<s>
Triller	B-Application
is	O
an	O
American	O
video-sharing	O
social	O
networking	O
service	O
.	O
</s>
<s>
The	O
service	O
allows	O
users	O
to	O
create	O
and	O
share	O
short-form	O
videos	O
,	O
including	O
videos	O
set	O
to	O
,	O
or	O
automatically	O
synchronized	O
to	O
music	O
using	O
artificial	B-Application
intelligence	I-Application
technology	I-Application
.	O
</s>
<s>
Triller	B-Application
was	O
released	O
for	O
iOS	B-Application
and	O
Android	B-Application
in	O
2015	O
,	O
and	O
initially	O
operated	O
as	O
a	O
video	O
editing	O
app	O
before	O
adding	O
social	O
networking	O
features	O
.	O
</s>
<s>
In	O
mid-2020	O
,	O
the	O
app	O
gained	O
prominence	O
in	O
India	O
and	O
the	O
United	O
States	O
as	O
a	O
competitor	O
to	O
the	O
similar	O
Chinese-owned	O
app	O
TikTok	B-Application
,	O
after	O
the	O
service	O
was	O
banned	O
in	O
India	O
,	O
and	O
faced	O
the	O
threat	O
of	O
a	O
ban	O
in	O
the	O
U.S.	O
Triller	B-Application
later	O
expanded	O
into	O
sports	O
promotion	O
,	O
distributing	O
pay-per-view	O
boxing	B-Application
events	O
between	O
Mike	O
Tyson	O
and	O
Roy	O
Jones	O
Jr.	O
and	O
Jake	O
Paul	O
and	O
Ben	O
Askren	O
,	O
both	O
incorporating	O
appearances	O
by	O
internet	O
,	O
sports	O
,	O
music	O
,	O
and	O
entertainment	O
personalities	O
.	O
</s>
<s>
Triller	B-Application
was	O
launched	O
in	O
2015	O
by	O
co-founders	O
David	O
Leiberman	O
and	O
Sammy	O
Rubin	O
.	O
</s>
<s>
They	O
later	O
launched	O
Triller	B-Application
Famous	O
,	O
a	O
page	O
within	O
the	O
app	O
that	O
featured	O
curated	O
selections	O
of	O
user	O
videos	O
.	O
</s>
<s>
On	O
June	O
29	O
,	O
2020	O
,	O
Government	O
of	O
India	O
banned	O
TikTok	B-Application
,	O
among	O
other	O
apps	O
stating	O
that	O
they	O
were	O
"	O
prejudicial	O
to	O
 [ the ] 	O
sovereignty	O
and	O
integrity	O
"	O
of	O
India	O
.	O
</s>
<s>
Triller	B-Application
,	O
which	O
had	O
planned	O
to	O
enter	O
into	O
the	O
Indian	O
market	O
by	O
the	O
end	O
of	O
2020	O
,	O
saw	O
a	O
spike	O
from	O
less	O
than	O
1	O
million	O
users	O
to	O
over	O
30	O
million	O
users	O
in	O
the	O
country	O
overnight	O
.	O
</s>
<s>
In	O
July	O
2020	O
,	O
Triller	B-Application
sued	O
ByteDance	O
,	O
the	O
Chinese	O
parent	O
company	O
of	O
TikTok	B-Application
,	O
for	O
infringing	O
patents	O
relating	O
to	O
video	O
editing	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
U.S.	O
president	O
Donald	O
Trump	O
signed	O
an	O
executive	O
order	O
which	O
threatened	O
to	O
ban	O
TikTok	B-Application
from	O
operating	O
within	O
the	O
United	O
States	O
,	O
citing	O
threats	O
to	O
national	O
security	O
,	O
unless	O
it	O
was	O
sold	O
by	O
ByteDance	O
.	O
</s>
<s>
The	O
Trump	O
administration	O
stated	O
that	O
TikTok	B-Application
had	O
until	O
November	O
12	O
,	O
2020	O
,	O
to	O
assure	O
the	O
administration	O
