<s>
Type-in	B-Protocol
traffic	I-Protocol
is	O
a	O
term	O
describing	O
visitors	O
landing	O
at	O
a	O
web	O
site	O
by	O
entering	O
a	O
keyword	O
or	O
phrase	O
(	O
with	O
no	O
spaces	O
or	O
in	O
place	O
of	O
a	O
space	O
)	O
in	O
the	O
web	B-Application
browser	I-Application
's	O
address	O
bar	O
(	O
and	O
adding	O
.com	O
or	O
any	O
other	O
gTLD	O
or	O
ccTLD	B-Application
extension	O
)	O
;	O
rather	O
than	O
following	O
a	O
hyperlink	O
from	O
another	O
web	O
page	O
,	O
using	O
a	O
browser	B-Application
bookmark	O
,	O
or	O
a	O
search-box	O
search	O
.	O
</s>
<s>
Type-in	B-Protocol
traffic	I-Protocol
is	O
a	O
form	O
of	O
direct	O
navigation	O
.	O
</s>
<s>
Prior	O
to	O
2002	O
most	O
web	B-Application
browsers	I-Application
resolved	O
type-in	O
search	O
strings	O
via	O
DNS	O
to	O
the	O
.com	O
top-level	O
domain	O
;	O
thus	O
entering	O
'	O
mysearchterm	O
 '	O
in	O
the	O
web	B-Application
browser	I-Application
's	O
address	O
bar	O
would	O
typically	O
lead	O
the	O
user	O
to	O
.	O
</s>
<s>
This	O
behavior	O
changed	O
as	O
browsers	B-Application
evolved	O
based	O
on	O
the	O
'	O
default	O
search	B-Application
engine	I-Application
 '	O
setting	O
in	O
the	O
web	B-Application
browser	I-Application
's	O
properties	O
.	O
</s>
<s>
Thus	O
entering	O
'	O
mysearchterm	O
 '	O
in	O
the	O
address	O
bar	O
would	O
now	O
lead	O
to	O
an	O
error	O
page	O
,	O
as	O
the	O
computer	O
is	O
looking	O
or	O
to	O
results	O
from	O
a	O
search	B-Application
engine	I-Application
if	O
a	O
default	O
is	O
set	O
.	O
</s>
<s>
Much	O
of	O
Microsoft	O
's	O
Bing	B-Application
(	O
formerly	O
as	O
MSN	B-Protocol
then	O
Windows	B-Application
Live	I-Application
Search	I-Application
)	O
high	O
usage	O
rank	O
results	O
from	O
the	O
error	O
page	O
traffic	O
delivered	O
via	O
their	O
dominant	O
Internet	B-Application
Explorer	I-Application
browser	B-Application
.	O
</s>
<s>
A	O
significant	O
percentage	O
of	O
Google	B-Application
's	I-Application
traffic	O
originates	O
from	O
redirects	O
via	O
the	O
Firefox	B-Application
and	O
Google	B-Application
Chrome	I-Application
browsers	I-Application
and	O
from	O
the	B-Application
Google	I-Application
toolbar	O
,	O
all	O
of	O
which	O
take	O
over	O
type-in	B-Protocol
traffic	I-Protocol
search	O
strings	O
to	O
the	O
browser	B-Application
address	O
bar	O
.	O
</s>
<s>
In	O
the	O
last	O
few	O
years	O
,	O
advertisers	O
,	O
publishers	O
and	O
ad	O
networks	O
such	O
as	O
MSN	B-Protocol
,	O
AOL	O
,	O
Google	B-Application
and	O
Yahoo	B-Application
have	O
been	O
displaying	O
relevant	O
advertising	O
to	O
highly	O
targeted	O
type-in	B-Protocol
traffic	I-Protocol
from	O
domain	O
names	O
,	O
browser	B-Application
address	O
bar	O
searches	O
and	O
error	O
traffic	O
.	O
</s>
<s>
In	O
November	O
2004	O
Marchex	O
acquired	O
the	O
generic	O
domain	O
name	O
portfolio	O
of	O
