<s>
This	O
is	O
a	O
timeline	B-Application
of	I-Application
Uber	I-Application
,	O
which	O
offers	O
a	O
variety	O
of	O
transportation	O
and	O
logistics	O
services	O
and	O
is	O
an	O
early	O
example	O
of	O
the	O
rise	O
of	O
the	O
sharing	O
economy	O
.	O
</s>
<s>
Year	O
Month	O
and	O
date	O
Event	O
type	O
Details2009MarchCompanyUber	O
founded	O
as	O
UberCab.2010MayCompanyUber	O
goes	O
live	O
for	O
the	O
first	O
time	O
in	O
San	O
Francisco	O
,	O
launches	O
at	O
SF	O
AppShow	O
,	O
gives	O
attendees	O
first	O
limo	O
rides	O
from	O
app.DecemberTeamRyan	O
Graves	O
steps	O
down	O
as	O
CEO	O
in	O
favor	O
of	O
Travis	O
Kalanick.2011MayNational	O
expansionUber	O
goes	O
live	O
in	O
New	O
York	O
City.SeptemberNational	O
expansionUber	O
goes	O
live	O
in	O
Chicago	O
.	O
</s>
<s>
December	O
5	O
International	O
expansion	O
Uber	B-Application
expands	O
beyond	O
the	O
United	O
States	O
,	O
starting	O
by	O
expanding	O
into	O
Paris	O
,	O
France.2012	O
March	O
4	O
International	O
expansionUber	O
launches	O
in	O
Canada	O
starting	O
with	O
Toronto.July	O
2	O
International	O
expansionUber	O
launches	O
in	O
London	O
,	O
United	O
Kingdom.JuneCompetitionLyft	O
,	O
a	O
competitor	O
to	O
Uber	B-Application
,	O
launches	O
in	O
San	O
Francisco	O
.	O
</s>
<s>
July	O
ProductUber	O
announces	O
UberX	O
,	O
a	O
service	O
that	O
uses	O
lower-cost	O
hybrid	O
vehicles.2013	O
April	O
ProductUber	O
adds	O
ridesharing	O
,	O
where	O
regular	O
drivers	O
use	O
their	O
personal	O
vehicles	O
as	O
part	O
of	O
UberX.JuneInternational	O
expansionUber	O
launches	O
in	O
Mexico	O
City	O
,	O
Mexico.JulyInternational	O
expansionUber	O
expands	O
to	O
Asia	O
launches	O
in	O
Taiwan	O
,	O
starting	O
in	O
Taipei	B-Application
August	O
8International	O
expansionUber	O
expands	O
to	O
Africa	O
,	O
launches	O
its	O
first	O
product	O
in	O
Johannesburg	O
,	O
South	O
Africa.August	O
29International	O
expansionUber	O
expands	O
to	O
India	O
,	O
launching	O
its	O
first	O
product	O
in	O
Bangalore.2014	O
April	O
7ProductUber	O
launches	O
Uber	B-Application
Rush	O
in	O
New	O
York	O
City	O
,	O
a	O
courier	O
service	O
using	O
bicycle	O
messengers	O
to	O
deliver	O
packages	O
.	O
</s>
<s>
This	O
marks	O
the	O
beginning	O
of	O
Uber	B-Application
's	O
transition	O
into	O
a	O
logistics	O
company	O
.	O
</s>
<s>
June	O
6	O
Funding	O
Uber	B-Application
confirms	O
it	O
has	O
raised	O
$1.2	O
billion	O
in	O
a	O
Series	O
D	O
round	O
,	O
with	O
a	O
pre-money	O
valuation	O
of	O
$17	O
billion	O
.	O
</s>
<s>
July	O
15	O
International	O
expansion	O
Uber	B-Application
officially	O
launches	O
in	O
China	O
,	O
starting	O
with	O
Beijing	O
.	O
</s>
<s>
July	O
24	O
International	O
expansion	O
Uber	B-Application
officially	O
launches	O
in	O
Lagos	O
,	O
Nigeria	O
,	O
expanding	O
its	O
presence	O
to	O
Western	O
Africa	O
.	O
</s>
<s>
August	O
6	O
Product	O
Uber	B-Application
