<s>
Video	B-Application
on	I-Application
demand	I-Application
(	O
VOD	O
)	O
is	O
a	O
media	O
distribution	O
system	O
that	O
allows	O
users	O
to	O
access	O
videos	O
without	O
a	O
traditional	O
video	O
playback	O
device	O
and	O
the	O
constraints	O
of	O
a	O
typical	O
static	O
broadcasting	O
schedule	O
.	O
</s>
<s>
As	O
Internet	O
and	O
IPTV	O
technologies	O
continued	O
to	O
develop	O
in	O
the	O
1990s	O
,	O
consumers	O
began	O
to	O
gravitate	O
towards	O
non-traditional	O
modes	O
of	O
content	O
consumption	O
,	O
which	O
culminated	O
in	O
the	O
arrival	O
of	O
VOD	O
on	O
televisions	O
and	O
personal	B-Device
computers	I-Device
.	O
</s>
<s>
Television	B-Application
VOD	I-Application
systems	I-Application
can	O
stream	O
content	O
,	O
either	O
through	O
a	O
traditional	O
set-top	O
box	O
or	O
through	O
remote	O
devices	O
such	O
as	O
computers	O
,	O
tablets	O
,	O
and	O
smartphones	O
.	O
</s>
<s>
VOD	O
users	O
can	O
permanently	O
download	O
content	O
to	O
a	O
device	O
such	O
as	O
a	O
computer	O
,	O
digital	B-Application
video	I-Application
recorder	I-Application
(	O
DVR	O
)	O
or	O
a	O
portable	O
media	O
player	O
for	O
continued	O
viewing	O
.	O
</s>
<s>
Desktop	O
client	O
applications	O
such	O
as	O
the	O
Apple	B-Operating_System
iTunes	I-Operating_System
online	O
content	O
store	O
and	O
Smart	O
TV	O
apps	O
such	O
as	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
allow	O
temporary	O
rentals	O
and	O
purchases	O
of	O
video	O
entertainment	O
content	O
.	O
</s>
<s>
The	O
most	O
common	O
of	O
these	O
systems	O
,	O
Netflix	O
,	O
Hulu	B-Application
,	O
Disney+	B-Application
,	O
Peacock	B-Application
,	O
HBO	B-Application
Max	I-Application
and	O
Paramount+	B-Application
,	O
use	O
a	O
subscription	O
model	O
that	O
requires	O
users	O
to	O
pay	O
a	O
monthly	O
fee	O
for	O
access	O
to	O
a	O
selection	O
of	O
movies	O
,	O
television	O
shows	O
,	O
and	O
original	O
series	O
.	O
</s>
<s>
In	O
contrast	O
,	O
YouTube	B-General_Concept
,	O
another	O
Internet-based	O
VOD	O
system	O
,	O
uses	O
an	O
advertising-funded	O
model	O
in	O
which	O
users	O
can	O
access	O
most	O
of	O
its	O
video	O
content	O
free	O
of	O
cost	O
but	O
must	O
pay	O
a	O
subscription	O
fee	O
for	O
premium	O
content	O
.	O
</s>
<s>
Some	O
VOD	O
systems	O
store	O
and	O
stream	O
programmes	O
from	O
hard	B-Device
disk	I-Device
drives	I-Device
and	O
use	O
a	O
memory	B-Architecture
buffer	O
to	O
allow	O
the	O
user	O
to	O
fast	O
forward	O
and	O
rewind	O
videos	O
.	O
</s>
<s>
It	O
is	O
possible	O
to	O
put	O
video	O
servers	O
on	O
local	B-General_Concept
area	I-General_Concept
networks	I-General_Concept
;	O
these	O
can	O
provide	O
rapid	O
responses	O
to	O
users	O
.	O
</s>
<s>
NBC	O
's	O
Peacock	B-Application
,	O
CBS	O
's	O
Paramount+	B-Application
)	O
are	O
attempts	O
to	O
compete	O
with	O
Subscription	O
Video	B-Application
on	I-Application
Demand	I-Application
(	O
SVOD	O
)	O
services	O
because	O
they	O
lack	O
live	O
news	O
and	O
sports	O
content	O
.	O
</s>
<s>
Streaming	B-Application
video	I-Application
