<s>
The	O
following	O
is	O
a	O
timeline	O
of	O
the	O
history	O
of	O
the	O
photo	O
messaging	O
software	O
Snapchat	B-Application
.	O
</s>
<s>
Time	O
period	O
Development	O
summary	O
More	O
details	O
April	O
2011December	O
2012	O
Conception	O
and	O
initial	O
launch	O
Snapchat	B-Application
is	O
conceived	O
by	O
Stanford	O
graduate	O
students	O
.	O
</s>
<s>
December	O
2014August	O
2016	O
Aggressive	O
fundraising	O
,	O
focus	O
on	O
video	O
,	O
more	O
product	O
iterations	O
Snapchat	B-Application
raises	O
large	O
funding	O
rounds	O
(	O
Series	O
D	O
:	O
$485	O
million	O
,	O
Series	O
E	O
:	O
at	O
least	O
$200	O
million	O
but	O
possibly	O
up	O
to	O
$500	O
million	O
,	O
and	O
Series	O
F	O
:	O
$1.8	O
billion	O
)	O
.	O
</s>
<s>
Since	O
Snapchat	B-Application
raises	O
money	O
more	O
continuously	O
,	O
it	O
is	O
hard	O
to	O
pinpoint	O
a	O
specific	O
funding	O
round	O
,	O
creating	O
some	O
confusion	O
for	O
reporting	O
.	O
</s>
<s>
With	O
the	O
additional	O
funds	O
,	O
Snapchat	B-Application
aggressively	O
improves	O
the	O
product	O
,	O
with	O
changes	O
such	O
as	O
Chat	O
2.0	O
,	O
the	O
introduction	O
of	O
stickers	O
,	O
and	O
new	O
monetization	O
strategies	O
.	O
</s>
<s>
Note	O
,	O
however	O
,	O
that	O
unlike	O
Facebook	B-Application
,	O
that	O
counts	O
a	O
view	O
only	O
after	O
at	O
least	O
three	O
seconds	O
on	O
it	O
(	O
and	O
YouTube	O
,	O
which	O
follows	O
a	O
more	O
restrictive	O
definition	O
)	O
,	O
Snapchat	B-Application
counts	O
a	O
view	O
as	O
soon	O
as	O
the	O
video	O
start	O
playing	O
,	O
making	O
its	O
numbers	O
hard	O
to	O
compare	O
with	O
Facebook	B-Application
.	I-Application
</s>
<s>
September	O
2016present	O
Rebranding	O
and	O
preparation	O
for	O
IPO	O
The	O
company	O
rebrands	O
itself	O
from	O
"	O
Snapchat	B-Application
Inc.	O
"	O
to	O
"	O
Snap	O
Inc.	O
"	O
and	O
unveils	O
the	O
Spectacles	B-Algorithm
.	O
</s>
<s>
Year	O
Month	O
and	O
date	O
Event	O
type	O
Details	O
2011	O
April	O
Creation	O
Snapchat	B-Application
co-founder	O
Reggie	O
Brown	O
creates	O
the	O
idea	O
for	O
an	O
ephemeral	O
messaging	O
platform	O
.	O
</s>
<s>
2011	O
July	O
Creation	O
Snapchat	B-Application
first	O
launches	O
from	O
Evan	O
Spiegel	O
's	O
father	O
's	O
living	O
room	O
under	O
the	O
name	O
Picaboo	O
,	O
as	O
an	O
iOS-only	O
app	O
.	O
</s>
<s>
2012	O
March/April	O
Funding	O
After	O
Spiegel	O
and	O
Bobby	O
Murphy	O
force	O
Reggie	O
Brown	O
out	O
of	O
the	O
company	O
,	O
they	O
re-incorporate	O
as	O
Snapchat	B-Application
,	O
and	O
begin	O
to	O
acknowledge	O
the	O
idea	O
as	O
theirs	O
alone	O
,	O
giving	O
no	O
recognition	O
to	O
Reggie	O
Brown	O
.	O
</s>
<s>
Subsequently	O
,	O
Barry	O
Eggers	O
,	O
a	O
managing	O
director	O
at	O
the	O
venture	O
capital	O
firm	O
Lightspeed	O
Ventures	O
,	O
learns	O
from	O
his	O
teenage	O
daughter	O
that	O
the	O
three	O
most	O
popular	O
apps	O
among	O
her	O
friends	O
are	O
Angry	B-Application
Birds	I-Application