announces	O
UberPool	B-Application
,	O
which	O
lets	O
riders	O
share	O
rides	O
based	O
on	O
proximity	O
.	O
</s>
<s>
September	O
8	O
International	O
expansion	O
Uber	B-Application
officially	O
launches	O
UberX	O
in	O
Canada	O
,	O
starting	O
with	O
Toronto	O
and	O
Mississauga	O
.	O
</s>
<s>
October	O
22	O
-	O
November	O
19	O
Controversy	O
On	O
October	O
22	O
,	O
2014	O
,	O
an	O
article	O
by	O
Sarah	O
Lacy	O
in	O
PandoDaily	O
was	O
published	O
where	O
she	O
sharply	O
criticised	O
the	O
"	O
asshole	O
culture	O
"	O
of	O
Uber	B-Application
and	O
said	O
she	O
intended	O
to	O
delete	O
the	O
app	O
from	O
her	O
phone	O
.	O
</s>
<s>
On	O
November	O
17	O
,	O
2014	O
,	O
BuzzFeed	O
editor-in-chief	O
Ben	O
Smith	O
reported	O
that	O
Uber	B-Application
senior	O
executive	O
Emil	O
Michael	O
"	O
outlined	O
the	O
notion	O
of	O
spending	O
'	O
a	O
million	O
dollars	O
 '	O
"	O
to	O
hire	O
four	O
top	O
opposition	O
researchers	O
and	O
four	O
journalists	O
.	O
</s>
<s>
He	O
said	O
that	O
team	O
could	O
help	O
Uber	B-Application
fight	O
back	O
against	O
the	O
press	O
by	O
looking	O
into	O
"	O
personal	O
lives	O
,	O
your	O
families	O
"	O
.	O
</s>
<s>
Michael	O
was	O
particularly	O
focused	O
on	O
journalist	O
Sarah	O
Lacy	O
,	O
who	O
accused	O
Uber	B-Application
of	O
“	O
sexism	O
and	O
misogyny	O
"	O
.	O
</s>
<s>
Lacy	O
wrote	O
a	O
sharp	O
response	O
critical	O
of	O
Uber	B-Application
's	O
actions	O
.	O
</s>
<s>
Michael	O
Wolff	O
,	O
the	O
journalist	O
who	O
had	O
arranged	O
for	O
and	O
invited	O
Smith	O
to	O
the	O
private	O
dinner	O
where	O
the	O
controversial	O
remarks	O
were	O
made	O
,	O
wrote	O
a	O
lengthy	O
piece	O
about	O
the	O
controversy	O
,	O
stating	O
that	O
Uber	B-Application
executives	O
had	O
believed	O
that	O
the	O
event	O
was	O
off-the-record	O
,	O
but	O
that	O
he	O
(	O
Wolff	O
)	O
had	O
failed	O
to	O
communicate	O
the	O
information	O
to	O
Smith	O
.	O
</s>
<s>
December	O
4	O
Funding	O
Uber	B-Application
confirms	O
it	O
has	O
raised	O
$1.2	O
billion	O
at	O
a	O
$40	O
billion	O
pre-money	O
valuation	O
in	O
a	O
Series	O
E	O
round	O
.	O
</s>
<s>
December	O
8	O
Product	O
Uber	B-Application
expands	O
UberFRESH	O
in	O
some	O
parts	O
of	O
the	O
Los	O
Angeles	O
area	O
to	O
include	O
dinner	O
delivery	O
during	O
weekdays	O
.	O
</s>
<s>
December	O
8	O
Controversy	O
An	O
Uber	B-Application
driver	O
in	O
Delhi	O
allegedly	O
rapes	O
a	O
passenger	O
when	O
driving	O
her	O
home	O
late	O
at	O
night.2015	O
January	O
22International	O
expansionUber	O
launches	O
its	O
first	O
product	O
in	O
East	O
Africa	O
,	O
in	O
Nairobi	O
,	O
Kenya	O
.	O
</s>
<s>
February	O
2	O
Team	O
Uber	B-Application
opens	O
robotics	O
research	O
facility	O
In	O
Pittsburgh	O
to	O
build	O
self-driving	O
cars	O
.	O
</s>
<s>
In	O
May	O
,	O
Uber	B-Application
poaches	O
50	O
employees	O
from	O
Carnegie	O
Mellon	O
's	O
National	O
