<s>
Their	O
main	O
products	O
were	O
the	O
WHERE	O
consumer	O
application	B-Application
and	O
WHERE	O
Ads	O
,	O
a	O
hyper-local	O
ad	O
network	O
that	O
connected	O
merchants	O
with	O
local	O
audiences	O
.	O
</s>
<s>
In	O
2007	O
,	O
WHERE	O
launched	O
as	O
a	O
location-based	O
mobile	B-Application
service	O
for	O
consumers	O
.	O
</s>
<s>
Brands	O
such	O
as	O
Starbucks	B-Application
,	O
Yellow	B-Operating_System
Pages	I-Operating_System
and	O
Zipcar	O
use	O
WHERE	O
to	O
reach	O
local	O
audiences	O
by	O
providing	O
data	O
for	O
various	O
features	O
within	O
WHERE	O
.	O
</s>
<s>
For	O
example	O
,	O
a	O
Starbucks	B-Application
feature	O
lets	O
users	O
search	O
for	O
and	O
find	O
directions	O
to	O
the	O
Starbucks	B-Application
nearest	O
their	O
current	O
location	O
.	O
</s>
<s>
During	O
this	O
year	O
,	O
it	O
launched	O
the	O
Placebook	O
feature	O
,	O
which	O
Facebook	B-Application
contested	O
due	O
to	O
its	O
last	O
syllable	O
of	O
"	O
book	O
"	O
.	O
</s>
<s>
Prior	O
to	O
its	O
acquisition	O
by	O
eBay	B-Application
in	O
2011	O
,	O
several	O
industry	O
experts	O
sat	O
on	O
its	O
board	O
including	O
Craig	O
Forman	O
and	O
Jim	O
Bankoff	O
,	O
CEO	O
of	O
Vox	O
Media	O
.	O
</s>
<s>
The	O
consumer	O
site	O
Where.com	B-Application
launched	O
in	O
March	O
2010	O
.	O
</s>
<s>
On	O
Where.com,	O
people	O
can	O
also	O
create	O
their	O
own	O
user	O
accounts	O
or	O
use	O
their	O
current	O
WHERE	O
mobile	B-Application
application	B-Application
account	O
information	O
to	O
build	O
a	O
personal	O
profile	O
.	O
</s>
<s>
In	O
May	O
2012	O
,	O
WHERE	O
Ads	O
became	O
PayPal	B-Application
Media	I-Application
Network	I-Application
(	O
PPMN	O
)	O
.	O
</s>
<s>
WHERE	O
is	O
available	O
in	O
North	O
America	O
and	O
can	O
be	O
downloaded	O
for	O
a	O
monthly	O
fee	O
from	O
the	O
Android	B-Application
Market	I-Application
,	O
BlackBerry	B-Application
App	I-Application
World	I-Application
,	O
iOS	B-Application
App	I-Application
Store	I-Application
,	O
and	O
Palm	B-Application
App	O
Catalog	O
.	O
</s>
<s>
WHERE	O
is	O
also	O
available	O
from	O
the	O
AT&T	O
MEdia	O
Mall	O
,	O
T-Mobile	O
web2go	O
,	O
and	O
VZW	O
V	O
Cast	O
Apps	O
.	O
</s>
<s>
PayPal	O
acquired	O
Where.com	B-Application
in	O
2011	O
.	O
</s>
<s>
In	O
the	O
mobile	B-Application
industry	O
,	O
there	O
have	O
been	O
several	O
notable	O
acquisitions	O
of	O
Boston	O
area	O
startups	O
by	O
larger	O
technology	O
companies	O
:	O
</s>
<s>
Unlike	O
many	O
other	O
acquisitions	O
in	O
the	O
mobile	B-Application
industry	O
,	O
WHERE	O
continued	O
to	O
grow	O
its	O
Boston-based	O
presence	O
after	O
its	O
acquisition	O
.	O
</s>
<s>
In	O
2013	O
,	O
the	O
eBay	B-Application
Boston	O
office	O
houses	O
several	O
operating	O
entities	O
including	O
PayPal	O
,	O
StubHub	O
,	O
and	O
Start	O
Tank	O
.	O
</s>
<s>
There	O
are	O
several	O
similar	O
efforts	O
at	O
eBay	B-Application
including	O
Friends	O
of	O
eBay	B-Application
in	O
New	O
York	O
and	O
PayPal	O
Startup	O
Blueprint	O
,	O
and	O
PayPal	O
incubator	O
in	O
Chennai	O
.	O
</s>
<s>
In	O
2015	O
,	O
as	O
part	O
of	O
the	O
corporate	O
separation	O
of	O
PayPal	O
from	O
eBay	B-Application
,	O
approximately	O
one-third	O
of	O
the	O
staff	O
in	O
the	O
PayPal	O
Boston	O
office	O
was	O
eliminated	O
,	O
leaving	O
the	O
future	O
of	O
Start	O
Tank	O
uncertain	O
.	O
</s>
