<s>
We	B-Application
Rule	I-Application
was	O
a	O
free-to-play	O
mobile	O
game	O
developed	O
by	O
Newtoy	O
and	O
published	O
by	O
ngmoco	O
for	O
the	O
iOS	B-Operating_System
platform	O
.	O
</s>
<s>
It	O
was	O
available	O
for	O
download	O
on	O
the	O
iPhone	B-Device
,	O
iPod	B-Device
Touch	I-Device
and	O
the	O
iPad	B-Device
on	O
the	O
App	B-Application
Store	I-Application
or	O
iTunes	B-Operating_System
,	O
and	O
attracted	O
many	O
users	O
since	O
its	O
release	O
in	O
March	O
2010	O
.	O
</s>
<s>
Although	O
a	O
free	O
app	O
,	O
customers	O
were	O
able	O
to	O
buy	O
in-app	O
purchases	O
;	O
as	O
of	O
April	O
2010	O
,	O
it	O
was	O
the	O
highest-grossing	O
free-to-download	O
game	O
for	O
the	O
iOS	B-Operating_System
.	O
</s>
<s>
Within	O
weeks	O
of	O
release	O
,	O
We	B-Application
Rule	I-Application
was	O
estimated	O
to	O
have	O
been	O
downloaded	O
millions	O
of	O
times	O
,	O
with	O
approximately	O
two	O
million	O
user	O
sessions	O
per	O
day	O
.	O
</s>
<s>
Its	O
gameplay	O
was	O
in	O
part	O
inspired	O
by	O
the	O
Zynga	O
game	O
FarmVille	B-Application
.	O
</s>
<s>
On	O
February	O
1	O
,	O
2013	O
,	O
We	B-Application
Rule	I-Application
was	O
removed	O
from	O
the	O
Appstore	B-Application
alongside	O
other	O
ngmoco	O
games	O
.	O
</s>
<s>
The	O
app	O
continued	O
to	O
receive	O
support	O
until	O
March	O
31	O
,	O
2013	O
when	O
its	O
service	O
ended	O
and	O
We	B-Application
Rule	I-Application
became	O
unplayable	O
.	O
</s>
<s>
Unlike	O
some	O
ngmoco	O
games	O
which	O
continued	O
to	O
function	O
after	O
support	O
ended	O
,	O
We	B-Application
Rule	I-Application
no	O
longer	O
functions	O
.	O
</s>
<s>
In	O
We	B-Application
Rule	I-Application
,	O
players	O
rule	O
and	O
have	O
complete	O
control	O
over	O
their	O
Kingdom	O
.	O
</s>
<s>
Shops	O
serve	O
as	O
the	O
reason	O
for	O
needing	O
a	O
Plus+	O
account	O
to	O
play	O
(	O
any	O
player	O
can	O
sign	O
up	O
right	O
away	O
after	O
downloading	O
We	B-Application
Rule	I-Application
)	O
.	O
</s>
<s>
When	O
one	O
player	O
has	O
a	O
shop	O
that	O
has	O
already	O
been	O
constructed	O
and	O
opened	O
,	O
another	O
player	O
(	O
who	O
must	O
be	O
friends	O
on	O
We	B-Application
Rule	I-Application
with	O
that	O
person	O
)	O
can	O
make	O
an	O
order	O
for	O
some	O
items	O
from	O
their	O
shop	O
.	O
</s>
<s>
Coins	O
are	O
the	O
money	O
used	O
in	O
We	B-Application
Rule	I-Application
,	O
while	O
Mojo	O
can	O
be	O
used	O
to	O
instantly	O
complete	O
in-game	O
tasks	O
(	O
growing	O
crops	O
,	O
finishing	O
building	O
construction	O
,	O
and	O
making	O
a	O
friend	O
's	O
order	O
ready	O
)	O
.	O
</s>
<s>
With	O
an	O
early	O
2010	O
content	O
update	O
,	O
We	B-Application
Rule	I-Application
's	O
level	O
system	O
allowed	O
players	O
to	O
reach	O
level	O
30	O
from	O
the	O
former	O
25	O
.	O
</s>
<s>
On	O
June	O
26	O
,	O
Apple	O
finalized	O
the	O
update	O
and	O
released	O
it	O
as	O
We	B-Application
Rule	I-Application
1.1	O
.	O
</s>
<s>
We	B-Application
Rule	I-Application
becomes	O
We	B-Application
Rule	I-Application
:	O
Quests	O
,	O
which	O
enables	O
players	O
to	O
take	O
up	O
optional	O
quests	O
that	O
yield	O
various	O
rewards	O
.	O
</s>
<s>
Within	O
the	O
same	O
time	O
span	O
of	O
the	O
We	B-Application
Rule	I-Application
:	O
Quests	O
update	O
,	O
the	O
maximum	O
level	O
players	O
can	O
achieve	O
increased	O
to	O
45	O
from	O
the	O
previous	O
40	O
.	O
</s>
<s>
As	O
of	O
August	O
2011	O
,	O
We	B-Application
Rule	I-Application
was	O
updated	O
weekly	O
by	O
Ngmoco	O
.	O
</s>
<s>
We	B-Application
Rule	I-Application
:	O
Quests	O
was	O
later	O
abandoned	O
,	O
and	O
was	O
replaced	O
by	O
the	O
Goals	O
system	O
in	O
the	O
We	B-Application
Rule	I-Application
Deluxe	O
version	O
of	O
the	O
game	O
.	O
</s>
<s>
As	O
of	O
September	O
2012	O
,	O
We	B-Application
Rule	I-Application
ceased	O
regular	O
updates	O
.	O
</s>
<s>
We	B-Application
Rule	I-Application
support	O
ended	O
completely	O
on	O
March	O
31	O
,	O
2013	O
.	O
</s>
<s>
In	O
We	B-Application
Rule	I-Application
,	O
many	O
players	O
complain	O
about	O
slow	O
loading	O
time	O
and	O
problems	O
involving	O
connections	O
and	O
servers	O
.	O
</s>
<s>
In	O
late	O
March	O
,	O
We	B-Application
Rule	I-Application
had	O
major	O
server	O
trouble	O
,	O
affecting	O
a	O
lot	O
of	O
players	O
.	O
</s>
<s>
This	O
time	O
players	O
were	O
given	O
5	O
free	O
Mojo	O
,	O
as	O
their	O
crops	O
and	O
orders	O
were	O
spoiled	O
by	O
the	O
time	O
they	O
could	O
log	O
back	O
into	O
"	O
We	B-Application
Rule	I-Application
"	O
.	O
</s>
<s>
We	B-Application
Rule	I-Application
now	O
has	O
been	O
phased	O
out	O
as	O
a	O
supported	O
product	O
.	O
</s>