that	O
the	O
app	O
did	O
not	O
pose	O
any	O
national	O
security	O
threats	O
to	O
the	O
U.S.	O
</s>
<s>
Following	O
this	O
order	O
and	O
news	O
of	O
possible	O
purchases	O
of	O
TikTok	B-Application
's	O
American	O
operations	O
by	O
companies	O
such	O
as	O
Oracle	B-Application
,	O
Triller	B-Application
jumped	O
from	O
number	O
198	O
to	O
number	O
one	O
in	O
the	O
App	B-Application
Store	I-Application
in	O
the	O
U.S.	O
,	O
while	O
TikTok	B-Application
dropped	O
down	O
to	O
number	O
three	O
.	O
</s>
<s>
The	O
discussions	O
surrounding	O
TikTok	B-Application
's	O
potential	O
ban	O
in	O
the	O
United	O
States	O
caused	O
popular	O
TikTok	B-Application
stars	I-Application
,	O
including	O
Charli	O
D’Amelio	O
and	O
her	O
family	O
,	O
to	O
join	O
Triller	B-Application
.	O
</s>
<s>
Trump	O
joined	O
Triller	B-Application
himself	O
and	O
posted	O
his	O
first	O
video	O
on	O
August	O
15	O
,	O
2020	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Triller	B-Application
partnered	O
with	O
B2B	O
music	O
company	O
7digital	B-Application
,	O
which	O
will	O
provide	O
Triller	B-Application
with	O
access	O
to	O
its	O
catalogue	O
of	O
80	O
million	O
tracks	O
and	O
automatically	O
report	O
usage	O
data	O
to	O
Sony	O
Music	O
,	O
Warner	O
Music	O
Group	O
,	O
Universal	O
Music	O
Group	O
and	O
Merlin	O
Network	O
.	O
</s>
<s>
On	O
October	O
2	O
,	O
2020	O
,	O
Triller	B-Application
signed	O
licensing	O
deals	O
with	O
the	O
rights	O
societies	O
PRS	O
for	O
Music	O
,	O
GEMA	O
,	O
STIM	O
and	O
IMRO	O
,	O
and	O
the	O
publishers	O
Concord	O
,	O
Downtown	O
and	O
Peermusic	O
.	O
</s>
<s>
On	O
February	O
5	O
,	O
2021	O
,	O
Universal	O
Music	O
Group	O
removed	O
its	O
catalogue	O
from	O
Triller	B-Application
,	O
citing	O
unpaid	O
music	O
royalties	O
.	O
</s>
<s>
On	O
March	O
24	O
,	O
2021	O
,	O
Triller	B-Application
signed	O
a	O
licensing	O
agreement	O
with	O
the	O
National	O
Music	O
Publishers	O
 '	O
Association	O
.	O
</s>
<s>
The	O
Triller	B-Application
app	O
allows	O
users	O
to	O
create	O
music	O
videos	O
,	O
skits	O
,	O
and	O
lip-sync	O
videos	O
containing	O
background	O
music	O
.	O
</s>
<s>
Users	O
can	O
also	O
link	O
their	O
accounts	O
with	O
Apple	B-Operating_System
Music	I-Operating_System
or	O
Spotify	B-Application
to	O
integrate	O
their	O
playlists	O
.	O
</s>
<s>
Once	O
finalized	O
,	O
a	O
video	O
can	O
be	O
shared	O
with	O
other	O
users	O
of	O
the	O
app	O
or	O
through	O
social	O
media	O
platforms	O
such	O
as	O
Facebook	B-Application
,	O
Instagram	B-Application
,	O
Twitter	B-Application
,	O
WhatsApp	B-Application
,	O
and	O
YouTube	B-General_Concept
.	I-General_Concept
</s>
<s>
Any	O
video	O
on	O
Triller	B-Application
can	O
also	O
be	O
downloaded	O
or	O
shared	O
through	O
links	O
,	O
text	O
messages	O
,	O
or	O
direct	O
messaging	O
to	O
other	O
