided	O
with	O
the	O
launch	O
of	O
the	O
Kinect	B-Algorithm
and	O
Kinect	B-Algorithm
owners	O
can	O
navigate	O
the	O
application	O
menus	O
using	O
hand	O
gestures	O
,	O
without	O
a	O
controller	O
.	O
</s>
<s>
Users	O
must	O
have	O
a	O
Zune	B-Device
Pass	O
subscription	O
to	O
play	O
music	O
in	O
the	O
application	O
,	O
and	O
only	O
Zune	B-Device
Pass	O
content	O
is	O
available	O
.	O
</s>
<s>
Locally	O
saved	O
music	O
must	O
still	O
be	O
played	O
through	O
the	O
Xbox	B-Device
's	O
native	O
media	O
library	O
.	O
</s>
<s>
Starting	O
with	O
the	O
Microsoft	B-Device
KIN	I-Device
ONE	I-Device
and	O
KIN	B-Device
TWO	I-Device
mid	O
2010	O
,	O
the	O
Zune	B-Application
music	I-Application
services	O
and	O
features	O
from	O
the	O
Zune	B-Device
HD	O
became	O
available	O
on	O
Microsoft	O
's	O
mobile	O
phones	O
.	O
</s>
<s>
Shortly	O
following	O
the	O
failure	O
of	O
the	O
KIN	B-Device
line	O
,	O
Windows	B-Protocol
Phone	I-Protocol
7	O
released	O
and	O
included	O
the	O
same	O
Zune	B-Application
music	I-Application
app	O
that	O
was	O
present	O
on	O
KIN	B-Device
.	O
</s>
<s>
December	O
of	O
that	O
same	O
year	O
,	O
the	O
rerelease	O
of	O
the	O
KIN	B-Device
phones	O
(	O
whose	O
names	O
were	O
denoted	O
simply	O
with	O
"	O
m	O
"	O
as	O
ONEm	O
and	O
TWOm	O
)	O
yet	O
again	O
included	O
the	O
Zune	B-Application
music	I-Application
app	O
,	O
though	O
the	O
phones	O
themselves	O
were	O
now	O
feature-phones	B-Device
instead	O
of	O
smartphones	B-Application
.	O
</s>
<s>
Each	O
of	O
these	O
first	O
generation	O
Windows	B-Protocol
Phone	I-Protocol
smartphones	B-Application
were	O
supported	O
by	O
the	O
Zune	B-Device
desktop	O
software	O
in	O
addition	O
to	O
the	O
Zune	B-Device
devices	O
.	O
</s>
<s>
Microsoft	O
announced	O
and	O
released	O
new	O
versions	O
of	O
the	O
Zune	B-Device
devices	O
once	O
a	O
year	O
until	O
2010	O
.	O
</s>
<s>
In	O
March	O
2011	O
,	O
Bloomberg.com	O
published	O
an	O
article	O
claiming	O
that	O
Microsoft	O
would	O
stop	O
introducing	O
new	O
versions	O
of	O
the	O
Zune	B-Application
music	I-Application
and	O
video	O
player	O
.	O
</s>
<s>
However	O
,	O
a	O
Microsoft	O
representative	O
for	O
Zune	B-Device
business	O
development	O
denied	O
this	O
rumor	O
saying	O
that	O
the	O
Windows	B-Protocol
Phone	I-Protocol
platform	O
introduction	O
should	O
be	O
considered	O
to	O
be	O
the	O
annual	O
Zune	B-Device
update	O
for	O
2010	O
.	O
</s>
<s>
All	O
Windows	B-Protocol
Phone	I-Protocol
devices	O
include	O
capacitive	O
multi-touch	B-Application
screens	O
,	O
FM	O
radios	O
,	O
Wi-Fi	O
,	O
and	O
certain	O
other	O
features	O
included	O
on	O
the	O
Zune	B-Device
HD	O
.	O
</s>
<s>
The	O
user	O
interface	O
of	O
the	O
Zune	B-Device
devices	O
,	O
particularly	O
the	O
Zune	B-Device
HD	O
,	O
served	O
as	O
the	O
inspiration	O
for	O
the	O
user	O
interface	O
of	O
Windows	B-Protocol
Phone	I-Protocol
.	O
</s>
<s>
Microsoft	O
refers	O
to	O
the	O
design	O
language	O
of	O
this	O
user	O
interface	O
as	O
Metro	O
and	O
continued	O
to	O
use	O
it	O
in	O
their	O
products	O
moving	O
forward	O
from	O
Zune	B-Device
HD	O
.	O
</s>
<s>
(	O
Products	O
with	O
elements	O
of	O
Metro	O
:	O
Microsoft	B-Device
Band	I-Device
&	O
Band	B-Device
2	I-Device
,	O
KIN	B-Device
,	O
WP7	O
,	O
WP8	O
,	O
Windows	B-Application
8	I-Application
,	O
W10M	B-Operating_System
,	O
Windows	B-Operating_System
10	I-Operating_System
,	O
Xbox	B-Operating_System
360	I-Operating_System
,	O
Xbox	B-Device
One	I-Device
and	O
S/X	O
,	O
and	O
Xbox	B-Device
Series	I-Device
S/X	I-Device
.	O
)	O
</s>
<s>
On	O
October	O
11	O
,	O
2010	O
,	O
Microsoft	O
released	O
Zune	B-Protocol
software	I-Protocol
v4.7	O
,	O
which	O
supports	O
syncing	O
of	O
Windows	B-Protocol
