<s>
Uniregistry	B-Protocol
is	O
a	O
large	O
retail	O
domain	B-Application
name	I-Application
registrar	I-Application
and	O
web	O
services	O
provider	O
;	O
as	O
well	O
as	O
a	O
domain	B-Protocol
name	I-Protocol
registry	I-Protocol
that	O
administers	O
generic	O
top-level	O
domains	O
.	O
</s>
<s>
In	O
February	O
2013	O
,	O
the	O
related	O
company	O
Uniregistrar	O
Corporation	O
became	O
an	O
ICANN-accredited	O
registrar	B-Application
and	O
launched	O
under	O
the	O
licensed	O
Uniregistry	B-Protocol
brand	O
name	O
in	O
2014	O
.	O
</s>
<s>
Uniregistry	B-Protocol
's	O
acquisition	O
by	O
GoDaddy	O
was	O
announced	O
in	O
February	O
2020	O
.	O
</s>
<s>
Uniregistry	B-Protocol
Corporation	O
was	O
officially	O
founded	O
in	O
2012	O
by	O
Frank	O
Schilling	O
,	O
one	O
of	O
the	O
largest	O
private	O
domain	O
name	O
portfolio	O
owners	O
in	O
the	O
world	O
,	O
and	O
was	O
registered	O
in	O
the	O
Cayman	O
Islands	O
.	O
</s>
<s>
However	O
,	O
the	O
domain	O
Uniregistry.com	O
was	O
registered	O
six	O
years	O
earlier	O
and	O
the	O
company	O
filed	O
an	O
intent	O
to	O
use	O
the	O
name	O
in	O
the	O
Cayman	O
Islands	O
in	O
2010	O
.	O
</s>
<s>
Trademark	O
applications	O
for	O
the	O
"	O
Uniregistry	B-Protocol
"	O
mark	O
and	O
its	O
stylized	O
"	O
U	O
"	O
logo	O
were	O
filed	O
in	O
2012	O
.	O
</s>
<s>
Uniregistrar	O
Corporation	O
became	O
an	O
ICANN-accredited	O
registrar	B-Application
in	O
February	O
2013	O
.	O
</s>
<s>
In	O
January	O
2014	O
,	O
Uniregistry	B-Protocol
Inc	O
.	O
became	O
a	O
subsidiary	O
in	O
Newport	O
Beach	O
,	O
California	O
to	O
house	O
a	O
West	O
Coast	O
service	O
and	O
support	O
team	O
.	O
</s>
<s>
The	O
registrar	B-Application
began	O
operating	O
under	O
the	O
licensed	O
Uniregistry	B-Protocol
brand	O
name	O
in	O
2014	O
.	O
</s>
<s>
Uniregistry	B-Protocol
's	O
registry	O
infrastructure	O
was	O
designed	O
by	O
Internet	O
Systems	O
Consortium	O
(	O
ISC	O
)	O
and	O
Uniregistry	B-Protocol
subsequently	O
purchased	O
its	O
infrastructure	O
in	O
2013	O
.	O
</s>
<s>
In	O
February	O
2014	O
,	O
the	O
company	O
launched	O
its	O
first	O
two	O
top-level	O
domains	O
,	O
.sexy	O
and	O
.tattoo	B-Protocol
.	O
</s>
<s>
That	O
same	O
month	O
,	O
Uniregistry	B-Protocol
reached	O
a	O
private	O
agreement	O
with	O
Donuts	O
whereby	O
Uniregistry	B-Protocol
would	O
own	O
the	O
extensions	O
.audio	B-Protocol
and	O
.juegos	B-Protocol
(	O
"	O
games	O
"	O
,	O
in	O
Spanish	O
)	O
and	O
Donuts	O
would	O
own	O
.auction	O
,	O
.furniture	O
,	O
and	O
.gratis	O
.	O
</s>
<s>
Uniregistry	B-Protocol
won	O
.click	B-Protocol
,	O
.hosting	B-Protocol
,	O
and	O
.property	B-Protocol
in	O
April	O
2014	O
.	O
</s>
<s>
The	O
company	O
launched	O
the	O
top-level	O
domains	O
.audio	B-Protocol
,	O
.hiphop	B-Protocol
,	O
and	O
.juegos	B-Protocol
in	O
September	O
2014	O
.	O
</s>
<s>
It	O
acquired	O
.flowers	B-Protocol
for	O
an	O
undisclosed	O
amount	O
that	O
same	O
month	O
,	O
beating	O
out	O
Donuts	O
,	O