,	O
Instagram	B-Application
,	O
and	O
Snapchat	B-Application
.	O
</s>
<s>
Liew	O
,	O
Eggers	O
 '	O
partner	O
at	O
the	O
firm	O
,	O
pursues	O
Snapchat	B-Application
and	O
agrees	O
to	O
invest	O
$	O
485,000	O
in	O
the	O
company	O
.	O
</s>
<s>
2012	O
May	O
12	O
Userbase	O
Snapchat	B-Application
is	O
processing	O
about	O
25	O
images	O
a	O
second	O
.	O
</s>
<s>
2012	O
October	O
29	O
Userbase	O
Snapchat	B-Application
says	O
that	O
users	O
are	O
sharing	O
about	O
20	O
million	O
images	O
a	O
day	O
,	O
or	O
about	O
231	O
per	O
second	O
.	O
</s>
<s>
For	O
comparison	O
,	O
when	O
Instagram	B-Application
had	O
10	O
million	O
users	O
it	O
processed	O
25	O
photos	O
a	O
second	O
.	O
</s>
<s>
2012	O
October	O
29	O
Product	O
Snapchat	B-Application
launches	O
an	O
Android	B-Application
app	O
.	O
</s>
<s>
2012	O
December	O
12	O
Funding	O
Snapchat	B-Application
is	O
reported	O
to	O
be	O
raising	O
north	O
of	O
$10	O
million	O
at	O
a	O
$70	O
million	O
valuation	O
.	O
</s>
<s>
Funders	O
appear	O
to	O
include	O
Benchmark	O
Capital	O
,	O
one	O
of	O
the	O
funders	O
of	O
Instagram	B-Application
.	O
</s>
<s>
2012	O
December	O
14	O
Product	O
Snapchat	B-Application
releases	O
video	O
sharing	O
and	O
begins	O
prototyping	O
monetization	O
features	O
.	O
</s>
<s>
2012	O
December	O
21	O
Competition	O
Social	O
networking	O
company	O
Facebook	B-Application
launches	O
Poke	O
,	O
an	O
iOS	B-Application
app	O
for	O
sending	O
expiring	O
text	O
,	O
photos	O
,	O
and	O
videos	O
.	O
</s>
<s>
It	O
is	O
widely	O
viewed	O
as	O
a	O
direct	O
competitor	O
to	O
Snapchat	B-Application
.	O
</s>
<s>
2013	O
February	O
8	O
Funding	O
Snapchat	B-Application
raises	O
a	O
$13.5	O
million	O
Series	O
A	O
led	O
by	O
Benchmark	O
Capital	O
's	O
Mitch	O
Lasky	O
,	O
with	O
a	O
post-money	O
valuation	O
between	O
$60	O
million	O
and	O
$70	O
million	O
.	O
</s>
<s>
2013	O
February	O
8	O
Userbase	O
Snapchat	B-Application
users	O
are	O
now	O
sending	O
over	O
60	O
million	O
snaps	O
a	O
day	O
,	O
or	O
about	O
700	O
snaps	O
a	O
second	O
.	O
</s>
<s>
2013	O
February	O
21	O
Product	O
Snapchat	B-Application
launches	O
video	O
sharing	O
on	O
its	O
Android	B-Application
app	O
after	O
ten	O
days	O
of	O
quiet	O
beta	O
testing	O
.	O
</s>
<s>
2013	O
February	O
27	O
Legal	O
Snapchat	B-Application
is	O
sued	O
by	O
Reginald	O
Brown	O
,	O
a	O
Stanford	O
graduate	O
student	O
who	O
used	O
to	O
be	O
friends	O
with	O
Spiegel	O
and	O
Murphy	O
.	O
</s>
<s>
Brown	O
claims	O
that	O
he	O
originally	O
came	O
up	O
with	O
the	O
idea	O
behind	O
Snapchat	B-Application
as	O
well	O
as	O
its	O
ghost	O
logo	O
,	O
back	O
when	O
the	O
product	O
was	O
still	O
called	O
Picaboo	O
,	O
but	O
that	O
Spiegel	O
and	O
Murphy	O
changed	O
passwords	O
to	O
shut	O
him	O
out	O
of	O
the	O
servers	O
.	O
</s>
<s>
Snapchat	B-Application
calls	O
the	O
lawsuit	O
"	O
devoid	O
of	O
merit.	O
"	O
</s>
<s>
2013	O
April	O
16	O
Userbase	O
At	O
the	O
