<s>
Website	B-Application
promotion	I-Application
is	O
the	O
continuing	O
process	O
used	O
by	O
webmasters	O
to	O
improve	O
content	O
and	O
increase	O
exposure	O
of	O
a	O
website	O
to	O
bring	O
more	O
visitors	O
.	O
</s>
<s>
With	O
the	O
rise	O
in	O
popularity	O
of	O
social	O
media	O
platforms	O
,	O
many	O
webmasters	O
have	O
moved	O
to	O
platforms	O
like	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
LinkedIn	B-Application
and	O
Instagram	B-Application
for	O
viral	O
marketing	O
.	O
</s>
<s>
Webmasters	O
often	O
hire	O
outsourced	B-Architecture
or	O
offshore	O
firms	O
to	O
perform	O
website	B-Application
promotion	I-Application
for	O
them	O
,	O
many	O
of	O
whom	O
provide	O
"	O
low-quality	O
,	O
assembly-line	O
link	O
building	O
"	O
.	O
</s>
