<s>
WebAR	B-General_Concept
,	O
previously	O
known	O
as	O
the	O
Augmented	B-General_Concept
Web	I-General_Concept
,	O
is	O
a	O
web	O
technology	O
that	O
allows	O
for	O
augmented	B-General_Concept
reality	I-General_Concept
functionality	O
within	O
a	O
web	B-Application
browser	I-Application
.	O
</s>
<s>
It	O
is	O
a	O
combination	O
of	O
HTML5	B-Application
,	O
Web	B-Language
Audio	I-Language
,	O
WebGL	B-Library
,	O
and	O
WebRTC	B-Protocol
.	O
</s>
<s>
From	O
2020s	O
more	O
known	O
as	O
web-based	O
Augmented	B-General_Concept
Reality	I-General_Concept
or	O
WebAR	B-General_Concept
,	O
which	O
is	O
about	O
the	O
use	O
of	O
augmented	B-General_Concept
reality	I-General_Concept
elements	O
in	O
browsers	B-Application
.	O
</s>
<s>
It	O
was	O
the	O
focus	O
of	O
a	O
Birds	O
of	O
a	O
Feather	O
meeting	O
at	O
ISMAR2012	O
and	O
is	O
now	O
the	O
focus	O
of	O
the	O
W3C	O
Augmented	B-General_Concept
Web	I-General_Concept
Community	O
Group	O
.	O
</s>
<s>
Browser	B-Application
augmented	B-General_Concept
reality	I-General_Concept
for	O
smartphones	O
has	O
a	O
number	O
of	O
features	O
that	O
distinguish	O
it	O
from	O
similar	O
content	O
in	O
special	O
apps	O
.	O
</s>
<s>
A	O
regular	O
browser	B-Application
is	O
enough	O
.	O
</s>
<s>
And	O
it	O
can	O
run	O
to	O
a	O
certain	O
extent	O
on	O
most	O
browsers	B-Application
.	O
</s>
<s>
Browser	B-Application
augmented	B-General_Concept
reality	I-General_Concept
for	O
tablets	O
and	O
smartphones	O
supports	O
2D	O
and	O
3D	O
graphics	O
,	O
animation	O
and	O
other	O
formats	O
.	O
</s>
<s>
Even	O
simple	O
games	O
with	O
simple	O
mechanics	O
,	O
transferred	O
into	O
augmented	B-General_Concept
reality	I-General_Concept
,	O
can	O
delight	O
the	O
website	O
visitor	O
.	O
</s>
<s>
Performance	O
is	O
simply	O
better	O
on	O
an	O
app	O
,	O
where	O
there	O
's	O
capacity	O
for	O
more	O
memory	O
and	O
therefore	O
better	O
visuals	O
,	O
better	O
animations	O
and	O
better	O
interactivity	O
will	O
be	O
not	O
in	O
WebAR	B-General_Concept
experience	O
.	O
</s>
<s>
One	O
of	O
WebAR	B-General_Concept
's	O
challenges	O
is	O
the	O
limit	O
of	O
your	O
operating	O
system	O
's	O
web	B-Application
browser	I-Application
–	O
there	O
's	O
only	O
so	O
much	O
memory	O
a	O
web	O
page	O
can	O
have	O
,	O
which	O
has	O
a	O
knock-on	O
effect	O
on	O
the	O
visual	O
and	O
performance	O
quality	O
.	O
</s>
<s>
Meaning	O
if	O
you	O
want	O
the	O
convenience	O
of	O
WebAR	B-General_Concept
,	O
you	O
need	O
to	O
be	O
thinking	O
of	O
simple	O
but	O
effective	O
experiences	O
instead	O
.	O
</s>
<s>
And	O
some	O
browsers	B-Application
on	O
smartphones	O
do	O
not	O
have	O
Sensors	O
API	O
.	O
</s>
<s>
Browser	B-Application
support	O
is	O
evolving	O
quickly	O
and	O
can	O
best	O
be	O
monitored	O
using	O
services	O
like	O
Can	O
I	O
Use	O
.	O
</s>
<s>
Since	O
this	O
is	O
a	O
web	O
application	O
,	O
there	O
are	O
platforms	O
that	O
support	O
the	O
creation	O
of	O
WebAR	B-General_Concept
that	O
are	O
similar	O
to	O
normal	O
web	O
development	O
platforms	O
.	O
</s>
<s>
Applications	O
(	O
like	O
for	O
example	O
–	O
A-Frame	O
)	O
are	O
supported	O
by	O
8th	O
Wall	O
,	O
which	O
is	O
by	O
the	O
end	O
of	O
2021	O
the	O
leading	O
SLAM	O
tracking	O
SDK	B-Application
for	O
WebAR	B-General_Concept
on	O
the	O
market	O
.	O
</s>
<s>
WebAR	B-General_Concept
is	O
currently	O
limited	O
mostly	O
by	O
the	O
browser	B-Application
–	O
so	O
how	O
much	O
the	O
technology	O
will	O
develop	O
rather	O
depends	O
on	O
what	O
the	O
big	O
players	O
like	O
