<s>
There	O
is	O
a	O
3D	O
online	O
virtual	B-Application
world	I-Application
created	O
by	O
Will	O
Harvey	O
and	O
Jeffrey	O
Ventrella	O
.	O
</s>
<s>
On	O
March	O
9	O
,	O
2010	O
-	O
one	O
week	O
after	O
the	O
announcement	O
of	O
its	O
closure	O
on	O
March	O
2	O
,	O
2010	O
-	O
There.com	B-Application
shut	O
its	O
doors	O
to	O
the	O
public	O
.	O
</s>
<s>
On	O
May	O
18	O
,	O
2011	O
,	O
Michael	O
Wilson	O
announced	O
that	O
There.com	B-Application
will	O
be	O
re-opening	O
,	O
on	O
the	O
There.com	B-Application
homepage	O
.	O
</s>
<s>
All	O
previous	O
members	O
will	O
have	O
access	O
to	O
their	O
old	O
avatars	B-Application
.	O
</s>
<s>
From	O
1998	O
-	O
2003	O
,	O
Tom	O
Melcher	O
served	O
as	O
chief	O
executive	O
of	O
There	O
Inc	O
.	O
and	O
There.com	B-Application
Melcher	O
was	O
previously	O
an	O
Executive	O
Vice	O
President	O
for	O
CNET	O
.	O
</s>
<s>
Mr.	O
Melcher	O
once	O
described	O
com	O
's	O
archetypal	O
user	O
as	O
"	O
the	O
woman	O
who	O
is	O
in	O
her	O
30s	O
,	O
single	O
,	O
really	O
overweight	O
,	O
lives	O
in	O
a	O
small	O
town.	O
"	O
</s>
<s>
In	O
April	O
2005	O
,	O
There	O
Inc	O
.	O
announced	O
that	O
the	O
commercial	O
side	O
of	O
the	O
company	O
would	O
be	O
branching	O
out	O
to	O
form	O
two	O
companies	O
:	O
Forterra	O
Systems	O
(	O
the	O
government-contracted	O
client	O
)	O
and	O
Makena	B-Application
Technologies	I-Application
(	O
the	O
commercial	O
client	O
)	O
.	O
</s>
<s>
In	O
2006	O
,	O
Makena	B-Application
Technologies	I-Application
announced	O
a	O
partnership	O
with	O
MTV	O
Networks	O
to	O
provide	O
the	O
technology	O
platform	O
for	O
their	O
virtual	B-Application
worlds	I-Application
which	O
include	O
Virtual	O
Laguna	O
Beach	O
,	O
The	O
Virtual	O
Hills	O
,	O
Virtual	O
Pimp	O
My	O
Ride	O
,	O
Virtual	O
Real	O
World	O
,	O
Virtual	O
Newport	O
Harbor	O
,	O
Virtual	O
VMAs	O
(	O
Video	O
Music	O
Awards	O
)	O
,	O
Virtual	O
Kaya	O
,	O
Virtual	O
Rob	O
and	O
Big	O
and	O
Virtual	O
Life	O
of	O
Ryan	O
.	O
</s>
<s>
Makena	B-Application
Technologies	I-Application
also	O
has	O
a	O
partnership	O
with	O
Trilogy	O
Studios	O
.	O
</s>
<s>
Corporate	O
brands	O
that	O
had	O
a	O
presence	O
in	O
There.com	B-Application
included	O
Coca-Cola	O
,	O
CosmoGIRL	O
!,	O
Humane	O
Society	O
of	O
the	O
U.S.	O
,	O
Capitol	O
Music	O
Group	O
,	O
Paramount	O
Studios	O
,	O
bebe	O
,	O
NaCo	O
USA	O
,	O
K-SWISS	O
,	O
Country	O
Music	O
Hall	O
of	O
Fame	O
and	O
Museum	O
,	O
Nike	O
,	O
Levi	O
's	O
,	O
and	O
Scion	O
.	O
</s>
<s>
In	O
2008	O
,	O
Makena	B-Application
Technologies	I-Application
launched	O
ThereConnect	O
,	O
allowing	O
There.com	B-Application
members	O
to	O
showcase	O
their	O
in-world	O
profiles	O
,	O
skills	O
,	O
groups	O
and	O
upcoming	O
events	O
on	O
their	O
Facebook	O
pages	O
.	O
</s>
<s>
They	O
also	O
announced	O
ThereIM	O
,	O
a	O
lightweight	O
instant	O
messaging	O
client	O
where	O
users	O
can	O
communicate	O
with	O
other	O
members’	O
avatars	B-Application
,	O
whether	O
or	O
not	O
they	O
are	O
signed	O
into	O
the	O
virtual	B-Application