servers	O
can	O
serve	O
a	O
wide	O
community	O
via	O
a	O
WAN	O
but	O
responsiveness	O
may	O
be	O
reduced	O
.	O
</s>
<s>
Download	O
VOD	O
services	O
are	O
practical	O
in	O
homes	O
equipped	O
with	O
cable	B-Device
modems	I-Device
or	O
DSL	O
connections	O
.	O
</s>
<s>
Until	O
then	O
,	O
it	O
was	O
not	O
thought	O
possible	O
that	O
a	O
television	O
programme	O
could	O
be	O
squeezed	O
into	O
the	O
limited	O
telecommunication	O
bandwidth	O
of	O
a	O
copper	O
telephone	O
cable	O
to	O
provide	O
a	O
VOD	O
service	O
of	O
acceptable	O
quality	O
as	O
the	O
required	O
bandwidth	O
of	O
a	O
digital	B-Application
television	I-Application
signal	O
is	O
around	O
200Mbps	O
,	O
which	O
is	O
2,000	O
times	O
greater	O
than	O
the	O
bandwidth	O
of	O
a	O
speech	O
signal	O
over	O
a	O
copper	O
telephone	O
wire	O
.	O
</s>
<s>
VOD	O
services	O
were	O
only	O
made	O
possible	O
as	O
a	O
result	O
of	O
two	O
major	O
technological	O
developments	O
:	O
MPEG	O
(	O
motion-compensated	B-Algorithm
DCT	B-General_Concept
)	O
video	O
compression	O
and	O
asymmetric	O
digital	O
subscriber	O
line	O
(	O
ADSL	O
)	O
data	O
transmission	O
.	O
</s>
<s>
It	O
was	O
not	O
possible	O
,	O
however	O
,	O
to	O
practically	O
implement	O
such	O
a	O
VOD	O
service	O
until	O
the	O
adoption	O
of	O
DCT	B-General_Concept
and	O
ADSL	O
technologies	O
in	O
the	O
early	O
1990s	O
.	O
</s>
<s>
The	O
first	O
VOD	O
systems	O
used	O
tapes	O
as	O
the	O
real-time	O
source	O
of	O
video	B-Application
streams	I-Application
.	O
</s>
<s>
These	O
companies	O
and	O
others	O
began	O
holding	O
trials	O
to	O
set	O
up	O
systems	O
for	O
supplying	O
video	B-Application
on	I-Application
demand	I-Application
over	O
telephone	O
and	O
cable	O
lines	O
.	O
</s>
<s>
IBM	O
was	O
developing	O
a	O
video	O
server	B-Application
code-named	O
Tiger	O
Shark	O
.	O
</s>
<s>
Concurrently	O
,	O
Digital	O
Equipment	O
Corporation	O
(	O
DEC	O
)	O
was	O
developing	O
a	O
scalable	O
video	O
server	B-Application
configured	O
from	O
small-to-large	O
for	O
a	O
range	O
of	O
video	B-Application
streams	I-Application
.	O
</s>
<s>
Bell	O
Atlantic	O
selected	O
IBM	O
and	O
in	O
April	O
1993	O
the	O
system	O
became	O
the	O
first	O
VOD	O
over	O
ADSL	O
to	O
be	O
deployed	O
outside	O
the	O
lab	O
,	O
serving	O
50	O
video	B-Application
streams	I-Application
.	O
</s>
<s>
In	O
June	O
1993	O
,	O
US	O
West	O
filed	O
for	O
a	O
patent	O
to	O
register	O
a	O
proprietary	O
system	O
consisting	O
of	O
the	O
Digital	O
Equipment	O
Corporation	O
Interactive	O
Information	O
Server	B-Application
,	O
Scientific	O
Atlanta	O
providing	O
the	O
network	O
,	O
and	O
3DO	B-Device
as	O
the	O
set-top	O
box	O
with	O
video	B-Application
streams	I-Application
and	O
other	O
information	O
to	O
be	O
deployed	O
to	O
2,500	O
homes	O
.	O
</s>
<s>
It	O
used	O
the	O
DCT-based	O
MPEG-1	B-Algorithm
and	O
MPEG-2	B-Algorithm
video	O
compression	O
standards	O
,	O
along	O
with	O
ADSL	O
technology	O
.	O
</s>
<s>
Many	O
VOD	O
trials	O
were	O
held	O
with	O
various	O
combinations	O
of	O
server	B-Application
