<s>
A	O
virtual	B-General_Concept
concert	I-General_Concept
,	O
also	O
called	O
V-concert	B-General_Concept
or	O
virtual	B-General_Concept
live	I-General_Concept
,	O
refers	O
to	O
a	O
performance	O
in	O
which	O
the	O
performers	O
are	O
represented	O
by	O
virtual	B-Application
avatars	I-Application
.	O
</s>
<s>
Virtual	B-General_Concept
concerts	I-General_Concept
can	O
take	O
place	O
in	O
real	O
life	O
,	O
where	O
digital	O
representations	O
of	O
the	O
performers	O
are	O
projected	O
in	O
on	O
stage	O
,	O
or	O
within	O
fully	O
digital	O
virtual	B-Application
worlds	I-Application
.	O
</s>
<s>
Performers	O
in	O
virtual	B-General_Concept
concerts	I-General_Concept
may	O
represent	O
real	O
individuals	O
,	O
but	O
can	O
also	O
be	O
entirely	O
fictitious	O
characters	O
like	O
Hatsune	O
Miku	O
.	O
</s>
<s>
More	O
recently	O
,	O
virtual	B-General_Concept
concerts	I-General_Concept
have	O
taken	O
place	O
in	O
video	O
games	O
.	O
</s>
<s>
Games	O
like	O
Fortnite	B-Application
Battle	I-Application
Royale	I-Application
and	O
Minecraft	B-Application
have	O
been	O
used	O
by	O
artists	O
as	O
venues	O
to	O
reach	O
wider	O
audiences	O
and	O
offer	O
interactive	O
experiences	O
for	O
attendees	O
.	O
</s>
<s>
Within	O
the	O
K-pop	O
music	O
industry	O
,	O
V-concerts	B-General_Concept
were	O
first	O
introduced	O
by	O
several	O
South	O
Korean	O
record	O
labels	O
such	O
as	O
SM	O
Entertainment	O
and	O
YG	O
Entertainment	O
.	O
</s>
<s>
In	O
1998	O
,	O
SM	O
Entertainment	O
attempted	O
to	O
kick	O
start	O
its	O
first	O
holographic	B-Algorithm
debut	O
with	O
H.O.T.	O
</s>
<s>
On	O
January	O
5	O
,	O
2013	O
,	O
a	O
breakthrough	O
occurred	O
after	O
SM	O
Entertainment	O
held	O
a	O
virtual	B-General_Concept
concert	I-General_Concept
in	O
Gangnam	O
District	O
with	O
life-sized	O
images	O
of	O
Girls’	O
Generation	O
projected	O
onto	O
the	O
stage	O
,	O
attracting	O
thousands	O
of	O
K-pop	O
fans	O
.	O
</s>
<s>
After	O
its	O
first	O
virtual	B-General_Concept
concert	I-General_Concept
featuring	O
Psy	O
's	O
"	O
Gangnam	O
Style	O
"	O
took	O
off	O
at	O
the	O
COEX	O
Convention	O
&	O
Exhibition	O
Center	O
in	O
May	O
2013	O
,	O
the	O
South	O
Korean	O
record	O
label	O
YG	O
Entertainment	O
announced	O
that	O
it	O
plans	O
to	O
establish	O
20	O
venues	O
for	O
virtual	B-Application
performances	O
of	O
its	O
K-pop	O
singers	O
by	O
the	O
year	O
2015	O
in	O
North	O
America	O
,	O
Europe	O
,	O
China	O
,	O
Hong	O
Kong	O
,	O
Singapore	O
and	O
Thailand	O
.	O
</s>
<s>
On	O
July	O
20	O
,	O
2013	O
,	O
YG	O
Entertainment	O
launched	O
a	O
permanent	O
virtual	B-General_Concept
concert	I-General_Concept
at	O
the	O
Everland	O
theme	O
park	O
in	O
Yongin	O
,	O
South	O
Korea	O
.	O
</s>
<s>
Under	O
the	O
slogan	O
"	O
K-Pop	O
Hologram	B-Algorithm
:	O
YG	O
at	O
Everland	O
"	O
,	O
virtual	B-Application
performances	O
include	O
Psy	O
's	O
"	O
Gentleman	O
"	O
and	O
"	O
Gangnam	O
Style	O
"	O
as	O
well	O
as	O
virtual	B-General_Concept
concerts	I-General_Concept
by	O
Big	O
Bang	O
and	O
2NE1	O
.	O
</s>
<s>
Since	O
the	O
mid-2000s	O
,	O
virtual	B-General_Concept
concerts	I-General_Concept
have	O
also	O
been	O
held	O
in	O
virtual	B-Application
worlds	I-Application
instead	O
of	O
physical	O
locations	O
.	O
</s>
<s>
The	O
first	O
major	O
band	O
to	O
perform	O
live	O
in	O
a	O
virtual	B-Application
world	I-Application
