<s>
Yandex	B-Application
Launcher	I-Application
(	O
)	O
is	O
a	O
free	O
GUI	B-Application
for	O
organizing	O
the	O
workspace	O
on	O
Android	B-Application
smartphones	O
.	O
</s>
<s>
According	O
to	O
The	O
Next	O
Web	O
,	O
one	O
of	O
the	O
main	O
distinguishing	O
features	O
of	O
Yandex	B-Application
Launcher	I-Application
is	O
the	O
built-in	O
recommendation	B-Application
service	I-Application
.	O
</s>
<s>
Machine	O
learning	O
technology	O
provides	O
the	O
basis	O
of	O
the	O
recommendation	B-Application
service	I-Application
,	O
with	O
which	O
Launcher	O
selects	O
apps	O
,	O
games	O
,	O
videos	O
and	O
other	O
forms	O
of	O
content	O
that	O
might	O
interest	O
the	O
user	O
.	O
</s>
<s>
The	O
key	O
elements	O
of	O
Launcher	O
are	O
the	O
content	O
feed	B-General_Concept
of	O
personal	B-Application
recommendations	I-Application
by	O
Yandex	B-Application
Zen	I-Application
,	O
as	O
well	O
as	O
a	O
system	O
of	O
recommended	O
apps	O
;	O
both	O
elements	O
are	O
built	O
into	O
Launcher	O
and	O
analyze	O
the	O
user	O
's	O
favorite	O
websites	O
and	O
other	O
aspects	O
of	O
their	O
behavior	O
with	O
the	O
aim	O
of	O
creating	O
a	O
unique	O
model	O
of	O
the	O
user	O
's	O
preferences	O
.	O
</s>
<s>
Other	O
features	O
of	O
Launcher	O
are	O
:	O
themes	O
for	O
the	O
interface	O
,	O
wallpaper	O
collections	O
,	O
fast	O
search	O
of	O
contacts	O
,	O
apps	O
and	O
sites	O
,	O
search	O
by	O
app	O
icon	O
color	O
,	O
"	O
smart	O
"	O
folders	O
and	O
widgets	O
,	O
built-in	O
notifications	O
on	O
icons	O
,	O
screen	B-Operating_System
manager	I-Operating_System
,	O
a	O
visual	O
editor	O
grid	O
for	O
icons	O
,	O
etc	O
.	O
</s>
<s>
In	O
2014	O
,	O
Yandex	O
released	O
a	O
modified	O
Android	B-Application
firmware	B-Application
,	O
which	O
was	O
given	O
the	O
name	O
Yandex.Kit	O
.	O
</s>
<s>
The	O
firmware	B-Application
was	O
tightly	O
integrated	O
with	O
Yandex	O
services	O
.	O
</s>
<s>
One	O
of	O
the	O
standard	O
apps	O
supplied	O
with	O
the	O
firmware	B-Application
was	O
the	O
launcher	O
that	O
was	O
based	O
on	O
Yandex.Shell	O
.	O
</s>
<s>
On	O
October	O
6	O
,	O
2015	O
,	O
the	O
Yandex	B-Application
Launcher	I-Application
GUI	B-Application
was	O
released	O
.	O
</s>
<s>
Unlike	O
Launcher	O
,	O
Kit	O
was	O
focused	O
on	O
enterprise	O
applications	O
and	O
was	O
not	O
distributed	O
through	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
On	O
October	O
8	O
,	O
2015	O
,	O
Google	B-Application
Play	I-Application
accidentally	O
blocked	O
Yandex	B-Application
Launcher	I-Application
.	O
</s>
<s>
In	O
October	O
2016	O
,	O
Yandex	O
offered	O
the	O
pre-installation	O
of	O
their	O
apps	O
(	O
including	O
Yandex	B-Application
Launcher	I-Application
)	O
to	O
retailers	O
and	O
manufacturers	O
of	O
Android	B-Application
smartphones	O
.	O
</s>
<s>
To	O
generate	O
personal	B-Application
recommendations	I-Application
,	O
Yandex	B-Application
Launcher	I-Application
uses	O
artificial	O
intelligence	O
technology	O
.	O
</s>
<s>
Yandex	B-Application
Zen	I-Application
,	O
which	O
is	O
part	O
of	O
Launcher	O
,	O
belongs	O
to	O
the	O
same	O
product	O
category	O
.	O
</s>
<s>
The	O
user	O
can	O
select	O
one	O
of	O
the	O
three	O
search	B-Application
engines	I-Application
to	O
use	O
within	O
the	O
Launcher	O
(	O
Yandex	O
,	O
Google	B-Application
or	O
Bing	B-Application
)	O
.	O
</s>
<s>
Native	O
advertising	O
is	O
displayed	O
inside	O
the	O
Yandex	B-Application
Zen	I-Application
content	O
feed	B-General_Concept
.	O
</s>
<s>
Most	O
recommendations	O
in	O
the	O
app	O
recommendation	B-Application
service	I-Application
are	O
selected	O
without	O
taking	O
into	O
account	O
the	O
commercial	O
component	O
,	O
but	O
if	O
a	O
user	O
installs	O
one	O
of	O
the	O
commercial	O
recommendations	O
,	O
then	O
the	O
corresponding	O
ad	O
network	O
pays	O
a	O
commissions	O
to	O
Yandex	O
.	O
</s>
<s>
According	O
to	O
data	O
from	O
Q2	O
2016	O
,	O
the	O
experimental	O
business	O
activities	O
of	O
Yandex	O
(	O
which	O
includes	O
Yandex	B-Application
Launcher	I-Application
and	O
Yandex	B-Application
Zen	I-Application
built	O
into	O
it	O
,	O
along	O
with	O
a	O
number	O
of	O
other	O
company	O
products	O
)	O
brought	O
in	O
153	O
million	O
rubles	O
in	O
revenue	O
.	O
</s>
<s>
Yandex	B-Application
Launcher	I-Application
has	O
been	O
criticized	O
for	O
the	O
lack	O
of	O
options	O
for	O
fine-tuning	O
the	O
app	O
.	O
</s>
