<s>
Theneeds	B-Application
is	O
an	O
online	O
and	O
mobile	O
content	O
discovery	O
platform	O
that	O
helps	O
its	O
users	O
discover	O
articles	O
,	O
news	O
,	O
videos	O
,	O
social	O
posts	O
,	O
and	O
other	O
media	O
tailored	O
to	O
their	O
specific	O
interests	O
.	O
</s>
<s>
In	O
early	O
2016	O
,	O
Shopkick	O
,	O
the	O
most	O
used	O
real-world	O
shopping	O
app	O
according	O
to	O
Nielsen	O
,	O
acquired	O
the	O
technology	O
and	O
team	O
of	O
Theneeds	B-Application
to	O
support	O
the	O
company	O
's	O
personalization	O
efforts	O
as	O
it	O
continues	O
to	O
re-imagine	O
the	O
shopping	O
experience	O
for	O
consumers	O
,	O
retailers	O
and	O
brands	O
.	O
</s>
<s>
Theneeds	B-Application
is	O
designed	O
to	O
help	O
users	O
discover	O
Internet	O
content	O
matching	O
their	O
interests	O
.	O
</s>
<s>
Theneeds	B-Application
collects	O
information	O
from	O
thousands	O
of	O
sources	O
including	O
news	O
sites	O
,	O
blogs	O
,	O
and	O
social	O
networks	O
,	O
and	O
uses	O
an	O
algorithm	O
to	O
match	O
content	O
to	O
users	O
 '	O
interests	O
more	O
closely	O
the	O
more	O
they	O
use	O
it	O
.	O
</s>
<s>
Keith	O
Liles	O
,	O
Editor	O
at	O
KillerStartups	O
wrote	O
,	O
"	O
[	O
Theneeds	B-Application
is ]	O
like	O
having	O
a	O
fancy	O
Internet	O
remote	O
control	O
that	O
leaves	O
out	O
all	O
the	O
boring	O
channels.	O
"	O
</s>
<s>
The	O
company	O
was	O
incorporated	O
in	O
the	O
US	O
in	O
2013	O
as	O
Theneeds	B-Application
,	O
Inc	O
.	O
Gabriele	O
Pansa	O
,	O
co-founder	O
and	O
CEO	O
,	O
said	O
:	O
“	O
Everything	O
started	O
trying	O
to	O
keep	O
up	O
the	O
topics	O
I	O
’m	O
interested	O
in	O
.	O
</s>
<s>
Theneeds’	O
website	O
launched	O
in	O
Beta	O
late	O
2013	O
and	O
the	O
company	O
later	O
released	O
also	O
its	O
first	O
mobile	B-Application
application	I-Application
for	O
iPhone	B-Device
in	O
March	O
2014	O
.	O
</s>
<s>
Early	O
2016	O
,	O
Shopkick	O
acquired	O
Theneeds	B-Application
to	O
support	O
the	O
company	O
personalization	O
efforts	O
as	O
it	O
continues	O
to	O
re-imagine	O
the	O
shopping	O
experience	O
for	O
consumers	O
,	O
retailers	O
and	O
brands	O
.	O
</s>
<s>
“	O
With	O
the	O
addition	O
of	O
Theneeds	B-Application
,	O
we	O
are	O
taking	O
the	O
next	O
step	O
in	O
delivering	O
the	O
most	O
valuable	O
and	O
contextually	O
relevant	O
content	O
to	O
our	O
users	O
,	O
while	O
offering	O
marketers	O
personalized	O
,	O
end-to-end	O
solutions	O
that	O
dramatically	O
differ	O
from	O
what	O
any	O
programmatic	O
offering	O
can	O
support	O
,	O
”	O
said	O
Rask	O
.	O
</s>
<s>
Theneeds’	O
proprietary	O
technology	O
is	O
built	O
using	O
a	O
mix	O
of	O
artificial	B-Application
intelligence	I-Application
and	O
social	O
signals	O
.	O
</s>
<s>
Theneeds	B-Application
creates	O
specific	O
thematic	O
channels	O
by	O
collecting	O
and	O
analyzing	O
web	O
content	O
,	O
and	O
employing	O
Theneeds’	O
content	O
relational	O
graph	O
along	O
with	O
proprietary	O
and	O
public	O
social	O
signals	O
in	O
order	O
to	O
rank	O
and	O
distill	O
content	O
.	O
</s>
<s>
Through	O
real-time	O
user	O
behavior	O
analysis	O
,	O
Theneeds	B-Application
constantly	O
maps	O
the	O
interests	O
of	O
each	O
user	O
to	O
deliver	O
personalized	O
experiences	O
and	O
simplify	O
content	O
discovery	O
.	O
</s>
<s>
In	O
an	O
article	O
published	O
on	O
Inc	O
.	O
Magazine	O
about	O
the	O
future	O
of	O
content	O
discovery	O
,	O
Theneeds	B-Application
is	O
mentioned	O
as	O
an	O
example	O
of	O
innovative	O
companies	O
that	O
are	O
using	O
artificial	B-Application
intelligence	I-Application
to	O
know	O
what	O
users	O
want	O
ahead	O
of	O
time	O
and	O
bring	O
it	O
to	O
them	O
without	O
any	O
effort	O
on	O
their	O
part	O
.	O
</s>