Phone	I-Protocol
7	O
devices	O
with	O
a	O
Windows	B-Application
PC	I-Application
.	O
</s>
<s>
Zune	B-Protocol
software	I-Protocol
was	O
then	O
succeeded	O
as	O
a	O
desktop	O
sync	O
app	O
by	O
the	O
Windows	B-Operating_System
Phone	I-Operating_System
App	I-Operating_System
for	O
Windows	B-Protocol
Phone	I-Protocol
8	O
.	O
</s>
<s>
The	O
first	O
Zune	B-Device
model	O
,	O
the	O
Zune	B-Device
30	O
,	O
was	O
released	O
in	O
the	O
USA	O
on	O
November	O
14	O
,	O
2006	O
,	O
featuring	O
a	O
capacity	O
of	O
30	O
gigabytes	O
,	O
FM	O
radio	O
,	O
and	O
a	O
3-inch	O
screen	O
.	O
</s>
<s>
The	O
Zune	B-Device
30	O
was	O
initially	O
available	O
in	O
black	O
,	O
brown	O
and	O
white	O
.	O
</s>
<s>
Retail	O
packages	O
contained	O
a	O
pair	O
of	O
basic	O
earbuds	O
,	O
a	O
USB	B-Protocol
sync	O
cable	O
,	O
a	O
small	O
drawstring	O
pouch	O
,	O
a	O
start-up	O
CD	O
,	O
documentation	O
and	O
a	O
14-day	O
free	O
trial	O
of	O
the	O
premium	O
Zune	B-Device
Pass	O
streaming	O
service	O
.	O
</s>
<s>
The	O
Zune	B-Device
80	O
was	O
announced	O
on	O
October	O
2	O
,	O
2007	O
,	O
along	O
with	O
the	O
smaller	O
Zune	B-Device
4	O
and	O
Zune	B-Device
8	O
to	O
compete	O
with	O
Apple	O
's	O
iPod	B-Device
nano	I-Device
line	O
.	O
</s>
<s>
These	O
were	O
to	O
be	O
known	O
as	O
the	O
second	O
generation	O
of	O
Zune	B-Device
devices	O
.	O
</s>
<s>
The	O
Zune	B-Device
80	O
featured	O
a	O
3.2inch	O
screen	O
,	O
while	O
the	O
Zune	B-Device
4	O
and	O
8	O
come	O
with	O
a	O
1.8inch	O
screen	O
.	O
</s>
<s>
Additional	O
file	O
support	O
for	O
H.264	B-Application
and	O
MPEG-4	B-Algorithm
formats	O
was	O
also	O
included	O
,	O
whereas	O
the	O
older	O
Zune	B-Device
30	O
requires	O
these	O
formats	O
to	O
be	O
transcoded	O
to	O
WMV	B-Device
prior	O
to	O
sync	O
.	O
</s>
<s>
The	O
new	O
software	O
also	O
allowed	O
a	O
Zune	B-Device
device	O
to	O
communicate	O
with	O
other	O
Zune	B-Device
devices	O
to	O
share	O
pictures	O
and	O
songs	O
.	O
</s>
<s>
A	O
free	O
firmware	B-Application
update	O
added	O
the	O
new	O
software	O
features	O
to	O
the	O
original	O
Zune	B-Device
30	O
,	O
and	O
was	O
released	O
on	O
November	O
13	O
,	O
2007	O
.	O
</s>
<s>
The	O
Zune	B-Device
80	O
came	O
bundled	O
with	O
a	O
USB	B-Protocol
connection	O
cord	O
and	O
premium	O
headphones	O
.	O
</s>
<s>
The	O
Zune	B-Device
4	O
and	O
8	O
come	O
with	O
a	O
USB	B-Protocol
connection	O
cord	O
and	O
basic	O
headphones	O
.	O
</s>
<s>
The	O
Zune	B-Device
30	O
,	O
the	O
original	O
Zune	B-Application
music	I-Application
player	O
,	O
has	O
a	O
30GB	O
hard	B-Device
drive	I-Device
,	O
3	O
inch	O
screen	O
,	O
and	O
a	O
simple	O
directional	B-Device
pad	I-Device
for	O
menu	O
navigation	O
.	O
</s>
<s>
The	O
second	O
generation	O
of	O
Zune	B-Device
devices	O
includes	O
the	O
Zune	B-Device
4	O
,	O
8	O
,	O
16	O
,	O
80	O
and	O
120	O
.	O
</s>
<s>
The	O
Zune	B-Device
4	O
,	O
8	O
,	O
and	O
16	O
are	O
smaller	O
in	O
size	O
and	O
have	O
4GB	O
,	O
8GB	O
,	O
and	O
16GB	O
of	O
flash	B-Device
memory	I-Device
respectively	O
.	O
</s>
<s>
All	O
second	O
generation	O
Zunes	B-Device
have	O
a	O
Zune	B-Device
Pad	I-Device
instead	O
of	O
the	O
original	O
directional	B-Device
pad	I-Device
that	O
was	O
included	O
on	O
the	O
Zune	B-Device
30	O
.	O
</s>
<s>
Microsoft	O
released	O
an	O
upgrade	O
to	O
the	O
software/firmware	O
for	O
all	O
Zune	B-Device
models	O
,	O
including	O
the	O
Zune	B-Device
30	O
.	O
</s>
<s>
On	O
May	O
26	O
,	O
2009	O
,	O
Microsoft	O
announced	O
the	O
Zune	B-Device
HD	O
,	O
the	O
first	O
touch	O
screen	O
Zune	B-Device
.	O
</s>
<s>
The	O
Zune	B-Device
HD	O
has	O
HD	O
Radio	O
and	O
the	O
ability	O
to	O
display	O
video	O
in	O
High	O
Definition	O
through	O
a	O
docking	O
station	O
