<s>
Workfront	B-Protocol
,	O
Inc.	O
,	O
was	O
a	O
Lehi	O
,	O
Utah-based	O
software	O
company	O
that	O
developed	O
web-based	O
work	O
management	O
and	O
project	B-Application
management	I-Application
software	I-Application
that	O
features	O
enterprise	O
work	O
management	O
,	O
issue	O
tracking	O
,	O
document	O
management	O
,	O
time	O
tracking	O
and	O
portfolio	O
management	O
.	O
</s>
<s>
Workfront	B-Protocol
has	O
1000	O
employees	O
and	O
approximately	O
4,000	O
customers	O
with	O
offices	O
in	O
the	O
United	O
States	O
and	O
EMEA	O
.	O
</s>
<s>
In	O
2015	O
,	O
the	O
company	O
was	O
renamed	O
from	O
AtTask	B-Protocol
to	O
Workfront	B-Protocol
and	O
opened	O
a	O
new	O
headquarters	O
in	O
Utah	O
.	O
</s>
<s>
Workfront	B-Protocol
’s	O
customers	O
include	O
companies	O
such	O
as	O
Cars.com,	O
Cisco	O
Systems	O
,	O
Comcast	O
,	O
Food	O
and	O
Drug	O
Administration	O
and	O
National	O
Geographic	O
.	O
</s>
<s>
On	O
November	O
9	O
,	O
2020	O
,	O
Adobe	O
Inc	O
announced	O
it	O
would	O
acquire	O
Workfront	B-Protocol
for	O
$1.5	O
billion	O
USD	O
.	O
</s>
<s>
After	O
building	O
a	O
workable	O
version	O
of	O
his	O
software	O
,	O
he	O
founded	O
AtTask	B-Protocol
,	O
along	O
with	O
Abe	O
Knell	O
,	O
Jason	O
Fletcher	O
and	O
Nate	O
Bowler	O
.	O
</s>
<s>
In	O
July	O
2001	O
,	O
AtTask	B-Protocol
released	O
@task	B-Protocol
,	O
a	O
project	O
management	O
tool	O
designed	O
for	O
businesses	O
.	O
</s>
<s>
The	O
rewritten	O
version	O
of	O
@task	B-Protocol
was	O
finished	O
and	O
released	O
in	O
2006	O
.	O
</s>
<s>
Joseph	O
Cardenas	O
joined	O
AtTask	B-Protocol
’s	O
board	O
of	O
directors	O
in	O
April	O
2007	O
.	O
</s>
<s>
Prior	O
to	O
joining	O
AtTask	B-Protocol
,	O
Cardenas	O
served	O
as	O
a	O
partner	O
at	O
Counterpoint	O
Advisers	O
and	O
CIO	O
of	O
Salesforce.com	B-Application
.	O
</s>
<s>
In	O
June	O
2007	O
,	O
AtTask	B-Protocol
received	O
$7	O
million	O
in	O
funding	O
from	O
OpenView	O
Venture	O
Partners	O
.	O
</s>
<s>
The	O
$7	O
million	O
investment	O
equaled	O
more	O
than	O
twice	O
AtTask	B-Protocol
's	O
2006	O
revenue	O
.	O
</s>
<s>
OpenView	O
's	O
investment	O
was	O
the	O
first	O
outside	O
investment	O
accepted	O
by	O
AtTask	B-Protocol
.	O
</s>
<s>
In	O
2011	O
,	O
Eric	O
Morgan	O
replaced	O
founder	O
Scott	O
Johnson	O
as	O
president	O
and	O
CEO	O
of	O
AtTask	B-Protocol
.	O
</s>
<s>
Johnson	O
became	O
chairman	O
of	O
AtTask	B-Protocol
.	O
</s>
<s>
In	O
November	O
2012	O
,	O
AtTask	B-Protocol
raised	O
$17	O
million	O
in	O
venture	O
capital	O
in	O
a	O
funding	O
round	O
led	O
by	O
Greenspring	O
Associates	O
.	O
</s>
<s>
In	O
2015	O
,	O
AtTask	B-Protocol
was	O
renamed	O
to	O
Workfront	B-Protocol
.	O
</s>
<s>
Workfront	B-Protocol
raised	O
a	O
$33	O
million	O
Series	O
E	O
funding	O
led	O
by	O
JMI	O
Equity	O
along	O
with	O
investments	O
from	O
Greenspring	O
Global	O
Partners	O
and	O
Atlas	O
Peak	O
in	O
2015	O
.	O
</s>
<s>
In	O
that	O
same	O
year	O
,	O
Workfront	B-Protocol
acquired	O
online	O
proofing	O
vendor	O
and	O
partner	O
ProofHQ	O
,	O
a	O
London-based	O
provider	O
of	O
online	O
proofing	O
software	O
.	O
</s>
<s>
Workfront	B-Protocol
developed	O
a	O
Game	O
of	O
Thrones-themed	O
infographic	O
for	O
mobile	O
phone	O
etiquette	O
,	O
which	O
used	O
humor	O
to	O
show	O
statistics	O
of	O
the	O
most	O
common	O
office	O
communication	O
pitfalls	O
and	O
office	O
attitudes	O
toward	O
common	O
witnessed	O
behaviors	O
.	O
</s>
<s>
On	O
July	O
5	O
,	O
2016	O
,	O
Workfront	B-Protocol
announced	O
that	O
Alex	O
Shootman	O
would	O
serve	O
as	O
CEO	O
.	O
</s>
<s>
On	O
August	O
6	O
,	O
2020	O
,	O
the	O
company	O
issued	O
a	O
new	O