Google	B-Application
and	O
Apple	O
develop	O
.	O
</s>
<s>
For	O
Android	O
devices	O
your	O
browser	B-Application
should	O
support	O
WebXR	O
,	O
an	O
API	O
that	O
allows	O
users	O
to	O
view	O
AR/VR	O
content	O
without	O
installing	O
extra	O
plugins	O
or	O
software	O
,	O
and	O
have	O
AR	O
Core	O
installed	O
.	O
</s>
<s>
There	O
are	O
many	O
tools	O
and	O
frameworks	O
that	O
help	O
developers	O
in	O
expanding	O
the	O
immersive	O
web	O
with	O
WebAR	B-General_Concept
.	O
</s>
<s>
For	O
example	O
,	O
AR.js	O
is	O
an	O
open-source	O
library	O
for	O
Augmented	B-General_Concept
Reality	I-General_Concept
on	O
the	O
Web	O
for	O
improved	O
WebAR	B-General_Concept
performance	O
on	O
smartphones	O
that	O
includes	O
marker-based	O
technology	O
(	O
simplified	O
QR-codes	O
)	O
and	O
location-based	O
AR	O
.	O
</s>
<s>
This	O
file	O
will	O
allow	O
developers	O
to	O
create	O
3d	O
models	O
for	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
Where	O
WebAR	B-General_Concept
can	O
be	O
used	O
from	O
virtual	O
guides	O
,	O
which	O
can	O
help	O
students	O
navigate	O
through	O
campus	O
to	O
virtual	O
film	O
posters	O
:	O
</s>
<s>
Promotion	O
of	O
Spider-Man	O
:	O
Into	O
the	O
Spider-Verse	O
for	O
which	O
8th	O
Wall	O
developed	O
the	O
AR	O
platform	O
that	O
made	O
this	O
interactive	O
WebAR	B-General_Concept
promoting	O
the	O
Sony	O
animated	O
smash	O
hit	O
.	O
</s>
<s>
Sony	O
Pictures	O
included	O
the	O
QR	O
code	O
to	O
launch	O
this	O
WebAR	B-General_Concept
site	O
in	O
print	O
promotions	O
for	O
the	O
movie	O
.	O
</s>
<s>
Also	O
in	O
2017	O
the	O
advertising	O
of	O
Jumanji	O
:	O
The	O
Next	O
Level	O
gave	O
us	O
the	O
world	O
's	O
first	O
WebAR	B-General_Concept
activation	O
with	O
usage	O
of	O
Amazon	O
Lex	O
to	O
power	O
voice	O
interaction	O
(	O
the	O
same	O
tool	O
that	O
powers	O
Amazon	B-Application
Alexa	I-Application
)	O
,	O
the	O
experience	O
sends	O
users	O
on	O
a	O
wild	O
3D	O
adventure	O
into	O
the	O
world	O
of	O
Jumanji	O
!	O
</s>
<s>
The	O
WebAR	B-General_Concept
technology	O
is	O
powered	O
by	O
8th	O
Wall	O
.	O
</s>
<s>
RPR	O
&	O
Microsoft	O
's	O
Holographic	O
Retail	O
Platform	O
,	O
where	O
Web	O
AR	O
brings	O
a	O
new	O
twist	O
to	O
online	O
shopping	O
by	O
allowing	O
users	O
to	O
interact	O
with	O
3D	O
holographic	O
images	O
of	O
models	O
right	O
from	O
their	O
smartphones’	O
browsers	B-Application
.	O
</s>
<s>
Digital	O
Porsche	O
Brand	O
Academy	O
was	O
developed	O
by	O
the	O
Team	O
of	O
svarmony	O
Technologies	O
GmbH	O
and	O
it	O
is	O
the	O
first-to-market	O
training	O
tool	O
that	O
uses	O
augmented	B-General_Concept
reality	I-General_Concept
to	O
provide	O
Porsche	O
employees	O
an	O
immersive	O
experience	O
learning	O
about	O
the	O
company	O
's	O
history	O
and	O
values	O
.	O
</s>
<s>
The	O
star	O
of	O
this	O
WebAR	B-General_Concept
experience	O
is	O
an	O
animated	O
avatar	O
that	O
serves	O
as	O
a	O
tour	O
guide	O
for	O
Porsche	O
's	O
past	O
,	O
present	O
,	O
and	O
future	O
.	O
</s>
<s>
By	O
freeing	O
smartphone	O
users	O
from	O
having	O
to	O
install	O
numerous	O
apps	O
,	O
WebAR	B-General_Concept
can	O
make	O
Augmented	B-General_Concept
Reality	I-General_Concept
far	O
more	O
accessible	O
for	O
them	O
and	O
more	O
beneficial	O
for	O
business	O
.	O
</s>
<s>
The	O
further	O
development	O
of	O
the	O
WebAR	B-General_Concept
can	O
be	O
accelerated	O
by	O
the	O
widespread	O
social	O
acceptance	O
of	O
the	O
headsets	O
that	O
can	O
give	O
the	O
whole	O
other	O
level	O
of	O
AR	O
experience	O
.	O
</s>
