<s>
A	O
wholly	O
owned	O
subsidiary	O
of	O
the	O
Michelin	O
Group	O
,	O
ViaMichelin	B-Application
designs	O
,	O
develops	O
and	O
markets	O
digital	O
travel	O
assistance	O
products	O
and	O
services	O
for	O
road	O
users	O
in	O
Europe	O
.	O
</s>
<s>
Launched	O
in	O
2001	O
and	O
backed	O
by	O
a	O
century	O
of	O
Michelin	O
experience	O
in	O
the	O
publication	O
of	O
maps	O
and	O
guides	O
,	O
ViaMichelin	B-Application
provides	O
services	O
designed	O
for	O
both	O
the	O
general	O
public	O
and	O
for	O
business	O
.	O
</s>
<s>
)	O
,	O
across	O
a	O
range	O
of	O
media	O
including	O
the	O
Internet	O
(	O
www.viamichelin.co.uk	O
)	O
,	O
mobile	O
phones	O
,	O
Personal	B-Application
Digital	I-Application
Assistants	I-Application
(	O
PDAs	B-Application
)	O
and	O
GPS	O
navigation	O
systems	O
,	O
etc	O
.	O
</s>
<s>
ViaMichelin	B-Application
now	O
employs	O
200	O
people	O
and	O
has	O
locations	O
in	O
London	O
,	O
Frankfurt	O
,	O
Madrid	O
,	O
Milan	O
and	O
Paris	O
.	O
</s>
<s>
The	O
ViaMichelin	B-Application
website	O
provides	O
mapping	O
coverage	O
for	O
7	O
million	O
kilometers	O
of	O
roads	O
and	O
streets	O
across	O
more	O
than	O
42	O
European	O
countries	O
.	O
</s>
<s>
Visitors	O
to	O
the	O
site	O
gain	O
access	O
to	O
an	O
exclusive	O
database	O
of	O
Michelin	O
Guide	O
content	O
and	O
listings	O
including	O
18,000	O
tourist	O
site	O
recommendations	O
and	O
ratings	O
for	O
62,000	O
hotels	O
and	O
restaurants	O
,	O
as	O
well	O
as	O
additional	O
travel	O
services	O
including	O
traffic	O
and	O
weather	O
updates	O
,	O
on-line	O
car-hire	O
booking	O
and	O
a	O
database	O
of	O
speed	B-General_Concept
camera	I-General_Concept
locations	O
,	O
updated	O
regularly	O
and	O
available	O
to	O
download	O
free	O
of	O
charge	O
.	O
</s>
<s>
designed	O
for	O
third-party	O
GPS	O
navigation	O
devices	O
and	O
PDAs	B-Application
.	O
</s>
<s>
ViaMichelin	B-Application
Labs	O
is	O
a	O
website	O
used	O
to	O
improve	O
and	O
test	O
new	O
products	O
like	O
Michelin	O
iPhone-specific	O
maps	O
.	O
</s>
<s>
ViaMichelin	B-Application
services	O
were	O
available	O
in	O
the	O
United	O
Kingdom	O
(	O
02	O
)	O
,	O
France	O
(	O
Bouygues	O
Telecom	O
)	O
,	O
Italy	O
(	O
Wind	O
)	O
,	O
Spain	O
(	O
Telefónica	O
)	O
,	O
Germany	O
(	O
E-Plus	O
)	O
,	O
Holland	O
(	O
Base	O
)	O
and	O
Belgium	O
via	O
the	O
i-mode	O
portal	O
.	O
</s>
<s>
ViaMichelin	B-Application
Mobile	O
services	O
stopped	O
offering	O
mobile	O
services	O
in	O
the	O
beginning	O
of	O
2007	O
.	O
</s>
<s>
ViaMichelin	B-Application
also	O
develops	O
navigation	O
software	O
designed	O
for	O
PDAs	B-Application
providing	O
PDA	B-Application
users	O
with	O
direct	O
access	O
to	O
ViaMichelin	B-Application
’s	O
route	O
calculation	O
and	O
map	O
display	O
services	O
,	O
as	O
well	O
as	O
comprehensive	O
Michelin	O
guide	O
listings	O
.	O
</s>
<s>
In	O
October	O
2005	O
,	O
ViaMichelin	B-Application
launched	O
its	O
own	O
portable	O
GPS	O
navigation	O
systems	O
that	O
included	O
Michelin	O
Guide	O
content	O
and	O
a	O
range	O
of	O
additional	O
location-based	O
content	O
including	O
shops	O
,	O
petrol	O
stations	O
,	O
service	O
stations	O
and	O
safety	B-General_Concept
camera	I-General_Concept
locations	O
.	O
</s>
<s>
ViaMichelin	B-Application
’s	O
traffic	O
information	O
service	O
was	O
also	O
available	O
to	O
vehicle	O
manufacturers	O
.	O
</s>
<s>
On	O
11	O
January	O
2008	O
ViaMichelin	B-Application
took	O
the	O
decision	O
to	O
cease	O
production	O
of	O
its	O
GPS	O
range	O
in	O
order	O
to	O
focus	O
on	O
its	O
core	O
activities	O
and	O
services	O
.	O
</s>
