<s>
Wapworld	B-Application
was	O
the	O
first	O
commercial	O
mobile	O
internet	O
service	O
to	O
launch	O
in	O
the	O
UK	O
.	O
</s>
<s>
Conceived	O
and	O
developed	O
by	O
Jingo	O
Communications	O
founder	O
Mark	O
Gibbons	O
,	O
Wapworld	B-Application
provided	O
the	O
first	O
mobile	O
gateway	O
for	O
open	O
internet	O
access	O
to	O
users	O
with	O
WAP-enabled	O
handsets	O
in	O
the	O
UK	O
in	O
1998	O
.	O
</s>
<s>
Wapworld	B-Application
provided	O
a	O
wide	O
range	O
of	O
content	O
-	O
from	O
news	O
,	O
features	O
and	O
entertainment	O
to	O
online	O
travel	O
and	O
the	O
UK	O
's	O
first	O
mobile	O
shopping	O
service	O
in	O
partnership	O
with	O
Waitrose	O
.	O
</s>
<s>
Although	O
immediately	O
popular	O
with	O
early	O
adopters	O
,	O
wider	O
market	O
expectations	O
of	O
WAP	B-Protocol
exceeded	O
the	O
capabilities	O
of	O
the	O
technology	O
and	O
consumer	O
uptake	O
was	O
slow	O
.	O
</s>
<s>
As	O
a	O
result	O
of	O
resistance	O
from	O
the	O
network	O
operators	O
,	O
and	O
conflicts	O
of	O
interest	O
in	O
the	O
distribution	O
channel	O
,	O
Wapworld	B-Application
closed	O
in	O
2001	O
.	O
</s>
