<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
is	O
a	O
2012	O
mobile	O
fitness	O
game	O
co-developed	O
and	O
published	O
by	O
British	O
studio	O
Six	O
to	O
Start	O
and	O
Naomi	O
Alderman	O
for	O
iOS	B-Application
and	O
Android	B-Application
platforms	I-Application
.	O
</s>
<s>
Set	O
around	O
Abel	O
Township	O
,	O
a	O
small	O
outpost	O
trying	O
to	O
survive	O
the	O
zombie	B-Application
apocalypse	I-Application
,	O
players	O
act	O
as	O
the	O
character	O
"	O
Runner	O
5	O
"	O
through	O
a	O
series	O
of	O
missions	O
during	O
which	O
they	O
run	O
,	O
collect	O
items	O
to	O
help	O
the	O
town	O
survive	O
and	O
listen	O
to	O
various	O
audio	O
narrations	O
to	O
uncover	O
mysteries	O
.	O
</s>
<s>
In	O
October	O
2012	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
5k	O
Training	O
,	O
a	O
spin-off	O
app	O
designed	O
as	O
a	O
"	O
couch	B-Application
to	I-Application
5k	I-Application
"	O
training	O
program	O
,	O
was	O
released	O
.	O
</s>
<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
became	O
the	O
highest-grossing	O
Health	O
&	O
Fitness	O
app	O
on	O
Apple	B-Application
's	I-Application
App	I-Application
Store	I-Application
within	O
two	O
weeks	O
of	O
its	O
initial	O
release	O
,	O
and	O
has	O
drawn	O
praise	O
for	O
the	O
way	O
its	O
immersive	O
storyline	O
makes	O
running	O
more	O
fun	O
and	O
academic	O
attention	O
for	O
its	O
genre	O
and	O
mHealth	B-Device
applications	O
.	O
</s>
<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Most	O
of	O
those	O
virtual	O
races	O
have	O
been	O
incorporated	O
into	O
the	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
The	O
supplies	O
collected	O
while	O
running	O
can	O
be	O
used	O
between	O
missions	O
to	O
enhance	O
a	O
small	O
version	O
of	O
Abel	O
Township	O
,	O
with	O
detailed	O
buildings	O
similar	O
to	O
SimCity	B-Application
.	O
</s>
<s>
The	O
developers	O
 '	O
aim	O
in	O
creating	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Although	O
the	O
game	O
uses	O
GPS	O
and	O
the	O
accelerometer	O
,	O
these	O
are	O
to	O
estimate	O
distance	O
,	O
not	O
track	O
location	O
,	O
and	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
does	O
not	O
have	O
as	O
much	O
quantification	O
of	O
data	O
as	O
other	O
exercise	O
apps	O
do	O
,	O
and	O
Alderman	O
regards	O
their	O
decision	O
not	O
to	O
consult	O
professional	O
help	O
in	O
making	O
the	O
design	O
as	O
a	O
strength	O
,	O
arguing	O
that	O
much	O
of	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
The	O
team	O
were	O
trained	O
in	O
Objective	B-Language
C	I-Language
for	O
iOS	B-Application
and	O
the	O
player	O
character	O
,	O
Runner	O
5	O
,	O
was	O
designed	O
to	O
be	O
genderless	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
expanded	O
onto	O
Android	B-Application
and	O
Windows	O
Phone	O
.	O
</s>
<s>
As	O
of	O
May	O
2015	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
As	O
of	O
November	O
2015	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
is	O
available	O
on	O
the	O
Apple	B-Device
Watch	I-Device
.	O
</s>
<s>
A	O
spin-off	O
game	O
for	O
the	O
Apple	B-Device
Watch	I-Device
is	O
in	O
development	O
,	O
codenamed	O
Overwatch	O
.	O
</s>
<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
became	O
the	O
highest-grossing	O
Health	O
&	O
Fitness	O
app	O
on	O
Apple	B-Application
's	I-Application
App	I-Application
Store	I-Application
within	O
two	O
weeks	O
of	O
its	O
initial	O
release	O
.	O
</s>
<s>
As	O
of	O
2014	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Pocket	O
Gamer	O
regarded	O
the	O
"	O
compelling	O
narrative	O
"	O
of	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
USA	O
Today	O
said	O
of	O
the	O
story	O
"	O
If	O
you	O
're	O
a	O
fan	O
of	O
radio	O
,	O
zombie	O
stories	O
or	O
need	O
an	O
extra	O
push	O
to	O
get	O
fit	O
this	O
year	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Fast	O
Company	O
named	O
Six	O
to	O
Start	O
as	O
one	O
of	O
their	O
top	O
10	O
most	O
innovative	O
companies	O
of	O
2013	O
,	O
describing	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
has	O
drawn	O
academic	O
attention	O
for	O
its	O
genre	O
and	O
mHealth	B-Device
applications	O
.	O
</s>
<s>
In	O
a	O
discussion	O
of	O
the	O
trend	O
to	O
use	O
audiobooks	O
while	O
exercising	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Kelly	O
Gardner	O
notes	O
that	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Martin	O
French	O
and	O
Gavin	O
Smith	O
regard	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
A	O
paper	O
in	O
The	O
American	O
Journal	O
of	O
Medicine	O
compared	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
It	O
recommended	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
A	O
study	O
of	O
51	O
teens	O
studied	O
the	O
use	O
of	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
It	O
found	O
that	O
fitness	O
did	O
not	O
significantly	O
improve	O
between	O
the	O
app	O
groups	O
and	O
the	O
control	O
after	O
the	O
experiment	O
,	O
but	O
that	O
the	O
app	O
groups	O
intended	O
to	O
continue	O
using	O
their	O
apps	O
and	O
that	O
the	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
39	O
participants	O
chose	O
between	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
It	O
was	O
found	O
that	O
in	O
the	O
groups	O
using	O
either	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
considered	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
In	O
October	O
2012	O
,	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
5k	O
Training	O
,	O
a	O
spin-off	O
app	O
designed	O
as	O
a	O
"	O
couch	B-Application
to	I-Application
5k	I-Application
"	O
training	O
program	O
was	O
released	O
.	O
</s>
<s>
In	O
March	O
2021	O
OliveX	O
acquired	O
Zombies	B-Application
,	I-Application
Run	I-Application
!	I-Application
</s>
<s>
Dustland	O
Runner	O
was	O
released	O
in	O
March	O
2022	O
and	O
is	O
a	O
move-to-earn	O
fitness	O
app	O
built	O
on	O
the	O
same	O
game	O
engine	O
and	O
play	O
mechanics	O
as	O
Zombies	B-Application
,	I-Application
Run	I-Application
that	O
rewards	O
players	O
by	O
combining	O
crypto	O
and	O
blockchain	O
elements	O
.	O
</s>
