<s>
Meme	O
was	O
a	O
microblogging	B-Application
site	O
launched	O
by	O
the	O
Yahoo	O
Latin	O
America	O
team	O
in	O
August	O
2009	O
.	O
</s>
<s>
The	O
platform	O
was	O
conceived	O
as	O
a	O
mash	O
up	O
of	O
functionality	O
derived	O
from	O
Twitter	B-Application
and	O
Tumblr	B-Application
.	I-Application
</s>
<s>
A	O
user	O
would	O
first	O
create	O
an	O
account	O
from	O
the	O
Meme	O
splash	O
page	O
and	O
begin	O
with	O
an	O
empty	O
blog	O
format	O
similar	O
to	O
Tumblr	B-Application
.	I-Application
</s>
<s>
Similar	O
to	O
Twitter	B-Application
,	O
it	O
was	O
a	O
one-way	O
follow	O
system	O
,	O
which	O
meant	O
the	O
items	O
from	O
followed	O
users	O
will	O
appear	O
in	O
their	O
streams	O
as	O
content	O
mixed	O
in	O
with	O
their	O
own	O
posts	O
.	O
</s>
<s>
In	O
order	O
to	O
compete	O
with	O
Twitter	B-Application
and	O
Tumblr	B-Application
,	O
Yahoo	O
!	O
</s>
<s>
provided	O
its	O
own	O
API	B-General_Concept
to	O
Meme	O
developers	O
.	O
</s>
<s>
Its	O
API	B-General_Concept
was	O
built	O
on	O
top	O
of	O
the	O
YQL	B-Application
(	O
Yahoo	O
!	O
</s>
<s>
also	O
used	O
this	O
API	B-General_Concept
to	O
build	O
a	O
mobile	O
version	O
of	O
Meme	O
for	O
app-ready	O
smartphones	B-Application
.	O
</s>
<s>
Meme	O
focused	O
on	O
the	O
basics	O
of	O
microblogging	B-Application
.	O
</s>
<s>
Although	O
compared	O
extensively	O
to	O
Twitter	B-Application
and	O
Tumblr	B-Application
,	O
it	O
differed	O
in	O
functionality	O
and	O
did	O
not	O
possess	O
the	O
ability	O
to	O
reply	O
at	O
and	O
directly	O
message	O
other	O
users	O
.	O
</s>
<s>
It	O
also	O
permitted	O
users	O
to	O
create	O
text-based	O
posts	O
that	O
surpassed	O
Twitter	B-Application
's	O
140-character	O
limitations	O
and	O
imposed	O
a	O
2000-character	O
limit	O
instead	O
.	O
</s>
<s>
However	O
,	O
the	O
post	O
stream	O
was	O
similar	O
in	O
design	O
to	O
Tumblr	B-Application
's	O
current	O
schema	O
of	O
cascading	O
,	O
stacking	O
posts	O
.	O
</s>
<s>
remained	O
secret	O
about	O
their	O
development	O
of	O
a	O
competing	O
microblogging	B-Application
site	O
.	O
</s>
<s>
Short	O
domain	O
name	O
that	O
was	O
used	O
for	O
this	O
project	O
was	O
returned	O
to	O
the	O
.me	B-Application
registry	O
.	O
</s>
