<s>
WayRay	B-General_Concept
is	O
a	O
deep-tech	O
company	O
with	O
offices	O
in	O
Switzerland	B-Protocol
,	O
United	O
States	O
,	O
China	O
,	O
Hong	O
Kong	O
,	O
and	O
Germany	O
.	O
</s>
<s>
It	O
develops	O
holographic	O
AR	B-General_Concept
technologies	O
for	O
connected	O
cars	O
.	O
</s>
<s>
WayRay	B-General_Concept
's	O
in-house	O
R&D	O
center	O
and	O
prototyping	O
facilities	O
create	O
holographic	O
optical	O
systems	O
,	O
complex	O
mechanics	O
,	O
electronics	O
,	O
and	O
software	O
.	O
</s>
<s>
The	O
concept	O
was	O
gradually	O
supplemented	O
by	O
the	O
Internet	O
connection	O
,	O
mechanics	O
of	O
the	O
social	O
network	O
and	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
WayRay	B-General_Concept
took	O
the	O
prize	O
at	O
the	O
Intel	O
Global	O
Challenge	O
,	O
UC	O
Berkeley	O
,	O
California	O
,	O
and	O
the	O
following	O
month	O
got	O
shortlisted	O
as	O
a	O
finalist	O
at	O
Slush	O
,	O
a	O
startup	O
competition	O
in	O
Helsinki	O
,	O
Finland	O
.	O
</s>
<s>
In	O
2015	O
,	O
L’Hebdo	O
,	O
a	O
weekly	O
French-language	O
news	O
magazine	O
in	O
Switzerland	B-Protocol
,	O
listed	O
Ponomarev	O
among	O
100	O
outstanding	O
innovators	O
of	O
Switzerland	B-Protocol
.	O
</s>
<s>
In	O
November	O
2017	O
,	O
at	O
the	O
LA	O
Auto	O
Show	O
,	O
WayRay	B-General_Concept
was	O
selected	O
as	O
the	O
grand	O
prize	O
winner	O
of	O
the	O
2017	O
Top	O
Ten	O
Automotive	O
Startups	O
Competition	O
.	O
</s>
<s>
WayRay	B-General_Concept
's	O
achievements	O
have	O
been	O
covered	O
by	O
various	O
media	O
:	O
in	O
2013	O
,	O
Business	O
Insider	O
magazine	O
listed	O
WayRay	B-General_Concept
among	O
the	O
11	O
Hottest	O
Startups	O
in	O
Northern	O
Europe	O
;	O
in	O
2017	O
,	O
Wired	O
magazine	O
included	O
WayRay	B-General_Concept
in	O
the	O
Top	O
10	O
Startups	O
Racing	O
to	O
Remake	O
The	O
Auto	O
Industry	O
.	O
</s>
<s>
Initial	O
capital	O
of	O
WayRay	B-General_Concept
was	O
300,000	O
USD	O
of	O
personal	O
and	O
borrowed	O
funds	O
of	O
the	O
founder	O
,	O
which	O
was	O
aimed	O
at	O
designing	O
electronics	O
and	O
developing	O
a	O
chemical	O
formula	O
of	O
the	O
film	O
,	O
later	O
ordered	O
at	O
DuPont	O
.	O
</s>
<s>
As	O
of	O
then	O
,	O
WayRay	B-General_Concept
had	O
a	O
valuation	O
of	O
$500	O
million	O
.	O
</s>
<s>
The	O
company	O
is	O
inventing	O
and	O
mastering	O
the	O
technology	O
for	O
creating	O
an	O
augmented	B-General_Concept
reality	I-General_Concept
experience	O
for	O
the	O
automotive	O
industry	O
:	O
</s>
<s>
Deep	O
Reality	O
Display	O
—	O
Deep	O
Reality	O
Display	O
technology	O
—	O
a	O
new	O
generation	O
of	O
the	O
WayRay	B-General_Concept
True	O
AR	B-General_Concept
HUD	O
where	O
different	O
parts	O
of	O
the	O
virtual	O
image	O
can	O
appear	O
at	O
different	O
distances	O
.	O
</s>
<s>
Holograktor	O
—	O
a	O
ride-sharing	O
concept	O
car	O
from	O
Swiss	O
deep-tech	O
firm	O
WayRay	B-General_Concept
with	O
its	O
world-first	O
Real	O
AR	B-General_Concept
holographic	O
head-up	O
display	O
.	O
</s>
<s>
The	O
WayRay	B-General_Concept
Holograktor	O
EV	O
runs	O
three	O
separate	O
“	O
Real	O
Augmented	B-General_Concept
Reality	I-General_Concept
”	O
holographic	O
displays	O
,	O
with	O
one	O
for	O
each	O
of	O
its	O
three	O
occupants	O
,	O
blended	O
in	O
seamlessly	O
from	O
ranges	O
of	O
zero	O
to	O
infinity	O
.	O
</s>
<s>
True	O
AR	B-General_Concept
SDK	O
—	O
an	O
augmented	B-General_Concept