Dive	O
into	O
Mobile	O
conference	O
,	O
Snapchat	B-Application
co-founder	O
Evan	O
Spiegel	O
says	O
that	O
users	O
now	O
share	O
150	O
million	O
images	O
per	O
day	O
,	O
or	O
about	O
1700	O
per	O
second	O
.	O
</s>
<s>
On	O
the	O
same	O
day	O
,	O
a	O
post	O
on	O
the	O
Snapchat	B-Application
blog	O
notes	O
that	O
the	O
company	O
is	O
facing	O
spam	O
problems	O
.	O
</s>
<s>
2013	O
June	O
22	O
Funding	O
Snapchat	B-Application
raises	O
a	O
$80	O
million	O
Series	O
B	O
( $60	O
million	O
for	O
the	O
company	O
and	O
$20	O
million	O
as	O
a	O
secondary	O
offering	O
)	O
at	O
a	O
valuation	O
of	O
about	O
$800	O
million	O
.	O
</s>
<s>
2013	O
July	O
1	O
Legal	O
Documents	O
related	O
to	O
Reginald	O
Brown	O
's	O
lawsuit	O
against	O
Snapchat	B-Application
are	O
released	O
.	O
</s>
<s>
2013	O
August	O
7	O
Competition	O
Facebook	B-Application
starts	O
allowing	O
people	O
to	O
send	O
Instagrams	B-Application
with	O
its	O
Messenger	B-Protocol
product	O
,	O
a	O
move	O
that	O
is	O
widely	O
seen	O
as	O
a	O
competitive	O
response	O
to	O
Snapchat	B-Application
.	O
</s>
<s>
2013	O
September	O
9	O
Product	O
Snapchat	B-Application
releases	O
Snapchat	B-Application
Micro	O
,	O
an	O
app	O
for	O
the	O
Galaxy	B-Application
Gear	I-Application
smartwatch	O
.	O
</s>
<s>
2013	O
September	O
9	O
Userbase	O
Snapchat	B-Application
CEO	O
Evan	O
Spiegel	O
reports	O
that	O
Snapchat	B-Application
users	O
are	O
now	O
sharing	O
350	O
million	O
photographs	O
a	O
day	O
(	O
about	O
4000	O
per	O
second	O
)	O
.	O
</s>
<s>
2013	O
October	O
3	O
Product	O
Snapchat	B-Application
updates	O
its	O
app	O
to	O
include	O
the	O
option	O
to	O
create	O
Snapchat	B-Application
Stories	O
,	O
a	O
type	O
of	O
sharing	O
that	O
allows	O
users	O
to	O
build	O
chains	O
of	O
shared	O
content	O
that	O
can	O
be	O
viewed	O
an	O
unlimited	O
number	O
of	O
times	O
over	O
a	O
24-hour	O
period	O
.	O
</s>
<s>
2013	O
November	O
13	O
Potential	O
acquisition	O
The	O
Wall	O
Street	O
Journal	O
reports	O
that	O
Snapchat	B-Application
spurned	O
a	O
$3	O
billion	O
acquisition	O
offer	O
from	O
social	O
networking	O
company	O
Facebook	B-Application
.	I-Application
</s>
<s>
Neither	O
Snapchat	B-Application
nor	O
Facebook	B-Application
offer	O
comment	O
.	O
</s>
<s>
2013	O
November	O
19	O
Userbase	O
Snapchat	B-Application
users	O
are	O
now	O
sharing	O
400	O
million	O
snaps	O
a	O
day	O
(	O
about	O
4500	O
per	O
second	O
)	O
,	O
more	O
than	O
Facebook	B-Application
.	I-Application
</s>
<s>
2013	O
December	O
Snapchat	B-Application
hires	O
Emily	O
White	O
as	O
COO	O
.	O
</s>
<s>
2013	O
December	O
11	O
Funding	O
Snapchat	B-Application
raises	O
$50	O
million	O
in	O
Series	O
C	O
funding	O
from	O
Coatue	O
Management	O
.	O
</s>
<s>
2013	O
December	O
20	O
Product	O
Snapchat	B-Application
rolls	O
out	O
a	O
change	O
that	O
allows	O
users	O
to	O
replay	O
one	O
snap	O
a	O
day	O
,	O
thereby	O
sacrificing	O
some	O
of	O
its	O