Name	O
Development	O
Ltd.	O
,	O
a	O
little-known	O
British	O
Virgin	O
Islands	O
company	O
,	O
for	O
164	O
million	O
dollars	O
,	O
predominantly	O
for	O
its	O
100,000	O
+	O
domain	O
name	O
portfolio	O
generating	O
17	O
million	O
type-in	B-Protocol
traffic	I-Protocol
visitors	O
each	O
month	O
.	O
</s>
<s>
In	O
August	O
2005	O
,	O
industry	O
trade	O
journals	O
such	O
as	O
dnjournal	O
,	O
dnforum	O
and	O
domainstate	O
reported	O
that	O
sale	O
volumes	O
and	O
prices	O
of	O
existing	O
generic	O
domain-names	O
were	O
rising	O
rapidly	O
as	O
a	O
result	O
of	O
type-in	B-Protocol
traffic	I-Protocol
monetization	O
opportunities	O
.	O
</s>
<s>
Small	O
webmasters	O
can	O
buy	O
a	O
domain	O
name	O
with	O
type-in	B-Protocol
traffic	I-Protocol
and	O
utilize	O
Google	B-Application
's	I-Application
AdSense	O
product	O
,	O
or	O
any	O
of	O
several	O
traffic	O
aggregators	O
to	O
display	O
relevant	O
advertising	O
to	O
the	O
trickle	O
of	O
visitors	O
coming	O
to	O
their	O
domain	O
names	O
.	O
</s>
<s>
Many	O
small	O
publishers	O
are	O
generating	O
thousands	O
of	O
dollars	O
each	O
month	O
in	O
revenue	O
with	O
very	O
little	O
effort	O
by	O
building	O
websites	O
that	O
serve	O
relevant	O
advertising	O
to	O
their	O
type-in	B-Protocol
traffic	I-Protocol
visitors	O
.	O
</s>
<s>
In	O
April	O
2006	O
DemandMedia.com	O
purchased	O
the	O
domain	O
name	O
registrar	O
eNom	B-Protocol
as	O
a	O
tool	O
for	O
acquiring	O
type-in	B-Protocol
traffic	I-Protocol
and	O
for	O
a	O
portfolio	O
of	O
thousands	O
of	O
type-in	B-Protocol
traffic	I-Protocol
domain	O
names	O
.	O
</s>
<s>
In	O
July	O
2006	O
Demand	O
Media	O
purchased	O
Bulkregister.com,	O
another	O
top	O
ten	O
ICANN	O
accredited	O
registrar	O
.	O
</s>
<s>
Google	B-Application
's	I-Application
entry	O
into	O
the	O
small	O
publisher	O
monetization	O
space	O
came	O
as	O
a	O
result	O
of	O
their	O
purchase	O
of	O
Applied	O
Semantics	O
(	O
oingo.com	O
)	O
in	O
2003	O
.	O
</s>
<s>
The	O
drop	B-Protocol
registrar	I-Protocol
phenomenon	O
is	O
directly	O
related	O
to	O
the	O
value	O
and	O
desirability	O
of	O
type-in	B-Protocol
traffic	I-Protocol
domain	O
names	O
.	O
</s>
<s>
Type-in	B-Protocol
traffic	I-Protocol
does	O
not	O
differentiate	O
between	O
trademark	O
traffic	O
and	O
generic	O
traffic	O
as	O
it	O
relates	O
to	O
domain	O
names	O
.	O
</s>
<s>
However	O
,	O
the	O
act	O
of	O
registering	O
or	O
would	O
likely	O
be	O
a	O
defensible	O
acquisition	O
of	O
a	O
generic	O
domain	O
name	O
for	O
type-in	B-Protocol
traffic	I-Protocol
generation	O
or	O
resale	O
business	O
opportunities	O
.	O
</s>
<s>
Many	O
companies	O
have	O
begun	O
to	O
actually	O
buy	O
backlinks	O
from	O
type-in	B-Protocol
traffic	I-Protocol
sites	O
in	O
an	O
effort	O
to	O
capture	O
more	O
unique	O
visitors	O
from	O
reasonably	O
targeted	O
networks	O
.	O
</s>
