<s>
Zesty.io	B-Protocol
is	O
a	O
decoupled	B-Application
SaaS	B-Architecture
(	O
Software	B-Architecture
as	I-Architecture
a	I-Architecture
Service	I-Architecture
)	O
cloud-based	O
Web	O
Content	B-Protocol
Management	I-Protocol
System	I-Protocol
that	O
allows	O
companies	O
to	O
create	O
,	O
deploy	O
,	O
maintain	O
,	O
and	O
optimize	O
enterprise	O
web	O
properties	O
.	O
</s>
<s>
It	O
is	O
built	O
on	O
globally	O
available	O
Google	B-General_Concept
Cloud	I-General_Concept
Platform	I-General_Concept
infrastructure	O
and	O
,	O
as	O
a	O
SaaS	B-Architecture
product	O
,	O
requires	O
no	O
hardware	O
or	O
software	O
resources	O
.	O
</s>
<s>
Zesty.io	B-Protocol
also	O
allows	O
for	O
collaborative	O
website	O
building	O
and	O
for	O
users	O
to	O
manage	O
multiple	O
web	O
properties	O
from	O
a	O
single	O
portal	O
.	O
</s>
<s>
Founders	O
Randy	O
Apuzzo	O
and	O
Andy	O
Fleming	O
created	O
Zesty.io	B-Protocol
as	O
a	O
way	O
to	O
"	O
meet	O
the	O
unique	O
needs	O
of	O
businesses	O
,	O
but	O
also	O
to	O
address	O
the	O
changing	O
needs	O
of	O
the	O
web	O
development	O
community.	O
"	O
</s>
<s>
Headquartered	O
in	O
San	O
Diego	O
,	O
Apuzzo	O
and	O
his	O
team	O
at	O
Variable	O
Action	O
built	O
Zesty.io	B-Protocol
to	O
solve	O
what	O
they	O
perceived	O
to	O
be	O
a	O
recurring	O
problem	O
for	O
businesses’	O
web	O
presence	O
,	O
which	O
according	O
to	O
them	O
was	O
that	O
“	O
enterprises	O
were	O
either	O
stuck	O
with	O
a	O
professional	O
website	O
that	O
they	O
could	O
n’t	O
control	O
,	O
or	O
they	O
had	O
to	O
create	O
a	O
do-it-yourself	O
website	O
that	O
lacked	O
the	O
professional	O
design	O
and	O
functionality	O
essential	O
for	O
business	O
growth.	O
”	O
After	O
three	O
years	O
in	O
private	O
development	O
,	O
Zesty.io	B-Protocol
made	O
its	O
official	O
debut	O
in	O
2010	O
.	O
</s>
<s>
Early	O
investors	O
of	O
Zesty.io	B-Protocol
include	O
Andy	O
Ballester	O
,	O
co-founder	O
of	O
GoFundMe	O
,	O
Taner	O
Halicioglu	O
,	O
co-founder	O
of	O
Seed	O
San	O
Diego	O
and	O
creator	O
of	O
Facebook	O
hardware	O
infrastructure	O
,	O
and	O
Dave	O
Hagewood	O
,	O
CEO	O
at	O
Psyonix	O
,	O
maker	O
of	O
popular	O
game	O
publisher	O
Rocket	B-Application
League	I-Application
.	O
</s>
<s>
Zesty.io	B-Protocol
has	O
also	O
earned	O
startup	O
acceleration	O
grants	O
from	O
Google	O
.	O
</s>
<s>
In	O
December	O
2017	O
,	O
Zesty.io	B-Protocol
announced	O
a	O
raise	O
of	O
$1.5	O
M	O
led	O
by	O
ClearVision	O
Equity	O
Partners	O
,	O
a	O
micro-cap	O
equity	O
firm	O
.	O
</s>
<s>
At	O
that	O
same	O
time	O
,	O
Gerry	O
Widmer	O
became	O
CEO	O
of	O
Zesty.io	B-Protocol
while	O
founder	O
Apuzzo	O
transitioned	O
into	O
the	O
Chief	O
Technical	O
Officer	O
(	O
CTO	O
)	O
role	O
.	O
</s>
<s>
