<s>
Toontown	B-Protocol
Online	I-Protocol
,	O
commonly	O
known	O
as	O
Toontown	O
,	O
was	O
a	O
2003	O
massively	B-Protocol
multiplayer	I-Protocol
online	I-Protocol
role-playing	I-Protocol
game	I-Protocol
based	O
on	O
a	O
cartoon	O
animal	O
world	B-Application
,	O
developed	O
by	O
Disney	O
's	O
Virtual	O
Reality	O
Studio	O
and	O
Schell	O
Games	O
,	O
and	O
published	O
by	O
The	O
Walt	O
Disney	O
Company	O
.	O
</s>
<s>
Various	O
servers	O
hosting	O
Toontown	B-Protocol
Online	I-Protocol
were	O
shut	O
down	O
throughout	O
the	O
game	O
’s	O
tenure	O
,	O
with	O
the	O
US	O
servers	O
and	O
the	O
game	O
itself	O
closing	O
in	O
September	O
2013	O
.	O
</s>
<s>
Since	O
the	O
game	O
’s	O
closure	O
,	O
various	O
fan	B-Application
servers	I-Application
have	O
been	O
created	O
using	O
most	O
of	O
the	O
game	O
’s	O
original	O
assets	O
.	O
</s>
<s>
The	O
most	O
popular	O
of	O
these	O
,	O
Toontown	O
Rewritten	O
,	O
was	O
created	O
some	O
days	O
after	O
Toontown	B-Protocol
Online	I-Protocol
’s	O
closure	O
.	O
</s>
<s>
"	O
Cogs	O
"	O
were	O
the	O
antagonists	O
in-game	B-Application
,	O
stylized	O
to	O
be	O
corporate	O
robots	O
that	O
wanted	O
to	O
take	O
over	O
the	O
town	O
to	O
propagate	O
business	O
culture	O
.	O
</s>
<s>
The	O
Laff	O
meter	O
functioned	O
as	O
a	O
health	O
meter	O
,	O
representing	O
how	O
much	O
damage	O
Toons	O
could	O
take	O
from	O
the	O
Cogs	O
before	O
going	O
'	O
sad	O
 '	O
–	O
in-game	B-Application
defeat	O
.	O
</s>
<s>
Every	O
Toontown	B-Protocol
Online	I-Protocol
account	O
came	O
with	O
a	O
player	O
's	O
estate	O
.	O
</s>
<s>
Players	O
could	O
customize	O
their	O
Toon	O
's	O
appearance	O
and	O
home	O
with	O
objects	O
ordered	O
from	O
the	O
in-game	B-Application
catalog	O
( 	O
 '	O
Clarabelle	O
's	O
Cattlelog	O
 '	O
)	O
by	O
using	O
jellybeans	O
,	O
the	O
in-game	B-Application
currency	O
.	O
</s>
<s>
Other	O
elements	O
of	O
estates	O
included	O
Doodles	O
(	O
pets	O
)	O
,	O
gardening	O
,	O
fishing	O
,	O
and	O
the	O
ability	O
to	O
purchase	O
various	O
types	O
of	O
in-game	B-Application
items	O
from	O
Clarabelle	O
's	O
Cattlelog	O
.	O
</s>
<s>
Toontown	B-Protocol
Online	I-Protocol
was	O
marketed	O
and	O
developed	O
for	O
players	O
of	O
all	O
ages	O
,	O
which	O
is	O
why	O
a	O
chat	O
restriction	O
was	O
placed	O
on	O
the	O
game	O
.	O
</s>
<s>
It	O
included	O
general	O
English	O
phrases	O
,	O
in-game	B-Application
strategy	O
phrases	O
,	O
and	O
,	O
occasionally	O
,	O
seasonal	O
phrases	O
.	O
</s>
<s>
Platform	O
Publishing	O
,	O
a	O
subsidiary	O
company	O
of	O
Sony	O
Online	O
Entertainment	O
that	O
publishes	O
games	O
for	O
third-party	O
developers	O
,	O
acquired	O
rights	O
to	O
publish	O
a	O
CD	B-Device
version	O
of	O
Toontown	B-Protocol
Online	I-Protocol
in	O
August	O
2005	O
for	O
the	O
PC	B-Device
and	O
their	O
intention	O
to	O
bring	O
the	O
game	O
to	O
online	O
game	O
consoles	O
.	O
</s>
<s>
Toontown	B-Protocol
Online	I-Protocol
became	O
available	O
on	O
CD	B-Device
for	O
the	O
PC	B-Device
on	O