Minds	O
+	O
Machines	O
,	O
and	O
1-800-Flowers	O
.	O
</s>
<s>
In	O
November	O
2014	O
,	O
the	O
registrar	B-Application
began	O
accepting	O
the	O
cryptocurrency	O
Topcoin	O
to	O
pay	O
for	O
domain	B-Protocol
name	I-Protocol
registrations	I-Protocol
,	O
inbound	O
transfers	O
,	O
and	O
renewals	O
across	O
its	O
extensions	O
.	O
</s>
<s>
The	O
company	O
released	O
.click	B-Protocol
,	O
.diet	B-Protocol
,	O
.help	B-Protocol
,	O
.hosting	B-Protocol
,	O
and	O
.property	B-Protocol
during	O
the	O
Thanksgiving	O
holiday	O
week	O
in	O
2014	O
.	O
</s>
<s>
Uniregistry	B-Protocol
acquired	O
.lol	B-Protocol
in	O
January	O
2015	O
,	O
.mom	B-Protocol
in	O
March	O
,	O
and	O
.game	O
in	O
May	O
2015	O
.	O
</s>
<s>
Uniregistry	B-Protocol
launched	O
.photo	B-Protocol
and	O
.pics	B-Protocol
in	O
April	O
.	O
</s>
<s>
In	O
May	O
2015	O
,	O
the	O
company	O
and	O
XYZ	O
announced	O
their	O
joint	O
operation	O
of	O
Cars	O
Registry	O
Limited	O
,	O
a	O
company	O
that	O
would	O
operate	O
three	O
top-level	O
domains	O
related	O
to	O
the	O
automotive	O
industry	O
:	O
.auto	B-Protocol
,	O
.car	B-Protocol
,	O
and	O
.cars	B-Protocol
.	O
</s>
<s>
Uniregistry	B-Protocol
had	O
won	O
.auto	B-Protocol
and	O
.cars	B-Protocol
in	O
2014	O
,	O
while	O
XYZ	O
acquired	O
.car	B-Protocol
from	O
Google	B-Application
for	O
an	O
undisclosed	O
amount	O
in	O
2015	O
.	O
</s>
<s>
In	O
September	O
2015	O
,	O
Uniregistry	B-Protocol
agreed	O
to	O
take	O
over	O
management	O
of	O
the	O
extension	O
.hiv	O
and	O
continue	O
fundraising	O
and	O
raising	O
awareness	O
of	O
HIV/AIDS	O
.	O
</s>
<s>
At	O
Uniregistry	B-Protocol
,	O
we	O
want	O
to	O
be	O
a	O
part	O
of	O
this	O
ambitious	O
endeavor	O
.	O
</s>
<s>
Of	O
course	O
,	O
Uniregistry	B-Protocol
is	O
a	O
for-profit	O
company	O
.	O
</s>
<s>
Uniregistry	B-Protocol
has	O
been	O
the	O
lead	O
sponsor	O
for	O
NamesCon	O
,	O
the	O
domain	O
name	O
industry	O
's	O
largest	O
conference	O
,	O
for	O
at	O
least	O
three	O
years	O
.	O
</s>
<s>
Uniregistry	B-Protocol
is	O
the	O
domain	B-Protocol
name	I-Protocol
registry	I-Protocol
for	O
the	O
following	O
generic	O
top-level	O
domains	O
:	O
</s>
<s>
More	O
than	O
17,200	O
.audio	B-Protocol
domains	O
have	O
been	O
registered	O
as	O
of	O
September	O
2014	O
,	O
although	O
16,000	O
of	O
these	O
were	O
short	O
domain	O
names	O
registered	O
by	O
Schilling	O
's	O
own	O
North	O
Sound	O
Names	O
(	O
NSN	O
)	O
.	O
</s>
<s>
NSN	O
is	O
a	O
subsidiary	O
of	O
Uniregistry	B-Protocol
Corporation	O
that	O
sells	O
the	O
premium	O
names	O
in	O
Uniregistry	B-Protocol
's	O
top-level	O
domains	O
direct	O
to	O
consumers	O
.	O
</s>
<s>
It	O
also	O
sells	O
the	O
domain	O
names	O
it	O
manages	O
through	O
the	O
Uniregistry	B-Protocol
Market	O
,	O
which	O
launched	O
on	O
June	O
16	O
,	O
2015	O
.	O
</s>
<s>
The	O
Uniregistry	B-Protocol
Market	O
EPP	O
extension	O
is	O
available	O
to	O
all	O
Uniregistry-accredited	O
registrars	O
.	O
</s>
<s>
As	O
of	O