(	O
sold	O
separately	O
)	O
.	O
</s>
<s>
The	O
screen	O
is	O
multi-touch	B-Application
enabled	O
and	O
uses	O
gestures	O
such	O
as	O
swiping	O
and	O
pinching	O
throughout	O
the	O
player	O
.	O
</s>
<s>
The	O
device	O
comes	O
with	O
16GB	O
,	O
32GB	O
,	O
or	O
64GB	O
of	O
flash	B-Device
memory	I-Device
.	O
</s>
<s>
The	O
screen	O
is	O
OLED	B-Device
,	O
3.3inches	O
,	O
and	O
has	O
a	O
480x272	O
16:9	O
resolution	O
.	O
</s>
<s>
Also	O
included	O
are	O
Wi-Fi	O
,	O
a	O
custom	O
Internet	B-Application
Explorer	I-Application
browser	O
,	O
and	O
an	O
accelerometer	O
.	O
</s>
<s>
Zune	B-Device
devices	O
featured	O
preloaded	O
audio	O
and	O
video	O
content	O
from	O
various	O
artists	O
,	O
including	O
Wisin	O
&	O
Yandel	O
,	O
BT	O
,	O
The	O
Thermals	O
,	O
Paul	O
Oakenfold	O
,	O
and	O
CSS	O
.	O
</s>
<s>
Limited	O
edition	O
,	O
promotional	O
,	O
and	O
employee-gift	O
Zune	B-Device
devices	O
also	O
featured	O
unique	O
content	O
of	O
varying	O
kinds	O
(	O
i.e.	O
</s>
<s>
Wi-Fi	O
Zune	B-Device
Marketplace	O
/	O
Web	O
browsingColors	O
Black	O
,	O
brown	O
,	O
white	O
,	O
pink	O
,	O
red	O
,	O
</s>
<s>
(	O
Blue	O
available	O
via	O
Zune	B-Device
Originals	O
only	O
)	O
Black	O
,	O
platinum	O
,	O
red	O
,	O
blue	O
,	O
green	O
,	O
purple	O
,	O
and	O
magenta	O
.	O
</s>
<s>
(	O
Platinum	O
32	O
GB	O
,	O
black	O
16	O
GB	O
,	O
and	O
all	O
sizes	O
of	O
red/blue/green/purple/magenta	O
available	O
via	O
Zune	B-Device
Originals	O
only	O
.	O
</s>
<s>
There	O
are	O
other	O
designs	O
in	O
existence	O
,	O
too	O
,	O
but	O
these	O
are	O
all	O
either	O
promotional	O
and	O
not	O
"	O
Limited	O
Edition	O
,	O
"	O
Zune	B-Device
Originals	O
designs	O
,	O
or	O
employee	O
gifts.Only	O
100	O
magenta	O
and	O
100	O
orange	O
were	O
ever	O
released	O
to	O
the	O
public	O
while	O
100	O
more	O
of	O
each	O
were	O
given	O
to	O
Zune	B-Device
Team	O
members	O
.	O
</s>
<s>
500	O
of	O
the	O
black	O
Adult	O
Swim	O
Zune	B-Device
were	O
only	O
given	O
to	O
attendees	O
of	O
a	O
special	O
Adult	O
Swim	O
event.Green	O
DNCC	O
4	O
GB	O
and	O
red	O
RNC	O
4	O
GB	O
were	O
only	O
given	O
to	O
attendees	O
of	O
their	O
respective	O
conventions.Yellow	O
citron	O
16	O
GB	O
was	O
given	O
only	O
to	O
Microsoft	O
employees	O
as	O
gifts	O
a	O
year	O
prior	O
to	O
the	O
16	O
GB	O
model	O
officially	O
releasing	O
to	O
the	O
public.Navigation	O
Circular	B-Device
Directional	I-Device
Pad	I-Device
Zune	B-Device
Pad	I-Device
Multi-Touch	B-Application
ScreenReleased	O
November	O
14	O
,	O
2006	O
November	O
13	O
,	O
</s>
<s>
The	O
standard	O
Zune	B-Device
devices	O
come	O
with	O
basic	O
headphones	O
and	O
a	O
proprietary	O
USB	B-Protocol
data	O
cable	O
.	O
</s>
<s>
The	O
Zune	B-Device
30	O
comes	O
with	O
these	O
items	O
as	O
well	O
as	O
a	O
carrying	O
bag	O
,	O
and	O
the	O
Zune	B-Device
80	O
model	O
has	O
upgraded	O
"	O
Zune	B-Device
Premium	O
"	O
headphones	O
.	O
</s>
<s>
Replacement	O
parts	O
and	O
upgrades	O
(	O
battery	O
,	O
hard	B-Device
drive	I-Device
,	O
LCD	B-Device
,	O
etc	O
.	O
)	O
</s>
<s>
Among	O
the	O
firms	O
that	O
made	O
Zune	B-Device
accessories	O
were	O
Microsoft	O
,	O
Altec	O
Lansing	O
,	O
Belkin	O
,	O
Digital	O
Lifestyle	O
Outfitters	O
(	O
DLO	O
)	O
,	O
Dual	O
Electronics	O
,	O
Griffin	O
Technology	O
,	O
Harman	O
Kardon	O
,	O
JBL	O
,	O
Integrated	O
Mobile	O
Electronics	O
,	O
Jamo	O
International	O
,	O
Klipsch	O
Audio	O
Technologies	O
,	O
Logitech	O
,	O
Monster	O
Cable	O
Products	O
Inc.	O
,	O
Speck	O
,	O
Targus	O
,	O
Kicker	O
and	O
VAF	O
Research	O
.	O
</s>
<s>
According	O
to	O
Microsoft	O
,	O
the	O
most	O
up-to-date	O
firmware	B-Application
version	O
is	O
4.5	O
(	O
114	O
)	O
for	O
the	O
Zune	B-Device
HD	O
,	O
which	O
replaces	O
the	O
original	O
