<s>
Yoast	B-Protocol
SEO	I-Protocol
is	O
a	O
search	O
engine	O
optimization	O
(	O
SEO	O
)	O
plug-in	B-Application
for	O
WordPress	B-Application
.	O
</s>
<s>
This	O
plugin	B-Application
has	O
over	O
5	O
million	O
active	O
installations	O
and	O
has	O
been	O
downloaded	O
more	O
than	O
350	O
million	O
times	O
with	O
over	O
25,000	O
five	O
star	O
reviews	O
on	O
Wordpress.org	B-Application
.	O
</s>
<s>
Yoast	B-Protocol
SEO	I-Protocol
created	O
its	O
first	O
WordPress	B-Application
SEO	O
plugin	B-Application
in	O
2007	O
-	O
originally	O
named	O
WordPress	B-Application
SEO	O
:	O
it	O
was	O
developed	O
as	O
a	O
WordPress	B-Application
plugin	B-Application
by	O
SEO	O
consultant	O
Joost	O
de	O
Valk	O
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
plug-in	B-Application
was	O
renamed	O
Yoast	B-Protocol
SEO	I-Protocol
.	O
</s>
<s>
In	O
2015	O
,	O
Yoast	B-Protocol
hosted	O
the	O
first	O
YoastCon	O
conference	O
,	O
which	O
was	O
hosted	O
at	O
the	O
Lindenberg	O
Nijmegen	O
Culture	O
House	O
in	O
Nijmegen	O
,	O
Netherlands	O
.	O
</s>
<s>
The	O
flaw	O
could	O
have	O
left	O
users	O
of	O
Yoast	B-Protocol
SEO	I-Protocol
open	O
to	O
hackers	O
and	O
was	O
discovered	O
by	O
a	O
security	O
consultant	O
.	O
</s>
<s>
Yoast	B-Protocol
SEO	I-Protocol
can	O
trace	O
its	O
origins	O
to	O
2005	O
when	O
Joost	O
de	O
Valk	O
launched	O
a	O
website	O
named	O
"	O
joostdevalk.nl	O
 "	O
.	O
</s>
<s>
After	O
moving	O
to	O
and	O
eventually	O
selling	O
the	O
domain	O
"	O
css3.info	O
 "	O
,	O
de	O
Valk	O
created	O
the	O
Yoast	B-Protocol
platform	O
in	O
2009	O
,	O
launched	O
the	O
first	O
version	O
of	O
WordPress	B-Application
SEO	O
in	O
2010	O
and	O
founded	O
the	O
company	O
Yoast	B-Protocol
BV	O
in	O
2010	O
.	O
</s>
<s>
Initially	O
,	O
Yoast	B-Protocol
focused	O
on	O
SEO	O
consultancy	O
and	O
developed	O
both	O
the	O
Yoast	B-Protocol
SEO	I-Protocol
plugin	B-Application
and	O
a	O
Google	O
Analytics	O
plugin	B-Application
,	O
both	O
for	O
WordPress	B-Application
.	O
</s>
<s>
In	O
2012	O
,	O
a	O
premium	O
version	O
of	O
the	O
plug-in	B-Application
was	O
launched	O
.	O
</s>
<s>
In	O
April	O
2016	O
,	O
Yoast	B-Protocol
BV	O
sold	O
the	O
Google	O
Analytics	O
for	O
WordPress	B-Application
plugin	B-Application
.	O
</s>
<s>
In	O
2018	O
,	O
Yoast	B-Protocol
had	O
a	O
total	O
turnover	O
of	O
€10	O
million	O
.	O
</s>
<s>
According	O
to	O
Yoast	B-Protocol
,	O
as	O
of	O
September	O
2018	O
,	O
they	O
had	O
almost	O
100	O
employees	O
,	O
of	O
which	O
85	O
are	O
based	O
in	O
their	O
HQ	O
in	O
Wijchen	O
,	O
Netherlands	O
.	O
</s>
<s>
In	O
June	O
2020	O
,	O
Yoast	B-Protocol
acquired	O
the	O
Duplicate	O
Post	O
plugin	B-Application
,	O
which	O
had	O
over	O
3million	O
users	O
.	O
</s>
<s>
Also	O
,	O
the	O
original	O
developer	O
of	O
Duplicate	O
Post	O
,	O
Enrico	O
Battocchi	O
,	O
joined	O
Yoast	B-Protocol
as	O
a	O
senior	O
developer	O
and	O
remains	O
one	O
of	O
the	O
leading	O
developers	O
on	O
the	O
plugin	B-Application
.	O
</s>
<s>
Yoast	B-Protocol
was	O
acquired	O
by	O
Newfold	O
Digital	O
(	O
the	O
company	O
that	O
owns	O
the	O
hosting	O
provider	O
Bluehost	O
)	O
in	O
August	O
2021	O
.	O
</s>
<s>
On	O
WordPress	B-Application
alone	O
,	O
it	O
has	O
amassed	O
over	O
five	O
million	O
downloads	O
.	O
</s>
<s>
Michael	O
David	O
,	O
the	O
author	O
of	O
WordPress	B-Application
Search	O
Engine	O
Optimization	O
(	O
2015	O
)	O
book	O
,	O
referred	O
to	O
it	O
as	O
"	O
the	O
granddaddy	O
of	O
all	O
SEO	O
plugins	B-Application
"	O
.	O
</s>
<s>
Brian	O
Santo	O
,	O
editor	O
of	O
EE	O
Times	O
,	O
uses	O
Yoast	B-Protocol
for	O
estimating	O
the	O
ranking	O
of	O
articles	O
on	O
Google	O
by	O
using	O
analysis	O
results	O
(	O
e.g.	O
</s>
<s>
In	O
September	O
2020	O
,	O
Yoast	B-Protocol
announced	O
it	O
became	O
the	O
main	O
sponsor	O
of	O
a	O
professional	O
basketball	B-Application
club	O
Yoast	B-Protocol
United	O
,	O
which	O
plays	O
in	O
the	O
BNXT	O
League	O
.	O
</s>