Robotics	O
Engineering	O
Center	O
.	O
</s>
<s>
The	O
merged	O
company	O
would	O
be	O
significantly	O
larger	O
than	O
Uber	B-Application
in	O
China	O
.	O
</s>
<s>
June	O
17	O
Legal	O
California	O
Labor	O
Commission	O
rules	O
that	O
a	O
particular	O
Uber	B-Application
driver	O
is	O
an	O
employee	O
,	O
not	O
independent	O
contractor	O
.	O
</s>
<s>
July	O
15	O
Legal	O
Administrative	O
judge	O
recommends	O
that	O
Uber	B-Application
be	O
fined	O
$7.3	O
million	O
and	O
suspended	O
from	O
operating	O
in	O
California	O
.	O
</s>
<s>
July	O
31	O
Funding	O
It	O
is	O
announced	O
that	O
Uber	B-Application
has	O
completed	O
a	O
Series	O
F	O
round	O
,	O
raising	O
$1	O
billion	O
at	O
a	O
$50	O
billion	O
pre-money	O
valuation	O
(	O
so	O
a	O
$51	O
billion	O
post-money	O
valuation	O
)	O
.	O
</s>
<s>
August	O
19	O
Funding	O
Uber	B-Application
raises	O
$100	O
million	O
in	O
private	O
equity	O
from	O
the	O
Tata	O
Opportunities	O
Fund	O
,	O
a	O
fund	O
of	O
the	O
Tata	O
Group	O
in	O
India	O
,	O
with	O
the	O
goal	O
of	O
using	O
the	O
money	O
to	O
help	O
it	O
double	O
down	O
on	O
its	O
India	O
operations	O
.	O
</s>
<s>
September	O
9	O
Competition	O
Chinese	O
Uber	B-Application
competitor	O
Didi	O
Kuaidi	O
,	O
the	O
entity	O
formed	O
through	O
the	O
merger	O
of	O
Didi	O
Dache	O
and	O
Kuaidi	O
Dache	O
,	O
raises	O
$3	O
billion	O
to	O
move	O
more	O
aggressively	O
in	O
its	O
battle	O
to	O
maintain	O
market	O
dominance	O
against	O
Uber	B-Application
in	O
China	O
.	O
</s>
<s>
December	O
3	O
Funding	O
Uber	B-Application
announces	O
that	O
it	O
is	O
raising	O
$2.1	O
billion	O
at	O
a	O
$62.5	O
billion	O
valuation	O
.	O
</s>
<s>
December	O
3	O
Competition	O
Uber	B-Application
competitors	O
Lyft	B-Application
(	O
United	O
States	O
)	O
,	O
Didi	O
Kuaidi	O
(	O
China	O
)	O
,	O
Ola	O
Cabs	O
(	O
India	O
)	O
,	O
and	O
GrabTaxi	O
(	O
South-East	O
Asia	O
)	O
(	O
all	O
of	O
which	O
have	O
Softbank	O
as	O
an	O
investor	O
)	O
announce	O
a	O
global	O
technology	O
and	O
service	O
alliance	O
.	O
</s>
<s>
December	O
9	O
Product	O
UberEATS	O
,	O
Uber	B-Application
's	O
food	O
delivery	O
service	O
,	O
is	O
spun	O
off	O
into	O
a	O
separate	O
standalone	O
app	O
,	O
and	O
now	O
offers	O
all-day	O
delivery	O
in	O
Toronto	O
.	O
</s>
<s>
On	O
March	O
15	O
,	O
it	O
launches	O
in	O
Chicago	O
,	O
Houston	O
,	O
and	O
San	O
Francisco	O
,	O
and	O
announces	O
plans	O
to	O
launch	O
in	O
a	O
number	O
of	O
other	O
US	O
cities	O
in	O
the	O
coming	O
months.March	O
26CompetitionGrab	O
,	O
Uber	B-Application
's	O
rival	O
in	O
Southeast	O
Asia	O
,	O
acquires	O
Uber	B-Application
’s	O
Southeast	O
Asia	O
operations	O
.	O
</s>
<s>
As	O
part	O
of	O
the	O
acquisition	O
,	O
Uber	B-Application
will	O
take	O
a	O
27.5	O
%	O
stake	O
in	O
Grab	O
.	O
</s>
<s>
April	O
12	O
International	O
expansion	O
Uber	B-Application
launches	O
in	O
Buenos	O
Aires	O
,	O
Argentina	O