player	O
firmware	B-Application
that	O
ships	O
on	O
the	O
device	O
,	O
4.0	O
(	O
356	O
)	O
.	O
</s>
<s>
In	O
the	O
case	O
of	O
the	O
Zune	B-Device
4	O
,	O
8	O
,	O
16	O
,	O
30	O
,	O
80	O
,	O
and	O
120	O
players	O
,	O
the	O
most	O
current	O
player	O
software	O
version	O
is	O
3.3	O
,	O
which	O
provides	O
compatibility	O
with	O
Zune	B-Device
4.2	O
.	O
</s>
<s>
Version	O
3.3	O
was	O
primarily	O
a	O
bug	B-Error_Name
fix	O
release	O
and	O
was	O
released	O
on	O
January	O
26	O
,	O
2010	O
.	O
</s>
<s>
The	O
operating	O
system	O
for	O
the	O
Zune	B-Device
devices	O
is	O
based	O
on	O
the	O
Windows	B-Operating_System
CE	I-Operating_System
kernel	B-Operating_System
for	O
ARM	B-Architecture
architecture	I-Architecture
and	O
uses	O
a	O
distribution	O
similar	O
to	O
the	O
Portable	B-Operating_System
Media	I-Operating_System
Center	I-Operating_System
found	O
on	O
the	O
Gigabeat	O
S	O
.	O
Zune	B-Device
's	O
native	B-Application
file	I-Application
compatible	I-Application
formats	I-Application
are	O
:	O
</s>
<s>
Avi	O
video	O
(	O
Xvid	B-Algorithm
)	O
support	O
is	O
included	O
on	O
the	O
Zune	B-Device
HD	O
(	O
firmware	B-Application
versions	O
4.5	O
and	O
later	O
)	O
.	O
</s>
<s>
The	O
graphical	B-Application
user	I-Application
interface	I-Application
(	O
GUI	B-Application
)	O
(	O
called	O
the	O
"	O
twist	O
interface	O
"	O
by	O
Microsoft	O
)	O
has	O
sections	O
for	O
music	O
,	O
videos	O
,	O
pictures	O
,	O
social	O
,	O
radio	O
,	O
podcasts	O
,	O
marketplace	O
,	O
games	O
and	O
settings	O
.	O
</s>
<s>
It	O
is	O
said	O
to	O
provide	O
"	O
two-dimensional	O
navigation	O
"	O
for	O
scrolling	O
through	O
items	O
with	O
its	O
directional	B-Device
pad	I-Device
.	O
</s>
<s>
When	O
artist/song	O
information	O
are	O
available	O
,	O
the	O
device	O
can	O
search	O
for	O
the	O
song	O
in	O
the	O
Zune	B-Device
Marketplace	O
for	O
download	O
or	O
purchase	O
.	O
</s>
<s>
The	O
first	O
updates	O
to	O
the	O
firmware	B-Application
added	O
sharing	O
features	O
(	O
send	O
,	O
community	O
,	O
list	O
nearby	O
Zune	B-Device
users	O
)	O
as	O
described	O
in	O
FCC	O
filings	O
.	O
</s>
<s>
Firmware	B-Application
1.1	O
allowed	O
the	O
device	O
to	O
inherit	O
sharing	O
capabilities	O
described	O
by	O
codename	O
Pyxis	O
.	O
</s>
<s>
Early	O
firmware	B-Application
releases	O
patched	O
software	B-Error_Name
bugs	I-Error_Name
.	O
</s>
<s>
About	O
a	O
year	O
later	O
,	O
the	O
much	O
anticipated	O
2.2	O
firmware	B-Application
release	O
added	O
support	O
for	O
DVR-MS	O
(	O
Media	O
Center	O
Recorded	O
TV	O
)	O
files	O
,	O
lossless	O
playback	O
,	O
added	O
wireless	O
syncing	O
,	O
and	O
GUI	B-Application
interface	O
improvements	O
.	O
</s>
<s>
Zune	B-Device
supports	O
the	O
Windows	B-Application
Media	O
DRM	O
digital	O
rights	O
management	O
system	O
,	O
which	O
is	O
not	O
compatible	O
with	O
other	O
DRM	O
systems	O
and	O
is	O
not	O
part	O
of	O
the	O
PlaysForSure	O
platform	O
or	O
program	O
.	O
</s>
<s>
Multimedia	O
content	O
is	O
transferred	O
through	O
Media	B-Protocol
Transfer	I-Protocol
Protocol	I-Protocol
(	O
MTP	O
)	O
;	O
however	O
,	O
its	O
proprietary	O
MTP	O
extensions	O
(	O
"	O
MTPZ	O
"	O
)	O
place	O
an	O
interoperability	O
barrier	O
between	O
the	O
Zune	B-Device
and	O
previous	O
MTP-based	O
software	O
.	O
</s>
<s>
The	O
Zune	B-Protocol
software	I-Protocol
functions	O
as	O
management	O
software	O
for	O
the	O
device	O
,	O
a	O
full	O
media	O
player	O
application	O
with	O
a	O
library	O
,	O
an	O
interface	O
to	O
the	O
Zune	B-Device
Marketplace	O
,	O
and	O
as	O
a	O
media	O
streaming	O
server	O
.	O
</s>
<s>
Zune	B-Protocol
Software	I-Protocol
is	O
used	O
to	O
sync	O
with	O
all	O
devices	O
with	O
Zune	B-Device
functionality	O