,	O
network	O
,	O
and	O
set-top	O
box	O
.	O
</s>
<s>
The	O
DEC	O
server	B-Application
system	O
was	O
the	O
most-used	O
in	O
these	O
trials	O
.	O
</s>
<s>
The	O
DEC	O
VOD	O
server	B-Application
architecture	O
used	O
interactive	O
gateways	O
to	O
set	O
up	O
video	B-Application
streams	I-Application
and	O
other	O
information	O
for	O
delivery	O
from	O
any	O
of	O
a	O
large	O
number	O
of	O
VAX	B-Device
servers	O
,	O
enabling	O
it	O
in	O
1993	O
to	O
support	O
more	O
than	O
100,000	O
streams	O
with	O
full	O
videocassette	O
recorder	O
(	O
VCR	O
)	O
-like	O
functionality	O
.	O
</s>
<s>
In	O
1994	O
,	O
it	O
upgraded	O
to	O
a	O
DEC	B-Device
Alpha	I-Device
–	O
based	O
computer	O
for	O
its	O
VOD	O
servers	O
,	O
allowing	O
it	O
to	O
support	O
more	O
than	O
a	O
million	O
users	O
.	O
</s>
<s>
The	O
servers	O
connected	O
to	O
networks	O
of	O
increasing	O
size	O
to	O
eventually	O
support	O
video	B-Application
stream	I-Application
delivery	O
to	O
entire	O
cities	O
.	O
</s>
<s>
The	O
MPEG-1	B-Algorithm
encoded	O
video	O
was	O
streamed	O
over	O
an	O
ATM	O
network	O
from	O
an	O
ICL	O
media	O
server	B-Application
to	O
set-top	B-Device
boxes	I-Device
designed	O
by	O
Acorn	O
Online	O
Media	O
.	O
</s>
<s>
In	O
1997	O
,	O
Enron	O
Corporation	O
had	O
entered	O
the	O
broadband	B-General_Concept
market	O
,	O
constructing	O
and	O
purchasing	O
thousands	O
of	O
miles	O
of	O
fiber-optic	O
cables	O
throughout	O
the	O
United	O
States	O
.	O
</s>
<s>
Cable	O
TV	O
providers	O
Telewest	O
and	O
NTL	O
(	O
now	O
Virgin	O
Media	O
)	O
launched	O
their	O
VOD	O
services	O
in	O
the	O
United	O
Kingdom	O
in	O
2005	O
,	O
competing	O
with	O
the	O
leading	O
traditional	O
pay-TV	O
distributor	O
BSkyB	O
,	O
which	O
responded	O
by	O
launching	O
Sky	O
by	O
broadband	B-General_Concept
,	O
later	O
renamed	O
Sky	O
Anytime	O
on	O
PC	O
.	O
</s>
<s>
Other	O
UK	O
television	O
broadcasters	O
implemented	O
their	O
own	O
versions	O
of	O
the	O
same	O
technology	O
,	O
such	O
as	O
Channel	O
4	O
's	O
4oD	O
(	O
4	O
on	O
Demand	O
,	O
now	O
known	O
as	O
All	O
4	O
)	O
which	O
was	O
launched	O
on	O
16	O
November	O
2006	O
and	O
the	O
BBC	O
's	O
iPlayer	B-Application
,	O
which	O
was	O
launched	O
on	O
25	O
December	O
2007	O
.	O
</s>
<s>
Streaming	O
VOD	O
systems	O
are	O
available	O
on	O
desktop	O
and	O
mobile	O
platforms	O
from	O
cable	O
providers	O
(	O
in	O
tandem	O
with	O
cable	B-Device
modem	I-Device
technology	O
)	O
.	O
</s>
<s>
Both	O
EchoStar/Dish	O
Network	O
and	O
DirecTV	O
offer	O
VOD	O
programming	O
to	O
PVR-owning	O
subscribers	O
of	O
their	O
satellite	O
TV	O
service	O
.	O
</s>
<s>
Once	O
the	O
programs	O
have	O
been	O
downloaded	O
onto	O
a	O
user	O
's	O
PVR	B-Application
,	O
he	O
or	O
she	O
can	O
watch	O
,	O
play	O
,	O
pause	O
,	O
and	O
seek	O
at	O
their	O
convenience	O
.	O
</s>
<s>
At	O
the	O
2010	O
Consumer	O
Electronics	O
Show	O
in	O
Las	O
Vegas	O
,	O
Nevada	O
,	O
Sezmi	O
CEO	O
Buno	O
Pati	O
and	O
president	O
Phil	O
Wiser	O
showed	O
a	O
set-top	O
box	O
with	O
a	O
one-terabyte	O
hard	B-Device