commissioned	O
study	O
conducted	O
by	O
Forrester	O
Consulting	O
on	O
behalf	O
of	O
Workfront	B-Protocol
quantifying	O
the	O
Total	O
Economic	O
Impact™	O
(	O
TEI	O
)	O
and	O
benefits	O
of	O
Workfront	B-Protocol
.	O
</s>
<s>
Following	O
comprehensive	O
interviews	O
with	O
Workfront	B-Protocol
customers	O
and	O
extensive	O
financial	O
analysis	O
,	O
Forrester	O
found	O
that	O
enterprise	O
organizations	O
using	O
Workfront	B-Protocol
obtained	O
a	O
return	O
on	O
investment	O
of	O
285%	O
over	O
three	O
years	O
.	O
</s>
<s>
Later	O
that	O
month	O
,	O
on	O
Aug	O
.	O
18	O
,	O
2020	O
,	O
Workfront	B-Protocol
introduced	O
two	O
new	O
applications	O
:	O
Align	O
,	O
which	O
gives	O
companies	O
the	O
ability	O
to	O
set	O
and	O
communicate	O
clear	O
objectives	O
,	O
and	O
keep	O
teams	O
and	O
individuals	O
aligned	O
and	O
focused	O
on	O
the	O
right	O
work	O
to	O
achieve	O
the	O
right	O
outcomes	O
,	O
and	O
Scenario	O
Planner	O
,	O
which	O
enables	O
business	O
leaders	O
to	O
create	O
and	O
compare	O
multiple	O
work	O
management	O
plans	O
to	O
ensure	O
people	O
and	O
resources	O
are	O
deployed	O
effectively	O
to	O
achieve	O
results	O
.	O
</s>
<s>
Workfront	B-Protocol
conducted	O
a	O
survey	O
that	O
showed	O
top	O
causes	O
for	O
workplace	O
stress	O
were	O
excessive	O
workloads	O
and	O
competing	O
deadlines	O
,	O
a	O
lack	O
of	O
communication	O
and	O
visibility	O
into	O
the	O
work	O
done	O
by	O
others	O
on	O
the	O
team	O
and	O
poor	O
access	O
to	O
resources	O
to	O
complete	O
work	O
.	O
</s>
<s>
In	O
2014	O
,	O
Workfront	B-Protocol
conducted	O
a	O
study	O
on	O
workplace	O
productivity	O
and	O
found	O
that	O
American	O
employees	O
on	O
average	O
only	O
spend	O
45	O
percent	O
of	O
their	O
work	O
time	O
on	O
what	O
they	O
were	O
hired	O
to	O
do	O
.	O
</s>
<s>
In	O
2015	O
,	O
a	O
study	O
conducted	O
by	O
Workfront	B-Protocol
on	O
UK	O
office	O
workers	O
,	O
found	O
that	O
those	O
working	O
as	O
marketers	O
were	O
the	O
hardest	O
working	O
,	O
the	O
study	O
also	O
found	O
that	O
these	O
workers	O
were	O
more	O
likely	O
to	O
suffer	O
from	O
digital-overload	O
.	O
</s>
<s>
In	O
2016	O
,	O
Workfront	B-Protocol
conducted	O
a	O
State	O
of	O
Enterprise	O
Work	O
Report	O
that	O
found	O
American	O
marketers	O
who	O
work	O
at	O
large	O
companies	O
spent	O
only	O
39	O
percent	O
of	O
their	O
work	O
time	O
doing	O
the	O
job	O
they	O
were	O
hired	O
for	O
.	O
</s>
<s>
Workfront	B-Protocol
also	O
conducted	O
a	O
nearly	O
identical	O
study	O
in	O
the	O
U.K.	O
with	O
very	O
similar	O
results	O
.	O
</s>
<s>
Workfront	B-Protocol
provides	O
a	O
software-as-a-service	B-Architecture
platform	O
for	O
enterprise	O
workflow	O
management	O
,	O
project	O
and	O
portfolio	O
management	O
,	O
resource	O
management	O
and	O
individual	O
task	O
management	O
.	O
</s>
<s>
Workfront	B-Protocol
's	O
platform	O
automates	O
and	O
repeatable	O
processes	O
and	O
allows	O
users	O
to	O
manage	O
financial	O
information	O
and	O
create	O
reports	O
.	O
</s>
<s>
The	O
Workfront	B-Protocol
Enterprise	O
Work	O
Cloud	O
is	O
a	O
project	O
management	O
tool	O
used	O
to	O
increase	O
productivity	O
and	O
visibility	O
.	O
</s>
<s>
In	O
2016	O
,	O
Workfront	B-Protocol
added	O
an	O
extension	O
that	O
allows	O
for	O
integration	O
with	O
the	O
Adobe	B-Operating_System
Creative	I-Operating_System
Cloud	I-Operating_System
.	O
</s>
<s>
In	O
2015	O
,	O
Workfront	B-Protocol
launched	O
a	O
non-intrusive	O
digital	O
asset	O
management	O
(	O
DAM	O
)	O
space	O
allowing	O
marketing	O
teams	O
to	O
manage	O
collaboration	O
,	O
brand	O
management	O
and	O
asset	O
control	O
with	O
efficiency	O
.	O
</s>
