<s>
Xbox	B-Device
Live	I-Device
Arcade	I-Device
(	O
XBLA	B-Device
)	O
was	O
a	O
video	O
game	O
digital	O
distribution	O
service	O
available	O
through	O
the	O
Xbox	B-Device
Games	O
Store	O
,	O
Microsoft	O
's	O
digital	O
sales	O
platform	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
.	O
</s>
<s>
Games	O
available	O
through	O
the	O
XBLA	B-Device
service	O
ranged	O
from	O
$5	O
–	O
20	O
in	O
price	O
,	O
and	O
as	O
of	O
October	O
2016	O
,	O
there	O
have	O
been	O
719	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
titles	O
released	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
.	O
</s>
<s>
Prior	O
to	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
,	O
"	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
"	O
was	O
the	O
name	O
for	O
an	O
online	O
distribution	O
network	O
on	O
the	B-Application
original	I-Application
Xbox	I-Application
,	O
which	O
was	O
replaced	O
by	O
the	O
Xbox	B-Application
Live	I-Application
Marketplace	O
.	O
</s>
<s>
The	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
service	O
was	O
officially	O
announced	O
on	O
May	O
12	O
,	O
2004	O
,	O
at	O
Microsoft	O
's	O
E3	O
press	O
conference	O
by	O
Bill	O
Gates	O
and	O
launched	O
on	O
November	O
6	O
,	O
2004	O
,	O
for	O
the	B-Application
original	I-Application
Xbox	I-Application
game	O
console	O
.	O
</s>
<s>
The	O
XBLA	B-Device
software	O
was	O
obtained	O
by	O
ordering	O
it	O
on	O
Microsoft	O
's	O
website	O
.	O
</s>
<s>
It	O
was	O
sent	O
by	O
mail	O
on	O
a	O
disc	O
that	O
also	O
contained	O
a	O
free	O
version	O
of	O
the	O
Ms.	B-Application
Pac-Man	I-Application
video	O
game	O
.	O
</s>
<s>
To	O
generate	O
greater	O
publicity	O
for	O
the	O
service	O
,	O
the	O
disc	O
was	O
also	O
distributed	O
with	O
special	O
issues	O
of	O
the	O
Official	O
Xbox	B-Device
Magazine	O
and	O
as	O
part	O
of	O
the	O
Forza	B-Application
Motorsport	I-Application
Xbox	B-Application
console	I-Application
bundle	O
The	O
service	O
launched	O
with	O
six	O
titles	O
and	O
expanded	O
its	O
library	O
to	O
twelve	O
titles	O
by	O
the	O
end	O
of	O
the	O
year	O
.	O
</s>
<s>
Once	O
connected	O
to	O
Xbox	B-Application
Live	I-Application
,	O
customers	O
could	O
purchase	O
additional	O
titles	O
by	O
using	O
a	O
credit	O
card	O
,	O
or	O
download	O
a	O
limited	O
trial	O
version	O
of	O
a	O
game	O
.	O
</s>
<s>
On	O
November	O
22	O
,	O
2005	O
,	O
XBLA	B-Device
was	O
relaunched	O
on	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
.	O
</s>
<s>
The	O
service	O
was	O
integrated	O
into	O
the	O
main	O
Dashboard	O
user	O
interface	O
,	O
and	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
hard	O
drives	O
were	O
bundled	O
with	O
a	O
free	O
copy	O
of	O
Hexic	O
HD	O
.	O
</s>
<s>
Every	O
Arcade	O
title	O
on	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
supports	O
leaderboards	O
,	O
has	O
200	O
Achievement	O
points	O
,	O
and	O
high-definition	O
720p	O
graphics	O
.	O
</s>
<s>
The	O
original	O
size	O
limit	O
imposed	O
by	O
Microsoft	O
for	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
games	O
was	O
50MB	O
,	O