drive	I-Device
that	O
could	O
be	O
used	O
for	O
video-on-demand	B-Application
services	O
previously	O
offered	O
through	O
cable	O
television	O
and	O
broadband	B-General_Concept
.	O
</s>
<s>
This	O
innovation	O
proved	O
it	O
is	O
technically	O
possible	O
to	O
offer	O
the	O
consumer	O
potentially	O
every	O
film	O
ever	O
made	O
,	O
and	O
the	O
popularity	O
and	O
ease	O
of	O
use	O
of	O
such	O
services	O
may	O
have	O
motivated	O
the	O
rise	O
of	O
centralised	O
video-on-demand	B-Application
services	O
.	O
</s>
<s>
Some	O
services	O
such	O
as	O
Spotify	B-Application
use	O
peer-to-peer	O
distribution	O
to	O
better	O
scale	O
their	O
platforms	O
.	O
</s>
<s>
Transactional	O
video	B-Application
on	I-Application
demand	I-Application
(	O
TVOD	O
)	O
is	O
a	O
distribution	O
method	O
by	O
which	O
customers	O
pay	O
for	O
each	O
piece	O
of	O
video-on-demand	B-Application
content	O
.	O
</s>
<s>
TVOD	O
has	O
two	O
sub-categories	O
:	O
electronic	B-Application
sell-through	I-Application
(	O
EST	O
)	O
,	O
by	O
which	O
customers	O
can	O
permanently	O
access	O
a	O
piece	O
of	O
content	O
once	O
purchased	O
via	O
the	O
Internet	O
;	O
and	O
download	O
to	O
rent	O
(	O
DTR	O
)	O
,	O
by	O
which	O
customers	O
can	O
access	O
the	O
content	O
for	O
a	O
limited	O
time	O
upon	O
renting	O
.	O
</s>
<s>
Examples	O
of	O
TVOD	O
services	O
include	O
the	O
Apple	B-Operating_System
iTunes	I-Operating_System
Store	O
and	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
,	O
as	O
well	O
as	O
VOD	O
rental	O
services	O
offered	O
through	O
multichannel	O
television	O
(	O
i.e.	O
,	O
cable	O
or	O
satellite	O
)	O
providers	O
.	O
</s>
<s>
Premium	O
video	B-Application
on	I-Application
demand	I-Application
(	O
PVOD	O
)	O
is	O
a	O
version	O
of	O
TVOD	O
which	O
allows	O
customers	O
to	O
access	O
video-on-demand	B-Application
content	O
several	O
weeks	O
or	O
months	O
earlier	O
than	O
their	O
customary	O
TVOD	O
or	O
home	O
video	O
availability	O
–	O
often	O
feature	O
films	O
made	O
available	O
alongside	O
,	O
or	O
in	O
place	O
of	O
,	O
a	O
traditional	O
release	O
in	O
movie	O
theaters	O
–	O
but	O
at	O
a	O
much	O
higher	O
price	O
point	O
.	O
</s>
<s>
Disney	O
used	O
the	O
September	O
2020	O
release	O
of	O
the	O
live-action	O
remake	O
of	O
Mulan	O
to	O
launch	O
a	O
related	O
model	O
called	O
Premier	O
Access	O
;	O
this	O
requires	O
customers	O
to	O
pay	O
a	O
premium	O
fee	O
(	O
approximately	O
US$	O
26-30	O
depending	O
on	O
country	O
)	O
on	O
top	O
of	O
a	O
subscription	O
to	O
the	O
Disney+	B-Application
streaming	O
service	O
,	O
but	O
they	O
then	O
retain	O
access	O
as	O
long	O
as	O
they	O
maintain	O
their	O
subscription	O
(	O
for	O
Mulan	O
,	O
this	O
was	O
effectively	O
a	O
90-day	O
rental	O
,	O
as	O
the	O
film	O
became	O
available	O
to	O
all	O
Disney+	B-Application
subscribers	O
at	O
no	O
extra	O
charge	O
in	O
December	O
)	O
.	O
</s>
<s>
One	O
of	O
the	O
reasons	O
why	O
subscription	O
video	B-Application
on	I-Application
demand	I-Application
(	O
SVOD	O
)	O
is	O
popular	O
among	O
users	O
as	O
