<s>
The	B-Application
Weather	I-Application
Network	I-Application
(	O
TWN	B-Application
)	O
is	O
a	O
Canadian	O
English-language	O
discretionary	O
weather	O
information	O
specialty	O
channel	O
available	O
in	O
Canada	O
,	O
the	O
United	O
States	O
and	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
The	O
company	O
is	O
owned	O
by	O
Pelmorex	O
Media	O
which	O
is	O
headquartered	O
in	O
Oakville	O
,	O
Ontario	B-Architecture
,	O
Canada	O
.	O
</s>
<s>
Their	O
specialty	O
television	O
networks	O
are	O
among	O
the	O
most	O
widely	O
distributed	O
and	O
frequently	O
consulted	O
television	O
networks	O
in	O
Canada	O
,	O
theweathernetwork.com	B-Application
is	O
among	O
Canada	O
's	O
leading	O
web	O
services	O
,	O
and	O
their	O
mobile	O
web	O
property	O
is	O
ranked	O
#1	O
in	O
the	O
weather	O
category	O
and	O
the	O
second	O
largest	O
mobile	O
website	O
in	O
Canada	O
.	O
</s>
<s>
TWN	B-Application
was	O
launched	O
on	O
1	O
September	O
1988	O
as	O
WeatherNow	B-Application
by	O
Lavalin	O
Inc	O
.	O
and	O
Landmark	O
Communications	O
.	O
</s>
<s>
The	O
network	O
offers	O
regional	O
feeds	O
for	O
Alberta	B-Protocol
,	O
Toronto	O
,	O
Atlantic	O
Canada	O
and	O
British	O
Columbia	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
was	O
licensed	O
by	O
the	O
Canadian	O
Radio-television	O
and	O
Telecommunications	O
Commission	O
on	O
December	O
1	O
,	O
1987	O
and	O
began	O
broadcasting	O
on	O
September	O
1	O
,	O
1988	O
(	O
six	O
years	O
after	O
the	O
U.S.	O
</s>
<s>
Weather	O
Channel	O
)	O
as	O
WeatherNow	B-Application
,	O
under	O
the	O
ownership	O
of	O
engineering	O
firm	O
Lavalin	O
Inc	O
.	O
(	O
now	O
known	O
as	O
SNC-Lavalin	O
)	O
and	O
Landmark	O
Communications	O
.	O
</s>
<s>
In	O
the	O
early	O
years	O
,	O
TWN	B-Application
,	O
and	O
its	O
sister	O
channel	O
,	O
MétéoMédia	O
,	O
shared	O
a	O
single	O
television	O
feed	O
via	O
analogue	O
transponder	B-Architecture
on	O
one	O
of	O
the	O
Anik	O
satellites	O
,	O
with	O
computer-generated	O
local	O
forecasts	O
airing	O
on	O
one	O
while	O
the	O
video	O
feed	O
of	O
a	O
live	O
forecaster	O
or	O
commercials	O
aired	O
on	O
the	O
other	O
.	O
</s>
<s>
TWN	B-Application
began	O
using	O
its	O
own	O
system	O
called	O
PMX	O
in	O
1996	O
,	O
which	O
is	O
still	O
in	O
use	O
today	O
.	O
</s>
<s>
Pelmorex	O
purchased	O
The	B-Application
Weather	I-Application
Network	I-Application
from	O
SNC-Lavalin	O
in	O
1993	O
,	O
two	O
years	O
after	O
the	O
merger	O
of	O
SNC	O
and	O
Lavalin	O
.	O
</s>
<s>
Throughout	O
the	O
1990s	O
and	O
early	O
2000s	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
's	O
broadcasts	O
were	O
divided	O
into	O
different	O
programming	O
blocks	O
.	O
</s>
<s>
Other	O
programming	O
blocks	O
included	O
the	O
"	O
Morning	O
Report	O
"	O
,	O
focusing	O
on	O
Eastern	O
Canada	O
in	O
the	O
mornings	O
;	O
"	O
Sea	O
to	O
Sea	O
"	O
,	O
focusing	O
on	O
Western	O
Canada	O
in	O
the	O
"	O
workday	O
"	O
hours	O
;	O
an	O
unnamed	O
afternoon	O
block	O
which	O
would	O
later	O
be	O
known	O
as	O
"	O
Across	B-Application
Canada	I-Application
"	O
(	O
spun	O
off	O
from	O
a	O
segment	O
seen	O
on	O
"	O
EarthWatch	O
"	O
)	O
;	O
and	O
the	O
"	O
Weekend	O
Report	O
"	O
,	O
later	O
known	O
as	O
"	O
This	O
Weekend	O
"	O
.	O
</s>
<s>
On	O
May	O
2	O
,	O
1998	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
started	O
broadcasting	O
nationally	O
