<s>
Twicket	B-Application
(	O
a	O
portmanteau	O
of	O
Twitter	B-Application
and	O
Cricket	B-Application
)	O
was	O
a	O
village	O
cricket	B-Application
match	O
,	O
streamed	O
world-wide	O
on	O
the	O
Internet	O
on	O
Easter	O
Monday	O
,	O
25	O
April	O
2011	O
,	O
with	O
the	O
intention	O
of	O
highlighting	O
the	O
need	O
for	O
high-capacity	O
upstream	O
broadband	O
to	O
enable	O
community	O
content	O
provision	O
.	O
</s>
<s>
This	O
innovative	O
exercise	O
—	O
claimed	O
to	O
be	O
a	O
world	O
first	O
—	O
caught	O
media	O
attention	O
,	O
making	O
BBC	O
television	O
news	O
,	O
BBC	O
Radio	O
London	O
,	O
TalkSport	O
,	O
Radio	O
New	O
Zealand	O
;	O
and	O
being	O
written	O
about	O
by	O
The	O
Guardian	O
,	O
The	O
Observer	O
and	O
Metro	O
and	O
mentioned	O
on	O
Twitter	B-Application
by	O
Stephen	O
Fry	O
,	O
the	O
BBC	O
's	O
Rory	O
Cellan-Jones	O
and	O
Jonathan	O
Agnew	O
(	O
BBC	O
cricket	B-Application
correspondent	O
)	O
.	O
</s>
<s>
The	O
event	O
was	O
conceived	O
by	O
consultant	O
John	O
Popham	O
after	O
seeing	O
two	O
comments	O
on	O
Twitter	B-Application
;	O
in	O
the	O
first	O
Dan	O
Slee	O
expressed	O
his	O
hopes	O
for	O
keeping	O
up	O
with	O
a	O
local	O
village	O
cricket	B-Application
team	O
via	O
Twitter	B-Application
.	O
</s>
<s>
On	O
learning	O
from	O
Conder	O
that	O
Wray	O
was	O
to	O
hold	O
a	O
special	O
cricket	B-Application
match	O
part	O
of	O
the	O
village	O
's	O
annual	O
Scarecrow	O
Festival	O
,	O
billed	O
as	O
Wray	O
vs.	O
the	O
Rest	O
of	O
the	O
World	O
,	O
Popham	O
decided	O
to	O
broadcast	O
it	O
to	O
the	O
world	O
to	O
demonstrate	O
the	O
potential	O
of	O
high-speed	O
synchronous	O
broadband	O
.	O
</s>
<s>
The	O
related	O
hashtag	O
#twicket	O
was	O
trending	O
on	O
Twitter	B-Application
shortly	O
before	O
the	O
end	O
of	O
the	O
match	O
.	O
</s>