ephemerality	O
.	O
</s>
<s>
2013	O
–	O
2014	O
December	O
27	O
–	O
January	O
9	O
Security	O
A	O
security	O
flaw	O
in	O
Snapchat	B-Application
's	O
Find	O
Friends	O
feature	O
leads	O
to	O
4.6	O
million	O
usernames	O
and	O
phone	O
numbers	O
being	O
leaked	O
.	O
</s>
<s>
Snapchat	B-Application
promises	O
to	O
work	O
on	O
beefing	O
up	O
security	O
quickly	O
.	O
</s>
<s>
On	O
January	O
9	O
,	O
Snapchat	B-Application
rolls	O
out	O
an	O
update	O
that	O
allows	O
people	O
to	O
opt	O
out	O
of	O
the	O
Find	O
Friends	O
feature	O
.	O
</s>
<s>
2014	O
January	O
21	O
Security	O
Snapchat	B-Application
introduces	O
Snap-tchas	O
(	O
a	O
wordplay	O
on	O
CAPTCHAs	O
)	O
to	O
deter	O
spam	O
and	O
improve	O
security	O
,	O
but	O
hackers	O
find	O
workarounds	O
within	O
hours	O
.	O
</s>
<s>
2014	O
February	O
7	O
Security	O
Security	O
researcher	O
Jamie	O
Sanchez	O
discovers	O
a	O
vulnerability	O
in	O
Snapchat	B-Application
whereby	O
hackers	O
can	O
freeze	O
a	O
person	O
's	O
phone	O
by	O
sending	O
the	O
phone	O
a	O
lot	O
of	O
snaps	O
.	O
</s>
<s>
2014	O
February	O
10	O
,	O
11	O
Security	O
Snapchat	B-Application
is	O
hacked	O
to	O
send	O
people	O
spam	O
pictures	O
of	O
fruit	O
smoothies	O
.	O
</s>
<s>
Under	O
the	O
terms	O
of	O
the	O
agreement	O
,	O
Snapchat	B-Application
was	O
not	O
fined	O
,	O
but	O
the	O
app	O
service	O
agreed	O
to	O
have	O
its	O
claims	O
and	O
policies	O
monitored	O
by	O
an	O
independent	O
party	O
for	O
a	O
period	O
of	O
20	O
years	O
.	O
</s>
<s>
The	O
FTC	O
concluded	O
that	O
Snapchat	B-Application
was	O
prohibited	O
from	O
"	O
misrepresenting	O
the	O
extent	O
to	O
which	O
it	O
maintains	O
the	O
privacy	O
,	O
security	O
,	O
or	O
confidentiality	O
of	O
users	O
 '	O
information	O
.	O
</s>
<s>
"	O
Andrea	O
Peterson	O
,	O
"	O
Snapchat	B-Application
agrees	O
to	O
settle	O
FTC	O
charges	O
that	O
it	O
deceived	O
users	O
"	O
,	O
The	O
Washington	O
Post	O
,	O
May	O
8	O
,	O
2014	O
.	O
</s>
<s>
2014	O
May	O
1	O
Product	O
Snapchat	B-Application
adds	O
ephemeral	O
text	O
chat	O
and	O
video	O
calling	O
.	O
</s>
<s>
2014	O
May	O
9	O
Competition	O
Facebook	B-Application
removes	O
Poke	O
From	O
the	O
iOS	B-Application
App	O
Store	O
after	O
2	O
years	O
,	O
ending	O
its	O
direct	O
competition	O
with	O
Snapchat	B-Application
.	O
</s>
<s>
2014	O
May	O
28	O
People	O
Embarrassing	O
emails	O
sent	O
by	O
Snapchat	B-Application
co-founder	O
Evan	O
Spiegel	O
from	O
many	O
years	O
before	O
he	O
started	O
Snapchat	B-Application
are	O
leaked	O
.	O
</s>
<s>
2014	O
June	O
17	O
Product	O
Snapchat	B-Application
launches	O
collaborative	O
timelines	O
based	O
on	O
events	O
.	O
</s>
<s>
2014	O
August	O
29	O
Product	O
Snapchat	B-Application
updates	O
its	O
app	O
,	O
adding	O
a	O
"	O
Live	O
"	O
section	O
that	O
allows	O
people	O
to	O
follow	O
events	O
live	O
.	O
</s>
<s>
2014	O
September	O
4	O
Product	O
Snapchat	B-Application
begins	O
using	O
push	B-General_Concept