from	O
a	O
new	O
studio	O
facility	O
in	O
Mississauga	O
,	O
Ontario	B-Architecture
after	O
relocating	O
from	O
Montreal	O
.	O
</s>
<s>
Late	O
2000	O
marked	O
the	O
beginning	O
of	O
a	O
period	O
of	O
gradual	O
,	O
but	O
significant	O
changes	O
with	O
The	B-Application
Weather	I-Application
Network	I-Application
's	O
programming	O
,	O
starting	O
with	O
the	O
launch	O
of	O
a	O
seven-day	O
and	O
short	O
term	O
precipitation	O
forecast	O
during	O
the	O
Local	O
Forecast	O
along	O
with	O
the	O
introduction	O
of	O
new	O
weather	O
icon	O
that	O
is	O
used	O
currently	O
.	O
</s>
<s>
In	O
2002	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
introduced	O
"	O
Metacast	O
Ultra	O
"	O
,	O
a	O
weather	O
presentation	O
system	O
that	O
consisted	O
of	O
weather	O
maps	O
featuring	O
more	O
than	O
1,200	O
local	O
communities	O
,	O
commuter	O
routes	O
and	O
regional	O
highways	O
,	O
animated	O
weather	O
icons	O
,	O
and	O
higher	O
resolution	O
weather	O
graphics	O
.	O
</s>
<s>
On	O
March	O
29	O
,	O
2004	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
introduced	O
a	O
new	O
14-day	O
trend	O
outlook	O
as	O
part	O
of	O
the	O
local	O
cable	O
weather	O
package	O
.	O
</s>
<s>
In	O
June	O
2004	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
took	O
legal	O
action	O
against	O
Star	O
Choice	O
(	O
now	O
Shaw	O
Direct	O
)	O
after	O
moving	O
TWN	B-Application
on	O
a	O
new	O
bundle	O
without	O
giving	O
any	O
notice	O
to	O
its	O
subscribers	O
.	O
</s>
<s>
The	O
channel	O
's	O
management	O
tried	O
to	O
prevent	O
Star	O
Choice	O
from	O
moving	O
the	O
channel	O
as	O
subscribers	O
would	O
have	O
to	O
pay	O
an	O
additional	O
$7	O
to	O
watch	O
The	B-Application
Weather	I-Application
Network	I-Application
.	O
</s>
<s>
In	O
late	O
2004	O
,	O
TWN	B-Application
made	O
improved	O
local	O
forecast	O
coverage	O
,	O
providing	O
more	O
localized	O
forecasts	O
in	O
up	O
to	O
1,200	O
communities	O
across	B-Application
Canada	I-Application
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
relocated	O
its	O
headquarters	O
to	O
Oakville	O
,	O
Ontario	B-Architecture
in	O
November	O
2005	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
has	O
gradually	O
introduced	O
new	O
local	O
weather	O
products	O
including	O
an	O
hourly	O
forecast	O
for	O
the	O
next	O
12	O
hours	O
in	O
2006	O
,	O
long	O
term	O
precipitation	O
forecasts	O
in	O
2008	O
and	O
improved	O
satellite	O
and	O
radar	O
maps	O
in	O
2009	O
.	O
</s>
<s>
In	O
2009	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
was	O
granted	O
9(1 )	O
(	O
h	O
)	O
must-carry	O
status	O
by	O
the	O
CRTC	O
,	O
under	O
the	O
condition	O
that	O
Pelmorex	O
develop	O
a	O
"	O
national	O
aggregator	O
and	O
distributor	O
"	O
of	O
localized	O
emergency	O
alert	O
messages	O
.	O
</s>
<s>
In	O
early	O
2013	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
launched	O
regional	O
feeds	O
,	O
currently	O
for	O
Alberta	B-Protocol
and	O
the	O
Maritime	O
provinces	O
.	O
</s>
<s>
On	O
December	O
8	O
,	O
2014	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
and	O
CBC	O
News	O
began	O
a	O
content-sharing	O
partnership	O
,	O
in	O
which	O
TWN	B-Application
produced	O
national	O
weather	O
forecasts	O
that	O
would	O
appear	O
on	O
CBC	O
News	O
Network	O
and	O
during	O
The	O
National	O
,	O
and	O
The	B-Application
Weather	I-Application
Network	I-Application