,	O
including	O
the	O
Zune	B-Device
devices	O
,	O
Windows	B-Protocol
Phone	I-Protocol
7	O
,	O
and	O
Microsoft	B-Device
Kin	I-Device
.	O
</s>
<s>
Zune	B-Device
devices	O
work	O
exclusively	O
with	O
the	O
Zune	B-Protocol
software	I-Protocol
and	O
Marketplace	O
.	O
</s>
<s>
The	O
Zune	B-Protocol
software	I-Protocol
organizes	O
the	O
media	O
in	O
its	O
library	O
and	O
allows	O
users	O
to	O
add	O
to	O
the	O
library	O
by	O
ripping	O
from	O
CDs	O
,	O
syncing	O
with	O
a	O
Zune	B-Device
device	O
,	O
and	O
downloading	O
from	O
the	O
Zune	B-Device
Marketplace	O
.	O
</s>
<s>
The	O
Zune	B-Protocol
software	I-Protocol
also	O
allows	O
one	O
to	O
organize	O
song	O
metadata	O
.	O
</s>
<s>
Any	O
file	O
in	O
one	O
's	O
Collection	O
that	O
has	O
a	O
non-Zune	O
compatible	O
format	O
is	O
automatically	O
transcoded	O
into	O
a	O
compatible	O
format	O
upon	O
syncing	O
the	O
files	O
to	O
a	O
Zune	B-Device
compatible	O
device	O
.	O
</s>
<s>
This	O
feature	O
still	O
works	O
as	O
of	O
the	O
release	O
of	O
Windows	B-Application
11	I-Application
,	O
however	O
,	O
in	O
Windows	B-Operating_System
10	I-Operating_System
and	O
11	O
the	O
ability	O
to	O
convert	O
videos	O
,	O
specifically	O
,	O
is	O
broken	O
.	O
</s>
<s>
On	O
the	O
PC	O
,	O
the	O
Zune	B-Protocol
software	I-Protocol
streams	O
files	O
to	O
other	O
PCs	B-Device
,	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
,	O
and	O
other	O
compatible	O
devices	O
.	O
</s>
<s>
The	O
Zune	B-Protocol
software	I-Protocol
also	O
connects	O
with	O
the	O
Zune	B-Device
social	O
and	O
keeps	O
track	O
of	O
files	O
swapped	O
with	O
other	O
users	O
.	O
</s>
<s>
The	O
Zune	B-Protocol
software	I-Protocol
runs	O
only	O
on	O
32-bit	B-Application
Windows	I-Application
XP	B-Application
or	O
32-bit/64	O
-bit	O
,	O
Windows	B-Application
Vista	I-Application
,	O
Windows	B-Device
7	I-Device
,	O
and	O
Windows	B-Application
8	I-Application
.	O
</s>
<s>
Windows	B-Application
XP	I-Application
Professional	O
x64	O
Edition	O
is	O
not	O
supported	O
.	O
</s>
<s>
Zune	B-Protocol
Software	I-Protocol
was	O
succeeded	O
by	O
the	O
Windows	B-Operating_System
Phone	I-Operating_System
App	I-Operating_System
as	O
a	O
desktop	O
sync	O
service	O
for	O
Windows	B-Protocol
Phone	I-Protocol
8	O
.	O
</s>
<s>
Windows	B-Protocol
Phone	I-Protocol
7	O
,	O
Kin	B-Device
,	O
and	O
all	O
previous	O
Zune	B-Device
devices	O
will	O
still	O
use	O
the	O
Zune	B-Protocol
software	I-Protocol
,	O
which	O
is	O
still	O
available	O
for	O
download	O
on	O
the	O
Windows	B-Protocol
Phone	I-Protocol
website	O
.	O
</s>
<s>
As	O
of	O
October	O
16	O
,	O
2012	O
,	O
all	O
Zune	B-Device
Marketplace	O
products	O
and	O
services	O
have	O
been	O
replaced	O
by	O
Xbox	B-Application
Music	I-Application
,	O
Xbox	B-Application
Music	I-Application
Pass	O
,	O
Xbox	B-Application
Video	I-Application
,	O
and	O
Windows	B-Application
Phone	I-Application
Store	I-Application
.	O
</s>
<s>
The	O
Zune	B-Device
Marketplace	O
was	O
an	O
online	O
store	O
that	O
offered	O
music	O
,	O
podcasts	O
,	O
TV	O
shows	O
,	O
movies	O
,	O
music	O
videos	O
,	O
movie	O
trailers	O
and	O
mobile	O
applications	O
.	O
</s>
<s>
Content	O
can	O
be	O
viewed	O
or	O
purchased	O
on	O
Windows	B-Application
PCs	I-Application
with	O
the	O
Zune	B-Protocol
software	I-Protocol
installed	O
,	O
Zune	B-Device
devices	O
,	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
,	O
the	O
Microsoft	B-Device
Kin	I-Device
phones	O
,	O
or	O
Windows	B-Protocol
Phone	I-Protocol
phones	O
.	O
</s>
<s>
It	O
offers	O
a	O
selection	O
of	O
14	O
million	O
songs	O
and	O
the	O
Zune	B-Device
Pass	O
music	O
subscription	O
service	O
.	O
</s>
<s>
Zune	B-Device
Marketplace	O
was	O
originally	O
only	O