notifications	I-General_Concept
for	O
Snapchat	B-Application
Stories	O
.	O
</s>
<s>
2014	O
September	O
29	O
Legal	O
After	O
three	O
years	O
of	O
legal	O
wrangling	O
,	O
Snapchat	B-Application
finally	O
settles	O
its	O
lawsuit	O
with	O
ousted	O
co-founder	O
Reginald	O
Brown	O
for	O
an	O
undisclosed	O
compensation	O
.	O
</s>
<s>
2014	O
October	O
10	O
Security	O
Hundreds	O
of	O
thousands	O
of	O
Snapchat	B-Application
photos	O
are	O
leaked	O
.	O
</s>
<s>
Snapchat	B-Application
does	O
not	O
appear	O
to	O
be	O
at	O
fault	O
:	O
the	O
leak	O
seems	O
to	O
be	O
from	O
SnapSaved	O
,	O
a	O
service	O
that	O
allows	O
people	O
to	O
receive	O
snaps	O
and	O
archives	O
all	O
the	O
snaps	O
it	O
receives	O
,	O
and	O
Snapchat	B-Application
explicitly	O
states	O
in	O
its	O
terms	O
of	O
use	O
that	O
users	O
should	O
not	O
connect	O
Snapchat	B-Application
with	O
third-party	O
applications	O
.	O
</s>
<s>
2014	O
October	O
17	O
Product	O
,	O
monetization	O
Snapchat	B-Application
announces	O
on	O
its	O
blog	O
that	O
users	O
will	O
start	O
receiving	O
ads	O
from	O
brands	O
under	O
the	O
Recent	O
Updates	O
section	O
of	O
its	O
blog	O
.	O
</s>
<s>
2014	O
November	O
17	O
Product	O
Snapchat	B-Application
announces	O
Snapcash	O
,	O
a	O
tool	O
allowing	O
people	O
to	O
send	O
each	O
other	O
money	O
easily	O
through	O
the	O
app	O
.	O
</s>
<s>
2014	O
November	O
23	O
Product	O
,	O
monetization	O
Snapchat	B-Application
includes	O
a	O
sponsored	O
story	O
from	O
Samsung	B-Application
and	O
the	O
AMAs	O
in	O
its	O
Our	O
Story	O
section	O
.	O
</s>
<s>
Although	O
Snapchat	B-Application
has	O
previously	O
included	O
topical	O
stories	O
related	O
to	O
the	O
World	O
Cup	O
and	O
Super	O
Bowl	O
in	O
the	O
Our	O
Stories	O
section	O
,	O
this	O
is	O
the	O
first	O
placement	O
paid	O
for	O
by	O
a	O
brand	O
.	O
</s>
<s>
2014	O
December	O
16	O
Product	O
,	O
acquisitions	O
by	O
Snapchat	B-Application
Leaked	O
emails	O
from	O
Sony	O
Pictures	O
show	O
that	O
Snapchat	B-Application
is	O
planning	O
a	O
music	O
feature	O
,	O
acquired	O
QR	O
scan	B-Operating_System
company	O
scan.me	B-Operating_System
for	O
$50	O
million	O
,	O
and	O
acquired	O
Vergence	O
Eyeglass	O
Cam	O
for	O
$15	O
million	O
.	O
</s>
<s>
2014	O
December	O
22	O
Product	O
,	O
accessibility	O
Microsoft	O
removes	O
third-party	O
Snapchat	B-Application
apps	O
from	O
the	O
Windows	O
Phone	O
store	O
at	O
Snapchat	B-Application
's	O
request	O
.	O
</s>
<s>
Since	O
Snapchat	B-Application
has	O
no	O
official	O
app	O
,	O
this	O
means	O
Windows	O
Phone	O
users	O
can	O
no	O
longer	O
use	O
Snapchat	B-Application
.	O
</s>
<s>
2014	O
December	O
31	O
Funding	O
Snapchat	B-Application
announces	O
that	O
it	O
has	O
raised	O
$485	O
million	O
from	O
23	O
investors	O
for	O
its	O
Series	O
D	O
round	O
at	O
a	O
valuation	O
of	O
at	O
least	O
$10	O
billion	O
.	O
</s>
<s>
2015	O
January	O
27	O
Product	O
Snapchat	B-Application
launches	O
Discover	O
