<s>
The	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
,	O
often	O
referred	O
to	O
as	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
software	O
,	O
debuted	O
online	O
in	O
June	O
2009	O
and	O
was	O
created	O
by	O
Los	O
Angeles-based	O
software	O
company	O
,	O
Zugara	O
.	O
</s>
<s>
to	O
use	O
a	O
webcam	B-Protocol
to	O
visualize	O
virtual	O
garments	O
on	O
themselves	O
while	O
shopping	O
online	O
.	O
</s>
<s>
Though	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
has	O
also	O
been	O
called	O
virtual	O
fitting	O
room	O
or	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
software	O
,	O
Zugara	O
has	O
referred	O
to	O
the	O
software	O
as	O
an	O
advanced	O
product	O
visualization	O
tool	O
for	O
retailers	O
.	O
</s>
<s>
The	O
patent	O
relates	O
to	O
Zugara	O
's	O
augmented	B-General_Concept
reality	I-General_Concept
social	O
commerce	O
platform	O
,	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
.	O
</s>
<s>
The	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
software	O
can	O
utilize	O
2-dimensional	O
webcams	B-Protocol
or	O
3-dimensional	O
or	O
depth	O
sensing	O
cameras	O
like	O
Microsoft	O
's	O
Kinect	B-Algorithm
.	O
</s>
<s>
In	O
November	O
2009	O
,	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
was	O
first	O
deployed	O
as	O
Fashionista	O
by	O
online	O
fashion	O
site	O
,	O
Tobi.com	O
.	O
</s>
<s>
This	O
initial	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
,	O
used	O
an	O
augmented	B-General_Concept
reality	I-General_Concept
marker	O
for	O
placement	O
of	O
the	O
virtual	O
garment	O
on	O
the	O
subject	O
.	O
</s>
<s>
In	O
February	O
2011	O
,	O
a	O
new	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
was	O
debuted	O
publicly	O
for	O
the	O
first	O
time	O
at	O
the	O
DEMO	O
conference	O
in	O
Palm	O
Springs	O
,	O
California	O
.	O
</s>
<s>
Dubbed	O
the	O
"	O
Plug	O
and	O
Play	O
"	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
,	O
this	O
version	O
of	O
the	O
software	O
was	O
designed	O
for	O
easier	O
integration	O
for	O
retailers	O
and	O
ecommerce	O
sites	O
.	O
</s>
<s>
UK	O
Fashion	O
Retailer	O
,	O
Banana	O
Flame	O
,	O
was	O
the	O
first	O
retailer	O
to	O
integrate	O
the	O
Plug	O
and	O
Play	O
version	O
of	O
the	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
software	O
.	O
</s>
<s>
According	O
to	O
Matthew	O
Szymczyk	O
,	O
CEO	O
of	O
Zugara	O
,	O
the	O
new	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
can	O
be	O
integrated	O
by	O
a	O
retailer	O
in	O
less	O
than	O
a	O
day	O
.	O
</s>
<s>
Banana	O
Flame	O
deployed	O
the	O
software	O
to	O
offer	O
a	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
for	O
online	O
shoppers	O
to	O
"	O
try	O
on	O
"	O
the	O
clothes	O
virtually	O
on	O
Banana	O
Flame	O
's	O
website	O
.	O
</s>
<s>
On	O
July	O
10	O
,	O
2012	O
,	O
Zugara	O
released	O
an	O
API	B-General_Concept
for	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
for	O
ecommerce	O
platform	O
integration	O
.	O
</s>
<s>
PrestaShop	B-Application
began	O
offering	O
the	O
new	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
module	O
to	O
its	O
127,000	O
retailers	O
that	O
same	O
month	O
.	O
</s>
<s>
On	O
October	O
3	O
,	O
2013	O
,	O
Zugara	O
released	O
a	O
Kinect	B-Algorithm
enabled	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
software	O
called	O
,	O
"	O
WSS	O
For	O
Kiosks	O
"	O
.	O
</s>
<s>
Virtual	B-General_Concept
Dressing	I-General_Concept
Room	I-General_Concept
software	O
,	O
such	O
as	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
,	O
received	O
early	O
criticism	O
for	O
not	O
helping	O
users	O
determine	O
the	O
fit	O
of	O
a	O
virtual	O
garment	O
.	O
</s>
<s>
With	O
the	O
growing	O
popularity	O
of	O
ecommerce	O
,	O
The	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
has	O
also	O
been	O
cited	O
as	O
a	O
tool	O
for	O
online	O
shoppers	O
that	O
might	O
potentially	O
decrease	O
sales	O
at	O
brick	O
and	O
mortar	O
retailers	O
.	O
</s>
<s>
TIME	O
magazine	O
cited	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
as	O
one	O
of	O
the	O
few	O
useful	O
augmented	B-General_Concept
reality	I-General_Concept
applications	O
that	O
could	O
be	O
advantageous	O
to	O
both	O
retailers	O
and	O
consumers	O
.	O
</s>
<s>
The	O
New	O
York	O
Times	O
also	O
addressed	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
software	O
in	O
an	O
article	O
entitled	O
,	O
"	O
Brands	O
Embrace	O
An	O
Augmented	B-General_Concept
Reality	I-General_Concept
"	O
.	O
</s>
<s>
In	O
the	O
article	O
,	O
a	O
young	O
woman	O
used	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
software	O
on	O
Banana	O
Flame	O
's	O
retail	O
site	O
and	O
ended	O
up	O
buying	O
a	O
dress	O
as	O
it	O
helped	O
her	O
make	O
a	O
purchase	O
decision	O
.	O
</s>
<s>
Major	O
news	O
sources	O
such	O
as	O
CNN	B-Architecture
,	O
have	O
also	O
profiled	O
The	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
in	O
a	O
segment	O
on	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
Danish	O
social	O
shopping	O
comparison	O
site	O
LazyLazy.com	O
deployed	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
in	O
late	O
2011	O
and	O
saw	O
its	O
conversion	O
rate	O
immediately	O
jump	O
with	O
17%	O
of	O
shoppers	O
using	O
the	O
software	O
converting	O
2	O
to	O
3	O
times	O
more	O
than	O
those	O
who	O
did	O
not	O
use	O
the	O
software	O
.	O
</s>
<s>
In	O
February	O
2012	O
,	O
the	O
Mattel	O
brand	O
,	O
Barbie	B-Application
,	O
used	O
a	O
kiosk-enabled	O
version	O
of	O
the	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
for	O
a	O
New	O
York	O
Fashion	O
Week	O
event	O
where	O
attendees	O
could	O
try	O
on	O
virtual	O
Barbie	B-Application
outfits	O
.	O
</s>
<s>
Data	O
released	O
by	O
Zugara	O
,	O
showed	O
that	O
the	O
web	O
version	O
of	O
the	O
Barbie	B-Application
Dream	O
Closet	O
software	O
showed	O
increased	O
usage	O
over	O
a	O
3-month	O
period	O
.	O
</s>