in	O
order	O
to	O
ensure	O
any	O
downloaded	O
game	O
could	O
fit	O
on	O
a	O
64MB	O
Xbox	B-Device
memory	O
unit	O
.	O
</s>
<s>
On	O
September	O
12	O
,	O
2012	O
the	O
2	O
GB	O
limit	O
was	O
raised	O
to	O
an	O
unknown	O
number	O
with	O
two	O
titles	O
,	O
Red	O
Johnson	O
's	O
Chronicles	O
and	O
Double	B-Application
Dragon	I-Application
Neon	O
weighing	O
at	O
2.68GB	O
and	O
2.24GB	O
,	O
respectively	O
.	O
</s>
<s>
On	O
July	O
12	O
,	O
2006	O
,	O
Microsoft	O
launched	O
the	O
"	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
Wednesdays	O
"	O
program	O
,	O
which	O
promised	O
a	O
new	O
Arcade	O
game	O
to	O
be	O
launched	O
every	O
Wednesday	O
for	O
the	O
rest	O
of	O
that	O
Summer	O
.	O
</s>
<s>
When	O
that	O
summer	O
ended	O
,	O
Microsoft	O
announced	O
that	O
new	O
titles	O
for	O
XBLA	B-Device
would	O
also	O
be	O
released	O
on	O
Wednesdays	O
.	O
</s>
<s>
In	O
order	O
to	O
promote	O
the	O
service	O
in	O
retail	O
,	O
Microsoft	O
released	O
Xbox	B-Application
Live	I-Application
Arcade	I-Application
Unplugged	I-Application
Volume	I-Application
1	I-Application
as	O
a	O
compilation	O
disc	O
of	O
six	O
games	O
.	O
</s>
<s>
On	O
October	O
18	O
,	O
2007	O
,	O
Microsoft	O
announced	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
Arcade	O
console	O
SKU	O
which	O
includes	O
full	O
versions	O
of	O
Boom	B-Application
Boom	I-Application
Rocket	I-Application
,	O
Feeding	B-Operating_System
Frenzy	I-Operating_System
,	O
Luxor	B-Device
2	I-Device
,	O
Pac-Man	B-Application
Championship	I-Application
Edition	I-Application
,	O
and	O
Uno	B-Application
.	O
</s>
<s>
On	O
May	O
22	O
,	O
2008	O
,	O
Microsoft	O
's	O
general	O
manager	O
of	O
Xbox	B-Application
Live	I-Application
,	O
Marc	O
Whitten	O
,	O
detailed	O
changes	O
for	O
the	O
service	O
that	O
included	O
increasing	O
the	O
size	O
limit	O
of	O
the	O
games	O
to	O
350MB	O
and	O
improving	O
the	O
way	O
digital	O
rights	O
management	O
is	O
handled	O
.	O
</s>
<s>
Furthermore	O
,	O
Microsoft	O
created	O
an	O
internal	O
games	O
studio	O
to	O
create	O
"	O
high	O
quality	O
digital	O
content	O
"	O
for	O
XBLA	B-Device
.	O
</s>
<s>
On	O
July	O
30	O
,	O
2008	O
,	O
Microsoft	O
announced	O
the	O
XBLA	B-Device
Summer	O
of	O
Arcade	O
.	O
</s>
<s>
Anyone	O
who	O
downloaded	O
one	O
of	O
the	O
titles	O
released	O
over	O
August	O
,	O
(	O
Geometry	B-Application
Wars	I-Application
:	I-Application
Retro	I-Application
Evolved	I-Application
2	I-Application
,	O
Braid	B-Application
,	O
Bionic	B-Application
Commando	I-Application
Rearmed	I-Application
,	O
Galaga	B-Application
Legions	I-Application
and	O
Castle	B-Application
Crashers	I-Application
)	O
would	O
be	O
entered	O
into	O
a	O
prize	O
draw	O
with	O
a	O
grand	O
prize	O
of	O
100,000	O
Microsoft	B-Device
Points	I-Device
,	O
12	O
Month	O
Xbox	B-Application
Live	I-Application
Gold	I-Application
subscription	O
,	O
and	O
an	O
Xbox	B-Operating_System
360	I-Operating_System
Elite	O
console	O
.	O
</s>
<s>
Anyone	O
who	O
purchases	O
all	O
the	O
titles	O
released	O
( 	O
 '	O
Splosion	O
Man	O
,	O
Marvel	B-Application
