<s>
Customers	O
use	O
the	O
company	O
’s	O
computer	B-Application
vision	I-Application
technology	O
to	O
collect	O
,	O
measure	O
,	O
and	O
analyze	O
what	O
’s	O
happening	O
on	O
physical	O
store	O
shelves	O
.	O
</s>
<s>
The	O
company	O
opened	O
two	O
more	O
regional	O
offices	O
in	O
Shanghai	B-Device
and	O
Mexico	O
City	O
in	O
June	O
and	O
September	O
2016	O
,	O
respectively	O
.	O
</s>
<s>
In	O
June	O
2019	O
,	O
Trax	O
announced	O
its	O
acquisition	O
of	O
,	O
a	O
Chinese-based	O
company	O
providing	O
artificial	B-Application
intelligence	I-Application
(	O
AI	B-Application
)	O
,	O
crowdsourcing	O
services	O
,	O
and	O
Big	B-Application
Data	I-Application
analysis	I-Application
to	O
the	O
retail	O
market	O
.	O
</s>
<s>
In	O
July	O
2019	O
,	O
Trax	O
announced	O
the	O
acquisition	O
of	O
Shopkick	O
,	O
a	O
US-based	O
company	O
whose	O
shopping	O
app	O
for	O
smartphones	B-Application
and	O
tablets	O
allows	O
users	O
to	O
earn	O
rewards	O
for	O
their	O
online	O
and	O
in-store	O
shopping	O
activities	O
.	O
</s>
<s>
Trax	O
’s	O
computer	B-Application
vision	I-Application
technology	O
uses	O
artificial	B-Application
intelligence	I-Application
,	O
fine-grained	O
image	O
recognition	O
,	O
and	O
machine	O
learning	O
engines	O
to	O
convert	O
store	O
images	O
into	O
shelf	O
insights	O
.	O
</s>
<s>
Trax	O
piloted	O
its	O
machine	B-Algorithm
learning	I-Algorithm
algorithms	I-Algorithm
with	O
initial	O
customers	O
,	O
allowing	O
its	O
algorithm	O
to	O
learn	O
about	O
different	O
products	O
.	O
</s>