available	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
In	O
October	O
2010	O
,	O
certain	O
Zune	B-Device
Marketplace	O
content	O
became	O
available	O
in	O
additional	O
countries	O
:	O
the	O
United	O
Kingdom	O
,	O
France	O
,	O
Italy	O
,	O
Spain	O
,	O
Germany	O
,	O
Austria	O
,	O
Belgium	O
,	O
Ireland	O
,	O
the	O
Netherlands	O
,	O
Switzerland	O
,	O
Mexico	O
,	O
Canada	O
,	O
Australia	O
,	O
and	O
New	O
Zealand	O
.	O
</s>
<s>
Microsoft	O
launched	O
several	O
campaigns	O
to	O
jump-start	O
the	O
Zune	B-Device
.	O
</s>
<s>
It	O
had	O
a	O
major	O
campaign	O
to	O
promote	O
Zune	B-Device
with	O
"	O
Music	O
the	O
way	O
it	O
wants	O
to	O
be	O
"	O
as	O
a	O
major	O
theme	O
and	O
"	O
Welcome	O
to	O
the	O
social	O
"	O
as	O
an	O
advertisement	O
tagline	O
.	O
</s>
<s>
Also	O
,	O
the	O
company	O
enlisted	O
about	O
200	O
"	O
Zune-masters	O
"	O
to	O
advertise	O
the	O
device	O
on	O
American	O
college	O
campuses	O
,	O
to	O
promote	O
the	O
item	O
,	O
and	O
to	O
run	O
Zune-related	O
events	O
.	O
</s>
<s>
In	O
exchange	O
,	O
they	O
received	O
free	O
merchandise	O
,	O
including	O
a	O
Zune	B-Device
.	O
</s>
<s>
The	O
choice	O
of	O
branding	O
and	O
distribution	O
were	O
part	O
of	O
the	O
Zune	B-Device
as	O
a	O
decision	O
of	O
"	O
two	O
strategies	O
in	O
the	O
market	O
right	O
now	O
:	O
cross-brand	O
ecosystems	O
...	O
and	O
singular	O
brand	O
ecosystems	O
...	O
</s>
<s>
However	O
,	O
its	O
Xbox	B-Device
division	O
has	O
gained	O
some	O
experience	O
with	O
the	O
vertically	O
integrated	O
strategy	O
in	O
which	O
it	O
controls	O
everything	O
end-to-end	O
from	O
the	O
hardware	O
to	O
the	O
online	O
store	O
.	O
</s>
<s>
With	O
Apple	O
dominating	O
the	O
audio	O
market	O
with	O
its	O
vertically	O
integrated	O
iPod	B-Device
system	O
,	O
the	O
Xbox	B-Device
division	O
won	O
permission	O
to	O
try	O
the	O
same	O
approach	O
,	O
separately	O
from	O
PlaysForSure	O
and	O
PlayReady	O
.	O
</s>
<s>
Chris	O
Stephenson	O
,	O
leader	O
of	O
Zune	B-Device
's	O
marketing	O
and	O
manager	O
of	O
Global	O
Marketing	O
for	O
the	O
Entertainment	O
Business	O
,	O
said	O
,	O
"	O
we	O
see	O
a	O
great	O
opportunity	O
to	O
bring	O
together	O
technology	O
and	O
community	O
to	O
allow	O
consumers	O
to	O
explore	O
and	O
discover	O
music	O
together.	O
"	O
</s>
<s>
New	O
York	O
Times	O
Magazine	O
columnist	O
Rob	O
Walker	O
agrees	O
that	O
the	O
Zune	B-Device
's	O
"	O
community	O
and	O
togetherness	O
seem	O
like	O
a	O
reasonable	O
counterpunch	O
to	O
iPod	B-Device
's	O
supposed	O
attraction	O
as	O
an	O
individuality	O
enabler	O
that	O
allows	O
owners	O
to	O
wallow	O
in	O
their	O
own	O
tasteful	O
personal	O
soundtracks.	O
"	O
</s>
<s>
But	O
he	O
also	O
sees	O
the	O
Zune	B-Device
as	O
having	O
gained	O
appeal	O
as	O
an	O
individualistic	O
statement	O
against	O
the	O
omnipresent	O
iPod	B-Device
:	O
"	O
The	O
most	O
salient	O
feature	O
of	O
the	O
Zune	B-Device
seems	O
to	O
be	O
that	O
it	O
's	O
not	O
an	O
iPod	B-Device
"	O
.	O
</s>
<s>
Microsoft	O
also	O
released	O
a	O
Zune	B-Device
theme	O
for	O
Windows	B-Application
XP	I-Application
that	O
replaced	O
the	O
appearance	O
of	O
the	O
operating	O
system	O
.	O
</s>
<s>
Zune	B-Device
has	O
also	O
expanded	O
its	O
brand	O
efforts	O
by	O
creating	O
a	O
Millennial-friendly	O
website	O
and	O
campaign	O
focused	O
on	O
emerging	O
artist	O
talent	O
:	O
</s>
<s>
MySpace	B-Application
has	O
added	O
the	O
feature	O
to	O
label	O
music	O
players	O
on	O
personal	O
profiles	O
to	O
Zune-themed	O
or	O
a	O
red	O
Zune	B-Device
8	O
.	O
</s>
<s>
During	O
its	O
launch	O
week	O
,	O
the	O
original	O
Zune	B-Device
,	O
now	O
Zune	B-Device
30	O
,	O
was	O
the	O
second-most-sold	O
portable	O
media	O
device	O
