<s>
A	O
visual	B-Application
metaphor	I-Application
is	O
a	O
metaphor	O
the	O
medium	O
of	O
which	O
is	O
visual	O
.	O
</s>
<s>
The	O
point	O
is	O
that	O
the	O
metaphorical	O
application	O
or	O
reconstruction	O
in	O
visual	B-Application
metaphor	I-Application
is	O
made	O
by	O
means	O
of	O
visual	O
tools	O
,	O
forms	O
and	O
compositions	O
.	O
</s>
<s>
Shimon	O
Levi	O
's	O
and	O
Arieh	O
Cohen	O
Ship	O
Building	O
(	O
known	O
also	O
as	O
Boat	O
House	O
)	O
is	O
an	O
example	O
of	O
visual	B-Application
metaphor	I-Application
:	O
its	O
source	O
is	O
a	O
ship	O
,	O
its	O
target	O
is	O
a	O
building	O
,	O
and	O
the	O
building	O
is	O
ship	O
shaped	O
.	O
</s>
<s>
The	O
visual	B-Application
metaphors	I-Application
philosopher	O
Michalle	O
Gal	O
defines	O
metaphor	O
as	O
made	O
of	O
three	O
parts	O
:	O
source	O
,	O
target	O
,	O
and	O
emergent	O
properties	O
which	O
are	O
gained	O
by	O
the	O
combination	O
of	O
the	O
source	O
and	O
target	O
in	O
a	O
new	O
composition	O
,	O
and	O
reconstructs	O
the	O
target	O
anew	O
.	O
</s>
<s>
For	O
Gal	O
,	O
since	O
the	O
power	O
of	O
metaphorical	O
composition	O
is	O
best	O
embodied	O
by	O
the	O
visual	O
media	O
,	O
visual	B-Application
metaphors	I-Application
are	O
the	O
paradigmatic	O
metaphors	O
and	O
every	O
kind	O
of	O
metaphors	O
,	O
conceptual	O
or	O
linguistic	O
,	O
are	O
based	O
on	O
visuality	O
.	O
</s>
<s>
There	O
are	O
claims	O
that	O
visual	B-Application
metaphor	I-Application
is	O
pictorial	O
analogy	O
.	O
</s>
<s>
For	O
some	O
visual	B-Application
metaphors	I-Application
the	O
link	O
between	O
the	O
images	O
and	O
what	O
they	O
are	O
being	O
compared	O
to	O
is	O
the	O
physical	O
similarity	O
while	O
others	O
it	O
is	O
the	O
conceptual	O
similarity	O
.	O
</s>
<s>
There	O
are	O
similar	O
interpretations	O
of	O
the	O
visual	B-Application
metaphors	I-Application
but	O
each	O
person	O
can	O
comprehend	O
them	O
a	O
bit	O
differently	O
.	O
</s>
<s>
Visual	B-Application
metaphors	I-Application
are	O
a	O
type	O
of	O
metaphor	O
.	O
</s>
<s>
Spatial	O
visual	B-Application
metaphors	I-Application
include	O
where	O
objects	O
are	O
located	O
,	O
their	O
size	O
,	O
whether	O
they	O
are	O
abstract	O
or	O
realistic	O
,	O
and	O
how	O
it	O
is	O
arranged	O
in	O
respect	O
to	O
other	O
objects	O
.	O
</s>
<s>
Stylistic	O
visual	B-Application
metaphors	I-Application
are	O
more	O
about	O
how	O
they	O
look	O
specifically	O
.	O
</s>
<s>
There	O
are	O
three	O
types	O
of	O
visual	B-Application
metaphor	I-Application
that	O
are	O
also	O
seen	O
often	O
.	O
</s>
<s>
These	O
three	O
types	O
of	O
visual	B-Application
metaphor	I-Application
all	O
differ	O
from	O
each	O
other	O
,	O
and	O
are	O
all	O
complex	O
in	O
their	O
own	O
,	O
specific	O
ways	O
.	O
</s>
<s>
These	O
levels	O
of	O
complexity	O
are	O
based	O
on	O
how	O
difficult	O
it	O
is	O
for	O
viewers	O
to	O
come	O
to	O
a	O
conclusion	O
on	O
that	O
specific	O
visual	B-Application
metaphor	I-Application
.	O
</s>
<s>
One	O
reason	O
visual	B-Application
metaphors	I-Application
are	O
common	O
in	O
advertising	O
is	O
because	O
they	O
have	O
the	O
ability	O
to	O
persuade	O
.	O
</s>
<s>
Visual	B-Application
metaphors	I-Application
can	O
be	O
used	O
as	O
a	O
rhetorical	O
device	O
.	O
</s>
<s>
There	O
are	O
examples	O
of	O
visual	B-Application
metaphors	I-Application
in	O
the	O
advertising	O
industry	O
.	O
</s>
<s>
Visual	B-Application
Metaphor	I-Application
is	O
often	O
seen	O
within	O
advertisements	O
.	O
</s>
<s>
Because	O
visual	B-Application
metaphor	I-Application
is	O
used	O
to	O
persuade	O
,	O
advertisements	O
utilize	O
visual	B-Application
metaphor	I-Application
to	O
intrigue	O
consumers	O
.	O
</s>
<s>
In	O
some	O
cases	O
,	O
the	O
visual	B-Application
metaphor	I-Application
has	O
a	O
clear	O
and	O
concise	O
message	O
,	O
and	O
other	O
times	O
it	O
is	O
much	O
more	O
complex	O
and	O
hard	O
to	O
break	O
down	O
.	O
</s>
<s>
Visual	B-Application
metaphors	I-Application
are	O
one	O
of	O
the	O
most	O
common	O
rhetorical	O
devices	O
used	O
in	O
advertising	O
.	O
</s>
<s>
An	O
example	O
of	O
a	O
visual	B-Application
metaphor	I-Application
within	O
advertisements	O
can	O
be	O
found	O
many	O
places	O
,	O
but	O
one	O
is	O
from	O
a	O
BMW	O
campaign	O
in	O
2007	O
.	O
</s>