amidst	O
claims	O
of	O
illegality	O
and	O
taxi	O
protests	O
.	O
</s>
<s>
May	O
7	O
–	O
9	O
Local	O
retreat	O
On	O
May	O
9	O
,	O
Uber	B-Application
and	O
Lyft	B-Application
cease	O
operations	O
in	O
Austin	O
,	O
Texas	O
.	O
</s>
<s>
This	O
is	O
in	O
response	O
to	O
a	O
city	O
ordinance	O
upheld	O
by	O
Austin	O
voters	O
on	O
May	O
7	O
that	O
would	O
require	O
drivers	O
for	O
Uber	B-Application
,	O
Lyft	B-Application
,	O
and	O
other	O
similar	O
companies	O
to	O
get	O
fingerprint	O
checks	O
,	O
to	O
have	O
their	O
vehicles	O
labeled	O
,	O
and	O
to	O
not	O
pick	O
up	O
and	O
drop	O
off	O
in	O
certain	O
city	O
lanes	O
.	O
</s>
<s>
May	O
and	O
June	O
Product	O
Uber	B-Application
announces	O
that	O
it	O
is	O
changing	O
its	O
app	O
to	O
inform	O
riders	O
of	O
the	O
price	O
of	O
their	O
ride	O
when	O
they	O
book	O
it	O
,	O
rather	O
than	O
simply	O
providing	O
a	O
surge	O
multiplier	O
.	O
</s>
<s>
The	O
move	O
is	O
prompted	O
by	O
the	O
observation	O
that	O
UberPool	B-Application
users	O
,	O
who	O
do	O
see	O
the	O
ride	O
price	O
upfront	O
,	O
are	O
more	O
likely	O
to	O
continue	O
using	O
the	O
service	O
.	O
</s>
<s>
June	O
9	O
Product	O
Uber	B-Application
opens	O
up	O
the	O
Uber	B-Application
RUSH	O
API	O
to	O
developers	O
.	O
</s>
<s>
The	O
goal	O
of	O
this	O
API	O
is	O
to	O
make	O
it	O
easy	O
for	O
merchants	O
to	O
integrate	O
the	O
use	O
of	O
Uber	B-Application
drivers	O
into	O
their	O
delivery	O
system	O
.	O
</s>
<s>
June	O
30	O
International	O
expansion	O
Uber	B-Application
launches	O
in	O
Kyiv	O
,	O
Ukraine	O
.	O
</s>
<s>
July	O
24	O
Local	O
retreat	O
Uber	B-Application
leaves	O
Budapest	O
,	O
Hungary	O
.	O
</s>
<s>
July	O
28	O
Legal	O
The	O
Chinese	O
government	O
issues	O
guidelines	O
to	O
make	O
ride-hailing	O
services	O
,	O
such	O
as	O
Uber	B-Application
,	O
legal	O
in	O
the	O
country	O
.	O
</s>
<s>
August	O
1	O
competition	O
,	O
mergers	O
Didi	O
Chuxing	O
(	O
formerly	O
Didi	O
Kuaidi	O
)	O
,	O
the	O
dominant	O
player	O
in	O
China	O
's	O
ridesharing	O
market	O
,	O
agrees	O
to	O
buy	O
Uber	B-Application
China	O
,	O
Uber	B-Application
's	O
business	O
in	O
China	O
.	O
</s>
<s>
The	O
Uber	B-Application
brand	O
will	O
be	O
retained	O
,	O
but	O
Didi	O
would	O
“	O
integrate	O
the	O
managerial	O
and	O
technological	O
experience	O
and	O
expertise	O
of	O
the	O
two	O
teams.	O
”	O
Uber	B-Application
reportedly	O
lost	O
$2	O
billion	O
trying	O
to	O
make	O
inroads	O
in	O
China	O
.	O
</s>
<s>
August	O
18	O
(	O
announcement	O
)	O
Product	O
,	O
automation	O
Uber	B-Application
announces	O
plans	O
to	O
launch	O
service	O
with	O
self-driving	O
cars	O
in	O
Pittsburgh	O
,	O
Pennsylvania	O
,	O
where	O
its	O
robotics	O
research	O
facility	O
,	O
built	O
with	O
employees	O
poached	O
from	O
Carnegie	O
Mellon	O
University	O
in	O
2015	O
,	O
is	O
located	O
.	O
</s>
<s>
The	O
cars	O
are	O
modified	O
