<s>
Total	B-Protocol
Music	I-Protocol
was	O
a	O
digital	O
music	O
distribution	O
service	O
created	O
by	O
Universal	O
Music	O
Group	O
and	O
Sony	O
BMG	O
.	O
</s>
<s>
Total	B-Protocol
Music	I-Protocol
was	O
initially	O
conceived	O
as	O
a	O
subscription	O
service	O
which	O
would	O
offer	O
downloads	O
of	O
DRM-laden	O
audio	O
files	O
to	O
consumers	O
.	O
</s>
<s>
This	O
plan	O
was	O
scrapped	O
when	O
an	O
anti-trust	O
inquiry	O
by	O
the	O
United	O
States	O
Department	O
of	O
Justice	O
in	O
early	O
2008	O
expressed	O
concern	O
that	O
the	O
major	O
record	O
companies	O
were	O
colluding	O
to	O
provide	O
an	O
unfair	O
advantage	O
to	O
Total	B-Protocol
Music	I-Protocol
.	O
</s>
<s>
Total	B-Protocol
Music	I-Protocol
was	O
then	O
conceived	O
as	O
a	O
streaming	O
service	O
to	O
be	O
incorporated	O
into	O
social	O
networking	O
sites	O
—	O
particularly	O
Facebook	B-Application
—	O
in	O
a	O
model	O
similar	O
to	O
what	O
was	O
already	O
in	O
place	O
through	O
agreements	O
between	O
the	O
record	O
companies	O
and	O
MySpace	O
:	O
in	O
exchange	O
for	O
user	O
data	O
and	O
advertising	O
revenue	O
,	O
Total	B-Protocol
Music	I-Protocol
would	O
grant	O
the	O
social	O
network	O
a	O
license	O
to	O
use	O
the	O
participating	O
labels	O
 '	O
music	O
.	O
</s>
<s>
To	O
provide	O
a	O
back	O
end	O
,	O
Total	B-Protocol
Music	I-Protocol
acquired	O
Ruckus	O
Network	O
,	O
and	O
EMI	O
was	O
brought	O
on	O
to	O
add	O
to	O
Universal	O
and	O
Sony	O
BMG	O
's	O
catalog	O
,	O
but	O
Warner	O
Music	O
Group	O
,	O
the	O
remaining	O
major	O
label	O
,	O
did	O
not	O
want	O
to	O
participate	O
.	O
</s>
<s>
More	O
importantly	O
,	O
Total	B-Protocol
Music	I-Protocol
was	O
unable	O
to	O
get	O
Facebook	B-Application
to	O
agree	O
to	O
hand	O
over	O
user	O
data	O
and	O
ad	O
revenue	O
.	O
</s>
<s>
Soon	O
after	O
,	O
Total	B-Protocol
Music	I-Protocol
itself	O
was	O
shuttered	O
.	O
</s>