users	O
within	O
the	O
app	O
.	O
</s>
<s>
Triller	B-Application
accounts	O
can	O
be	O
made	O
either	O
public	O
or	O
private	O
.	O
</s>
<s>
In	O
accordance	O
with	O
online	O
child	O
privacy	O
laws	O
in	O
the	O
United	O
States	O
,	O
children	O
under	O
the	O
age	O
of	O
13	O
must	O
receive	O
parental	O
consent	O
in	O
order	O
to	O
create	O
an	O
account	O
on	O
Triller	B-Application
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Triller	B-Application
reported	O
that	O
it	O
had	O
been	O
downloaded	O
over	O
250	O
million	O
times	O
worldwide	O
.	O
</s>
<s>
Apptopia	O
pulled	O
the	O
report	O
after	O
Triller	B-Application
threatened	O
to	O
sue	O
the	O
company	O
.	O
</s>
<s>
A	O
large	O
number	O
of	O
downloads	O
come	O
from	O
India	O
,	O
where	O
TikTok	B-Application
has	O
been	O
banned	O
,	O
as	O
well	O
as	O
from	O
various	O
European	O
and	O
African	O
countries	O
.	O
</s>
<s>
In	O
October	O
2020	O
,	O
Triller	B-Application
CEO	O
Mike	O
Lu	O
stated	O
that	O
the	O
app	O
has	O
100	O
million	O
monthly	O
active	O
users	O
(	O
MAU	O
)	O
.	O
</s>
<s>
In	O
February	O
2021	O
,	O
Billboard	O
reported	O
that	O
Triller	B-Application
had	O
"	O
reported	O
higher	O
numbers	O
of	O
monthly	O
active	O
users	O
to	O
the	O
public	O
than	O
it	O
reports	O
to	O
 [ music ] 	O
rights	O
holders.	O
"	O
</s>
<s>
CEO	O
Lu	O
argued	O
that	O
"	O
there	O
is	O
no	O
legal	O
definition	O
"	O
of	O
monthly	O
and	O
daily	O
active	O
users	O
,	O
and	O
that	O
"	O
if	O
someone	O
is	O
trying	O
to	O
compare	O
TikTok	B-Application
's	O
MAU/DAU	O
to	O
ours	O
—	O
which	O
means	O
they	O
are	O
saying	O
we	O
have	O
the	O
same	O
definition	O
of	O
MAU/DAU	O
—	O
there	O
is	O
an	O
inherent	O
misunderstanding	O
about	O
Triller	B-Application
's	O
business	O
and	O
business	O
model	O
.	O
</s>
<s>
Triller	B-Application
has	O
attracted	O
celebrity	O
users	O
like	O
Chance	O
the	O
Rapper	O
,	O
Justin	O
Bieber	O
,	O
Marshmello	O
,	O
The	O
Weeknd	O
,	O
Alicia	O
Keys	O
,	O
Cardi	O
B	O
,	O
Eminem	O
,	O
Post	O
Malone	O
and	O
Kevin	O
Hart	O
.	O
</s>
<s>
The	O
app	O
is	O
also	O
used	O
by	O
TikTok	B-Application
stars	I-Application
such	O
as	O
Charli	O
D’Amelio	O
,	O
Josh	O
Richards	O
,	O
Noah	O
Beck	O
,	O
Griffin	O
Johnson	O
,	O
and	O
Dixie	O
D’Amelio	O
.	O
</s>
<s>
Triller	B-Application
has	O
offered	O
large	O
sums	O
of	O
money	O
,	O
company	O
equity	O
,	O
and	O
advisory	O
roles	O
to	O
encourage	O
prominent	O
TikTok	B-Application
users	O
to	O
move	O
to	O
Triller	B-Application
,	O
such	O
as	O
The	O
Sway	O
Boys	O
.	O
</s>
<s>
Sway	O
House	O
member	O
Josh	O
Richards	O
became	O
the	O
Chief	O
Strategy	O
Officer	O
of	O
Triller	B-Application
after	O
concerns	O
regarding	O
user	O
data	O
motivated	O
him	O
to	O
find	O
a	O
"	O
safe	O
place	O
"	O
for	O
himself	O
and	O
his	O
followers	O
.	O
</s>
<s>
In	O