vs.	I-Application
Capcom	I-Application
2	I-Application
,	O
TMNT	B-Application
:	I-Application
Turtles	I-Application
in	I-Application
Time	I-Application
Re-Shelled	I-Application
,	O
Trials	B-Application
HD	I-Application
and	O
Shadow	B-Application
Complex	I-Application
)	O
will	O
receive	O
an	O
800-point	O
reward	O
.	O
</s>
<s>
The	O
next	O
Summer	O
of	O
Arcade	O
began	O
on	O
July	O
21	O
,	O
2010	O
,	O
and	O
features	O
Limbo	B-Application
,	O
Hydro	B-Application
Thunder	I-Application
Hurricane	I-Application
,	O
Castlevania	B-Application
:	I-Application
Harmony	I-Application
of	I-Application
Despair	I-Application
,	O
Monday	B-Application
Night	I-Application
Combat	I-Application
and	O
Lara	B-Application
Croft	I-Application
and	I-Application
the	I-Application
Guardian	I-Application
of	I-Application
Light	I-Application
.	O
</s>
<s>
On	O
March	O
27	O
,	O
2007	O
,	O
Microsoft	O
declared	O
Uno	B-Application
to	O
be	O
the	O
first	B-Application
Xbox	I-Application
Live	O
Arcade	O
game	O
to	O
exceed	O
one	O
million	O
downloads	O
.	O
</s>
<s>
Nearly	O
70	O
percent	O
of	O
Xbox	B-Operating_System
360	I-Operating_System
owners	O
connected	O
to	O
Xbox	B-Application
Live	I-Application
have	O
downloaded	O
an	O
Arcade	O
title	O
with	O
the	O
attach	O
rate	O
being	O
6	O
–	O
7	O
titles	O
per	O
user	O
.	O
</s>
<s>
On	O
September	O
19	O
,	O
2007	O
,	O
Microsoft	O
announced	O
the	O
top	O
ten	O
Arcade	O
downloads	O
worldwide	O
as	O
Aegis	B-Application
Wing	I-Application
,	O
Uno	B-Application
,	O
Texas	B-Device
Hold	I-Device
'	I-Device
em	I-Device
,	O
Geometry	O
Wars	O
:	O
Retro	O
Evolved	O
,	O
Bankshot	B-Application
Billiards	I-Application
2	I-Application
,	O
Street	B-Application
Fighter	I-Application
II	I-Application
:	I-Application
Hyper	I-Application
Fighting	I-Application
,	O
Teenage	B-Application
Mutant	I-Application
Ninja	I-Application
Turtles	I-Application
1989	I-Application
Classic	I-Application
Arcade	I-Application
,	O
Worms	B-Application
,	O
Castlevania	B-Application
:	I-Application
Symphony	I-Application
of	I-Application
the	I-Application
Night	I-Application
,	O
and	O
Contra	B-Application
.	O
</s>
<s>
With	O
Xbox	B-Device
One	I-Device
,	O
Microsoft	O
has	O
decided	O
to	O
forgo	O
placing	O
different	O
types	O
of	O
games	O
in	O
different	O
channels	O
.	O
</s>
<s>
Xbox	B-Device
Live	I-Device
Arcade	I-Device
titles	O
range	O
in	O
price	O
from	O
$2.50	O
to	O
$20	O
with	O
the	O
vast	O
majority	O
selling	O
for	O
$10	O
and	O
under	O
.	O
</s>
<s>
Several	O
games	O
were	O
temporarily	O
free	O
,	O
including	O
Texas	B-Device
Hold	I-Device
'	I-Device
em	I-Device
,	O
Carcassonne	B-Application
,	O
and	O
Undertow	B-Application
.	O
</s>
<s>
Others	O
are	O
permanently	O
free	O
including	O
Aegis	B-Application
Wing	I-Application
,	O
a	O
game	O
created	O
by	O
three	O
Microsoft	O
interns	O
,	O
TotemBall	B-Application
,	O
a	O
game	O
that	O
can	O
only	O
be	O
played	O
with	O
the	O
Xbox	B-Device
Live	I-Device
Vision	I-Device
camera	I-Device
,	O
Yaris	B-Application
(	O
a	O
Toyota-backed	O
advergame	B-Application
