<s>
Urbanspoon	B-Application
was	O
a	O
restaurant	O
information	O
and	O
recommendation	O
service	O
founded	O
in	O
2006	O
by	O
former	O
Jobster	O
employees	O
that	O
offered	O
its	O
services	O
in	O
North	O
America	O
and	O
parts	O
of	O
English-speaking	O
Australasia	O
and	O
Europe	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Zomato	B-Application
,	O
an	O
India-based	O
restaurant	O
search	O
and	O
discovery	O
service	O
,	O
acquired	O
Urbanspoon	B-Application
.	O
</s>
<s>
The	O
Urbanspoon	B-Application
website	O
and	O
Seattle	O
business	O
operation	O
initially	O
evolved	O
with	O
addition	O
of	O
content	O
team	O
workers	O
for	O
door-to-door	O
data	O
collection	O
of	O
restaurant	O
information	O
,	O
an	O
operational	O
design	O
that	O
had	O
served	O
Zomato	B-Application
well	O
in	O
India	O
.	O
</s>
<s>
However	O
,	O
Zomato	B-Application
discontinued	O
the	O
Urbanspoon	B-Application
website	O
on	O
June	O
1	O
,	O
2015	O
,	O
redirecting	O
Urbanspoon	B-Application
traffic	O
to	O
Zomato	B-Application
servers	O
;	O
at	O
the	O
same	O
time	O
,	O
Urbanspoon	B-Application
's	O
logo	O
was	O
incorporated	O
into	O
a	O
new	O
Zomato	B-Application
logo	O
.	O
</s>
<s>
Zomato	B-Application
had	O
previously	O
ceased	O
Urbanspoon	B-Application
app	B-Application
development	O
,	O
leading	O
to	O
departure	O
of	O
all	O
Seattle	O
engineers	O
by	O
August	O
2015	O
.	O
</s>
<s>
Mid-October	O
2015	O
,	O
multiple	O
U.S.	O
Zomato	B-Application
(	O
previously	O
Urbanspoon	B-Application
)	O
offices	O
were	O
closed	O
,	O
including	O
the	O
former	O
corporate	O
headquarters	O
in	O
Seattle	O
.	O
</s>
<s>
Business	O
reports	O
as	O
of	O
October	O
2015	O
indicate	O
either	O
that	O
Zomato-Urbanspoon	O
has	O
ceased	O
all	O
U.S.	O
operations	O
,	O
or	O
that	O
it	O
will	O
retain	O
a	O
couple	O
of	O
sites	O
,	O
including	O
Dallas	O
,	O
the	O
new	O
site	O
of	O
Zomato	B-Application
's	O
U.S.	O
administrative	O
functions	O
.	O
</s>
<s>
Urbanspoon	B-Application
was	O
a	O
restaurant	O
information	O
and	O
recommendation	O
service	O
that	O
operated	O
in	O
the	O
United	O
States	O
,	O
Canada	O
,	O
Australia	O
,	O
and	O
New	O
Zealand	O
,	O
and	O
in	O
the	O
United	O
Kingdom	O
and	O
Ireland	O
.	O
</s>
<s>
It	O
offered	O
services	O
via	O
its	O
website	O
and	O
standard	O
apps	B-Application
for	O
mobile	B-Operating_System
operating	I-Operating_System
systems	I-Operating_System
.	O
</s>
<s>
In	O
its	O
evolution	O
from	O
an	O
initial	O
and	O
popular	O
iPhone	O
application	O
,	O
UrbanSpoon	B-Application
adapted	O
its	O
appearance	O
and	O
capabilities	O
,	O
including	O
to	O
the	O
Android	O
market	O
.	O
</s>
<s>
In	O
these	O
and	O
other	O
efforts	O
to	O
develop	O
the	O
product	O
,	O
the	O
results	O
were	O
apps	B-Application
that	O
were	O
aware	O
and	O
competitive	O
with	O
alternative	O
businesses	O
Yelp	B-Application
and	O
Where	B-Application
.	O
</s>
<s>
Via	O
its	O
apps	B-Application
and	O
webpage	O
,	O
Urbanspoon	B-Application
offered	O
a	O
restaurant	O
search	O