reality	I-General_Concept
development	O
framework	O
for	O
third-party	O
developers	O
which	O
allows	O
building	O
AR	B-General_Concept
apps	O
for	O
cars	O
.	O
</s>
<s>
These	O
are	O
the	O
apps	O
that	O
run	O
on	O
holographic	O
AR	B-General_Concept
displays	O
and	O
complement	O
the	O
native	O
AR	B-General_Concept
interface	O
.	O
</s>
<s>
AR	B-General_Concept
app	O
content	O
consists	O
of	O
virtual	O
objects	O
seamlessly	O
integrated	O
into	O
the	O
world	O
around	O
the	O
car	O
.	O
</s>
<s>
The	O
company	O
plans	O
to	O
distribute	O
the	O
developed	O
applications	O
through	O
its	O
own	O
AR	B-General_Concept
marketplace	O
.	O
</s>
<s>
In	O
November	O
2017	O
WayRay	B-General_Concept
won	O
the	O
grand	O
prize	O
in	O
the	O
Top	O
Ten	O
Automotive	O
Startups	O
Competition	O
at	O
LA	O
Auto	O
Show	O
.	O
</s>
<s>
Also	O
at	O
CES	O
,	O
WayRay	B-General_Concept
demonstrated	O
its	O
development	O
platform	O
True	O
AR	B-General_Concept
SDK	O
,	O
which	O
is	O
created	O
to	O
allow	O
others	O
to	O
build	O
augmented	B-General_Concept
reality	I-General_Concept
apps	O
for	O
automobiles	O
.	O
</s>
<s>
In	O
February	O
2018	O
,	O
the	O
company	O
has	O
announced	O
a	O
new	O
competition	O
seeking	O
developers	O
for	O
its	O
True	O
SDK	O
Challenge	O
,	O
a	O
competition	O
to	O
create	O
AR	B-General_Concept
applications	O
for	O
cars	O
.	O
</s>
<s>
In	O
November	O
2021	O
WayRay	B-General_Concept
launched	O
its	O
own	O
Holograktor	O
car	O
to	O
showcase	O
the	O
holographic	O
technology	O
,	O
which	O
would	O
replace	O
existing	O
head-up	O
displays	O
.	O
</s>
<s>
WayRay	B-General_Concept
's	O
business	O
model	O
includes	O
both	O
retail	O
sales	O
Navion	O
Navigator	O
and	O
concluding	O
OEM-contracts	O
with	O
automakers	O
on	O
the	O
supply	O
of	O
AR-system	O
.	O
</s>
<s>
In	O
December	O
2015	O
,	O
the	O
company	O
announced	O
a	O
partnership	O
agreement	O
with	O
the	O
French	O
provider	O
of	O
telecommunications	O
services	O
,	O
Orange	O
Business	O
Services	O
,	O
under	O
which	O
it	O
will	O
provide	O
wireless	O
connection	O
and	O
maintenance	O
of	O
WayRay	B-General_Concept
products	O
in	O
the	O
US	O
.	O
</s>
<s>
In	O
January	O
2017	O
,	O
at	O
the	O
CES-2017	O
Consumer	O
Electronics	O
Show	O
in	O
Las	O
Vegas	O
,	O
the	O
company	O
announced	O
a	O
strategic	O
partnership	O
with	O
the	O
US	O
automotive	O
electronics	O
manufacturer	O
Harman	O
International	O
Industries	O
and	O
the	O
planned	O
introduction	O
of	O
WayRay	B-General_Concept
technologies	O
into	O
Harman	O
's	O
solutions	O
for	O
automakers	O
.	O
</s>
<s>
It	O
is	O
equipped	O
with	O
the	O
infotainment	O
system	O
with	O
augmented	B-General_Concept
reality	I-General_Concept
developed	O
by	O
WayRay	B-General_Concept
.	O
</s>
<s>
Banma	O
Technologies	O
,	O
a	O
joint	O
venture	O
between	O
Alibaba	O
Group	O
and	O
Chinese	O
auto	O
concern	O
SAIC	O
Motor	O
,	O
is	O
a	O
WayRay	B-General_Concept
's	O
partner	O
which	O
works	O
with	O
carmakers	O
on	O
its	O
behalf	O
.	O
</s>
<s>
At	O
Startup	O
Autobahn	O
2018	O
,	O
Europe	O
's	O
largest	O
innovation	O
platform	O
initiated	O
by	O
Daimler	O
AG	O
and	O
Plug	O
and	O
Play	O
,	O
WayRay	B-General_Concept
announced	O
its	O
joint	O
pilot	O
project	O
with	O
the	O
German	O
automobile	O
manufacturer	O
Porsche	O
and	O
took	O
home	O
the	O
People	O
's	O
Choice	O
Award	O
and	O
the	O
prize	O
in	O
the	O
AR/VR	O
category	O
.	O
</s>