)	O
,	O
and	O
Dash	B-Application
of	I-Application
Destruction	I-Application
,	O
which	O
was	O
released	O
on	O
December	O
17	O
,	O
2008	O
,	O
as	O
a	O
Doritos	O
advergame	B-Application
.	O
</s>
<s>
On	O
November	O
30	O
,	O
2007	O
,	O
Microsoft	O
introduced	O
"	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
Hits	O
"	O
,	O
where	O
games	O
are	O
permanently	O
reduced	O
in	O
price	O
(	O
a	O
similar	O
concept	O
to	O
their	O
"	O
Platinum	O
Hits	O
"	O
for	O
regular	O
retail	O
Xbox	B-Operating_System
360	I-Operating_System
games	O
)	O
.	O
</s>
<s>
As	O
of	O
July	O
22	O
,	O
2008	O
,	O
current	O
Arcade	O
Hits	O
include	O
Lumines	O
Live	O
!,	O
Assault	B-Device
Heroes	I-Device
,	O
Zuma	B-Application
,	O
Doom	B-Application
,	O
Bankshot	B-Application
Billiards	I-Application
2	I-Application
,	O
Small	B-Application
Arms	I-Application
,	O
Puzzle	B-Application
Quest	I-Application
:	I-Application
Challenge	I-Application
of	I-Application
the	I-Application
Warlords	I-Application
,	O
and	O
Marble	B-Application
Blast	I-Application
Ultra	I-Application
.	O
</s>
<s>
On	O
June	O
24	O
,	O
2011	O
video	O
game	O
website	O
1UP.com	O
reported	O
that	O
Microsoft	O
was	O
preparing	O
to	O
bring	O
free-to-play	O
games	O
to	O
Xbox	B-Application
Live	I-Application
and	O
said	O
games	O
will	O
include	O
a	O
microtransaction	O
service	O
.	O
</s>
<s>
The	O
first	O
free-to-play	O
game	O
,	O
Happy	B-Application
Wars	I-Application
,	O
was	O
released	O
on	O
October	O
12	O
,	O
2012	O
.	O
</s>
<s>
Similar	O
fates	O
befell	O
the	O
XBLA	B-Device
version	O
of	O
Double	B-Application
Dragon	I-Application
when	O
its	O
publisher	O
went	O
under	O
.	O
</s>
<s>
Yaris	B-Application
was	O
an	O
advergame	B-Application
that	O
was	O
pulled	O
from	O
the	O
system	O
after	O
a	O
year	O
due	O
to	O
avoid	O
it	O
becoming	O
stale	O
content	O
.	O
</s>
<s>
Id	O
Software	O
's	O
Doom	B-Application
was	O
pulled	O
from	O
the	O
catalogue	O
due	O
to	O
Id	O
being	O
purchased	O
by	O
publisher	O
ZeniMax	O
Media	O
,	O
and	O
as	O
such	O
the	O
publishing	O
rights	O
were	O
removed	O
from	O
then	O
publisher	O
Activision	O
.	O
</s>
<s>
From	O
January	O
19	O
,	O
2012	O
,	O
Doom	B-Application
was	O
restored	O
to	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
under	O
new	O
publisher	O
Bethesda	O
.	O
</s>
<s>
In	O
2011	O
,	O
Ubisoft	O
announced	O
that	O
Teenage	B-Application
Mutant	I-Application
Ninja	I-Application
Turtles	I-Application
:	I-Application
Turtles	I-Application
in	I-Application
Time	I-Application
Re-Shelled	I-Application
was	O
due	O
to	O
be	O
removed	O
from	O
the	O
Xbox	B-Application
Live	I-Application
service	O
on	O
June	O
30	O
,	O
2011	O
,	O
due	O
to	O
an	O
expired	O
license	O
.	O
</s>
<s>
On	O
December	O
15	O
,	O
2013	O
,	O
Capcom	O
announced	O
on	O
their	O
blog	O
that	O
Marvel	B-Application
vs.	I-Application
Capcom	I-Application
2	I-Application
and	O
Ultimate	B-Application
Marvel	I-Application
vs.	I-Application
Capcom	I-Application
3	I-Application
would	O
be	O
removed	O
from	O
the	O
XBLA	B-Device
store	O
.	O
</s>