Zesty.io	B-Protocol
has	O
raised	O
$2.8	O
million	O
in	O
funding	O
total	O
.	O
</s>
<s>
Widmer	O
,	O
who	O
joined	O
Zesty.io	B-Protocol
in	O
2015	O
,	O
was	O
previously	O
general	O
manager	O
of	O
BlueHornet	O
,	O
an	O
enterprise	O
software-as-a-service	B-Architecture
email	O
platform	O
and	O
division	O
of	O
then-publicly	O
traded	O
company	O
Digital	O
River	O
.	O
</s>
<s>
These	O
imminent	O
technology	O
advances	O
are	O
destined	O
for	O
the	O
Zesty.io	B-Protocol
platform	O
.	O
</s>
<s>
All	O
content	O
on	O
Zesty.io	B-Protocol
lives	O
in	O
an	O
instance	O
.	O
</s>
<s>
Zesty.io	B-Protocol
allows	O
content	O
to	O
be	O
managed	O
as	O
itself	O
(	O
function	O
as	O
a	O
headless	B-Protocol
CMS	I-Protocol
)	O
.	O
</s>
<s>
Zesty.io	B-Protocol
can	O
also	O
power	O
web	O
properties	O
.	O
</s>
<s>
Content	O
managed	O
in	O
a	O
Zesty.io	B-Protocol
instance	O
can	O
be	O
delivered	O
to	O
multiple	O
devices	O
with	O
different	O
screen	O
sizes	O
and	O
display	O
optimally	O
.	O
</s>
<s>
The	O
platform	O
creates	O
responsive	B-General_Concept
enterprise	O
websites	O
that	O
are	O
automatically	O
optimized	O
for	O
search	O
engines	O
.	O
</s>
<s>
Zesty.io	B-Protocol
also	O
integrates	O
with	O
a	O
variety	O
of	O
CRM	O
systems	O
with	O
API	B-General_Concept
access	O
,	O
such	O
as	O
Salesforce	B-Application
,	O
Netsuite	B-General_Concept
,	O
MailChimp	B-Application
,	O
Marketo	B-Application
,	O
and	O
Hubspot	O
.	O
</s>
<s>
Its	O
mobile	O
API	B-General_Concept
also	O
enables	O
users	O
to	O
deploy	O
content	O
to	O
mobile	O
apps	O
,	O
IoT	B-Operating_System
devices	I-Operating_System
,	O
and	O
other	O
connected	O
devices	O
.	O
</s>
<s>
Zesty.io	B-Protocol
also	O
supports	O
multisite	O
management	O
.	O
</s>
<s>
The	O
platform	O
deploys	O
web	O
properties	O
to	O
cloud	O
infrastructure	O
and	O
a	O
global	O
Content	B-Operating_System
Distribution	I-Operating_System
Network	I-Operating_System
.	O
</s>
<s>
io	O
’s	O
multisite	O
supports	O
functionality	O
for	O
users	O
to	O
share	O
media	O
within	O
and	O
among	O
instances	O
and	O
web	O
properties	O
,	O
as	O
well	O
as	O
duplicate	O
,	O
share	O
,	O
and	O
repurpose	O
templates	B-Language
.	O
</s>
<s>
Zesty.io	B-Protocol
multi	O
site	O
management	O
integrates	O
with	O
major	O
analytics	O
platforms	O
such	O
as	O
Google	B-Application
Analytics	I-Application
to	O
provide	O
multi-site	O
traffic	O
analytics	O
,	O
user	O
behavior	O
tracking	O
,	O
as	O
well	O
as	O
the	O
ability	O
to	O
export	O
data	O
collected	O
to	O
other	O
marketing	O
platforms	O
.	O
</s>
<s>
Because	O
Zesty.io	B-Protocol
is	O
a	O
cloud	O
platform	O
,	O
updates	O
deploy	O
automatically	O
as	O
new	O
releases	O
become	O
available	O
.	O
</s>
<s>
As	O
a	O
SaaS	B-Architecture