a	O
monetization	O
strategy	O
is	O
because	O
it	O
offers	O
high-quality	O
content	O
without	O
commercial	O
interruptions	O
.	O
</s>
<s>
Examples	O
of	O
these	O
services	O
include	O
Netflix	O
,	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
,	O
Disney+	B-Application
,	O
Hulu	B-Application
,	O
Hotstar	O
,	O
Star+	O
,	O
Peacock	B-Application
,	O
Hayu	B-Application
,	O
Paramount+	B-Application
,	O
Noggin	O
,	O
BET+	O
,	O
Voot	O
,	O
Discovery+	O
,	O
HBO	B-Application
Max	I-Application
,	O
Crunchyroll	O
,	O
SonyLIV	O
,	O
ZEE5	O
and	O
GulliMax	O
.	O
</s>
<s>
Near	B-Application
video	I-Application
on	I-Application
demand	I-Application
(	O
NVOD	B-Application
)	O
is	O
a	O
pay-per-view	O
consumer	O
video	O
technique	O
used	O
by	O
multi-channel	O
broadcasters	O
using	O
high-bandwidth	O
distribution	O
mechanisms	O
such	O
as	O
satellite	O
and	O
cable	O
television	O
.	O
</s>
<s>
This	O
concept	O
has	O
been	O
reduced	O
in	O
popularity	O
as	O
video	B-Application
on	I-Application
demand	I-Application
is	O
implemented	O
,	O
along	O
with	O
providers	O
often	O
wanting	O
to	O
provide	O
the	O
maximum	O
throughput	O
for	O
their	O
broadband	B-General_Concept
services	O
possible	O
.	O
</s>
<s>
Only	O
the	O
satellite	O
services	O
DirecTV	O
and	O
Dish	O
Network	O
continue	O
to	O
provide	O
NVOD	B-Application
services	O
,	O
as	O
they	O
do	O
not	O
offer	O
broadband	B-General_Concept
and	O
much	O
of	O
their	O
rural	O
customer	O
base	O
only	O
has	O
access	O
to	O
slower	O
dial-up	O
and	O
non-5G	O
wireless	O
and	O
satellite	O
internet	O
options	O
which	O
cannot	O
stream	O
films	O
or	O
have	O
onerous	O
data	O
caps	O
(	O
and	O
where	O
possible	O
,	O
AT&T	O
is	O
now	O
prioritizing	O
their	O
streaming	O
service	O
AT&T	O
TV	O
,	O
which	O
utilizes	O
a	O
fully	O
immediate	O
VOD	O
experience	O
,	O
over	O
DirecTV	O
)	O
.	O
</s>
<s>
Before	O
the	O
rise	O
of	O
VOD	O
,	O
the	O
cable	O
pay-per-view	O
provider	O
In	O
Demand	O
provided	O
up	O
to	O
40	O
channels	O
in	O
2002	O
,	O
with	O
several	O
films	O
receiving	O
four	O
channels	O
on	O
a	O
staggered	O
schedule	O
to	O
provide	O
the	O
NVOD	B-Application
experience	O
for	O
viewers	O
.	O
</s>
<s>
In	O
Australia	O
,	O
pay-TV	O
broadcaster	O
Foxtel	O
offers	O
NVOD	B-Application
for	O
new-release	O
movies	O
over	O
their	O
satellite	O
service	O
.	O
</s>
<s>
Edge	O
Spectrum	O
,	O
an	O
American	O
holder	O
of	O
low-power	O
broadcasting	O
licenses	O
,	O
has	O
an	O
eventual	O
business	O
plan	O
to	O
use	O
its	O
network	O
and	O
a	O
system	O
of	O
digital	B-Application
video	I-Application
recorders	I-Application
to	O
simulate	O
the	O
video-on-demand	B-Application
experience	O
.	O
</s>
<s>
Push	O
video	B-Application
on	I-Application
demand	I-Application
is	O
so-named	O
because	O
the	O
provider	O
"	O
pushes	O
"	O
the	O
content	O
out	O
to	O
the	O
viewer	O
's	O
set-top	O
box	O
without	O
the	O
viewer	O
having	O
requested	O
the	O
content	O
.	O
</s>
<s>
This	O
technique	O
is	O
used	O
by	O
several	O
broadcasters	O
on	O
systems	O
that	O
lack	O
the	O