utility	O
,	O
with	O
filtering	O
by	O
price	O
,	O
type	O
of	O
food	O
,	O
neighborhood	O
,	O
nearby	O
businesses	O
(	O
movie	O
theaters	O
,	O
sports	O
venues	O
,	O
etc	O
.	O
</s>
<s>
In	O
addition	O
,	O
the	O
Urbanspoon	B-Application
app	B-Application
featured	O
a	O
"	O
Slot	O
Machine	O
,	O
"	O
allowing	O
users	O
to	O
"	O
Spin	O
"	O
(	O
or	O
shake	O
their	O
device	O
)	O
to	O
randomly	O
see	O
a	O
new	O
eating	O
establishment	O
based	O
on	O
neighborhood	O
,	O
cuisine	O
,	O
or	O
price	O
.	O
</s>
<s>
The	O
Urbanspoon	B-Application
website	O
evolved	O
in	O
response	O
to	O
the	O
Zomato	B-Application
acquisition	O
,	O
adding	O
content	O
based	O
on	O
the	O
work	O
of	O
new	O
team	O
workers	O
doing	O
door-to-door	O
data	O
collection	O
of	O
restaurant	O
information	O
(	O
menus	O
,	O
hours	O
,	O
etc	O
.	O
</s>
<s>
)	O
,	O
an	O
operational	O
design	O
that	O
had	O
served	O
Zomato	B-Application
well	O
in	O
India	O
.	O
</s>
<s>
Zomato	B-Application
discontinued	O
operation	O
of	O
the	O
Urbanspoon	B-Application
website	O
on	O
June	O
1	O
,	O
2015	O
(	O
redirecting	O
Urbanspoon	B-Application
search	O
traffic	O
to	O
Zomato	B-Application
website	O
servers	O
)	O
,	O
and	O
rolled	O
out	O
a	O
new	O
Zomato	B-Application
logo	O
that	O
incorporated	O
the	O
earlier	O
logo	O
of	O
Urbanspoon	B-Application
;	O
hence	O
,	O
as	O
of	O
this	O
date	O
,	O
Urbanspoon	B-Application
services	O
ceased	O
to	O
exist	O
.	O
</s>
<s>
Urbanspoon	B-Application
was	O
acquired	O
from	O
its	O
former	O
Jobster	O
employees	O
Ethan	O
Lowry	O
,	O
Adam	O
Doppelt	O
,	O
and	O
Patrick	O
O'Donnell	O
by	O
American	O
media	O
and	O
internet	O
business	O
InterActiveCorp	O
(	O
IAC	O
)	O
in	O
April	O
2009	O
.	O
</s>
<s>
OpenTable	O
purchased	O
the	O
RezBook	O
venture	O
and	O
capabilities	O
from	O
Urbanspoon	B-Application
for	O
an	O
undisclosed	O
sum	O
in	O
2013	O
.	O
</s>
<s>
Urbanspoon	B-Application
was	O
then	O
acquired	O
in	O
an	O
all-cash	O
deal	O
by	O
Zomato	B-Application
,	O
an	O
Indian	O
restaurant	O
search	O
and	O
discovery	O
service	O
,	O
in	O
January	O
2015	O
.	O
</s>
<s>
Its	O
location	O
has	O
been	O
based	O
since	O
its	O
inception	O
in	O
Seattle	O
,	O
Washington	O
,	O
where	B-Application
the	O
company	O
was	O
founded	O
.	O
</s>
<s>
Urbanspoon	B-Application
offered	O
Zomato	B-Application
an	O
annual	O
user	O
base	O
estimated	O
to	O
be	O
approximately	O
31	O
million	O
in	O
early	O
2015	O
based	O
on	O
app	B-Application
downloads	O
,	O
and	O
a	O
directory	O
of	O
>1	O
million	O
restaurants	O
;	O
Zomato	B-Application
's	O
intention	O
,	O
based	O
on	O
information	O
from	O
its	O
CEO	O
,	O
Deepinder	B-Application
Goyal	I-Application
,	O
as	O
reported	O
by	O
John	O
Cook	O
of	O
GeekWire	O
,	O
is	O
to	O
give	O
the	O
company	O
"	O
a	O
nice	O
footprint	O
"	O
as	O
it	O
expands	O
in	O
preparation	O
to	O
"	O
battle	O
industry	O
heavyweight	O
Yelp.	O
"	O
</s>
<s>
Goyal	O
is	O
reported	O
to	O
have	O
said	O
:	O
"	O
 '	O
The	O
biggest	O
challenge	O
and	O
most	O
fun	O