,	O
a	O
daily	O
feed	O
comprising	O
content	O
from	O
brands	O
like	O
ESPN	O
,	O
CNN	B-Architecture
,	O
Vice	O
,	O
and	O
Warner	O
Music	O
,	O
National	O
Geographic	O
,	O
Yahoo	B-Application
News	I-Application
,	O
and	O
others	O
.	O
</s>
<s>
2015	O
February	O
10	O
Product	O
,	O
safety	O
Snapchat	B-Application
launches	O
the	O
Snapchat	B-Application
Safety	O
Center	O
,	O
a	O
section	O
of	O
its	O
website	O
with	O
practical	O
tips	O
of	O
how	O
to	O
stay	O
safe	O
while	O
using	O
Snapchat	B-Application
.	O
</s>
<s>
2015	O
March	O
Funding	O
Rumors	O
of	O
Snapchat	B-Application
's	O
next	O
$500	O
million	O
funding	O
round	O
(	O
Series	O
E	O
)	O
,	O
at	O
a	O
valuation	O
of	O
about	O
$15	O
billion	O
,	O
are	O
circulated	O
.	O
</s>
<s>
2015	O
May	O
26	O
Userbase	O
Snapchat	B-Application
has	O
100	O
million	O
currently	O
active	O
users	O
,	O
who	O
send	O
snaps	O
at	O
a	O
rate	O
over	O
400	O
million	O
a	O
day	O
.	O
</s>
<s>
2015	O
July	O
1	O
Product	O
Snapchat	B-Application
changes	O
its	O
interface	O
to	O
no	O
longer	O
require	O
people	O
to	O
tap	O
and	O
hold	O
to	O
watch	O
.	O
</s>
<s>
2015	O
August	O
12	O
Product	O
Snapchat	B-Application
launches	O
a	O
new	O
mode	O
called	O
Travel	O
Mode	O
in	O
its	O
iOS	B-Application
and	O
Android	B-Application
apps	O
,	O
intended	O
for	O
people	O
who	O
are	O
traveling	O
and	O
do	O
not	O
want	O
to	O
use	O
too	O
much	O
mobile	O
data	O
.	O
</s>
<s>
2015	O
August	O
18	O
Advertising	O
An	O
advocacy	O
group	O
,	O
Secure	O
Now	O
,	O
is	O
running	O
an	O
ad	O
on	O
Snapchat	B-Application
opposing	O
the	O
recent	O
nuclear	O
deal	O
with	O
Iran	O
.	O
</s>
<s>
The	O
ad	O
uses	O
a	O
filter	O
in	O
which	O
friends	O
can	O
share	O
it	O
with	O
each	O
other.2015September	O
16ProductSnapchat	O
introduces	O
'	O
Lenses	O
 '	O
,	O
augmented	B-General_Concept
reality	I-General_Concept
filters	O
that	O
are	O
available	O
for	O
use	O
in	O
video	O
and	O
photo	O
capture	O
.	O
</s>
<s>
Lenses	O
are	O
initially	O
limited	O
to	O
7	O
filters	O
,	O
created	O
internally	O
by	O
the	O
Snapchat	B-Application
team	O
.	O
</s>
<s>
2015	O
October	O
12	O
Product	O
Snapchat	B-Application
gets	O
rid	O
of	O
its	O
15-person	O
team	O
running	O
the	O
"	O
Snapchat	B-Application
Channel	O
"	O
(	O
its	O
original	O
content	O
)	O
and	O
shuts	O
the	O
product	O
down	O
.	O
</s>
<s>
2015	O
October	O
28	O
Product	O
Snapchat	B-Application
adds	O
slow-mo	O
,	O
fast-forward	O
and	O
rewind	O
video	O
filters	O
.	O
</s>
<s>
2015	O
November	O
9	O
Userbase	O
Snapchat	B-Application
confirms	O
to	O
Financial	O
Times	O
that	O
it	O
is	O
seeing	O
6	O
billion	O
daily	O
video	O
views	O
,	O
up	O
from	O
2	O
billion	O
in	O
May	O
.	O
</s>
<s>
2015	O
November	O
10	O
Financial	O
Financial	O
Times	O
reports	O
,	O
using	O
Morningstar	O
data	O
,	O
that	O
Fidelity	O
Investments	O
has	O
marked	O
down	O
Snapchat	B-Application
's	O
valuation	O
by	O
25%	O
,	O
from	O
$30.72	O
a	O
