<s>
Wikitude	B-General_Concept
is	O
a	O
mobile	O
augmented	B-General_Concept
reality	I-General_Concept
(	O
AR	O
)	O
technology	O
provider	O
based	O
in	O
Salzburg	O
,	O
Austria	O
.	O
</s>
<s>
Founded	O
in	O
2008	O
,	O
Wikitude	B-General_Concept
initially	O
focused	O
on	O
providing	O
location-based	B-Application
augmented	B-General_Concept
reality	I-General_Concept
experiences	O
through	O
the	O
Wikitude	B-General_Concept
World	O
Browser	O
App	O
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
company	O
restructured	O
it	O
's	O
proposition	O
by	O
launching	O
the	O
Wikitude	B-General_Concept
SDK	O
,	O
a	O
development	O
framework	O
utilizing	O
image	O
recognition	O
and	O
tracking	O
,	O
and	O
geolocation	O
technologies	O
.	O
</s>
<s>
In	O
September	O
2021	O
Wikitude	B-General_Concept
announced	O
that	O
it	O
has	O
been	O
acquired	O
by	O
Qualcomm	O
.	O
</s>
<s>
The	O
Wikitude	B-General_Concept
SDK	O
is	O
the	O
company	O
's	O
core	O
product	O
.	O
</s>
<s>
In	O
2017	O
Wikitude	B-General_Concept
launched	O
its	O
SLAM	B-Application
technology	O
(	O
Simultaneous	B-Application
Localization	I-Application
And	I-Application
Mapping	I-Application
)	O
which	O
enables	O
object	O
recognition	O
and	O
tracking	O
,	O
as	O
well	O
as	O
markerless	O
instant	O
tracking	O
.	O
</s>
<s>
The	O
cross	O
platform	O
SDK	O
is	O
available	O
for	O
Android	B-Application
,	O
iOS	B-Operating_System
and	O
Windows	O
operating	O
systems	O
,	O
being	O
optimized	O
as	O
well	O
for	O
several	O
smart	O
eyewear	O
devices	O
.	O
</s>
<s>
The	O
Wikitude	B-General_Concept
app	O
was	O
the	O
first	O
publicly	O
available	O
application	O
that	O
used	O
a	O
location-based	B-Application
approach	O
to	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
Wikitude	B-General_Concept
initially	O
entered	O
the	O
market	O
with	O
its	O
geo	O
location	O
AR	O
app	O
.	O
</s>
<s>
The	O
Wikitude	B-General_Concept
app	O
was	O
the	O
first	O
publicly	O
available	O
application	O
that	O
used	O
a	O
location-based	B-Application
approach	O
to	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
For	O
location-based	B-Application
augmented	B-General_Concept
reality	I-General_Concept
,	O
the	O
position	O
of	O
objects	O
on	O
the	O
screen	O
of	O
the	O
mobile	O
device	O
is	O
calculated	O
using	O
the	O
user	O
's	O
position	O
(	O
by	O
GPS	O
or	O
Wi-Fi	O
)	O
,	O
the	O
direction	O
in	O
which	O
the	O
user	O
is	O
facing	O
(	O
by	O
using	O
the	O
compass	B-Language
)	O
and	O
accelerometer	O
.	O
</s>
<s>
Since	O
August	O
2012	O
,	O
Wikitude	B-General_Concept
also	O
features	O
image	O
recognition	O
technologies	O
that	O
allow	O
for	O
tracker	O
images	O
to	O
trigger	O
augmented	B-General_Concept
reality	I-General_Concept
technology	O
within	O
the	O
app	O
.	O
</s>
<s>
In	O
2017	O
Wikitude	B-General_Concept
launched	O
its	O
SLAM	B-Application
technology	O
.	O
</s>
<s>
Instant	O
,	O
the	O
first	O
feature	O
using	O
SLAM	B-Application
,	O
allows	O
developers	O
to	O
easily	O
map	O
environments	O
and	O
display	O
augmented	B-General_Concept
reality	I-General_Concept
content	O
without	O
the	O
need	O
for	O
target	O
images	O
(	O
markers	O
)	O
.	O
</s>
<s>
Object	O
Recognition	O
is	O
the	O
latest	O
addition	O
based	O
on	O
SLAM	B-Application
,	O
with	O
the	O
launch	O
of	O
SDK	O
7	O
.	O
</s>
<s>
Opinions	O
differ	O
as	O
to	O
whether	O
the	O
location-based	B-Application
approach	O
of	O
augmented	B-General_Concept
reality	I-General_Concept
implemented	O
by	O
Wikitude	B-General_Concept
can	O
be	O
considered	O
as	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
There	O
is	O
also	O
concern	O
for	O
the	O
accuracy	O
of	O
the	O
GPS	O
,	O
compass	B-Language
and	O
motion	O
sensors	O
used	O
to	O
calculate	O
the	O
position	O
of	O
the	O
virtual	O
objects	O
.	O
</s>
<s>
In	O
a	O
current	O
listing	O
of	O
the	O
Top	O
5	O
AR	O
Apps	O
from	O
The	O
Telegraph	O
,	O
three	O
mobile	O
applications	O
use	O
the	O
location-based	B-Application
approach	O
(	O
Google	B-Application
Goggles	I-Application
used	O
both	O
approaches	O
)	O
.	O
</s>
<s>
Best	O
Augmented	B-General_Concept
Reality	I-General_Concept
Browser	O
,	O
Augmented	O
Planet	O
;	O
</s>