September	O
24	O
,	O
2014	O
,	O
more	O
than	O
10,800	O
.blackfriday	B-Protocol
domains	O
were	O
registered	O
,	O
with	O
400	O
registered	O
within	O
the	O
first	O
day	O
of	O
general	O
availability	O
.	O
</s>
<s>
NSN	O
registered	O
10,000	O
.blackfriday	B-Protocol
domains	O
in	O
September	O
2014	O
,	O
along	O
with	O
5,000	O
.hiphop	B-Protocol
domains	O
.	O
</s>
<s>
500	O
.hiphop	B-Protocol
domains	O
were	O
registered	O
prior	O
to	O
NSN	O
's	O
large	O
purchase	O
.	O
</s>
<s>
400	O
non-Uniregistry	O
.christmas	B-Protocol
domains	O
were	O
registered	O
on	O
its	O
first	O
day	O
of	O
general	O
availability	O
.	O
</s>
<s>
More	O
than	O
10,000	O
.click	B-Protocol
domains	O
were	O
registered	O
on	O
the	O
first	O
day	O
of	O
general	O
availability	O
(	O
outlets	O
initially	O
reported	O
3,800	O
registrations	O
,	O
but	O
Schilling	O
confirmed	O
the	O
higher	O
figure	O
)	O
.	O
</s>
<s>
Uniregistry	B-Protocol
only	O
held	O
back	O
single-character	O
domain	O
names	O
.	O
</s>
<s>
On	O
April	O
15	O
,	O
2014	O
,	O
the	O
number	O
of	O
domains	O
under	O
Uniregistry	B-Protocol
's	O
management	O
increased	O
by	O
50,735	O
after	O
NSN	O
registered	O
large	O
numbers	O
of	O
.gift	B-Protocol
,	O
.link	B-Protocol
(	O
19,945	O
)	O
,	O
.photo	B-Protocol
,	O
.pics	B-Protocol
,	O
.sexy	O
and	O
.tattoo	B-Protocol
domains	O
.	O
</s>
<s>
More	O
than	O
8,000	O
.photo	B-Protocol
and	O
4,000	O
.pics	B-Protocol
domains	O
were	O
registered	O
by	O
July	O
2014	O
.	O
</s>
<s>
As	O
of	O
April	O
2014	O
,	O
the	O
extensions	O
.link	B-Protocol
,	O
.sexy	O
,	O
and	O
.tattoo	B-Protocol
have	O
been	O
registered	O
more	O
than	O
20	O
,	O
000	O
,	O
12	O
,	O
318	O
,	O
and	O
5,932	O
times	O
,	O
respectively	O
,	O
though	O
these	O
figures	O
include	O
Uniregistry	B-Protocol
's	O
activated	O
reserved	O
domains	O
.	O
</s>
<s>
As	O
of	O
February	O
2015	O
,	O
.diet	B-Protocol
,	O
.help	B-Protocol
,	O
.hosting	B-Protocol
,	O
and	O
.property	B-Protocol
have	O
been	O
registered	O
14	O
,	O
596	O
,	O
21	O
,	O
630	O
,	O
11	O
,	O
609	O
,	O
and	O
38,464	O
times	O
,	O
respectively	O
.	O
</s>
<s>
In	O
2015	O
,	O
the	O
registrar	B-Application
surpassed	O
1.3	O
million	O
domains	O
under	O
management	O
.	O
</s>
<s>
Bulk	O
tools	O
offered	O
by	O
the	O
company	O
include	O
:	O
"	O
Domain	O
Tracker	O
"	O
for	O
monitoring	O
domain	O
expiration	O
dates	O
;	O
two-step	O
account	O
verification	O
for	O
enhanced	O
security	O
;	O
cloud	O
storage	O
for	O
organizing	O
domain	O
attachments	O
;	O
and	O
optional	O
integration	O
with	O
DomainNameSales	O
,	O
which	O
allows	O
users	O
to	O
link	O
their	O
DNS	O
and	O
Uniregistry	B-Protocol
accounts	O
.	O
</s>
<s>
The	O
company	O
began	O
offering	O
an	O
affiliate	O
program	O
called	O
"	O
Uniregistry	B-Protocol
Affiliate	O
Plus	O
"	O
in	O
2014	O
.	O
</s>
<s>
The	O
registrar	B-Application
along	O
with	O
Domain	O
Name	O
Sales	O
(	O
DNS	O
)	O
was	O
acquired	O
by	O
GoDaddy	O
in	O
April	O
2020	O
.	O
</s>