April	O
2020	O
,	O
amid	O
the	O
COVID-19	O
pandemic	O
,	O
Triller	B-Application
organized	O
a	O
three-day	O
streaming	O
music	O
festival	O
known	O
as	O
"	O
Trillerfest	O
"	O
in	O
support	O
of	O
No	O
Kid	O
Hungry	O
and	O
the	O
MusiCares	O
COVID-19	O
Relief	O
Fund	O
.	O
</s>
<s>
In	O
July	O
2020	O
,	O
Triller	B-Application
announced	O
that	O
it	O
had	O
partnered	O
with	O
Mike	O
Tyson	O
's	O
Legends	O
Only	O
League	O
to	O
become	O
the	O
media	O
partner	O
for	O
its	O
boxing	B-Application
events	O
,	O
with	O
its	O
inaugural	O
event	O
being	O
an	O
exhibition	O
fight	O
between	O
Tyson	O
and	O
Roy	O
Jones	O
Jr.	O
on	O
November	O
28	O
,	O
2020	O
,	O
distributed	O
via	O
pay-per-view	O
.	O
</s>
<s>
Triller	B-Application
would	O
handle	O
distribution	O
of	O
the	O
fight	O
to	O
pay-per-view	O
platforms	O
and	O
services	O
such	O
as	O
Fite	O
TV	O
,	O
and	O
also	O
carry	O
a	O
documentary	O
miniseries	O
leading	O
into	O
the	O
fight	O
.	O
</s>
<s>
The	O
PPV	O
would	O
not	O
be	O
carried	O
within	O
the	O
Triller	B-Application
app	O
itself	O
due	O
to	O
its	O
focus	O
on	O
short-form	O
video	O
,	O
and	O
a	O
goal	O
for	O
wider	O
distribution	O
via	O
traditional	O
PPV	O
outlets	O
.	O
</s>
<s>
Ryan	O
Kavanaugh	O
,	O
CEO	O
of	O
parent	O
company	O
Proxima	O
Media	O
,	O
described	O
the	O
fight	O
as	O
being	O
the	O
launch	O
of	O
Triller	B-Application
's	O
"	O
high-end	O
live	O
events	O
business	O
"	O
,	O
and	O
explained	O
that	O
they	O
aimed	O
to	O
reach	O
audiences	O
beyond	O
core	O
boxing	B-Application
fans	O
by	O
leveraging	O
the	O
present	O
"	O
cultural	O
zeitgeist	B-Language
"	O
;	O
the	O
PPV	O
included	O
a	O
co-main	O
event	O
between	O
internet	O
celebrity	O
Jake	O
Paul	O
and	O
former	O
NBA	B-Application
player	O
Nate	O
Robinson	O
,	O
music	O
performances	O
by	O
acts	O
such	O
as	O
Wiz	O
Khalifa	O
,	O
and	O
featured	O
Snoop	O
Dogg	O
as	O
a	O
commentator	O
.	O
</s>
<s>
Kavanaugh	O
later	O
referred	O
to	O
this	O
practice	O
as	O
a	O
"	O
four-quadrant	O
"	O
entertainment	O
event	O
,	O
supplementing	O
boxing	B-Application
with	O
internet	O
,	O
music	O
,	O
and	O
sports	O
personalities	O
.	O
</s>
<s>
In	O
December	O
2020	O
,	O
Triller	B-Application
announced	O
a	O
partnership	O
with	O
Snoop	O
Dogg	O
to	O
form	O
Triller	B-Application
Fight	O
Club	O
—	O
a	O
"	O
boxing	B-Application
league	O
"	O
that	O
would	O
be	O
produced	O
and	O
hosted	O
by	O
Snoop	O
Dogg	O
,	O
and	O
consist	O
of	O
a	O
series	O
of	O
annual	O
PPV	O
cards	O
with	O
"	O
four-quadrant	O
"	O
elements	O
carried	O
over	O
from	O
the	O
Tyson/Jones	O
event	O
.	O
</s>
<s>
The	O
event	O
was	O
held	O
behind	O
closed	O
doors	O
at	O
Mercedes-Benz	O
Stadium	O
in	O
Atlanta	O
,	O
with	O
Triller	B-Application
intentionally	O
limiting	O
attendance	O
to	O
100	O
spectators	O
chosen	O
via	O
promotional	O