share	O
to	O
$22.91	O
a	O
share	O
.	O
</s>
<s>
Fidelity	O
had	O
previously	O
acquired	O
a	O
stake	O
in	O
Snapchat	B-Application
in	O
May	O
,	O
and	O
this	O
is	O
the	O
first	O
devaluation	O
.	O
</s>
<s>
Fortune	O
reports	O
that	O
Fidelity	O
has	O
been	O
marking	O
down	O
many	O
of	O
the	O
companies	O
in	O
its	O
Blue	O
Chip	O
Growth	O
Fund	O
,	O
and	O
Snapchat	B-Application
's	O
situation	O
is	O
not	O
unique	O
.	O
</s>
<s>
2016	O
March	O
24	O
Acquisitions	O
by	O
Snapchat	B-Application
Snapchat	B-Application
acquires	O
Bitstrips	B-Operating_System
,	O
the	O
company	O
that	O
makes	O
bitmojis	B-Operating_System
(	O
personalized	O
emojis	B-Application
)	O
.	O
</s>
<s>
2016	O
March	O
29	O
Product	O
Snapchat	B-Application
announces	O
Chat	O
2.0	O
,	O
a	O
collection	O
of	O
product	O
updates	O
.	O
</s>
<s>
The	O
updates	O
include	O
Snapchat	B-Application
Stories	O
auto-advance	O
(	O
moving	O
to	O
the	O
next	O
story	O
after	O
one	O
story	O
has	O
played	O
)	O
,	O
over	O
200	O
stickers	O
that	O
can	O
be	O
used	O
in	O
chat	O
messages	O
,	O
video	O
notes	O
,	O
audio	O
notes	O
,	O
video	O
and	O
audio	O
calls	O
,	O
multiple	O
photo-sending	O
,	O
and	O
on-the-fly	O
toggling	O
between	O
video	O
and	O
audio	O
calls	O
.	O
</s>
<s>
Commentators	O
find	O
a	O
connection	O
between	O
the	O
announcements	O
,	O
arguing	O
that	O
the	O
acquisition	O
of	O
Bitstrips	B-Operating_System
might	O
lead	O
to	O
the	O
ability	O
to	O
create	O
and	O
send	O
personalized	O
stickers	O
in	O
the	O
future	O
.	O
</s>
<s>
2016	O
April	O
28	O
Userbase	O
Snapchat	B-Application
reaches	O
10	O
billion	O
daily	O
video	O
views	O
,	O
up	O
from	O
6	O
billion	O
in	O
November	O
2015	O
and	O
2	O
billion	O
in	O
May	O
2015	O
.	O
</s>
<s>
Reporting	O
on	O
the	O
matter	O
,	O
Sarah	O
Frier	O
clarifies	O
in	O
Bloomberg	O
News	O
that	O
this	O
is	O
not	O
directly	O
comparable	O
to	O
the	O
8	O
billion	O
reported	O
by	O
Facebook	B-Application
,	O
since	O
Facebook	B-Application
counts	O
a	O
video	O
as	O
viewed	O
only	O
if	O
the	O
user	O
spends	O
at	O
least	O
3	O
seconds	O
watching	O
the	O
video	O
,	O
whereas	O
Snapchat	B-Application
counts	O
a	O
view	O
as	O
soon	O
as	O
the	O
watching	O
begins	O
.	O
</s>
<s>
2016	O
May	O
23	O
Product	O
Snapchat	B-Application
adds	O
support	O
for	O
decorating	O
snaps	O
with	O
200+	O
stickers	O
.	O
</s>
<s>
2016	O
May	O
26	O
Funding	O
Snapchat	B-Application
files	O
with	O
the	O
U.S.	O
Securities	O
and	O
Exchange	O
Commission	O
reporting	O
its	O
latest	O
Series	O
F	O
round	O
.	O
</s>
<s>
2016	O
June	O
3	O
Acquisitions	O
by	O
Snapchat	B-Application
Snapchat	B-Application
acquires	O
Obvious	O
Engineering	O
,	O
a	O
startup	O
working	O
on	O
three-dimensional	O
face	O
scanning	O
app	O
called	O
Seene	O
(	O
also	O
called	O
the	O
"	O
3D	O
selfie	O
startup	O
"	O
)	O
.	O
</s>
<s>
2016	O
July	O
6	O
Product	O
Snapchat	B-Application
announces	O
Memories	O
,	O
a	O
feature	O
that	O
