<s>
The	O
third	B-Device
platform	I-Device
is	O
a	O
term	O
coined	O
by	O
marketing	O
firm	O
International	O
Data	O
Corporation	O
(	O
IDC	O
)	O
for	O
a	O
model	O
of	O
a	O
computing	B-Device
platform	I-Device
.	O
</s>
<s>
It	O
was	O
promoted	O
as	O
inter-dependencies	O
between	O
mobile	O
computing	O
,	O
social	O
media	O
,	O
cloud	B-Architecture
computing	I-Architecture
,	O
and	O
information	O
/	O
analytics	B-General_Concept
(	O
big	B-Application
data	I-Application
)	O
,	O
and	O
possibly	O
the	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
.	O
</s>
<s>
The	O
paradigm	O
of	O
numbered	O
platforms	B-Device
sees	O
several	O
platforms	B-Device
evolving	O
,	O
the	O
first	O
platform	O
as	O
the	O
mainframe	B-Architecture
computer	I-Architecture
system	O
.	O
</s>
<s>
The	O
first	O
platform	O
is	O
the	O
mainframe	B-Architecture
computer	I-Architecture
system	O
,	O
which	O
began	O
in	O
the	O
late	O
1950s	O
and	O
continues	O
today	O
.	O
</s>
<s>
The	O
second	O
platform	O
is	O
the	O
client/server	B-Operating_System
system	O
,	O
which	O
began	O
in	O
the	O
mid-1980s	O
with	O
PCs	O
tapping	O
into	O
mainframe	B-Architecture
databases	O
and	O
applications	O
.	O
</s>
<s>
The	O
Open	O
Platform	O
3.0	O
initiative	O
of	O
The	B-Application
Open	I-Application
Group	I-Application
aims	O
to	O
produce	O
a	O
consensus	O
definition	O
of	O
the	O
third	B-Device
platform	I-Device
,	O
and	O
to	O
identify	O
open	O
standards	O
for	O
it	O
,	O
in	O
order	O
to	O
help	O
enterprises	O
gain	O
business	O
benefit	O
from	O
these	O
technologies	O
.	O
</s>
<s>
In	O
January	O
2016	O
The	O
Economist	O
offered	O
the	O
following	O
analysis	O
:	O
"	O
The	O
third	B-Device
platform	I-Device
is	O
based	O
on	O
the	O
online	O
computing	O
"	O
cloud	B-Architecture
"	O
and	O
its	O
interaction	O
with	O
all	O
manner	O
of	O
devices	O
,	O
including	O
wirelessly	O
connected	O
ones	O
such	O
as	O
smartphones	O
,	O
machinery	O
and	O
sensors	O
(	O
known	O
collectively	O
as	O
the	O
"	O
internet	B-Operating_System
of	I-Operating_System
things	I-Operating_System
"	O
)	O
.	O
</s>
<s>
Discussions	O
around	O
the	O
fourth	O
platform	O
are	O
currently	O
mostly	O
predictions	O
about	O
what	O
it	O
might	O
include	O
-	O
such	O
as	O
AI	B-Application
,	O
IoT	B-Operating_System
,	O
Quantum	B-Architecture
Computing	I-Architecture
and	O
massively	O
distributed	O
Grid	B-Architecture
computing	I-Architecture
approaches	O
.	O
</s>
<s>
No	O
single	O
"	O
third	B-Device
platform	I-Device
"	O
product	O
has	O
emerged	O
,	O
but	O
there	O
are	O
a	O
number	O
of	O
proprietary	O
and	O
free	B-Application
software	I-Application
products	O
that	O
enterprises	O
can	O
use	O
to	O
create	O
,	O
deploy	O
and	O
operate	O
solutions	O
that	O
use	O
third	B-Device
platform	I-Device
technologies	O
.	O
</s>
<s>
Within	O
an	O
enterprise	O
,	O
a	O
combination	O
of	O
these	O
products	O
that	O
meet	O
enterprise	O
needs	O
is	O
a	O
"	O
third	B-Device
platform	I-Device
"	O
for	O
that	O
enterprise	O
.	O
</s>
<s>
Enterprise	O
third	B-Device
platforms	I-Device
can	O
use	O
web	B-General_Concept
APIs	I-General_Concept
to	O
access	O
social	O
media	O
websites	O
and	O
cloud	B-Architecture
services	I-Architecture
giving	O
access	O
to	O
third	B-Device
platform	I-Device
technologies	O
.	O
</s>
<s>
The	O
cloud	B-Architecture
provides	O
the	O
infrastructure	O
that	O
makes	O
the	O
information	O
accessible	O
,	O
the	O
social	O
technology	O
helps	O
to	O
organise	O
the	O
data	O
and	O
facilitate	O
access	O
,	O
and	O
the	O
mobile	O
devices	O
will	O
provide	O
the	O
means	O
by	O
which	O
most	O
people	O
receive	O
the	O
data	O
.	O
</s>
<s>
The	O
third	B-Device
platform	I-Device
is	O
designed	O
to	O
give	O
everybody	O
access	O
to	O
big	B-Application
data	I-Application
via	O
mobile	O
devices	O
;	O
it	O
is	O
this	O
mobility	O
that	O
really	O
defines	O
the	O
third	B-Device
platform	I-Device
.	O
</s>
<s>
A	O
company	O
representative	O
on	O
the	O
road	O
or	O
working	O
from	O
home	O