contests	O
on	O
the	O
Triller	B-Application
app	O
;	O
Kavanaugh	O
described	O
this	O
as	O
a	O
"	O
golden	O
ticket	O
"	O
model	O
supporting	O
its	O
goal	O
to	O
give	O
home	O
viewers	O
a	O
"	O
front	O
row	O
"	O
experience	O
.	O
</s>
<s>
In	O
February	O
2021	O
,	O
it	O
was	O
reported	O
that	O
Triller	B-Application
Fight	O
Club	O
had	O
won	O
a	O
purse	O
bid	O
to	O
promote	O
the	O
fight	O
between	O
Teófimo	O
López	O
and	O
George	O
Kambosos	O
to	O
defend	O
López	O
's	O
unified	O
lightweight	O
titles	O
,	O
beating	O
out	O
Matchroom	O
and	O
Top	O
Rank	O
with	O
a	O
bid	O
reported	O
to	O
be	O
$6	O
million	O
.	O
</s>
<s>
In	O
May	O
2021	O
,	O
Triller	B-Application
signed	O
long-time	O
HBO	O
boxing	B-Application
personality	O
Jim	O
Lampley	O
as	O
its	O
lead	O
commentator	O
;	O
his	O
role	O
was	O
expected	O
to	O
begin	O
with	O
Teófimo	O
López	O
vs.	O
George	O
Kambosos	O
Jr.	O
on	O
June	O
19	O
.	O
</s>
<s>
However	O
,	O
after	O
the	O
López	O
vs.	O
Kambosos	O
fight	O
was	O
postponed	O
on	O
multiple	O
occasions	O
,	O
the	O
International	O
Boxing	B-Application
Federation	O
ruled	O
that	O
Triller	B-Application
was	O
in	O
breach	O
of	O
their	O
contractual	O
obligation	O
to	O
stage	O
the	O
fight	O
,	O
subsequently	O
awarding	O
the	O
rights	O
to	O
Matchroom	O
as	O
the	O
second	O
highest	O
bidders	O
.	O
</s>
<s>
In	O
June	O
2021	O
,	O
Triller	B-Application
partnered	O
with	O
Big3	O
to	O
serve	O
as	O
a	O
digital	O
media	O
partner	O
for	O
the	O
league	O
.	O
</s>
<s>
This	O
will	O
include	O
30	O
hours	O
of	O
live	O
games	O
streaming	O
within	O
the	O
Triller	B-Application
app	O
(	O
including	O
exclusive	O
coverage	O
of	O
the	O
Big3	O
All-Star	O
Game	O
)	O
,	O
coverage	O
of	O
the	O
Big3	O
draft	O
,	O
social	O
media	O
presences	O
,	O
and	O
courtside	O
advertising	O
.	O
</s>
<s>
In	O
September	O
2020	O
,	O
Triller	B-Application
claimed	O
to	O
serve	O
100	O
million	O
active	O
monthly	O
users	O
,	O
but	O
this	O
number	O
was	O
quickly	O
disputed	O
by	O
six	O
former	O
employees	O
interviewed	O
by	O
Business	O
Insider	O
.	O
</s>
<s>
Within	O
a	O
few	O
weeks	O
of	O
Triller	B-Application
's	O
claim	O
,	O
employees	O
shared	O
screenshots	O
of	O
the	O
company	O
's	O
internal	O
analytics	O
that	O
showed	O
less	O
than	O
2.5	O
million	O
active	O
monthly	O
users	O
.	O
</s>
<s>
The	O
number	O
of	O
Triller	B-Application
's	O
app	O
installations	O
came	O
under	O
scrutiny	O
around	O
the	O
same	O
time	O
.	O
</s>
<s>
Third-party	O
analytics	O
firm	O
Apptopia	O
estimated	O
only	O
52	O
million	O
lifetime	O
installations	O
of	O
the	O
app	O
by	O
August	O
2020	O
while	O
Triller	B-Application
claimed	O
250	O
million	O
.	O
</s>
<s>
Triller	B-Application
threatened	O
to	O
sue	O
Apptopia	O
for	O
publishing	O
the	O
report	O
.	O
</s>
<s>
In	O
February	O
2021	O
,	O
Universal	O