world	I-Application
.	O
</s>
<s>
On	O
March	O
9	O
,	O
2010	O
at	O
11:59	O
PM	O
Pacific	O
Standard	O
Time	O
,	O
There.com	B-Application
shut	O
down	O
its	O
virtual	B-Application
world	I-Application
for	O
the	O
final	O
time	O
.	O
</s>
<s>
The	O
CEO	O
of	O
There	O
,	O
inc.	O
,	O
has	O
stated	O
very	O
clearly	O
(	O
both	O
privately	O
and	O
publicly	O
)	O
that	O
Makena	O
has	O
no	O
plans	O
of	O
re-opening	O
There.com	B-Application
.	O
</s>
<s>
There.com	B-Application
offered	O
refunds	O
for	O
all	O
"	O
Therebucks	O
"	O
purchased	O
between	O
February	O
1	O
,	O
2010	O
and	O
March	O
9	O
,	O
2010	O
.	O
</s>
<s>
On	O
May	O
18	O
,	O
2011	O
,	O
Michael	O
Wilson	O
announced	O
that	O
There.com	B-Application
will	O
be	O
re-opening	O
.	O
</s>
<s>
There	O
is	O
a	O
venue	O
for	O
socializing	O
with	O
less	O
role-playing	O
than	O
is	O
typically	O
found	O
in	O
MMORPGs	B-Application
.	O
</s>
<s>
Billed	O
on	O
its	O
homepage	O
as	O
"	O
an	O
...	O
online	O
getaway	O
where	O
you	O
can	O
hang	O
out	O
with	O
your	O
friends	O
and	O
meet	O
new	O
ones	O
...	O
"	O
,	O
There	O
defines	O
itself	O
as	O
a	O
service	O
providing	O
a	O
shared	O
experience	O
that	O
allows	O
people	O
to	O
interact	O
in	O
an	O
online	B-Architecture
society	I-Architecture
.	O
</s>
<s>
As	O
of	O
There	O
's	O
reopening	O
in	O
May	O
,	O
2012	O
,	O
the	O
virtual	B-Application
world	I-Application
is	O
only	O
open	O
to	O
ages	O
18	O
and	O
older	O
.	O
</s>
<s>
Each	O
new	O
member	O
can	O
enter	O
the	O
community	O
by	O
choosing	O
a	O
unique	O
name	O
and	O
a	O
male	O
or	O
female	O
avatar	B-Application
.	O
</s>
<s>
The	O
avatar	B-Application
's	O
name	O
and	O
gender	O
are	O
permanently	O
set	O
,	O
but	O
various	O
attributes	O
such	O
as	O
hair	O
color	O
and	O
style	O
,	O
head	O
and	O
body	O
shapes	O
,	O
skin	O
and	O
eye	O
color	O
,	O
clothing	O
,	O
etc	O
.	O
</s>
<s>
Through	O
their	O
avatars	B-Application
,	O
members	O
can	O
communicate	O
in	O
real-time	O
using	O
emotions	O
,	O
body	O
language	O
,	O
text	O
chat	O
and	O
voice	O
to	O
express	O
themselves	O
.	O
</s>
<s>
In	O
addition	O
to	O
customizing	O
their	O
avatars	B-Application
,	O
members	O
can	O
create	O
their	O
own	O
items	O
,	O
such	O
as	O
clothing	O
,	O
vehicles	O
,	O
buildings	O
and	O
furniture	O
,	O
and	O
sell	O
them	O
to	O
others	O
for	O
use	O
in	O
the	O
world	O
.	O
</s>
<s>
Members	O
of	O
There.com	B-Application
can	O
participate	O
in	O
activities	O
such	O
as	O
racing	O
vehicles	O
,	O
playing	O
cards	O
,	O
flying	O
,	O
designing	O
homes	O
,	O
playing	O
paintball	O
,	O
hoverboarding	O
and	O
training	O
virtual	O
pets	O
.	O
</s>
<s>
Each	O
new	O
member	O
can	O
enter	O
the	O
community	O
by	O
choosing	O
a	O
unique	O
name	O
and	O
a	O
male	O
or	O
female	O
avatar	B-Application
.	O
</s>
<s>
The	O
avatar	B-Application
's	O
name	O
and	O
gender	O
are	O
permanently	O
set	O
,	O
but	O
various	O
attributes	O
such	O
as	O
hair	O
color	O
and	O
style	O
,	O
head	O
and	O
body	O
shapes	O
,	O
skin	O
and	O
eye	O
color	O
,	O
clothing	O
,	O
etc	O
.	O
</s>