will	O
have	O
instant	O
access	O
to	O
data	O
through	O
his	O
or	O
her	O
mobile	O
device	O
with	O
this	O
third	B-Device
platform	I-Device
whenever	O
and	O
wherever	O
they	O
need	O
it	O
.	O
</s>
<s>
An	O
example	O
of	O
the	O
use	O
of	O
mobile	O
devices	O
in	O
the	O
third	B-Device
platform	I-Device
would	O
be	O
a	O
school	O
that	O
gives	O
every	O
student	O
a	O
tablet	O
.	O
</s>
<s>
The	O
concept	O
behind	O
big	B-Application
data	I-Application
is	O
to	O
maximize	O
the	O
utility	O
of	O
all	O
data	O
.	O
</s>
<s>
An	O
executive	O
at	O
a	O
company	O
that	O
streamlines	O
its	O
business	O
functions	O
with	O
the	O
third	B-Device
platform	I-Device
would	O
have	O
easy	O
access	O
to	O
all	O
of	O
the	O
data	O
,	O
including	O
sales	O
figures	O
,	O
personnel	O
information	O
,	O
accounting	O
data	O
,	O
financials	O
and	O
so	O
on	O
.	O
</s>
<s>
Big	B-Application
data	I-Application
can	O
be	O
further	O
differentiated	O
once	O
we	O
analyze	O
its	O
three	O
distinguishing	O
features	O
:	O
variety	O
,	O
volume	O
,	O
and	O
velocity	O
.	O
</s>
<s>
Volume	O
represents	O
the	O
fact	O
that	O
big	B-Application
data	I-Application
must	O
come	O
in	O
massive	O
quantities	O
,	O
often	O
over	O
a	O
petabyte	O
.	O
</s>
<s>
Finally	O
,	O
Velocity	O
signifies	O
that	O
big	B-Application
data	I-Application
must	O
be	O
constantly	O
collected	O
for	O
maximum	O
effectiveness	O
;	O
even	O
data	O
that	O
is	O
a	O
few	O
days	O
old	O
is	O
not	O
ideal	O
.	O
</s>
<s>
In	O
summary	O
,	O
big	B-Application
data	I-Application
utilizes	O
and	O
collects	O
all	O
forms	O
of	O
data	O
,	O
gathered	O
from	O
both	O
traditional	O
and	O
digital	O
sources	O
,	O
in	O
order	O
to	O
complement	O
a	O
company	O
's	O
decision-making	O
processes	O
.	O
</s>
<s>
Cloud	B-Architecture
services	I-Architecture
are	O
at	O
the	O
heart	O
of	O
the	O
third	B-Device
platform	I-Device
.	O
</s>
<s>
Having	O
big	B-Application
data	I-Application
and	O
mobile	O
devices	O
is	O
one	O
thing	O
,	O
but	O
without	O
the	O
cloud	B-Architecture
,	O
there	O
will	O
be	O
no	O
way	O
to	O
access	O
this	O
data	O
from	O
outside	O
of	O
the	O
office	O
.	O
</s>
<s>
This	O
differs	O
greatly	O
from	O
the	O
first	O
platform	O
,	O
where	O
computer	O
networks	O
consisted	O
of	O
large	O
mainframes	B-Architecture
.	O
</s>
<s>
All	O
of	O
a	O
company	O
's	O
employees	O
had	O
access	O
to	O
the	O
data	O
in	O
the	O
mainframe	B-Architecture
but	O
they	O
could	O
only	O
access	O
it	O
through	O
their	O
desktop	O
computers	O
.	O
</s>
<s>
In	O
the	O
second	O
platform	O
,	O
a	O
company	O
's	O
employees	O
could	O
access	O
the	O
data	O
in	O
the	O
mainframe	B-Architecture
as	O
well	O
as	O
outside	O
data	O
,	O
via	O
an	O
Internet	O
connection	O
.	O
</s>
<s>
The	O
third	B-Device
platform	I-Device
will	O
allow	O
all	O
of	O
a	O
company	O
's	O
IT	O
solutions	O
to	O
be	O
available	O
through	O
the	O
cloud	B-Architecture
,	O
accessible	O
via	O
a	O
variety	O
of	O
mobile	O
devices	O
.	O
</s>
<s>
Data	O
storage	O
,	O
servers	O
and	O
many	O
IT	O
solutions	O
,	O
which	O
are	O
on-site	O
,	O
can	O
now	O
be	O
cloud-based	B-Architecture
.	O
</s>
<s>
The	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
is	O
the	O
network	O
of	O
connected	O
devices	O
that	O
enable	O
computer	O
systems	O
to	O
monitor	O
and	O
control	O
aspects	O
of	O
the	O
physical	O
environment	O
.	O
</s>
<s>
The	O
incorporation	O
of	O
the	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
in	O
the	O
third	B-Device
platform	I-Device
gives	O
enterprises	O
the	O
ability	O
to	O
interact	O
with	O
these	O
systems	O
and	O
use	O
these	O
applications	O
.	O
</s>
<s>
It	O
is	O
the	O
ability	O
to	O
connect	O
to	O
such	O
devices	O
anywhere	O
in	O
the	O
world	O
through	O
the	O
Internet	O
that	O
characterizes	O
the	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
things	I-Operating_System
.	O
</s>
<s>
CAMSS	O
(	O
IBM	O
)	O
:	O
Cloud	B-Architecture
,	O
Analytics	B-General_Concept
,	O
Mobile	O
,	O
Social	O
,	O
Security	O
.	O
</s>
