<s>
Windows	B-Application
Media	I-Application
Components	I-Application
for	I-Application
QuickTime	I-Application
,	O
also	O
known	O
as	O
Flip4Mac	B-Operating_System
WMV	I-Operating_System
Player	O
by	O
Telestream	O
,	O
Inc	O
.	O
was	O
one	O
of	O
the	O
few	O
commercial	O
products	O
that	O
allow	O
playback	O
of	O
Microsoft	O
's	O
proprietary	O
audio	O
and	O
video	O
codecs	O
inside	O
QuickTime	B-Application
for	O
macOS	B-Application
.	O
</s>
<s>
It	O
also	O
included	O
a	O
web	O
browser	O
plug-in	B-Application
to	O
allow	O
playback	O
of	O
embedded	O
Windows	O
Media	O
files	O
in	O
web	O
pages	O
.	O
</s>
<s>
With	O
the	O
components	O
installed	O
,	O
any	O
QuickTime-compatible	O
application	O
is	O
able	O
to	O
directly	O
play	O
WMV	B-Device
content	O
.	O
</s>
<s>
This	O
includes	O
the	O
official	O
QuickTime	B-Application
Player	I-Application
by	I-Application
Apple	I-Application
as	O
well	O
as	O
countless	O
third	O
party	O
players	O
.	O
</s>
<s>
WMV	B-Application
Player	I-Application
also	O
allows	O
Windows	O
media	O
files	O
to	O
be	O
associated	O
to	O
QuickTime	B-Application
Player	I-Application
.	O
</s>
<s>
On	O
January	O
12	O
,	O
2006	O
,	O
Microsoft	O
discontinued	O
support	O
for	O
Windows	B-Device
Media	I-Device
Player	I-Device
for	O
Mac	B-Device
OS	I-Device
X	I-Device
and	O
began	O
distributing	O
a	O
free	O
version	O
of	O
WMV	B-Application
Player	I-Application
as	O
Windows	B-Application
Media	I-Application
Components	I-Application
for	I-Application
QuickTime	I-Application
on	O
their	O
website	O
.	O
</s>
<s>
Flip4Mac	B-Operating_System
was	O
retired	O
as	O
of	O
July	O
1	O
,	O
2019	O
.	O
</s>
<s>
"	O
If	O
you	O
are	O
a	O
current	O
user	O
of	O
Flip4Mac	B-Operating_System
,	O
or	O
your	O
Flip4Mac	B-Operating_System
stopped	O
functioning	O
when	O
up	O
upgraded	O
your	O
operating	O
system	O
,	O
we	O
invite	O
you	O
to	O
take	O
a	O
look	O
at	O
Switch.	O
"	O
</s>
<s>
July	O
8	O
,	O
2006	O
–	O
Flip4Mac	B-Operating_System
did	O
not	O
officially	O
run	O
on	O
Intel-based	O
Macs	O
.	O
</s>
<s>
July	O
15	O
,	O
2006	O
–	O
version	O
2.1	O
of	O
Flip4Mac	B-Operating_System
now	O
supported	O
Windows	B-Device
Media	I-Device
Player	I-Device
10	I-Device
content	O
,	O
which	O
was	O
previously	O
inaccessible	O
to	O
Macintosh	O
users	O
.	O
</s>
<s>
July	O
27	O
,	O
2006	O
–	O
version	O
2.1	O
is	O
a	O
non-beta	O
release	O
of	O
the	O
Universal	B-Operating_System
Binary	I-Operating_System
format	I-Operating_System
for	O
Mac	B-Device
OS	I-Device
X	I-Device
.	O
</s>