with	O
a	O
9%	O
unit	O
share	O
in	O
the	O
United	O
States	O
:	O
behind	O
the	O
market-leading	O
iPod	B-Device
's	O
63%	O
.	O
</s>
<s>
For	O
the	O
first	O
6	O
months	O
after	O
launch	O
,	O
NPD	O
Group	O
figures	O
show	O
that	O
the	O
Zune	B-Device
30	O
achieved	O
approximately	O
10%	O
market	O
share	O
in	O
the	O
Hard	O
Drive-based	O
MP3	B-Application
market	O
and	O
3%	O
in	O
the	O
overall	O
MP3	B-Application
player	O
market	O
.	O
</s>
<s>
As	O
early	O
as	O
December	O
2006	O
,	O
it	O
was	O
reported	O
that	O
the	O
Zune	B-Device
was	O
struggling	O
not	O
just	O
against	O
the	B-Device
iPod	I-Device
but	O
also	O
other	O
competitors	O
,	O
the	O
Creative	O
Zen	O
and	O
SanDisk	O
Sansa	O
.	O
</s>
<s>
According	O
to	O
Bloomberg	O
Television	O
1.2	O
million	O
Zune	B-Device
30	O
players	O
were	O
sold	O
between	O
November	O
2006	O
and	O
June	O
2007	O
,	O
surpassing	O
a	O
milestone	O
.	O
</s>
<s>
A	O
price	O
drop	O
on	O
Amazon.com	B-Application
during	O
November	O
2007	O
temporarily	O
boosted	O
the	O
brown	O
Zune	B-Device
30	O
to	O
the	O
top	O
in	O
electronics	O
.	O
</s>
<s>
On	O
May	O
6	O
,	O
2008	O
,	O
Microsoft	O
announced	O
that	O
it	O
had	O
sold	O
just	O
over	O
2	O
million	O
Zunes	B-Device
.	O
</s>
<s>
Roughly	O
one	O
million	O
of	O
those	O
were	O
sold	O
since	O
the	O
second	O
generation	O
Zunes	B-Device
launched	O
in	O
November	O
2007	O
.	O
</s>
<s>
On	O
May	O
22	O
,	O
2008	O
,	O
it	O
was	O
reported	O
that	O
GameStop	O
"	O
has	O
decided	O
to	O
stop	O
selling	O
Microsoft	O
's	O
Zune	B-Device
players	O
at	O
its	O
stores	O
due	O
to	O
what	O
it	O
sees	O
as	O
insufficient	O
demand	O
from	O
customers.	O
"	O
</s>
<s>
A	O
statement	O
issued	O
by	O
Adam	O
Sohn	O
,	O
Zune	B-Device
marketing	O
manager	O
said	O
"	O
We	O
have	O
a	O
set	O
of	O
great	O
partnerships	O
...	O
Best	O
Buy	O
,	O
Target	O
,	O
Wal-Mart	O
,	O
and	O
others.	O
"	O
</s>
<s>
In	O
January	O
2009	O
,	O
Microsoft	O
's	O
quarterly	O
earnings	O
filing	O
with	O
the	O
SEC	O
indicated	O
that	O
Zune	B-Device
sales	O
had	O
fallen	O
$100	O
million	O
from	O
2007	O
to	O
2008	O
during	O
the	O
fourth	O
quarter	O
of	O
the	O
calendar	O
year	O
.	O
</s>
<s>
This	O
may	O
be	O
due	O
to	O
the	O
company	O
's	O
decision	O
not	O
to	O
substantially	O
update	O
the	O
Zune	B-Device
hardware	O
in	O
the	O
fall	O
of	O
2008	O
.	O
</s>
<s>
Zune	B-Device
market	O
share	O
decreased	O
to	O
2%	O
in	O
the	O
first	O
half	O
of	O
2009	O
,	O
according	O
to	O
the	O
NPD	O
Group	O
.	O
</s>
<s>
Microsoft	O
released	O
the	O
Zune	B-Device
to	O
Canadian	O
consumers	O
on	O
June	O
13	O
,	O
2008	O
,	O
marking	O
the	O
first	O
time	O
it	O
was	O
available	O
outside	O
the	O
U.S.	O
Microsoft	O
has	O
even	O
made	O
efforts	O
to	O
ban	O
visitors	O
outside	O
the	O
United	O
States	O
from	O
Zune	B-Device
Originals	O
.	O
</s>
<s>
Users	O
wishing	O
to	O
sign	O
up	O
for	O
a	O
Zune	B-Device
Tag	O
could	O
easily	O
circumvent	O
most	O
problems	O
by	O
signing	O
up	O
for	O
a	O
US-based	O
account	O
.	O
</s>
<s>
*	O
firmware	B-Application
does	O
not	O
support	O
non-romanized	O
fonts	O
other	O
than	O
Cyrillic	O
.	O
</s>
<s>
East	O
Asian	O
characters	O
used	O
in	O
Chinese	O
and	O
Japanese	O
,	O
for	O
example	O
,	O
show	O
up	O
on	O
the	O
Zune	B-Device
device	O
as	O
mojibake	O
instead	O
of	O
characters	O
.	O
</s>
<s>
Users	O
have	O
improvised	O
ways	O
to	O
downgrade	O
the	O
firmware	B-Application
on	O
the	O
Zune	B-Device
device	O
to	O
older	O
version	O
that	O
support	O
Asian	O
characters	O
(	O
V1	O
Zunes	B-Device
can	O
be	O
hacked	O
to	O
display	O
Asian	O
font	O
)	O
.	O
</s>
<s>
In	O
2012	O
,	O
Slate	O
ran	O
a	O
reader	O
poll	O
inviting	O
them	O
to	O
select	O
a	O
piece	O
of	O
defunct	O
technology	O