platform	O
,	O
it	O
is	O
“	O
versionless	O
and	O
infrastructure-less.	O
”	O
Deployment	O
of	O
new	O
language	O
,	O
platform	O
or	O
infrastructure	O
changes	O
,	O
and	O
feature	O
updates	O
are	O
automatic	O
as	O
well	O
.	O
</s>
<s>
Users	O
can	O
seek	O
support	O
in	O
io	O
’s	O
developer	O
Slack	B-Protocol
channel	O
,	O
finding	O
FAQs	O
in	O
their	O
,	O
or	O
by	O
emailing	O
the	O
company	O
’s	O
support	O
directly	O
.	O
</s>
<s>
Zesty.io	B-Protocol
runs	O
on	O
a	O
multi-tenant	B-Architecture
cloud	O
infrastructure	O
with	O
a	O
global	O
content	B-Operating_System
delivery	I-Operating_System
network	I-Operating_System
.	O
</s>
<s>
The	O
infrastructure	O
is	O
built	O
on	O
Google	B-General_Concept
Cloud	I-General_Concept
Platform	I-General_Concept
along	O
with	O
a	O
global	O
CDN	O
hosted	O
with	O
Fastly	B-General_Concept
.	O
</s>
<s>
DDoS	O
mitigation	O
is	O
delivered	O
through	O
Fastly	B-General_Concept
or	O
CloudFlare	B-Application
’s	I-Application
content	B-Operating_System
delivery	I-Operating_System
network	I-Operating_System
.	O
</s>
<s>
Google	B-General_Concept
Cloud	I-General_Concept
Platform	I-General_Concept
loadbalancers	O
use	O
anycast	B-Protocol
to	O
distribute	O
traffic	O
to	O
nearby	O
servers	O
,	O
which	O
greatly	O
diffuses	O
the	O
potency	O
of	O
DDoS	O
attacks	O
by	O
preventing	O
the	O
attackers	O
from	O
focusing	O
their	O
traffic	O
on	O
a	O
single	O
system	O
on	O
the	O
Internet	O
.	O
</s>
<s>
For	O
security	O
purposes	O
,	O
users	O
have	O
the	O
options	O
to	O
enable	O
two-factor	O
authentication	O
powered	O
by	O
Twilio	B-General_Concept
’s	O
2FA	O
product	O
Authy	O
,	O
as	O
well	O
as	O
the	O
ability	O
to	O
create	O
and	O
designate	O
specific	O
admin	O
permissions	O
and	O
controls	O
.	O
</s>
<s>
Zesty.io	B-Protocol
uses	O
templating	B-Language
language	I-Language
Parsley	O
.	O
</s>
<s>
Parsley	O
is	O
used	O
to	O
power	O
io	O
’s	O
schema	O
based	O
contextual	O
coding	O
.	O
</s>
<s>
It	O
includes	O
a	O
full	O
API	B-General_Concept
Index	O
.	O
</s>
<s>
Similar	O
to	O
other	O
templating	B-Language
languages	I-Language
,	O
Parsley	O
uses	O
double	O
french	O
brackets	O
,	O
{{	O
}}	O
,	O
to	O
open	O
and	O
close	O
template	B-Language
expressions	O
.	O
</s>
<s>
Inside	O
these	O
brackets	O
a	O
developer	O
can	O
use	O
Parsley	O
functions	O
,	O
reference	O
content	O
schema	O
properties	O
,	O
and	O
write	O
JavaScript	B-Language
statements	O
.	O
</s>
<s>
These	O
templating	O
expressions	O
are	O
written	O
alongside	O
standard	O
HTML	B-Language
.	O
</s>
<s>
Parsley	O
works	O
to	O
optimize	O
each	O
call	O
and	O
statement	O
to	O
expedite	O
loading	O
times	O
for	O
content	O
on	O
Zesty.io	B-Protocol
even	O
though	O
it	O
is	O
dynamic	O
.	O
</s>
