<s>
YellowPagesDirectory.com,	O
is	O
a	O
national	O
online	O
telephone	O
number	O
and	O
street	O
address	O
directory	O
,	O
containing	O
Yellow	B-Operating_System
Pages	I-Operating_System
(	O
business	O
listings	O
)	O
and	O
White	O
Pages	O
(	O
residential	O
listings	O
)	O
throughout	O
the	O
United	O
States	O
.	O
</s>
<s>
Formerly	O
known	O
as	O
YellowPagesGoesGreen.org,	O
YellowPagesDirectory.com	B-Application
is	O
owned	O
and	O
operated	O
by	O
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
Inc.	O
,	O
which	O
is	O
headquartered	O
in	O
Manhattan	O
,	O
NY	O
.	O
</s>
<s>
The	O
website	O
was	O
originally	O
launched	O
in	O
2010	O
by	O
a	O
private	O
owner	O
and	O
was	O
soon	O
acquired	O
by	O
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
Inc	O
.	O
</s>
<s>
YellowPagesDirectory.com	B-Application
is	O
an	O
online	O
search	B-Application
engine	I-Application
and	O
telephone	O
directory	O
.	O
</s>
<s>
In	O
addition	O
,	O
the	O
YellowPagesDirectory.com	B-Application
service	O
states	O
that	O
they	O
update	O
their	O
listings	O
on	O
a	O
daily	O
basis	O
,	O
keeping	O
them	O
constantly	O
current	O
,	O
whereas	O
print	O
phone	O
directories	O
are	O
only	O
manufactured	O
periodically	O
and	O
therefore	O
do	O
not	O
always	O
offer	O
up-to-date	O
directory	O
information	O
.	O
</s>
<s>
As	O
an	O
example	O
,	O
an	O
article	O
published	O
by	O
Forbes	O
by	O
writer	O
Tom	O
Barlow	O
entitled	O
"	O
Yellow	B-Operating_System
Pages	I-Operating_System
:	O
No	O
More	O
Waste	O
on	O
the	O
Stoop	O
,	O
"	O
touts	O
the	O
internet	O
as	O
the	O
clear	O
and	O
present	O
successor	O
of	O
print	O
yellow	B-Operating_System
pages	I-Operating_System
;	O
in	O
comparison	O
,	O
he	O
says	O
,	O
it	O
renders	O
phone	O
books	O
"	O
as	O
obsolete	O
as	O
a	O
slide	O
rule.	O
"	O
</s>
<s>
Another	O
service	O
YellowPagesDirectory.com	B-Application
provides	O
for	O
users	O
is	O
the	O
ability	O
for	O
anyone	O
nationwide	O
to	O
“	O
opt-out	O
”	O
of	O
local	O
telephone	O
book	O
delivery	O
;	O
their	O
website	O
offers	O
a	O
portal	O
to	O
The	O
Local	O
Search	O
Association	O
's	O
National	O
Yellow	B-Operating_System
Pages	I-Operating_System
Consumer	O
Choice	O
Opt-Out	O
Site	O
,	O
which	O
allows	O
anyone	O
in	O
the	O
United	O
States	O
to	O
cease	O
delivery	O
of	O
phone	O
books	O
to	O
their	O
house	O
from	O
their	O
local	O
telephone	O
carrier	O
;	O
a	O
similar	O
program	O
in	O
Seattle	O
,	O
Washington	O
was	O
recently	O
responsible	O
for	O
the	O
cancellation	O
of	O
close	O
to	O
a	O
quarter	O
of	O
a	O
million	O
books	O
since	O
its	O
inception	O
,	O
proving	O
there	O
is	O
a	O
need	O
for	O
an	O
effective	O
national	O
opt-out	O
service	O
.	O
</s>
<s>
Since	O
its	O
purchase	O
of	O
YellowPagesDirectory.com,	O
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
,	O
Inc	O
.	O
was	O
approved	O
to	O
be	O
treated	O
as	O
a	O
private	O
S-corporation	O
by	O
the	O
New	O
York	O
State	O
Department	O
of	O
State	O
Division	O
of	O
Corporation	O
effective	O
May	O
20	O
,	O
2010	O
.	O
</s>
<s>
The	O
website	O
that	O
would	O
eventually	O
become	O
Yellowpagesgoesgreen.org	B-Application
originally	O
launched	O
in	O
April	O
,	O
2010	O
as	O
InteractiveCities.com	O
;	O
using	O
their	O
lack	O
of	O
a	O
print/paper	O
-based	O
format	O
as	O
a	O
marketing	O
tool	O
to	O
appeal	O
to	O
environmentally	O
conscious	O
consumers	O
,	O
this	O
privately	O
owned	O
online	O
business	O
directory	O
consisted	O
of	O
a	O
basic	O
neighborhood	O
Yellow	B-Operating_System
Pages	I-Operating_System
search	B-Application
engine	I-Application
.	O
</s>
<s>
On	O
September	O
16	O
,	O
2010	O
,	O
it	O
was	O
announced	O
that	O
InteractiveCities.com	O
had	O
been	O
acquired	O
by	O
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
,	O
Inc	O
.	O
and	O
subsequently	O
re-branded	O
as	O
Yellowpagesgoesgreen.org,	O
with	O
the	O
headquarters	O
moved	O
to	O
East	O
Northport	O
,	O
NY	O
.	O
</s>
<s>
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
,	O
Inc	O
.	O
owner	O
Michael	O
Keegan	O
said	O
that	O
he	O
saw	O
in	O
the	O
purchase	O
the	O
potential	O
to	O
cater	O
to	O
the	O
growing	O
environmentally	O
conscious	O
movement	O
prevailing	O
throughout	O
the	O
United	O
States	O
;	O
Keegan	O
has	O
stated	O
that	O
helping	O
the	O
environment	O
is	O
something	O
that	O
became	O
important	O
to	O
him	O
personally	O
as	O
well	O
after	O
seeing	O
first-hand	O
how	O
much	O
waste	O
Americans	O
are	O
capable	O
of	O
generating	O
on	O
a	O
day-by-day	O
basis	O
.	O
</s>
<s>
Initially	O
starting	O
out	O
solely	O
as	O
a	O
United	O
States	O
Yellow	O
Page	O
Business	O
Directory	O
,	O
YellowPagesDirectory.com	B-Application
later	O
added	O
Canadian	O
listings	O
in	O
July	O
2012	O
(	O
although	O
these	O
were	O
removed	O
a	O
year	O
later	O
)	O
,	O
in	O
addition	O
to	O
Residential	O
White	O
Page	O
listings	O
in	O
March	O
2013	O
.	O
</s>
<s>
In	O
June	O
2019	O
,	O
Yellow	B-Operating_System
Pages	I-Operating_System
Directory	O
,	O
Inc.	O
,	O
the	O
parent	O
company	O
of	O
YellowpGoesGoesGreen.org,	O
announced	O
the	O
re-branding	O
of	O
the	O
website	O
to	O
reflect	O
their	O
corporate	O
name	O
in	O
what	O
owners	O
stated	O
was	O
a	O
bid	O
to	O
reduce	O
confusion	O
among	O
consumers	O
.	O
</s>