October	O
3	O
,	O
2005	O
.	O
</s>
<s>
This	O
version	O
came	O
in	O
a	O
box	O
set	O
with	O
two	O
months	O
of	O
subscription	O
,	O
a	O
poster	O
,	O
a	O
game	O
manual	O
,	O
and	O
an	O
in-game	B-Application
bonus	O
.	O
</s>
<s>
Toontown	B-Protocol
Online	I-Protocol
chose	O
to	O
create	O
a	O
CD	B-Device
that	O
could	O
be	O
purchased	O
in	O
stores	O
,	O
due	O
to	O
customer	O
insecurity	O
when	O
downloading	O
and	O
buying	O
things	O
online	O
that	O
they	O
could	O
not	O
physically	O
hold	O
.	O
</s>
<s>
After	O
ten	O
years	O
of	O
operation	O
,	O
Toontown	B-Protocol
Online	I-Protocol
was	O
shut	O
down	O
permanently	O
on	O
September	O
19	O
,	O
2013	O
.	O
</s>
<s>
Seasonal	O
and	O
holiday	O
celebrations	O
and	O
special	O
in-game	B-Application
events	O
took	O
place	O
in	O
the	O
time	O
remaining	O
.	O
</s>
<s>
Toontown	O
site	O
,	O
toontown.go.com,	O
now	O
redirects	O
to	O
Disney	O
's	O
main	O
site	O
,	O
disney.com	B-Application
.	O
</s>
<s>
In	O
response	O
to	O
the	O
closure	O
,	O
former	O
players	O
have	O
created	O
multiple	O
private	O
servers	O
of	O
Toontown	B-Protocol
Online	I-Protocol
that	O
are	O
free-to-play	O
and	O
not	O
monetized	O
.	O
</s>
<s>
The	O
most	O
popular	O
server	O
,	O
Toontown	O
Rewritten	O
,	O
is	O
described	O
by	O
its	O
developers	O
as	O
"	O
a	O
fan-made	O
revival	O
of	O
Disney	B-Protocol
's	I-Protocol
Toontown	I-Protocol
Online	I-Protocol
,	O
created	O
using	O
publicly	O
available	O
downloads	O
and	O
information	O
made	O
freely	O
available	O
to	O
the	O
general	O
public	O
in	O
September	O
2014	O
.	O
</s>
<s>
Jesse	O
Schell	O
,	O
the	O
former	O
Creative	O
Director	O
of	O
the	O
Walt	O
Disney	O
Imagineering	O
Virtual	O
Reality	O
Studio	O
,	O
hinted	O
that	O
Toontown	B-Protocol
Online	I-Protocol
closed	O
due	O
to	O
becoming	O
unsustainable	O
in	O
its	O
business	O
model	O
(	O
subscription-based	O
downloadable	O
RPG	O
)	O
.	O
</s>
<s>
Seven	O
years	O
after	O
the	O
game	O
's	O
closure	O
on	O
June	O
2	O
,	O
2021	O
,	O
an	O
unofficial	O
archive	O
of	O
Toontown	B-Protocol
Online	I-Protocol
titled	O
the	O
"	O
Toontown	O
Preservation	O
Project	O
"	O
was	O
released	O
by	O
Toontown	O
Rewritten	O
.	O
</s>
<s>
The	O
archive	O
is	O
hosted	O
via	O
Toontown	O
Rewritten	O
's	O
Notion	B-Protocol
board	O
and	O
features	O
original	O
design	O
documents	O
and	O
artwork	O
donated	O
by	O
the	O
game	O
's	O
developers	O
,	O
among	O
promotional	O
material	O
such	O
as	O
digital	O
downloads	O
,	O
merchandise	O
,	O
newsletters	O
,	O
trading	O
cards	O
,	O
and	O
websites	O
.	O
</s>
<s>
Disney	O
organized	O
two	O
real-life	O
gatherings	O
for	O
Toontown	O
fans	O
called	O
ToonFest	B-Protocol
.	O
</s>
<s>
The	O
first	O
gathering	O
,	O
ToonFest	B-Protocol
2006	O
,	O
was	O
held	O
at	O
the	O
Walt	O
Disney	O
Studios	O
complex	O
in	O
Burbank	O
,	O
California	O
.	O
</s>
<s>
The	O
second	O
gathering	O
,	O
ToonFest	B-Protocol
2007	O
,	O
was	O
held	O
at	O
Walt	O
Disney	O
World	B-Application
in	O
Orlando	O
,	O
Florida	O
.	O
</s>