helps	O
people	O
find	O
older	O
content	O
they	O
have	O
posted	O
.	O
</s>
<s>
Memories	O
itself	O
cannot	O
be	O
accessed	O
by	O
others	O
,	O
but	O
snaps	O
collected	O
from	O
memories	O
can	O
be	O
used	O
as	O
part	O
of	O
Snapchat	B-Application
Stories	O
,	O
that	O
others	O
can	O
see	O
temporarily	O
.	O
</s>
<s>
2016	O
August	O
2	O
Competition	O
Instagram	B-Application
launches	O
Instagram	B-Application
Stories	O
.	O
</s>
<s>
The	O
product	O
works	O
like	O
Snapchat	B-Application
Stories	O
:	O
users	O
can	O
post	O
24-hour	O
ephemeral	O
photo	O
and	O
video	O
slideshows	O
that	O
disappear	O
.	O
</s>
<s>
Instagram	B-Application
CEO	O
Kevin	O
Systrom	O
openly	O
admits	O
that	O
the	O
feature	O
is	O
copied	O
from	O
Snapchat	B-Application
,	O
based	O
on	O
the	O
success	O
of	O
Snapchat	B-Application
stories	O
.	O
</s>
<s>
The	O
feature	O
is	O
viewed	O
as	O
part	O
of	O
Instagram	B-Application
's	O
goal	O
of	O
attracting	O
users	O
away	O
from	O
Snapchat	B-Application
.	O
</s>
<s>
2016	O
August	O
15	O
Acquisitions	O
by	O
Snapchat	B-Application
Snapchat	B-Application
acquires	O
mobile	O
search	O
app	O
Vurb	O
for	O
$	O
110M.2016	O
September	O
8	O
Advertising	O
Snapchat	B-Application
is	O
featured	O
in	O
a	O
T-Mobile	O
commercial	O
.	O
</s>
<s>
2016	O
September	O
23	O
The	O
company	O
rebrands	O
itself	O
to	O
Snap	O
Inc	O
.	O
and	O
unveils	O
a	O
pair	O
of	O
smartglasses	B-General_Concept
called	O
the	O
Spectacles	B-Algorithm
.	O
</s>
<s>
2016	O
October	O
28	O
Competition	O
Facebook	B-Application
begins	O
testing	O
in	O
Ireland	O
an	O
ephemeral	O
photo	O
messaging	O
feature	O
available	O
through	O
the	B-Application
Facebook	I-Application
Direct	O
inbox	O
.	O
</s>
<s>
This	O
feature	O
is	O
seen	O
as	O
a	O
clone	O
of	O
Snapchat	B-Application
.	O
</s>
<s>
Bloomberg	O
,	O
Tom	O
Metcalf	O
November	O
17	O
,	O
2016	O
2016	O
December	O
Acquisition	O
The	O
company	O
opens	O
research	O
and	O
development	O
in	O
Shenzhen	O
and	O
acquires	O
advertising	O
and	O
technology	O
company	O
Flite	O
and	O
Israel-based	O
augmented	B-General_Concept
reality	I-General_Concept
startup	O
Cimagine	O
Media	O
for	O
$30	O
–	O
40	O
million	O
.	O
</s>
<s>
2016	O
December	O
Acquisition	O
A	O
partnership	O
is	O
issued	O
with	O
Turner	O
Broadcasting	O
System	O
that	O
will	O
allow	O
integration	O
of	O
Turner	O
properties	O
on	O
Snapchat	B-Application
,	O
while	O
cooperating	O
with	O
Snap	O
Inc	O
.	O
to	O
develop	O
original	O
content	O
.	O
</s>
<s>
Snap	O
Map	O
lets	O
you	O
share	O
your	O
current	O
location	O
,	O
which	O
appears	O
to	O
friends	O
on	O
a	O
map	O
and	O
updates	O
when	O
you	O
open	O
Snapchat.2022February	O
23How	O
ToSnapchat	O
launches	O
the	O
ability	O
for	O
users	O
to	O
change	O
their	O
usernames	O
.	O
</s>
<s>
2022	O
September	O
30	O
How	O
To	O
You	O
have	O
two	O
names	O
on	O
Snapchat	B-Application
:	O
your	O
username	O
and	O
your	O
screen	O
name	O
.	O
</s>
