<s>
Ultrabook	B-Device
is	O
a	O
marketing	O
term	O
,	O
originated	O
and	O
trademarked	O
by	O
Intel	O
,	O
for	O
a	O
category	O
of	O
high-end	O
laptop	B-Device
computers	I-Device
.	O
</s>
<s>
They	O
were	O
originally	O
marketed	O
as	O
featuring	O
ultra	O
thin	O
form	O
factor	O
and	O
light	O
weight	O
design	O
without	O
compromising	O
battery	O
life	O
or	O
performance	O
,	O
and	O
when	O
the	O
term	O
was	O
originated	O
they	O
generally	O
were	O
enough	O
smaller	O
than	O
average	O
laptop	B-Device
models	O
to	O
qualify	O
as	O
subnotebooks	B-Device
.	O
</s>
<s>
As	O
ultrabook	B-Device
features	O
became	O
more	O
mainstream	O
in	O
the	O
mid-late	O
2010s	O
,	O
explicitly	O
branding	O
laptop	B-Device
models	O
as	O
ultrabooks	B-Device
became	O
much	O
less	O
frequent	O
.	O
</s>
<s>
As	O
of	O
2021	O
,	O
while	O
Intel	O
maintains	O
the	O
Ultrabook	B-Device
trademark	O
,	O
it	O
is	O
rarely	O
used	O
for	O
new	O
models	O
and	O
has	O
been	O
superseded	O
in	O
Intel	O
's	O
own	O
marketing	O
by	O
the	O
Intel	O
Evo	O
branding	O
.	O
</s>
<s>
In	O
2011	O
,	O
Intel	O
Capital	O
press	O
officer	O
Jordan	O
Balk	O
Schaer	O
announced	O
a	O
new	O
fund	O
to	O
support	O
startups	O
working	O
on	O
technologies	O
in	O
line	O
with	O
the	O
company	O
's	O
concept	O
for	O
next	O
generation	O
notebooks	B-Device
.	O
</s>
<s>
The	O
company	O
set	O
aside	O
a	O
$300	O
million	O
fund	O
to	O
be	O
spent	O
over	O
the	O
next	O
three	O
to	O
four	O
years	O
in	O
areas	O
related	O
to	O
Ultrabooks	B-Device
.	O
</s>
<s>
Intel	O
announced	O
the	O
Ultrabook	B-Device
concept	O
at	O
Computex	O
in	O
2011	O
.	O
</s>
<s>
The	O
Ultrabook	B-Device
would	O
be	O
a	O
thin	O
(	O
less	O
than	O
0.8inches	O
thick	O
)	O
notebook	B-Device
that	O
utilized	O
Intel	O
processors	O
,	O
and	O
would	O
emphasize	O
portability	O
and	O
a	O
longer	O
battery	O
life	O
than	O
other	O
laptops	B-Device
By	O
this	O
marketing	O
initiative	O
and	O
the	O
associated	O
$300	O
million	O
fund	O
,	O
Intel	O
hoped	O
to	O
influence	O
the	O
slumping	O
PC	O
market	O
against	O
rising	O
competition	O
from	O
smartphones	B-Application
and	O
tablet	B-Device
computers	I-Device
,	O
which	O
are	O
typically	O
powered	O
by	O
competing	O
ARM-based	O
processors	O
.	O
</s>
<s>
Ultrabooks	B-Device
competed	O
against	O
other	O
subnotebooks	B-Device
,	O
including	O
Apple	O
’s	O
MacBook	B-Device
Air	I-Device
,	O
which	O
has	O
similar	O
form	O
specifications	O
and	O
was	O
powered	O
until	O
2020	O
by	O
Intel	O
CPUs	O
,	O
but	O
was	O
not	O
advertised	O
under	O
the	O
Ultrabook	B-Device
brand	O
.	O
</s>
<s>
At	O
the	O
Intel	O
Developer	O
Forum	O
in	O
2011	O
,	O
four	O
Taiwan	O
ODMs	O
showed	O
prototype	O
Ultrabooks	B-Device
that	O
used	O
Intel	O
's	O
Ivy	B-Device
Bridge	I-Device
chips	O
.	O
</s>
<s>
Intel	O
plans	O
to	O
reduce	O
power	O
consumption	O
of	O
its	O
chips	O
for	O
Ultrabooks	B-Device
,	O
like	O
Ivy	B-Device
Bridge	I-Device
processors	O
,	O
which	O
will	O
feature	O
17	O
W	O
default	O
thermal	B-General_Concept
design	I-General_Concept
power	I-General_Concept
.	O
</s>
<s>
