<s>
Yahoo	B-Application
!	I-Application
</s>
<s>
Livetext	O
was	O
an	O
audio-free	O
video	O
messaging	B-Application
app	I-Application
built	O
by	O
Yahoo	B-Application
for	O
the	O
iPhone	B-Device
and	O
Android	B-Application
.	O
</s>
<s>
Launched	O
in	O
July	O
2015	O
,	O
Livetext	O
represented	O
Yahoo	B-Application
's	O
attempt	O
to	O
compete	O
in	O
mobile	B-Application
messaging	O
with	O
apps	O
like	O
Snapchat	B-Application
,	O
Facebook	B-Protocol
Messenger	I-Protocol
and	O
WhatsApp	B-Application
.	O
</s>
<s>
Livetext	O
was	O
part	O
of	O
CEO	O
Marissa	O
Mayer	O
's	O
effort	O
to	O
revamp	O
Yahoo	B-Application
's	O
aging	O
services	O
and	O
make	O
the	O
shift	O
to	O
mobile	B-Application
.	O
</s>
<s>
Livetext	O
complimented	O
its	O
popular	O
desktop-centric	O
communication	O
products	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Mail	O
and	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Messenger	B-Protocol
.	O
</s>
<s>
In	O
October	O
2014	O
,	O
Yahoo	B-Application
acquired	O
MessageMe	B-Protocol
,	O
a	O
messaging	B-Application
app	I-Application
with	O
several	O
million	O
users	O
.	O
</s>
<s>
The	O
MessageMe	B-Protocol
acquisition	O
happened	O
as	O
part	O
of	O
a	O
broader	O
strategy	O
on	O
the	O
part	O
of	O
Mayer	O
to	O
bring	O
talent	O
to	O
Yahoo	B-Application
via	O
small	O
startup	O
acquisitions	O
.	O
</s>
<s>
The	O
MessageMe	B-Protocol
team	O
led	O
development	O
on	O
Livetext	O
and	O
built	O
Livetext	O
on	O
top	O
of	O
MessageMe	B-Protocol
technology	O
.	O
</s>
<s>
In	O
July	O
2015	O
,	O
Livetext	O
debuted	O
in	O
the	O
top	O
150	O
apps	O
in	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
In	O
February	O
2016	O
,	O
ex-MessageMe	O
co-founder	O
and	O
CEO	O
Arjun	O
Sethi	O
left	O
Yahoo	B-Application
to	O
join	O
Social	O
Capital	O
as	O
an	O
investing	O
partner	O
.	O
</s>
<s>
By	O
the	O
time	O
of	O
Sethi	O
's	O
departure	O
,	O
over	O
one	O
third	O
of	O
startup	O
founders	O
—	O
26	O
out	O
of	O
70	O
that	O
came	O
from	O
53	O
acquisitions	O
—	O
who	O
had	O
joined	O
Yahoo	B-Application
via	O
acquisition	O
had	O
left	O
Yahoo	B-Application
.	O
</s>
<s>
Later	O
in	O
February	O
,	O
Yahoo	B-Application
began	O
layoffs	O
that	O
amounted	O
to	O
about	O
15	O
percent	O
of	O
employee	O
headcount	O
.	O
</s>
<s>
In	O
March	O
2016	O
,	O
Yahoo	B-Application
announced	O
that	O
it	O
would	O
shut	O
down	O
Livetext	O
as	O
part	O
of	O
a	O
broader	O
effort	O
to	O
simplify	O
its	O
product	O
line	O
that	O
included	O
cutting	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Games	O
,	O
Yahoo	B-Application
Astrology	O
,	O
and	O
Yahoo	B-Application
!	I-Application
</s>
<s>
It	O
stated	O
that	O
it	O
would	O
incorporate	O
Livetext	O
product	O
features	O
into	O
Yahoo	B-Application
Messenger	I-Application
as	O
its	O
core	O
messaging	O
service	O
.	O
</s>
<s>
In	O
July	O
2018	O
,	O
Yahoo	B-Application
shut	O
down	O
Yahoo	B-Application
Messenger	I-Application
.	O
</s>
<s>
Like	O
Snapchat	B-Application
,	O
chat	O
sessions	O
were	O
ephemeral	O
which	O
meant	O
the	O
app	O
kept	O
no	O
record	O
of	O
the	O
video	O
stream	O
or	O
text	O
messages	O
.	O
</s>