would	O
be	O
able	O
to	O
syndicate	O
CBC	O
News	O
content	O
on	O
its	O
television	O
and	O
digital	O
outlets	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
broadcasts	O
in	O
a	O
news-wheel	O
format	O
,	O
featuring	O
various	O
forecast	O
or	O
weather-related	O
segments	O
throughout	O
the	O
hour	O
.	O
</s>
<s>
For	O
some	O
regions	O
including	O
the	O
Greater	O
Toronto	O
Area	O
,	O
Alberta	B-Protocol
and	O
the	O
Maritime	O
provinces	O
,	O
"	O
Regional	O
forecasts	O
"	O
are	O
shown	O
every	O
half-hour	O
,	O
featuring	O
forecasts	O
and	O
weather	O
stories	O
specifically	O
for	O
its	O
respective	O
region	O
.	O
</s>
<s>
For	O
other	O
regions	O
"	O
WeatherWATCH	O
"	O
provide	O
a	O
detailed	O
analysis	O
of	O
the	O
current	O
weather	O
across	B-Application
Canada	I-Application
,	O
including	O
the	O
weather	O
expected	O
nationwide	O
over	O
the	O
next	O
three	O
days	O
.	O
</s>
<s>
In	O
addition	O
,	O
TWN	B-Application
airs	O
a	O
variety	O
of	O
smaller	O
segments	O
including	O
:	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
the	O
news	O
department	O
won	O
the	O
first	O
annual	O
Adrienne	O
Clarkson	O
Diversity	O
Award	O
for	O
network	O
television	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
then	O
won	O
for	O
its	O
2006	O
two-part	O
news	O
series	O
on	O
weather	O
and	O
black	O
history	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
also	O
won	O
a	O
World	O
Medal	O
from	O
the	O
NY	O
Festivals	O
International	O
TV	O
Broadcasting	O
Awards	O
for	O
a	O
2007	O
story	O
on	O
a	O
blind	O
woman	O
learning	O
to	O
sail	O
who	O
uses	O
her	O
other	O
senses	O
to	O
determine	O
changes	O
in	O
wind	O
patterns	O
and	O
potential	O
storms	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
HD	O
is	O
a	O
1080i	O
high	B-Device
definition	I-Device
simulcast	O
of	O
The	B-Application
Weather	I-Application
Network	I-Application
that	O
launched	O
on	O
May	O
30	O
,	O
2011	O
.	O
</s>
<s>
In	O
2006	O
,	O
Bell	O
Satellite	O
TV	O
and	O
The	B-Application
Weather	I-Application
Network	I-Application
started	O
an	O
interactive	O
version	O
of	O
The	B-Application
Weather	I-Application
Network	I-Application
,	O
enabling	O
viewers	O
to	O
set	O
their	O
city	O
and	O
view	O
specific	O
forecasts	O
every	O
time	O
.	O
</s>
<s>
In	O
addition	O
to	O
its	O
website	O
,	O
The	B-Application
Weather	I-Application
Network	I-Application
runs	O
an	O
e-mail	O
and	O
text	O
messaging	O
service	O
called	O
WeatherDirect	O
,	O
that	O
sends	O
weather	O
forecasts	O
via	O
e-mail	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
also	O
operates	O
a	O
Twitter	O
and	O
Facebook	O
account	O
,	O
which	O
include	O
Severe	O
Weather	O
alerts	O
and	O
Weather	O
News	O
.	O
</s>
<s>
The	B-Application
Weather	I-Application
Network	I-Application
is	O
currently	O
available	O
as	O
an	O
app	O
for	O
iPhone	B-Device
and	O
Android	B-Application
smartphones	O
.	O
</s>
<s>
In	O
November	O
2015	O
,	O
an	O
app-only	O
version	O
of	O
the	O
TV	O
channel	O
was	O
launched	O
on	O
Android	B-Application
TV	I-Application
(	O
using	O
Live	O
Channels	O
)	O
and	O
Apple	B-Device
TV	I-Device
.	O
</s>
<s>
The	O
channel	O
has	O
also	O
been	O
criticized	O
for	O
putting	O
more	O
coverage	O
over	O
the	O
weather	O
in	O
Southern	O
Ontario	B-Architecture
than	O
the	O
rest	O
of	O
Canada	O
during	O
its	O
national	O
segments	O
.	O
</s>