was	O
Duran	O
Duran	O
,	O
who	O
performed	O
in	O
Second	B-Application
Life	I-Application
in	O
2006	O
.	O
</s>
<s>
In	O
the	O
same	O
year	O
,	O
Phil	O
Collins	O
appeared	O
in	O
Grand	B-Application
Theft	I-Application
Auto	I-Application
:	I-Application
Vice	I-Application
City	I-Application
Stories	I-Application
performing	O
his	O
single	O
"	O
In	O
The	O
Air	O
Tonight	O
"	O
;	O
the	O
concert	O
is	O
accessible	O
as	O
part	O
of	O
the	O
game	O
.	O
</s>
<s>
In	O
January	O
2019	O
,	O
a	O
virtual	B-Application
music	O
festival	O
called	O
Fire	O
Festival	O
(	O
named	O
as	O
a	O
play	O
on	O
the	O
infamous	O
2017	O
Fyre	O
Festival	O
)	O
was	O
held	O
on	O
a	O
dedicated	O
Minecraft	B-Application
server	O
.	O
</s>
<s>
The	O
following	O
month	O
,	O
on	O
February	O
2	O
,	O
EDM	O
producer	O
Marshmello	O
held	O
a	O
ten-minute	O
concert	O
on	O
the	O
main	O
map	O
of	O
third-person	O
shooter	O
Fortnite	B-Application
Battle	I-Application
Royale	I-Application
.	O
</s>
<s>
Virtual	B-General_Concept
concerts	I-General_Concept
grew	O
in	O
popularity	O
through	O
2020	O
and	O
2021	O
due	O
to	O
restrictions	O
set	O
by	O
the	O
COVID-19	O
pandemic	O
that	O
made	O
it	O
difficult	O
to	O
hold	O
traditional	O
concerts	O
.	O
</s>
<s>
Fortnite	O
would	O
continue	O
to	O
host	O
virtual	B-General_Concept
concerts	I-General_Concept
on	O
a	O
smaller	O
and	O
more	O
social-oriented	O
side	O
map	O
called	O
"	O
Party	O
Royale.	O
"	O
</s>
<s>
On	O
April	O
16	O
,	O
2020	O
,	O
American	O
singer-songwriter	O
Soccer	O
Mommy	O
collaborated	O
with	O
Club	B-Application
Penguin	I-Application
Rewritten	I-Application
fangame	B-Application
to	O
host	O
an	O
in-game	B-Application
concert	O
for	O
her	O
album	O
Color	O
Theory	O
.	O
</s>
<s>
On	O
the	O
social	O
platform	O
VRChat	B-Protocol
,	O
a	O
number	O
of	O
groups	O
have	O
organized	O
digital	O
nightclubs	O
and	O
music	O
festivals	O
with	O
live	O
streamed	O
DJ	O
performances	O
by	O
users	O
and	O
producers	O
,	O
hosted	O
in	O
specially-designed	O
worlds	O
on	O
the	O
platform	O
that	O
mimic	O
real-life	O
venues	O
.	O
</s>
<s>
Many	O
virtual	B-Application
performances	O
have	O
begun	O
experimenting	O
with	O
virtual	B-Application
and	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
TheWave	O
,	O
a	O
dedicated	O
platform	O
for	O
virtual	B-Application
reality	I-Application
concerts	O
,	O
launched	O
in	O
2017	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Canadian	O
singer	O
the	O
Weeknd	O
collaborated	O
with	O
social	O
media	O
platform	O
TikTok	B-Application
to	O
hold	O
an	O
interactive	O
augmented	B-General_Concept
reality	I-General_Concept
live	O
stream	O
titled	O
"	O
The	O
Weeknd	O
Experience	O
"	O
on	O
various	O
dates	O
,	O
with	O
the	O
first	O
occurring	O
on	O
August	O
7	O
,	O
2020	O
.	O
</s>
<s>
A	O
virtual	B-Application
K-pop	O
music	O
video	O
costs	O
over	O
US$	O
180,000	O
and	O
is	O
about	O
two	O
to	O
three	O
times	O
more	O
expensive	O
than	O
a	O
normal	O
K-pop	O
video	O
.	O
</s>
<s>
V-concerts	B-General_Concept
have	O
been	O
criticized	O
by	O
K-pop	O
fans	O
because	O
singers	O
do	O
not	O
appear	O
in	O
person	O
and	O
are	O
only	O
electronically	O
projected	O
onto	O
a	O
screen	O
.	O
</s>
<s>
Some	O
claim	O
that	O
V-concerts	B-General_Concept
could	O
possibly	O
endanger	O
the	O
quality	O
of	O
live	O
music	O
.	O
</s>
