<s>
Yahoo	B-Application
!	I-Application
</s>
<s>
Buzz	O
was	O
a	O
community-based	O
news	O
article	O
website	O
,	O
heavily	O
derived	O
from	O
Digg	B-Application
,	O
that	O
combined	O
the	O
features	O
of	O
social	B-General_Concept
bookmarking	I-General_Concept
and	O
syndication	O
through	O
a	O
user	O
interface	O
that	O
allowed	O
editorial	O
control	O
.	O
</s>
<s>
Users	O
could	O
publish	O
their	O
own	O
news	O
stories	O
,	O
and	O
link	O
to	O
their	O
own	O
or	O
another	O
person	O
's	O
site	O
that	O
had	O
a	O
full	O
story	O
of	O
the	O
information	O
,	O
thereby	O
driving	O
traffic	O
to	O
that	O
person	O
's	O
website	O
and	O
creating	O
a	O
larger	O
market	O
for	O
sites	O
that	O
researched	O
and	O
published	O
their	O
own	O
news	O
articles	O
and	O
stories	O
,	O
such	O
as	O
CNN	B-Architecture
or	O
smaller	O
,	O
privately	O
owned	O
websites	O
.	O
</s>
<s>
Yahoo	B-Application
!	I-Application
</s>
<s>
created	O
the	O
service	O
in	O
hopes	O
that	O
it	O
would	O
drive	O
larger	O
traffic	O
to	O
their	O
site	O
and	O
would	O
give	O
them	O
an	O
advantage	O
over	O
larger	O
online	O
media	O
companies	O
such	O
as	O
Google	B-Application
and	O
MSN	B-Protocol
,	O
which	O
were	O
Yahoo	B-Application
!	I-Application
</s>
<s>
'	O
s	O
largest	O
competitors	O
in	O
terms	O
of	O
search	B-Application
engines	I-Application
that	O
provided	O
services	O
and	O
web	O
features	O
to	O
their	O
customers	O
.	O
</s>
<s>
Yahoo	B-Application
!	I-Application
</s>
