<s>
A	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
(	O
also	O
often	O
referred	O
to	O
as	O
virtual	O
fitting	O
room	O
and	O
virtual	O
changing	O
room	O
although	O
they	O
do	O
,	O
on	O
examination	O
,	O
perform	O
different	O
functions	O
)	O
is	O
the	O
online	O
equivalent	O
of	O
an	O
in-store	O
changing	O
room	O
.	O
</s>
<s>
Body	B-Algorithm
scanner	I-Algorithm
technologies	O
come	O
in	O
two	O
distinct	O
flavours	O
:	O
scanners	O
that	O
use	O
technologies	O
such	O
as	O
webcams	B-Protocol
,	O
phone	O
cameras	O
,	O
or	O
Microsoft	O
’s	O
Kinect	B-Algorithm
device	O
;	O
and	O
scanners	O
that	O
use	O
more	O
sophisticated	O
technologies	O
requiring	O
the	O
shopper	O
to	O
travel	O
to	O
the	O
scanner	O
.	O
</s>
<s>
The	O
more	O
sophisticated	O
scanners	O
that	O
use	O
laser	O
or	O
millimetre	O
wave	O
detector	O
technology	O
,	O
or	O
multiple	O
arrays	O
of	O
Kinect	B-Algorithm
sensors	O
,	O
are	O
too	O
bulky	O
and	O
expensive	O
to	O
be	O
used	O
in	O
most	O
stores	O
and	O
are	O
located	O
instead	O
in	O
shopping	O
malls	O
or	O
in	O
large	O
department	O
stores	O
.	O
</s>
<s>
Body	B-Algorithm
scanner	I-Algorithm
fit	O
technologies	O
have	O
existed	O
since	O
at	O
least	O
2005	O
,	O
when	O
the	O
Intellifit	O
system	O
,	O
used	O
by	O
Levi	O
’s	O
was	O
introduced	O
.	O
</s>
<s>
3D	O
fitting	O
rooms	O
use	O
computer-generated	O
3D	O
images	O
to	O
create	O
an	O
experience	O
similar	O
to	O
that	O
seen	O
in	O
virtual	B-Application
world	I-Application
computer	O
games	O
.	O
</s>
<s>
These	O
solutions	O
generate	O
a	O
virtual	O
mannequin	O
(	O
avatar	B-Application
)	O
using	O
customer	O
body	O
measurements	O
and	O
shape	O
information	O
.	O
</s>
<s>
An	O
avatar	B-Application
of	O
the	O
shopper	O
is	O
created	O
,	O
which	O
requires	O
the	O
shopper	O
to	O
measure	O
themselves	O
and	O
provide	O
these	O
data	O
.	O
</s>
<s>
Sometimes	O
the	O
avatar	B-Application
may	O
be	O
personalised	O
:	O
racially	O
,	O
or	O
by	O
skin	O
tone	O
,	O
or	O
by	O
application	O
of	O
pre-determined	O
hair-styles	O
,	O
or	O
even	O
by	O
uploading	O
an	O
image	O
of	O
a	O
customer	O
’s	O
own	O
face	O
.	O
</s>
<s>
The	O
avatar	B-Application
may	O
then	O
be	O
used	O
to	O
show	O
how	O
the	O
shopper	O
would	O
look	O
wearing	O
the	O
clothing	O
,	O
accessories	O
and	O
any	O
other	O
items	O
on	O
sale	O
.	O
</s>
<s>
In	O
the	O
final	O
version	O
,	O
the	O
mannequin	O
is	O
edited	O
out	O
from	O
the	O
photography	O
and	O
replaced	O
with	O
a	O
virtual	B-Application
avatar	I-Application
,	O
which	O
can	O
be	O
changed	O
to	O
reflect	O
the	O
brand	O
involved	O
.	O
</s>
<s>
Most	O
augmented	B-General_Concept
reality	I-General_Concept
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
solutions	O
work	O
by	O
superimposing	O
the	O
3D	O
model	O
or	O
picture	O
of	O
a	O
garment	O
or	O
accessory	O
within	O
the	O
live	O
video	O
feed	O
of	O
the	O
customer	O
.	O
</s>
<s>
Augmented	B-General_Concept
reality	I-General_Concept
virtual	B-General_Concept
dressing	I-General_Concept
Rooms	I-General_Concept
usually	O
require	O
a	O
desktop	O
webcam	B-Protocol
,	O
a	O
smartphone	B-Application
camera	O
or	O
3D	O
camera	O
such	O
as	O
Kinect	B-Algorithm
to	O
function	O
.	O
</s>
<s>
Examples	O
include	O
Zugara	O
's	O
Webcam	B-General_Concept
Social	I-General_Concept
Shopper	I-General_Concept
.	O
</s>
<s>
Another	O
example	O
of	O
augmented	B-General_Concept
reality	I-General_Concept
utilized	O
for	O
virtual	B-General_Concept
dressing	I-General_Concept
rooms	I-General_Concept
includes	O
use	O
of	O
a	O
3D	O
camera	O
to	O
manipulate	O
areas	O
of	O
a	O
garment	O
or	O
accessory	O
within	O
a	O
display	O
.	O
</s>
<s>
Other	O
novelty	O
attempts	O
at	O
creating	O
a	O
virtual	B-General_Concept
dressing	I-General_Concept
room	I-General_Concept
solution	O
included	O
an	O
interactive	O
mirror	O
that	O
personalises	O
the	O
real	O
world	O
shopping	O
experience	O
using	O
virtual	O
technology	O
.	O
</s>
<s>
Paxar	O
,	O
a	O
subdivision	O
of	O
Avery	O
Dennison	O
,	O
introduced	O
the	O
RFID	B-Application
mirror	O
in	O
2007	O
.	O
</s>
<s>
A	O
shopper	O
wearing	O
clothing	O
with	O
an	O
RFID	B-Application
tag	I-Application
standing	O
in	O
front	O
of	O
the	O
RFID	B-Application
mirror	O
was	O
automatically	O
greeted	O
by	O
the	O
mirror	O
with	O
various	O
pieces	O
of	O
information	O
about	O
the	O
garment	O
,	O
including	O
material	O
and	O
color	O
selections	O
available	O
.	O
</s>
