<s>
Yapp	B-Application
is	O
a	O
self-service	O
online	O
platform	B-Device
that	O
allows	O
users	O
to	O
create	O
mobile	O
event	O
applications	B-Application
with	O
no	O
coding	O
knowledge	O
.	O
</s>
<s>
Yapp	B-Application
was	O
founded	O
in	O
2011	O
when	O
co-founder	O
Maria	O
Seidman	O
first	O
attempted	O
to	O
look	O
for	O
software	O
and	O
tools	O
for	O
non-technical	O
people	O
to	O
create	O
affordable	O
mobile	B-Application
apps	I-Application
.	O
</s>
<s>
She	O
realized	O
there	O
was	O
not	O
an	O
easy	O
way	O
for	O
non-technical	O
people	O
to	O
create	O
an	O
affordable	O
mobile	B-Application
app	I-Application
with	O
ease	O
.	O
</s>
<s>
Seidman	O
was	O
formerly	O
the	O
Vice	O
President	O
of	O
Digital	O
Distribution	O
at	O
Warner	O
Bros	O
.	O
She	O
found	O
partner	O
Luke	O
Melia	O
through	O
the	O
New	O
York	O
CTO	O
Club	O
,	O
later	O
he	O
wrote	O
the	O
first	O
line	O
of	O
code	O
for	O
Yapp	B-Application
in	O
June	O
2011	O
.	O
</s>
<s>
In	O
2012	O
,	O
Melia	O
and	O
Seidman	O
presented	O
a	O
working	O
prototype	O
of	O
Yapp	B-Application
at	O
the	O
New	O
York	O
Tech	O
Meetup	O
.	O
</s>
<s>
Yapp	B-Application
opened	O
in	O
private	O
beta	O
in	O
March	O
2012	O
and	O
to	O
the	O
public	O
in	O
November	O
2012	O
.	O
</s>
<s>
The	O
company	O
gained	O
early	O
success	O
with	O
clients	O
including	O
Verizon	B-Application
Wireless	I-Application
and	O
WorldVentures	O
to	O
organize	O
training	O
and	O
employee	O
events	O
regionally	O
for	O
their	O
network	O
bootcamps	O
and	O
events	O
.	O
</s>
<s>
Yapp	B-Application
is	O
based	O
in	O
New	O
York	O
City	O
and	O
is	O
part	O
of	O
the	O
Silicon	O
Alley	O
tech	O
boom	O
.	O
</s>
<s>
While	O
originally	O
launched	O
as	O
a	O
free	O
service	O
,	O
in	O
November	O
2014	O
,	O
Yapp	B-Application
introduced	O
paid	O
service	O
tiers	O
called	O
Yapp	B-Application
Plus	O
.	O
</s>
<s>
In	O
2014	O
,	O
Seidman	O
was	O
named	O
Entrepreneur	O
Magazine	O
's	O
Emerging	O
Entrepreneur	O
of	O
the	O
Year	O
for	O
her	O
work	O
on	O
Yapp	B-Application
.	O
</s>
<s>
Yapp	B-Application
has	O
two	O
major	O
products	O
Yapp	B-Application
Online	O
Editor	O
,	O
a	O
template-based	O
editor	O
on	O
the	O
web	O
and	O
Yapp	B-Application
app	O
,	O
hosted	O
on	O
users’	O
mobile	O
devices	O
through	O
the	O
mobile	B-Application
app	I-Application
Yapp	B-Application
.	O
</s>
<s>
Yapp	B-Application
's	O
online	O
editor	O
and	O
mobile	B-Application
app	I-Application
are	O
built	O
using	O
Ember.js	O
,	O
an	O
open-source	B-Application
JavaScript	B-Language
application	B-Application
framework	I-Application
.	O
</s>
<s>
Yapp	B-Application
runs	O
a	O
freemium	O
model	O
and	O
creates	O
white-label	O
products	O
for	O
companies	O
and	O
organizations	O
based	O
on	O
the	O
Yapp	B-Application
mobile	B-Application
app	I-Application
.	O
</s>
<s>
The	O
apps	O
are	O
custom	O
designed	O
and	O
maintained	O
in	O
the	O
Apple	O
and	O
Google	O
Play	O
app	O
stores	O
by	O
Yapp	B-Application
.	O
</s>