worthy	O
of	O
a	O
reappraisal	O
,	O
where	O
the	O
Zune	B-Device
beat	O
out	O
Myspace	B-Application
,	O
the	O
PalmPilot	B-Device
,	O
feature	B-Device
phones	I-Device
(	O
"	O
dumbphones	B-Device
"	O
)	O
and	O
older	O
versions	O
of	O
Internet	B-Application
Explorer	I-Application
.	O
</s>
<s>
Farhad	O
Manjoo	O
,	O
the	O
site	O
's	O
technology	O
columnist	O
,	O
went	O
to	O
considerable	O
lengths	O
to	O
acquire	O
a	O
Zune	B-Device
HD	O
.	O
</s>
<s>
"	O
If	O
you	O
purchased	O
one	O
over	O
the	B-Device
iPod	I-Device
Touch	O
back	O
in	O
2009	O
,	O
you	O
would	O
n't	O
have	O
regretted	O
it.	O
"	O
</s>
<s>
Had	O
Microsoft	O
brought	O
the	O
first	O
Zune	B-Device
to	O
market	O
at	O
the	O
same	O
time	O
as	O
the	B-Device
iPod	I-Device
,	O
or	O
even	O
the	O
Zune	B-Device
HD	O
at	O
the	O
time	O
of	O
the	B-Device
iPod	I-Device
Touch	O
,	O
it	O
might	O
have	O
been	O
a	O
serious	O
competitor	O
to	O
those	O
players	O
.	O
</s>
<s>
Manjoo	O
wrote	O
:	O
"	O
By	O
that	O
point	O
,	O
iPod	B-Device
had	O
become	O
the	O
world	O
's	O
de	O
facto	O
digital	O
entertainment	O
device	O
,	O
"	O
he	O
recalled	O
.	O
</s>
<s>
The	O
Zune	B-Device
HD	O
did	O
n't	O
do	O
that	O
.	O
</s>
<s>
Its	O
design	O
marked	O
it	O
as	O
being	O
different	O
from	O
an	O
iPod	B-Device
,	O
but	O
that	O
was	O
pretty	O
much	O
the	O
only	O
difference	O
.	O
</s>
<s>
There	O
was	O
no	O
reason	O
to	O
buy	O
the	O
Zune	B-Device
unless	O
you	O
wanted	O
to	O
stand	O
apart	O
from	O
the	O
Apple	O
cult	O
.	O
</s>
<s>
And	O
there	O
was	O
a	O
cost	O
to	O
standing	O
apart	O
from	O
Apple	O
:	O
Because	O
of	O
its	O
popularity	O
,	O
there	O
were	O
millions	O
of	O
apps	O
and	O
accessories	O
for	O
the	B-Device
iPod	I-Device
.	O
</s>
<s>
As	O
good	O
as	O
it	O
was	O
,	O
the	O
Zune	B-Device
HD	O
could	O
n’t	O
match	O
Apple	O
’s	O
sheer	O
market	O
power.	O
"	O
</s>
<s>
Nevertheless	O
,	O
it	O
was	O
an	O
effective	O
enough	O
product	O
that	O
Manjoo	O
had	O
started	O
using	O
it	O
as	O
his	O
backup	O
music	O
player	O
(	O
"	O
when	O
my	O
iPhone	B-Device
's	O
battery	O
dies	O
"	O
)	O
.	O
</s>
<s>
Like	O
the	O
Edsel	O
,	O
to	O
which	O
it	O
has	O
sometimes	O
been	O
likened	O
,	O
Manjoo	O
said	O
the	O
Zune	B-Device
's	O
failure	O
may	O
have	O
led	O
the	O
way	O
to	O
eventual	O
success	O
with	O
other	O
products	O
.	O
</s>
<s>
The	O
HD	O
's	O
user	O
interface	O
,	O
he	O
noted	O
,	O
was	O
the	O
first	O
such	O
Microsoft	O
product	O
to	O
rely	O
on	O
text	O
rather	O
than	O
icons	O
,	O
and	O
it	O
would	O
form	O
the	O
basis	O
for	O
Windows	B-Protocol
Phone	I-Protocol
,	O
Windows	B-Application
8	I-Application
,	O
Xbox	B-Device
and	O
all	O
of	O
the	O
company	O
's	O
web-based	O
services	O
.	O
</s>
<s>
The	O
Segoe	O
typeface	O
that	O
is	O
now	O
used	O
in	O
all	O
of	O
them	O
,	O
as	O
well	O
as	O
Microsoft	O
's	O
current	O
logo	O
,	O
was	O
first	O
used	O
on	O
the	O
Zune	B-Device
.	O
</s>
<s>
Business	O
consultant	O
Simon	O
Sinek	O
discusses	O
the	O
Zune	B-Device
in	O
his	O
2019	O
book	O
The	O
Infinite	O
Game	O
,	O
describing	O
the	O
Zune	B-Device
as	O
a	O
triumph	O
of	O
design	O
but	O
a	O
failure	O
of	O
long-term	O
strategic	O
thinking	O
.	O
</s>
<s>
Microsoft	O
was	O
focused	O
on	O
beating	O
Apple	O
's	O
portable	O
music	O
player	O
,	O
while	O
Apple	O
was	O
behind	O
the	O
scenes	O
focused	O
on	O
the	O
iPhone	B-Device
that	O
was	O
introduced	O
a	O
year	O
after	O
the	O
Zune	B-Device
's	O
debut	O
and	O
,	O
to	O
a	O
large	O
extent	O
,	O
rendered	O
obsolete	O
handheld	O
MP3	B-Application
players	O
by	O
popularizing	O
smartphones	B-Application
.	O
</s>
<s>
2	O
,	O
Peter	O
Quill	O
is	O
gifted	O
a	O
Zune	B-Device
by	O
Kraglin	O
to	O
replace	O
his	O
destroyed	O
Walkman	O
.	O
</s>
