<s>
Win	B-Protocol
–	I-Protocol
loss	I-Protocol
analytics	I-Protocol
involves	O
identifying	O
and	O
analyzing	O
the	O
reasons	O
why	O
a	O
visitor	O
to	O
a	O
website	O
was	O
or	O
was	O
n't	O
persuaded	O
to	O
engage	O
in	O
a	O
desired	O
action	O
(	O
conversion	O
)	O
.	O
</s>
<s>
This	O
is	O
the	O
Win-Loss	B-Protocol
analytics	I-Protocol
.	O
</s>
<s>
Win	B-Protocol
–	I-Protocol
loss	I-Protocol
analytics	I-Protocol
tools	O
track	O
the	O
individual	O
perspectives	O
of	O
each	O
visitor	O
,	O
uncovering	O
who	O
the	O
visitor	O
was	O
,	O
what	O
products	O
they	O
were	O
qualified	O
for	O
,	O
how	O
well	O
they	O
were	O
persuaded	O
,	O
and	O
why	O
they	O
did	O
or	O
did	O
n't	O
convert	O
.	O
</s>