At	O
a	O
presentation	O
at	O
the	O
Consumer	O
Electronics	O
Show	O
,	O
an	O
Intel	O
manager	O
stated	O
that	O
market	O
analysis	O
revealed	O
that	O
screen	O
size	O
motivated	O
some	O
of	O
the	O
reluctance	O
to	O
switch	O
to	O
13	O
"	O
Ultrabooks	B-Device
.	O
</s>
<s>
As	O
a	O
result	O
,	O
Intel	O
planned	O
to	O
ensure	O
,	O
through	O
cooperation	O
with	O
manufacturers	O
,	O
a	O
14	O
or	O
15-inch	O
screen	O
on	O
50%	O
of	O
the	O
75	O
Ultrabook	B-Device
models	O
that	O
would	O
likely	O
come	O
to	O
market	O
in	O
2012	O
.	O
</s>
<s>
IHS	O
iSuppli	O
had	O
originally	O
forecast	O
that	O
22	O
million	O
Ultrabooks	B-Device
would	O
be	O
shipped	O
by	O
the	O
end	O
of	O
2012	O
,	O
and	O
61	O
million	O
would	O
be	O
shipped	O
in	O
2013	O
.	O
</s>
<s>
Most	O
Ultrabooks	B-Device
were	O
too	O
expensive	O
for	O
wide	O
adoption	O
.	O
</s>
<s>
In	O
addition	O
Intel	O
's	O
constant	O
changing	O
of	O
Ultrabook	B-Device
specifications	O
caused	O
confusion	O
among	O
consumers	O
;	O
and	O
this	O
was	O
compounded	O
by	O
OEMs	O
that	O
released	O
slim/	O
"	O
sleek	O
"	O
or	O
"	O
Sleekbook	O
"	O
laptops	B-Device
(	O
e.g.	O
</s>
<s>
Hewlett-Packard	O
Pavilion	O
TouchSmart	B-Device
15z-b000	O
Sleekbook	O
,	O
Samsung	B-Application
Ativ	O
Book	O
9	O
Lite	O
)	O
that	O
are	O
cheaper	O
AMD-powered	O
variants	O
of	O
their	O
more	O
expensive	O
Intel-equipped	O
Ultrabooks	B-Device
.	O
</s>
<s>
Overall	O
there	O
was	O
a	O
shift	O
in	O
the	O
market	O
away	O
from	O
PCs	O
as	O
a	O
whole	O
(	O
including	O
Ultrabooks	B-Device
)	O
and	O
towards	O
smartphones	B-Application
and	O
tablet	B-Device
computers	I-Device
as	O
the	O
personal	O
computing	O
devices	O
of	O
choice	O
.	O
</s>
<s>
Intel	O
banked	O
on	O
the	O
release	O
of	O
Windows	B-Application
8	I-Application
as	O
well	O
as	O
new	O
form	O
factors	O
,	O
such	O
as	O
"	O
convertible	O
"	O
laptops	B-Device
with	O
touchscreens	B-Device
and	O
tablets	B-Device
with	O
keyboard	O
docks	O
(	O
"	O
detachable	O
"	O
)	O
,	O
and	O
features	O
(	O
accelerometers	O
and	O
gyroscopes	O
for	O
touchscreens	B-Device
,	O
hand-gesture	O
recognition	O
)	O
to	O
build	O
demand	O
for	O
Ultrabooks	B-Device
.	O
</s>
<s>
With	O
the	O
third	O
generation	O
Ultrabook	B-Device
specification	O
,	O
introduced	O
in	O
June	O
2013	O
alongside	O
its	O
new	O
Haswell	B-Device
processor	O
architecture	O
,	O
Intel	O
also	O
added	O
the	O
requirement	O
for	O
all	O
future	O
Ultrabooks	B-Device
to	O
include	O
touchscreens	B-Device
.	O
</s>
<s>
The	O
requirement	O
,	O
grounded	O
in	O
user	O
experience	O
research	O
,	O
was	O
intended	O
to	O
prevent	O
"	O
game-playing	O
"	O
and	O
market	O
confusion	O
from	O
OEMs	O
,	O
who	O
had	O
offered	O
low-end	O
products	O
with	O
touchscreens	B-Device
but	O
not	O
Ultrabooks	B-Device
.	O
</s>
<s>
Intel	O
required	O
that	O
manufacturers	O
meet	O
certain	O
specifications	O
to	O
market	O
a	O
laptop	B-Device
as	O
an	O
Ultrabook	B-Device
.	O
</s>
<s>
These	O
requirements	O
changed	O
with	O
each	O
release	O
of	O
Intel	O
's	O
Centrino	B-Device
mobile	O
platform	O
.	O
</s>