version	O
of	O
the	O
Volvo	O
sports	O
utility	O
vehicle	O
equipped	O
with	O
Uber	B-Application
's	O
technology	O
for	O
self-driving	O
.	O
</s>
<s>
The	O
move	O
is	O
seen	O
by	O
commentators	O
as	O
the	O
first	O
step	O
in	O
Uber	B-Application
's	O
ambitious	O
goal	O
of	O
replacing	O
its	O
entire	O
fleet	O
with	O
autonomous	O
vehicles.September	O
16ProductUber	O
begins	O
mapping	O
UK	O
streets	O
in	O
an	O
effort	O
to	O
identify	O
the	O
best	O
pick-up	O
and	O
drop-off	O
points	O
from	O
its	O
own	O
images	O
.	O
</s>
<s>
October	O
28LegalUber	O
loses	O
the	O
case	O
of	O
Aslam	O
v	O
Uber	B-Application
BV(2016 )	O
Case	O
no	O
:	O
2202550/2015	O
on	O
workers	O
 '	O
rights	O
.	O
</s>
<s>
The	O
app	O
also	O
connects	O
better	O
with	O
the	O
user	O
's	O
current	O
location	O
,	O
real-world	O
identity	O
,	O
favorite	O
places	O
(	O
such	O
as	O
work	O
and	O
home	O
)	O
and	O
integration	O
with	O
services	O
such	O
as	O
Foursquare	B-Application
and	O
Yelp	B-Application
for	O
destination-specific	O
information	O
,	O
in	O
what	O
is	O
seen	O
as	O
an	O
attempt	O
to	O
pull	O
users	O
into	O
spending	O
more	O
time	O
in	O
the	O
app.2017MarchProductUber	O
begins	O
beta	O
testing	O
a	O
program	O
in	O
select	O
cities	O
to	O
pick	O
up	O
passengers	O
aged	O
13	O
through	O
17	O
,	O
previously	O
not	O
allowed	O
on	O
the	O
company	O
's	O
terms	O
of	O
service	O
.	O
</s>
<s>
June	O
6	O
Team	O
Uber	B-Application
CEO	O
Travis	O
Kalanick	O
takes	O
summer	O
sabbatical	O
after	O
an	O
investigation	O
into	O
the	O
company	O
's	O
workplace	O
culture.June	O
21TeamTravis	O
Kalanick	O
resigns	O
as	O
CEO.August	O
28TeamDara	O
Khosrowshahi	O
is	O
hired	O
as	O
CEO.October	O
25ProductA	O
Uber	B-Application
branded	O
Visa	O
credit	O
card	O
is	O
announced	O
for	O
the	O
United	O
States	O
market	O
,	O
in	O
partnership	O
with	O
Barclays	O
.	O
</s>
<s>
The	O
card	O
became	O
open	O
for	O
applications	O
on	O
November	O
2	O
,	O
2017.2018April	O
9ProductUber	O
acquires	O
Jump	O
Bikes	O
and	O
launches	O
Uber	B-Application
Bike.2019February	O
9International	O
expansionUber	O
further	O
expands	O
its	O
operations	O
in	O
Canada	O
by	O
launching	O
in	O
Saskatoon.May	O
10FundingUber	O
raises	O
$8.1	O
billion	O
at	O
$45	O
per	O
share	O
in	O
its	O
IPO	O
,	O
valuing	O
the	O
company	O
at	O
$82	O
billion.May	O
15International	O
expansionUber	O
further	O
expands	O
its	O
operations	O
in	O
Canada	O
by	O
launching	O
in	O
Regina	O
,	O
Saskatchewan.2020December	O
20International	O
retreatUber	O
sells	O
its	O
UberEATS	O
business	O
in	O
India	O
to	O
Zomato	B-Application
for	O
a	O
9.99	O
%	O
stake	O
in	O
the	O
Indian	O
food	O
delivery	O
company.January	O
24International	O
expansionUber	O
further	O
expands	O
its	O
operations	O
in	O
Canada	O
by	O
launching	O
in	O
Vancouver	O
,	O
British	O
Columbia	O
and	O
other	O
parts	O
of	O
Metro	O
Vancouver	O
.	O
</s>
