<s>
Ziplocal	B-Application
is	O
a	O
company	O
that	O
provides	O
local	B-Application
search	I-Application
information	O
across	O
the	O
United	O
States	O
through	O
traditional	O
print	O
yellow	B-Operating_System
pages	I-Operating_System
.	O
</s>
<s>
Ziplocal	B-Application
also	O
provides	O
digital	O
services	O
to	O
small	O
to	O
medium-sized	O
business	O
,	O
such	O
as	O
websites	O
,	O
local	O
SEO	O
(	O
Search	B-Application
Engine	I-Application
Optimization	O
)	O
,	O
organic	O
SEO	O
,	O
videos	O
,	O
reputation	O
management	O
and	O
print	O
yellow	B-Operating_System
pages	I-Operating_System
.	O
</s>
<s>
In	O
January	O
2010	O
,	O
Utah-based	O
Phone	O
Directories	O
Company	O
(	O
PDC	O
)	O
entered	O
into	O
an	O
agreement	O
with	O
Canpages	O
and	O
rebranded	O
itself	O
as	O
Ziplocal	B-Application
.	O
</s>
<s>
In	O
March	O
2010	O
,	O
then-CEO	O
Olivier	O
Vincent	O
organized	O
the	O
sale	O
of	O
Canpages	O
(	O
including	O
Ziplocal	B-Application
's	O
assets	O
)	O
to	O
Yellow	B-Operating_System
Pages	I-Operating_System
Group	O
(	O
YPG	O
)	O
.	O
</s>
<s>
to	O
Ziplocal	B-Application
,	I-Application
LP	I-Application
in	O
exchange	O
for	O
an	O
"	O
equity-to-equity	O
swap	O
"	O
.	O
</s>
<s>
YPG	O
now	O
owns	O
35%	O
of	O
Ziplocal	B-Application
.	O
</s>
<s>
Vincent	O
then	O
left	O
his	O
position	O
as	O
CEO	O
of	O
Canpages	O
and	O
became	O
CEO	O
and	O
President	O
of	O
the	O
Board	O
of	O
Directors	O
of	O
Ziplocal	B-Application
.	O
</s>
<s>
Vincent	O
was	O
the	O
CEO	O
of	O
Ziplocal	B-Application
until	O
2011	O
when	O
Mike	O
Anderson	O
,	O
former	O
SVP	O
at	O
Canpages	O
,	O
became	O
CEO	O
until	O
2012	O
.	O
</s>