Music	O
Group	O
(	O
UMG	O
)	O
pulled	O
all	O
of	O
its	O
music	O
from	O
Triller	B-Application
's	O
app	O
because	O
Triller	B-Application
"	O
shamefully	O
withheld	O
payments	O
owed	O
to	O
our	O
artists	O
"	O
and	O
refused	O
to	O
negotiate	O
future	O
music	O
licensing	O
.	O
</s>
<s>
Triller	B-Application
responded	O
with	O
the	O
assertion	O
that	O
"	O
relevant	O
artists	O
"	O
were	O
already	O
partnered	O
with	O
Triller	B-Application
,	O
so	O
a	O
deal	O
with	O
UMG	O
was	O
unnecessary	O
.	O
</s>
<s>
In	O
November	O
2021	O
,	O
Triller	B-Application
owner	O
Ryan	O
Kavanaugh	O
publicized	O
Triller	B-Application
Fight	O
Club	O
's	O
new	O
Triller	B-Application
Triad	O
Combat	O
with	O
an	O
open	O
invitation	O
to	O
UFC	O
president	O
Dana	O
White	O
.	O
</s>
<s>
Kavanaugh	O
's	O
targeted	O
appeal	O
to	O
Dana	O
White	O
may	O
have	O
been	O
connected	O
with	O
White	O
's	O
comments	O
on	O
Triller	B-Application
in	O
May	O
2021	O
when	O
he	O
dismissed	O
questions	O
about	O
Triller	B-Application
saying	O
,	O
"	O
You	O
think	O
I	O
care	O
what	O
Triller	B-Application
thinks	O
?	O
</s>
<s>
In	O
response	O
to	O
Triller	B-Application
's	O
July	O
2020	O
patent	O
suit	O
against	O
TikTok	B-Application
,	O
TikTok	B-Application
and	O
its	O
parent	O
company	O
ByteDance	O
filed	O
a	O
lawsuit	O
against	O
Triller	B-Application
,	O
alleging	O
the	O
litigation	O
initiated	O
by	O
Triller	B-Application
has	O
"	O
cast	O
a	O
cloud	O
"	O
over	O
TikTok	B-Application
's	O
reputation	O
and	O
business	O
dealings	O
.	O
</s>
<s>
Triller	B-Application
has	O
filed	O
lawsuits	O
against	O
several	O
websites	O
and	O
a	O
19-year-old	O
alleging	O
illegal	O
distribution	O
of	O
its	O
streamed	O
April	O
2021	O
boxing	B-Application
event	O
,	O
seeking	O
$100	O
million	O
and	O
$	O
150,000	O
respectively	O
in	O
damages	O
.	O
</s>
<s>
Following	O
the	O
dismissal	O
of	O
the	O
$100	O
million	O
suit	O
as	O
a	O
misjoinder	O
,	O
Triller	B-Application
's	O
subsidiary	O
Triller	B-Application
Fight	O
Club	O
filed	O
an	O
amended	O
complaint	O
against	O
H3	O
Podcast	O
,	O
a	O
video	O
podcast	O
native	O
to	O
YouTube	B-General_Concept
,	O
seeking	O
$50	O
million	O
in	O
damages	O
.	O
</s>
<s>
In	O
November	O
2021	O
,	O
Triller	B-Application
was	O
sued	O
for	O
infringing	O
a	O
design	O
patent	O
and	O
registered	O
copyright	O
and	O
trademark	O
in	O
the	O
marketing	O
of	O
Triller	B-Application
Fight	O
Club	O
's	O
Triad	O
Combat	O
.	O
</s>
<s>
On	O
16	O
August	O
2022	O
,	O
Swizz	O
Beatz	O
and	O
Timbaland	O
sued	O
Triller	B-Application
,	O
alleging	O
that	O
they	O
are	O
owed	O
over	O
$28	O
million	O
related	O
to	O
the	O
purchase	O
of	O
the	O
webcast	O
series	O
Verzuz	O
.	O
</s>
<s>
Triller	B-Application
had	O
bought	O
Verzuz	O
in	O
January	O
2021	O
for	O
an	O
undisclosed	O
sum	O
.	O
</s>