part	O
of	O
this	O
move	O
,	O
however	O
,	O
is	O
the	O
fight	O
we	O
're	O
going	O
to	O
be	O
picking	O
with	O
Yelp	B-Application
,	O
…	O
[i]n	O
the	O
market	O
they	O
have	O
dominated	O
for	O
so	O
long	O
.	O
</s>
<s>
Zomato	B-Application
reportedly	O
will	O
integrate	O
the	O
Urbanspoon	B-Application
app	B-Application
and	O
Web	O
site	O
over	O
the	O
next	O
few	O
months	O
[	O
of	O
early	O
2015 ]	O
,	O
"	O
meaning	O
the	O
Urbanspoon	B-Application
brand	O
will	O
be	O
phased	O
out.	O
"	O
</s>
<s>
Goyal	O
has	O
further	O
stated	O
,	O
as	O
reported	O
by	O
The	O
Seattle	O
Times	O
,	O
that	O
a	O
result	O
of	O
the	O
acquisition	O
will	O
likely	O
be	O
a	O
downsizing	O
of	O
Urbanspoon	B-Application
in	O
Seattle	O
(	O
by	O
≈10%	O
of	O
its	O
employees	O
)	O
,	O
and	O
"	O
phase	O
out	O
its	O
popular	O
restaurant-finding	O
app.	O
"	O
</s>
<s>
Goyal	O
has	O
acknowledged	O
that	O
Urbanspoon	B-Application
was	O
a	O
valuable	O
brand	O
and	O
that	O
Zomato	B-Application
would	O
lose	O
brand	O
equity	O
in	O
the	O
short-term	O
,	O
but	O
that	O
uniformity	O
of	O
product	O
was	O
an	O
aim	O
,	O
and	O
that	O
"	O
to	O
manage	O
two	O
brands	O
within	O
the	O
same	O
company	O
"	O
would	O
be	O
"	O
harder	O
for	O
us	O
 [ Zomato ] 	O
in	O
the	O
longer	O
term.	O
"	O
</s>
<s>
On	O
June	O
1	O
,	O
2015	O
Zomato	B-Application
discontinued	O
the	O
Urbanspoon	B-Application
website	O
,	O
redirecting	O
Urbanspoon	B-Application
traffic	O
to	O
Zomato	B-Application
website	O
servers	O
;	O
at	O
the	O
same	O
time	O
,	O
a	O
new	O
Zomato	B-Application
logo	O
incorporated	O
the	O
earlier	O
logo	O
of	O
Urbanspoon	B-Application
.	O
</s>
<s>
These	O
visible	O
changes	O
came	O
alongside	O
Zomato	B-Application
's	O
business	O
decision	O
to	O
cease	O
app	B-Application
development	O
,	O
which	O
led	O
12	O
engineers	O
(	O
two-thirds	O
of	O
its	O
Seattle	O
engineering	O
workforce	O
at	O
time	O
of	O
acquisition	O
)	O
to	O
leave	O
between	O
January	O
and	O
August	O
2015	O
;	O
the	O
remaining	O
engineers	O
were	O
laid	O
off	O
on	O
August	O
6	O
.	O
</s>
<s>
Further	O
extensive	O
cuts	O
in	O
the	O
U.S.	O
workforce	O
were	O
made	O
in	O
mid-October	O
2015	O
,	O
with	O
the	O
closing	O
of	O
multiple	O
U.S.	O
Zomato	B-Application
(	O
previously	O
Urbanspoon	B-Application
)	O
offices	O
,	O
including	O
the	O
former	O
corporate	O
headquarters	O
in	O
Seattle	O
.	O
</s>
<s>
This	O
layoff	O
of	O
the	O
remainder	O
of	O
what	O
was	O
a	O
workforce	O
of	O
150	O
in	O
the	O
U.S.	O
,	O
at	O
San	O
Francisco	O
,	O
Chicago	O
,	O
Denver	O
,	O
Dallas	O
,	O
Philadelphia	O
,	O
and	O
New	O
York	O
offices	O
,	O
led	O
former	O
employees	O
to	O
report	O
that	O
the	O
company	O
has	O
ceased	O
all	O
U.S.	O
operations	O
,	O
with	O
a	O
Zomato	B-Application
source	O
refining	O
the	O
report	O
to	O
say	O
that	O
some	O
workers	O
will	O
be	O
retained	O
at	O
a	O
couple	O
of	O
sites	O
,	O
including	O
Dallas	O
,	O
the	O
new	O
site	O
of	O
Zomato	B-Application
's	O
U.S.	O
administrative	O
functions	O
.	O
</s>