connectivity	O
and	O
bandwidth	O
to	O
provide	O
true	O
"	O
streaming	O
"	O
video	B-Application
on	I-Application
demand	I-Application
.	O
</s>
<s>
Push	O
VOD	O
is	O
also	O
used	O
by	O
broadcasters	O
that	O
want	O
to	O
optimize	O
their	O
video	B-Application
streaming	I-Application
infrastructures	O
by	O
pre-loading	O
the	O
most	O
popular	O
contents	O
to	O
the	O
consumers	O
 '	O
set-top	O
device	O
.	O
</s>
<s>
A	O
push	O
VOD	O
system	O
uses	O
a	O
personal	B-Application
video	I-Application
recorder	I-Application
(	O
PVR	B-Application
)	O
to	O
store	O
a	O
selection	O
of	O
content	O
,	O
often	O
transmitted	O
in	O
spare	O
capacity	O
overnight	O
or	O
all	O
day	O
long	O
at	O
low	O
bandwidth	O
.	O
</s>
<s>
Advertising	O
video	B-Application
on	I-Application
demand	I-Application
(	O
AVOD	O
)	O
uses	O
an	O
advertising-based	O
revenue	O
model	O
.	O
</s>
<s>
Hulu	B-Application
was	O
a	O
major	O
AVOD	O
company	O
before	O
ending	O
its	O
free	O
service	O
in	O
August	O
2016	O
,	O
transferring	O
it	O
to	O
Yahoo	O
!	O
</s>
<s>
View	O
using	O
the	O
existing	O
Hulu	B-Application
infrastructure	O
.	O
</s>
<s>
Ad-Supported	O
Video	B-Application
on	I-Application
Demand	I-Application
(	O
ASVOD	O
)	O
refers	O
to	O
video	O
services	O
that	O
provide	O
free	O
content	O
supported	O
by	O
advertisements	O
.	O
</s>
<s>
Popular	O
services	O
include	O
Pluto	B-Application
TV	I-Application
,	O
Xumo	O
,	O
the	O
Roku	O
Channel	O
,	O
Popcornflix	O
,	O
Crackle	O
,	O
Tubi	O
,	O
Movies	O
Anywhere	O
,	O
Vudu	O
,	O
Dailymotion	B-General_Concept
,	O
and	O
YouTube	B-General_Concept
.	I-General_Concept
</s>
<s>
Walmart	O
is	O
adding	O
ASVOD	O
original	O
programming	O
to	O
Vudu	O
,	O
and	O
YouTube	B-General_Concept
Originals	O
will	O
be	O
ASVOD	O
by	O
2020	O
.	O
</s>
<s>
Video	B-Application
on	I-Application
demand	I-Application
can	O
have	O
three	O
release	O
strategies	O
that	O
include	O
:	O
day-and-date	O
(	O
instantaneous	O
release	O
in	O
theaters	O
and	O
on	O
VOD	O
)	O
,	O
day-before-date	O
(	O
VOD	O
before	O
theatrical	O
viewing	O
)	O
,	O
and	O
VOD	O
only	O
.	O
</s>
<s>
In	O
a	O
reflection	O
made	O
by	O
2013	O
Netflix	O
Chief	O
Content	O
Officer	O
,	O
Ted	O
Sarandos	O
,	O
he	O
was	O
quoted	O
saying	O
,	O
“	O
When	O
we	O
launch	O
in	O
a	O
territory	O
the	O
BitTorrent	B-Protocol
traffic	O
drops	O
as	O
the	O
Netflix	O
traffic	O
grows.	O
”	O
This	O
can	O
be	O
valuably	O
interpreted	O
as	O
in	O
that	O
online	O
piracy	O
numbers	O
drop	O
the	O
more	O
that	O
SVOD	O
companies	O
grow	O
,	O
which	O
in	O
turn	O
means	O
more	O
revenue	O
going	O
back	O
to	O
the	O
production	O
companies	O
.	O
</s>
<s>
In	O
a	O
study	O
that	O
offered	O
BitTorrent	B-Protocol
users	O
a	O
free	O
SVOD	O
subscription	O
,	O
the	O
results	O
of	O
the	O
research	O
provided	O
readers	O
with	O
information	O
that	O
show	O
download	O
and	O
upload	O
speeds	O
in	O
those	O
homes	O
decreased	O
with	O
a	O
free	O
subscription	O
,	O
but	O
it	O
could	O
not	O
prove	O
decreased	O
use	O
in	O
BitTorrent	B-Protocol
software	O
.	O
</s>
